Event Funding Process

  • Event producers submit an application with an event budget.
  • NTCA staff reviews the application to ensure it meets minimum criteria, aligns with this guiding document, and demonstrates measurable impact.
  • The Business and Chamber Advisory Committee will review and score the Round 2 applications.
  • The previously sponsored event producers may be invited to meet with the Business and Chamber Advisory Committee for a Q and A and the eligible new event producers will be asked to make a presentation.
  • The Business and Chamber Advisory committee will meet to discuss and then vote on which events they will recommend to receive funding and designate the amount.
  • The NTCA Board of Directors will review the recommendations and vote for final approval.

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The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.