The NTCA funds local events that bring the character and spirit of our communities to life for residents and visitors. Sponsorship funding also supports large events that occur primarily during off-peak season times of the year. Historically, these events have been human-powered sports, cultural, and health and wellness-focused.
2024 Event Funding
At the recommendation of the volunteer Business and Chamber Advisory Committee, the North Tahoe Community Alliance (NTCA) Board of Directors awarded $652,000 in sponsorship funding, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), to 31 events scheduled to take place in North Lake Tahoe in 2024.
The funds, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), will support events that promote community vitality, environmental stewardship, and economic health in the region. Scoring and funding prioritization was based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event’s traffic management and sustainability plans are also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of tourism on the community and environment.
The events that received funding for 2024 include:
- Alpenglow Speaker Series (Nov. 30, 2023; Jan. 4, Feb. 15, March 7, 2024)
- Stifel Palisades Tahoe World Cup (Feb. 23-25, 2024)
- Snowfest (Feb. 28-March 10, 2024)
- The Great Ski Race (March 3, 2024)
- Winter WonderGrass Tahoe (April 5-7, 2024)
- Tahoe Music Alive (May-November, 2024)
- Made in Tahoe Spring and Fall Festivals (May 25-26 and October 12-13, 2024)
- Movies on the Beach (Tahoe City Lakeside Movie Series) (June-August, 2024)
- Big Blue Adventure (June-September, 2024)
- Tahoe City Food & Wine Classic (June 8, 2024)
- Tahoe Joy Festival (June 9, 2024)
- A Day of Healing Arts (June 15, 2024)
- Lake Tahoe Summit Classic (June 15-16, 2024)
- Broken Arrow Skyrace (June 21-23, 2024)
- Tahoe City 4th of July Celebration (July 4, 2024)
- Tahoe Trail 100 (July 20, 2024)
- Lake Tahoe Dance Festival (July 23-26, 2024)
- Boarding for Breast Cancer’s Annual Skate-the-Lake (July 27, 2024)
- Tahoe Paddle Racing Series (July-September, 2024)
- Great Gravel Race (August 3, 2024)
- Lake Tahoe Reggae Fest (August 3-4, 2024)
- Lake Tahoe Concours d’ Elegance (August 9-10, 2024)
- CA Enduro Series (August 17-18, 2024)
- Labor Day Drone Show (August 30, 2024)
- Tahoe City Oktoberfest (September 21, 2024)
- Oktoberfest – The Village at Palisades Tahoe (September 28, 2024)
- Tahoe Literary Fest (October 11-12, 2024)
- Passport to Dining (November 7, 2024)
- Tahoe Film Festival (December 5-8, 2024)
- Tahoe Nutcracker (December 13, 2024)