Community Vitality and Economic Health Investment Program – NTCA

Community Vitality and Economic Health Investment Program

The Community Vitality and Economic Health Program aims to invest in programs, projects, services, and limited maintenance activities to achieve economic health, community vitality, and environmental sustainability that benefits residents, businesses, and visitors.

In addition, this Program aims to provide a clear and strategic approach to allocate Transient Occupancy Tax (“TOT”) and North Lake Tahoe Tourism Business Improvement District (“NLT-TBID”) assessment funds to promote community well-being and economic growth in the North Lake Tahoe region. 

The development of the Community Vitality and Economic Health Program involved close collaboration and feedback from four committees, including the TBID Advisory, Zone 1, Transient Occupancy Tax Committee, and Capital Projects Advisory Committee. Each committee participated in a series of meetings where they vetted program components, provided insights, and contributed to refining the program structure.

In addition, we conducted a comprehensive community survey to gather input from residents and stakeholders. This valuable feedback has been incorporated into the program to ensure it accurately reflects the needs, priorities, and aspirations of the North Tahoe community. The result is a comprehensive and well-considered framework that aligns with the goals and priorities of the North Tahoe Community Alliance and Placer County Board, and provides a mechanism by which businesses, non-profits, regional agencies and other can request investment. 

For any help or questions related to applying for funding, please reach out to [email protected].

Learn more about the program from NTCA CEO, Tony Karwowski.

Program Elements

Program elements are divided into four key buckets, including:  

Minimum Eligibility Criteria

  • The applicant is a nonprofit, government agency, or business registered as an LLC, Corp, or B Corp, sole proprietor.
  • The applicant provides services or conducts business in the North Lake Tahoe community, including the Placer County portion of the Lake Tahoe Basin, the 267 and 89 corridors, and Donner Summit (For TOT funds only).
  • The applicant’s proposal is consistent with the preferred investments outlined in a solicitation.
  • The investment is in alignment with the Program criteria outlined in ATTACHMENT 1.
  • The proposal demonstrates public benefit, i.e., all residents within defined boundaries, and is not or would not be considered a gift of public funds.
  • Placer County or other agencies do not already fund the investment; however, proposals to enhance or expand the investment are eligible.

event funding

Event funding is provided annually to local and large events that bring the character and spirit of our communities to life for residents and visitors. Generated by the NLT-TBID, the funding is awarded at the recommendation of the Partnership Funding Selection Panel and the Tourism Development Committee convened by the NTCA.

Event sponsorship funds support large events that occur primarily during off-peak season times of year and contribute to North Lake Tahoe’s year-round economy. Historically, these events are human powered sports, cultural, culinary, health and wellness focused.

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Current community 
projects / investments

Learn more about how the program is coming to life in our community.
See Projects

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