Event Funding – NTCA

Event Funding

The NTCA funds local events that bring the character and spirit of our communities to life for residents and visitors. Sponsorship funding also supports large events that occur primarily during off-peak season times of the year. Historically, these events have been human-powered sports, cultural, and health and wellness-focused.


2024 Event Funding

Open until February 16, 2024

The NTCA is accepting applications to fund events that are scheduled to take place in North Lake Tahoe between August 1-December 31, 2024. The funds, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), will support events that promote community vitality, environmental stewardship, and economic health in the region. Scoring and funding prioritization are based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event’s traffic management and sustainability plans are also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of tourism on the community and environment.


Earlier this year, at the recommendation of the volunteer Business and Chamber Advisory Committee, the North Tahoe Community Alliance (NTCA) Board of Directors awarded $192,000 in sponsorship funding, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), to six events scheduled to take place in North Lake Tahoe in 2024.

The six events that received funding for 2024 so far include:

What is the NTCA's Investment Philosophy?
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What is the time frame for the FY23/24 Event Investment Opportunities?
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Is My Event Eligible for Funding?
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Who reviews my application?
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How is my application scored?
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What does the application look like?
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Need Help?
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2023 Funded Events
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