Promote Responsible Travel – NTCA

Promote Responsible Travel

Lake Tahoe Destination Stewardship Plan

The Lake Tahoe Destination Stewardship Plan establishes a shared vision for the region’s recreation and tourism system: A cherished place, welcoming to all, where people, communities, and nature benefit from a thriving tourism and outdoor recreation economy. The plan identifies 32 actions across four strategic pillars:

  • Foster a tourism economy that gives back
  • Turn a shared vision into shared action
  • Advance a culture of caring for the greater Lake Tahoe region
  • Improve the Tahoe experience for all

This summer, visitors and residents at Tahoe will see destination stewardship programs in action, including Take Care Ambassadors at recreation sites and trailheads, expanded litter clean-ups, solar compacting trash cans, and coordinated stewardship education campaigns focused on visitors and outdoor recreation users.

Learn More About the Plan

Traveler Responsibility Pledge

The magic of Lake Tahoe lies in the culture of our communities and the natural beauty that surrounds us. Before embarking on a journey to our beloved region, we ask visitors to take the Traveler Responsibility Pledge and commit to preserving the natural wonders of the Sierra.

Take the Pledge

Stewardship Ambassadors

As part of our commitment to stewardship education, the NTCA provides funding for ambassadors to promote stewardship and responsible travel tenants to visitors during peak periods at parks and trailheads.

Learn more about the Lake Tahoe Ambassadors.

Lake Tahoe Water Trail

Paddleboarding is one of the best ways to have the quintessential summer experience in North Lake Tahoe. The Lake Tahoe Water Trail is your one-stop planning resource for your route, safety, checking the weather, and more.

Before launching anywhere in Lake Tahoe, keep these tips in mind.

Keep Tahoe’s water clear by making sure all of your gear – even inflatable gear – is clean, drained, and dry. Invasive species are a major threat to Tahoe’s clear water and it’s everyone’s personal responsibility to make sure any and all watercraft are decontaminated. That includes kayaks, paddleboards, tubes, and even donut-shaped rafts. Or, better yet, rent gear from one of our local shops or guide services.

Make a plan before you get out on the water. Hire a guide, or research when/where you are going to paddle and what the weather conditions are going to be for the duration of your paddle.

Understand that paddleboarders are considered boaters and you must abide by the boating regulations. Wear a life jacket no matter how strong of a swimmer you are.

Protect the beauty of Tahoe’s shoreline as well as the water. Park your car legally, pick up after your dog, pick up after yourself, and support our local paddle businesses.

More Info on Paddleboarding in Tahoe

Ongoing Marketing Efforts

For over 65 years, the North Tahoe Community Alliance (NTCA), formerly the North Lake Tahoe Resort Association (NLTRA), was the destination marketing organization for eastern Placer County and the greater North Lake Tahoe region.

Tourism continues to be the region’s main source of income and supports and stimulates the local economy and workforce. Historically, as the NLTRA, the organization’s role was to promote the region as a diverse, exciting four-season destination with the goal of increasing overnight visitation and visits to local businesses. Today, the NTCA’s focus is on destination stewardship and management. 

The marketing initiatives employed to support this shift include stewardship education, efforts designed to promote safe, responsible travel practices, and to encourage mid-week and shoulder season visitation. This helps to encourage a sustainable, year-round economy for our local business community. During peak seasons, the NTCA’s marketing and messaging are adjusted to encourage and educate visitors to help take care of Tahoe when they’re here.

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