Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality and environmental stewardship.

What We Do

What's New

First Tuesday Breakfast Club - May 6

2025 Summer Road Construction Upgrades That Will Impact Your Summer Commute

Spring Advocacy Update: “Team Tahoe” Travels to Our Nation’s Capitol

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

Board of Directors

WED | May 5, 2025

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Business and Chamber Advisory Committee

TUES | May 13, 2025

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TBID Advisory/Zone 1 Committee

TUES | May 20, 2025

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From Our Insta

🔥 Wildfire Preparedness – First Tuesday Break

🔥 Wildfire Preparedness – First Tuesday Breakfast Club 🔥
📅 Tuesday, May 6
🕖 7:00–8:30 AM
💻 Virtual on Zoom

Join us for the next First Tuesday Breakfast Club, hosted by the North Tahoe Community Alliance — a monthly community forum where you can stay in the know and connect with local leaders.

This month’s topic: Wildfire Preparedness 🧯🌲

Hear from: 🚒 CalFire – Erich Schwab
🌲 USFS – Victor Lyon
🏞️ Placer County Emergency Mgmt – Ryan Woessner
🔥 North Tahoe Fire – Chief Brent Armstrong
🚰 Tahoe Water for Fire Suppression Partnership

Agency updates, Q&A, and stump speeches from your community 👥
📲 Register now and join the convo on May 6:
👉 https://www.northtahoecommunityalliance.com/community-vitality/first-tuesday-breakfast-club-february-4/

#NorthLakeTahoe #FirstTuesdayBreakfastClub #TahoeEvents #WildfirePreparedness #NTCA #CommunityMatters #TahoeStrong #EmergencyPreparedness

🌟 A heartfelt thank you to @ucdavistahoe for a

🌟 A heartfelt thank you to @ucdavistahoe for an unforgettable evening!

We’re beyond grateful to the team at the UC Davis Tahoe Environmental Research Center for hosting such an incredible North Tahoe Chamber Mixer last Thursday. From start to finish, the event was filled with excitement, wonder, and true community spirit.

✨ A special shoutout to Chef Yorkey for crafting such a delectable spread,
🍸 To the Daphnia Reviver, the signature cocktail that helped raise funds for important TERC research,
🔬 And to TERC for offering an exclusive chance to explore your immersive exhibits and witness science in action.

From mesmerizing dry ice displays to exclusive behind-the-scenes access, it was a night we’ll always remember—all in support of TERC’s essential work in protecting Lake Tahoe. Thank you to UC Davis for donating the unique drawing prizes, including an exclusive private charter on the UC Davis research boat and front-row seats to Lake Tahoe aboard the iconic Dixie Gal and congrats to our winners!

🌍💡 Got an urgent project idea? The Emergent

🌍💡 Got an urgent project idea? The Emergent Grant Cycle is here to help! 💡🌍

Through the TOT-TBID Dollars at Work program, we’re investing in local solutions that directly benefit North Lake Tahoe's environment and community. If you have a time-sensitive project or initiative, we want to hear from you! 📆 Applications are open NOW – don’t wait, apply today! Have questions? Drop them in the comments below or shoot us an email at grants@northtahoecommunityalliance.com.

#GetInvolved #LocalImpact #NorthLakeTahoe #GrantCycle #TOTTBIDDollarsAtWork #CommunityMatters #SustainableFuture #NTCA

🎿🌲 Hear from Max at @alpenglowsports about h

🎿🌲 Hear from Max at @alpenglowsports about how the TOT-TBID renewal has helped fund 5 free Alpenglow Speaker Series events this winter! 🌲🎿

In his testimonial, Max shares how the funding has supported these educational events, bringing the community together to learn more about outdoor recreation, conservation, and the beauty of the Lake Tahoe region. Thanks to the TOT-TBID renewal, these events continue to inspire and educate both locals and visitors.

🗓 THURS | APRIL 24 | 8:30-9:30 AM
Visitor Information Center in Kings Beach
🗓 THURS | MAY 29 | 8:30-9:30 AM
Visitor Information Center in Tahoe City
🗓 THURS | JUNE 26 | 8:30-9:30 AM
Visitor Information Center in Kings Beach

👉 Learn more about how TOT-TBID Dollars At Work supports community initiatives: https://www.northtahoecommunityalliance.com/what-we-do/because-of-tbid/

#TOTTBID #AlpenglowSpeakerSeries #OutdoorEducation #CommunityImpact #NorthLakeTahoe #OutdoorRecreation #EnvironmentalStewardship

🚨 The Town Center Revitalization study is offic

🚨 The Town Center Revitalization study is officially underway! 🚨

In collaboration with local partners like North Tahoe Chamber, Tahoe City Downtown Association, and others, this project is focused on improving the infrastructure and assets of our town centers. The lead consultant, Retail/Downtown Strategies, will present their findings at a public session and lead a walking tour on April 23.

📝 Have your say by completing the surveys for Tahoe City and Kings Beach/Tahoe Vista before the consultant’s arrival! Your feedback will help shape the future of our community. The final recommendations will be shared at the North Tahoe Chamber Power Lunch in June.

📩 For questions, contact Adam Wilson at adam@northtahoecommunityalliance.com.

Survey links: Kings Beach/Tahoe Vista: https://www.surveymonkey.com/r/NTCKingsBeachTahoeVista Tahoe City: https://www.surveymonkey.com/r/NTCTahoeCity

#TownCenterRevitalization #CommunityFirst #NorthLakeTahoe #TahoeCity #KingsBeach #EconomicDevelopment

Join us for the April Power Lunch, where we’ll e

✨ Join Us for the April North Tahoe Chamber Mixe

✨ Join Us for the April North Tahoe Chamber Mixer at UC Davis Tahoe Environmental Research Center! ✨

Come explore the fascinating world of Lake Tahoe’s ecosystem, geology, and environmental challenges while networking with local business leaders on Thursday, April 17 from 4-6pm! 🌿🌊

This is your chance to connect, learn, and be inspired by the amazing work happening at the UC Davis TERC in Incline Village—all while sipping on delicious drinks and enjoying amazing bites from Chef Yorkey! 🍽🍷

🔹Space is limited—RSVP now! Link in bio

Let’s come together and make meaningful connections!

•••
#NorthTahoeChamber #NorthTahoeChamberMixer #LakeTahoe #UCDavisTERC #Networking #EnvironmentalScience #TahoeCommunity

🚗✨ PARKING UPDATE: Kings Beach style! ✨🚗

🚗✨ PARKING UPDATE: Kings Beach style! ✨🚗

Big moves are happening in North Lake Tahoe! Placer County just updated the parking ordinance and it’s all about smarter, more efficient parking in Kings Beach 🙌

💥 What’s coming?
✔️ Paid parking + residential permits
✔️ 15-min loading zone + 2-hr parking on Brook Ave
✔️ ALPR tech to help rotate those prime spots
✔️ Funds reinvested into local mobility upgrades—think better bike paths, sidewalks & transit 🚴‍♀️🚶‍♂️🚌

The Parking Management Program is a key piece of the Resort Triangle Transportation Plan. Your support = better access, cleaner streets, and smoother summer vibes ☀️
🗓️ New rules start April 3 (with more changes coming this summer!)
📲 Tap the link in bio to read the full press release

🎙️ NTCA Marketing Director Kirstin Guinn dive

🎙️ NTCA Marketing Director Kirstin Guinn dives into the latest event funding made possible by TOT-TBID Dollars At Work! 🌟 Learn about the TBID, the events it supports, and the process behind it all. 🎉

🔗 Check out the full radio interview – link in bio! #CommunityImpact #TOTTBIDDollarsAtWork #NorthLakeTahoe

WOMEN MAKING AN IMPACT IN NORTH TAHOE Meet Lianne

WOMEN MAKING AN IMPACT IN NORTH TAHOE

Meet Lianne, Program Coordinator at Tahoe XC, who has been deeply involved in the Tahoe community since 2004. From supporting local students through PTO and the Big Mountain Ski Team to fostering accessible outdoor experiences for kids, her passion for making an impact shines through. Learn more about Lianne’s journey and how she’s creating opportunities for future adventurers on our blog!

🔗 Read more about Lianne’s impact here
https://www.northtahoecommunityalliance.com/community-vitality/women-making-an-impact-in-north-tahoe/

Thank you for joining us last week, March 25, for

Thank you for joining us last week, March 25, for an engaging discussion on workforce housing at the March Power Lunch! We had a great turnout and learned so much about the creative programs supporting workforce housing in North Tahoe.

A big shoutout to our expert panelists—Tim Cussen (Placer County), Erin Casey (Tahoe Housing Hub), and Issac Landman (Placemate)—for sharing valuable insights. And a special thank you to Rubicon Pizza Company for the delicious food! 🍕👏

Let’s keep the momentum going and continue working toward real solutions for our community.

👉 Join us for the April Power Lunch! On Tuesday, April 22, from 12:00–1:30pm at @alibialeworks in Incline Village, we’ll dive into Hot Tips for In-House Marketing in North Tahoe. Hear from Kirstin Guinn (North Tahoe Community Alliance) and Lucas Cembreros (PurpleRoom Media) as they share expert insights, practical strategies, and actionable resources to help strengthen your marketing efforts and elevate your business.

💪✨ Celebrating Women Making an Impact in Nort

💪✨ Celebrating Women Making an Impact in North Tahoe this Women’s History Month!

This month, we’re highlighting inspiring women who are shaping the future of our community. First up is Erin Casey, CEO of Tahoe Housing Hub. With over 20 years of service to the North Lake Tahoe-Truckee region, Erin is a powerful advocate for affordable housing and is dedicated to creating meaningful change through collaboration and empathy.

🌟 “I believe change happens through collaboration, genuine connection, and a deep understanding of community needs.” – Erin Casey

To read more about Erin’s inspiring work and the impact she’s making in the housing sector, visit the full story here:
https://www.northtahoecommunityalliance.com/community-vitality/women-making-an-impact-in-north-tahoe/

✨ WHAT A MIXER! ✨ A huge THANK YOU to everyone

✨ WHAT A MIXER! ✨
A huge THANK YOU to everyone who joined us for the March North Tahoe Chamber Mixer at Jake’s on the Lake! The turnout was fantastic, the energy was amazing, the food and drinks were top-notch, and those lake views? Unbeatable!

A special shoutout to @jakestahoe for being an incredible host—we couldn’t have asked for a better setting to connect, network, and celebrate our amazing business community.

✨ Coming Up Next! ✨
Mark your calendars for the April North Tahoe Chamber Mixer, co-hosted with @ucdavistahoe, on Thursday, April 17 from 4–6pm. Enjoy an evening of networking with local business leaders while exploring the fascinating world of science at their amazing facility in Incline Village. Dive into the wonders of Lake Tahoe’s ecosystem, geology, and environmental challenges, all while savoring delicious food and refreshing drinks. Don’t miss this unique opportunity to connect, learn, and be inspired! 🔗 RSVP via the link in bio.

#NorthTahoeChamber #CommunityConnections #NorthLakeTahoe #NetworkingWithAView #SupportLocal #JakesontheLake

Reach Travelers Ahead of Their Arrival Ad space f

Reach Travelers Ahead of Their Arrival

Ad space for the Official North Lake Tahoe Visitor Guide is available now! The Guide is distributed throughout the region and has an online presence in English and Spanish at www.gotahoenorth.com. This magazine highlights year-round experiences and businesses and promotes sustainability throughout the North Lake Tahoe region. North Tahoe Chamber members will receive $200 off the ad price. The deadline to reserve ad space is April 1.

For more info go here!
https://www.northtahoecommunityalliance.com/economic-health/reach-travelers-ahead-of-their-arrival/

🚗💙 Hear from Katya about how the TOT-TBID re

🚗💙 Hear from Katya about how the TOT-TBID renewal has played a pivotal role in enhancing the Sugar Bowl Park & Ride system! 💙🚗

In her testimonial, Katya highlights the positive impact of the funding in reducing congestion and making transportation easier for both locals and visitors. Thanks to the TOT-TBID renewal, this important project continues to support a more sustainable and accessible North Lake Tahoe.

🔊 TBID TALKS
Come ask questions and get informed about the TBID! NTCA staff will be available for direct conversations, to listen to feedback, and hear your thoughts about the TOT-TBID Dollars At Work program. We look forward to seeing you!

🗓 THURS | MARCH 27 | 8:30-9:30 AM
Visitor Information Center in Tahoe City
🗓 THURS | APRIL 24 | 8:30-9:30 AM
Visitor Information Center in Kings Beach
🗓 THURS | MAY 29 | 8:30-9:30 AM
Visitor Information Center in Tahoe City
🗓 THURS | JUNE 26 | 8:30-9:30 AM
Visitor Information Center in Kings Beach

👉 Learn more about how TOT-TBID Dollars At Work benefits the community:https://www.northtahoecommunityalliance.com/what-we-do/because-of-tbid/

🚨 GIVEAWAY ALERT 🚨 – Win a Pair of Elan Ri

🚨 GIVEAWAY ALERT 🚨 – Win a Pair of Elan Ripstick Tour 104 Skis!

Want to score a fresh pair of Elan Ripstick Tour 104 skis? Here’s how to enter:

🔹 Step 1: Fill out our quick survey! (Link in bio)
🔹 Step 2: Follow @NorthTahoeCommunityAlliance
🔹 Step 3: Share this post to your story & tag us

📢 BONUS ENTRY – Tag two friends in the comments!

🗓 Giveaway ends: 4/11
🏆 Winner will be announced via our Instagram stories.

Terms & Conditions:
    •    No purchase necessary. Open to U.S. residents aged 18+ only.
    •    Instagram is not affiliated with this giveaway.
    •    The winner will be chosen at random from valid entries.
    •    The prize is non-transferable, and no cash alternative is available.
    •    Winner must respond within 48 hours of being contacted, or a new winner will be selected. Prize must be collected in-person by April 30, 2025, or a new winner will be selected.
    •    By entering, you agree to these rules and allow NTCA to use your username for winner announcements.
⚡ Enter now for your chance to win! ⚡

In this video, we highlight the importance of the

In this video, we highlight the importance of the North Lake Tahoe Tourism Business Improvement District (TBID) and its role in sustaining and revitalizing our community. Since its formation in 2021, TBID has been instrumental in funding initiatives that benefit both residents and visitors, including local business support, infrastructure improvements, and sustainable tourism efforts.

With the renewal of TBID on the horizon, we continue to focus on enhancing the quality of life for everyone in the region. From promoting workforce housing to preserving the unique environment of North Lake Tahoe, every dollar collected stays within our community, helping us create a vibrant, thriving future.

Join us in supporting the TBID renewal, ensuring North Lake Tahoe remains a special place for generations to come.

🔗 Learn more and support the TBID renewal today in the link in the bio!

🏡 North Tahoe Chamber Power Lunch: Workforce Ho

🏡 North Tahoe Chamber Power Lunch: Workforce Housing Solutions

Tuesday, March 25 | 12–1:30 PM
Rubicon Pizza, Northstar California

Workforce housing remains a critical issue in our region. Join us for a valuable discussion with key leaders, including:

🔹 Tim Cussen – Eastern Placer Housing Specialist
🔹 Erin Casey – Tahoe Housing Hub
🔹 Issac Landman – Placemate

Gain insights into the challenges and opportunities surrounding workforce housing, explore innovative solutions, and connect with the people making a difference. Whether you’re a business owner, employer, or community advocate, this is a conversation you won’t want to miss.

‼️ Space is limited—RSVP now! Link in bio!

#NorthTahoeChamber #PowerLunch #NorthTahoe #NorthstarCalifornia #WorkforceHousing #JoinUs

✨ Join Us for the North Tahoe Chamber Mixer at J

✨ Join Us for the North Tahoe Chamber Mixer at Jake’s on the Lake in Tahoe City! ✨

Come soak in the breathtaking lake views while enjoying delicious food and drinks this Thursday, March 20 from 4-6pm! 🍹🍴

This is the perfect opportunity to connect with local business leaders, expand your network, and discover new ways to grow your business!

🔹Space is limited—RSVP now! Link in bio!

Let’s build stronger connections and a thriving business community together! 💛

#NorthTahoeChamber #NorthTahoeChamberMixer #NorthTahoe #TahoeCity #JakesontheLake #Connect #Expand #Discover

✨ Thank you for another incredible North Tahoe C

✨ Thank you for another incredible North Tahoe Chamber Mixer! ✨

A huge THANK YOU to everyone who joined us at Fox Cultural Hall for a night filled with community, connection, and celebration! 🎉

🎶 A special thank you to Peter Joseph Burtt & the Kingtide for the amazing live music—you set the perfect vibe for the evening!
🍽️ @remedyeatery treated us to a fantastic spread—thank you for the delicious bites!
🏛️ A very special thank you to Ryan McKenzie for welcoming us into @foxculturalhall and sharing this incredible space. Your passion for the arts and our community is truly inspiring!

🙌 To all who attended—you are what makes these events so special! We loved seeing new connections form and old friends reconnect.

A big shoutout to @lovenorthtahoe, @tahoesnowfest, and @safeway for generously donating prizes for our giveaway—you made the night even more exciting!

We’re so grateful for this amazing community and can’t wait to see you at our next event. Join us on Thursday, March 20, 2025, from 4–6 PM at Jake’s on the Lake in Tahoe City for another exclusive North Tahoe Chamber Mixer! RSVP now—link in bio.

#NorthTahoe #NorthTahoeChamberMixer #FoxCulturalHall #PeterJosephBurttandtheKingtide #RemedyEatery #KingsBeach #Networking #Community #ThankYou

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.