Tourism Development Committee – NTCA

Tourism Development Committee

The Tourism Development Committee helps guide the NTCA’s efforts related to Marketing, Conference & Leisure Sales, the Marketing Co-Op agreement and Special Events. With the NTCA’s shift from destination marketing to stewardship and management, TBID funding is used to promote safe, responsible travel practices and encourage mid-week and shoulder season visitation to fill visitation gaps and foster a sustainable, year-round economy for the local business community. The Tourism Development Committee consists of Board members, regional marketing and sales professionals and a representative from Placer County (non-voting).

Marketing Cooperative Committee 
Date: July 12, 2023
Estimated Start Time: 2pm
Location: Virtual Zoom Meeting (link available on the agenda)

April minutes
Winter / Spring / PR recap
23-24 Strategic Planning
23-24 Fall Strategy
Sales recap

Tourism Development Committee Members

Christine Horvath
Palisades Tahoe

Brit Creeze
Sierra Sotheby’s

Caroline Craffey
SOS Outreach

Becky Moore
Granite Peak Management

Kristy Olk
Everline Resort & Spa

Connor McCarthy
Homewood Club

Katie Biggers
Tahoe City Downtown Association

Wade Machon
MJD Development, Boatworks Tahoe

Ray Villaman
NTCA Board Representative, Tahoe Restaurant Group

Nick Martin
Placer County Representative (non-voting)

Meeting Minutes

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