Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality, and environmental stewardship.

What We Do

What's New

NTCA Shares 2024-25 Annual Report

Submit Your Annual Grant Cycle Application by September 5 at 11:59 p.m.

2025 Summer Infrastructure Updates That Will Impact Your Summer Commute

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

TBID Advisory/Zone 1

TUES | Sept 23

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Finance Committee

WED | Sept 24

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TOT Advisory Committee

THURS | Sept 25

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From Our Insta

🏡 Big news for North Lake Tahoe! The NTCA Boar

🏡 Big news for North Lake Tahoe!

The NTCA Board has awarded $50,000 in Emergent Grant Cycle funding to the Tahoe Housing Hub to launch an advocacy-focused content campaign on workforce housing.

This project will:

👉 Shine a light on local housing challenges
👉 Encourage community engagement + action
👉 Support policies that create real solutions

Through collaboration with regional partners, this campaign draws inspiration from successful efforts in the Bay Area, Santa Cruz, Jackson Hole & Park City.

📌 Learn more: [link in bio]
#NorthLakeTahoe #WorkforceHousing #TOTTBIDDollarsAtWork

Amy Ohran shares how the TBID has created a locall

Amy Ohran shares how the TBID has created a locally guided, long-term funding source that supports what matters most to the North Lake Tahoe community—like transportation, workforce housing, and small business development.

This is community-led stewardship in action. 💙

#BecauseOfTBID #NorthLakeTahoe #TOTTBIDDollarsAtWork #SupportLocal #DestinationStewardship

Lakefront Connections Await at the North Tahoe Cha

Lakefront Connections Await at the North Tahoe Chamber Mixer! 🌊✨

We’re so excited to host our September mixer @chamberstahoe, a historic lakefront spot in Homewood where rustic charm meets modern elegance. Mix, mingle, and enjoy craft cocktails, fresh bites, and breathtaking lake views while connecting with fellow Chamber members.

Don’t forget: Bring your business card for a chance at some fun mixer giveaways 🎟️

Special bonus: Hop aboard the handcrafted Wild Goose II with @grandtahoecharterslaketahoe for an exclusive boat tour 🚤 RSVP to choose your time or opt out.

RSVP: Link in bio

How does the TOT Committee help shape Tahoe’s fu

How does the TOT Committee help shape Tahoe’s future?

Convened by NTCA, the TOT Advisory Committee recommends how Transient Occupancy Tax (TOT) dollars from overnight visitors are invested back into the community.

The committee focuses on:

🌲 Environmental stewardship
🏘 Community vitality
💼 Economic health

With 13–15 seats (including 3 advisory), the goal is a diverse group representing North Lake Tahoe’s community priorities.

💌 Interested in serving? Send a letter of interest to hello@northtahoecommunityalliance.com and we’ll contact you when seats open!

#NorthLakeTahoe #TOTTBIDDollarsAtWork

This year’s Tahoe Summit presented a unique chan

This year’s Tahoe Summit presented a unique chance to meet and connect with more elected officials from both states at a single event than we’ve had the privilege of participating in before. As elected officials consider future funding opportunities that would benefit North Lake Tahoe, I provided perspective on the projects, programs and initiatives made possible because of the TBID, how residents, businesses and visitors have benefited, and the progress that has been made through collaborative destination stewardship initiatives designed to reduce human impacts on our region.

What does incorporation mean for North Tahoe’s f

What does incorporation mean for North Tahoe’s future?

Join us TOMORROW, August 26 from 12-1:30pm for the August North Tahoe Chamber Power Lunch as Eastern Placer Futures presents key findings from the North Tahoe Community Survey conducted by True North.

Featured speakers Steve Teshara and Kevin Drake will lead a conversation on the business case for incorporation—what it means, why it matters, and how it could shape our region’s future.

Local business owners are encouraged to attend and discover how incorporation could affect economic development, infrastructure investment, and long-term sustainability in Eastern Placer.

☕🍺💼 Business Spotlight – August Chamber

☕🍺💼 Business Spotlight – August Chamber Chat

This month, we’re highlighting three standout local businesses that bring flavor, community, and heart to North Lake Tahoe:

✨ Minglewood Coffee & Company – A new all-day café in Tahoe City where great coffee, food, and connection come together.

🍻 Three Sheets Brewing Company – Lakefront brews, bold bites, and laid-back vibes—perfect for lunch, dinner, or lakeside hangs.

🏦 Plumas Bank – Locally grown and committed to the community, with branches in Tahoe City and Kings Beach.
Support local, visit often, and stay connected. 💙

#NorthLakeTahoe #ChamberChat #TahoeCity #SupportLocal #MinglewoodCoffee #ThreeSheetsBrewing #PlumasBank #BusinessSpotlight #TahoeBusiness

Thanks to TBID funding, programs like TART Connect

Thanks to TBID funding, programs like TART Connect and the Park & Ride have helped ease winter traffic and provide more ways to move around North Lake Tahoe. Mike DeGroff explains why regional transportation solutions—and local control of tourism dollars—matter now more than ever.

🚍 Learn more:
northtahoecommunityalliance.com/what-we-do/because-of-tbid/

#tottbiddollarsatwork #northlaketahoe #northtahoe #tahoecity

🎙 Hear from NTCA’s Grant Manager, Tara Hetz,

🎙 Hear from NTCA’s Grant Manager, Tara Hetz, on this year’s Annual Grant Cycle in 101.5 Truckee Tahoe Radio’s Community Spotlight.

She shares:

✅ What projects/programs qualify
✅ This year’s focus areas
✅ Key community priorities

🎧 Listen here → https://www.truckeetahoeradio.com/on-demand-community-spotlight/

#NorthLakeTahoe #AnnualGrantCycle #TOTTBIDDollarsAtWork #CommunityPriorities

Explore Lake Tahoe’s rich heritage, from one of

Explore Lake Tahoe’s rich heritage, from one of the nation’s largest Native American basket collections to exhibits on maritime history, resort culture, pop art, and more — all set beside the iconic Lake Tahoe Dam. Mingle with local business leaders and community change-makers over great food and drinks.

Join the Gatekeeper's Museum, North Tahoe Chamber, and Tahoe City Downtown Association on Thursday, August 14 from 4 to 6pm at the beautifully renovated museum in Tahoe City for an inspiring evening of connection and discovery.

It’s a unique opportunity to build relationships, spark ideas, and celebrate Tahoe’s past, present, and future.

Space is limited, so reserve your spot today!

#NorthTahoeChamber #NorthtahoeChamberMixer #TahoeCity #LakeTahoeHistory #GatekeepersMuseum #VisitTahoeCity #TahoeCityDowntownAssociation

🟢 How does the Annual Grant Cycle work? Each y

🟢 How does the Annual Grant Cycle work?

Each year, the North Tahoe Community Alliance reinvests TOT and TBID funds into projects that support our environment, economy, and community. Through a transparent review process and local input, funding is awarded to programs that benefit residents, businesses, and visitors alike.

🎯 Learn how these dollars make a difference:
https://www.northtahoecommunityalliance.com/our-investments/annual-grant-program/

#TOTTBIDDollarsAtWork #NorthLakeTahoe #CommunityInvestment #GrantCycle #NTCA

📢 Calling all changemakers in North Lake Tahoe!

📢 Calling all changemakers in North Lake Tahoe!

The Annual Grant Cycle opens for applications next week — and it’s your opportunity to bring impactful projects to life that support our community, economy, and environment.

Through the TOT-TBID Dollars At Work Program, this grant invests in initiatives that drive:

✅ Community vitality
✅ Economic health
✅ Environmental stewardship

If you have a project that benefits residents, businesses, and visitors in the region, we want to hear from you.

🗓️ Applications open next week
📍Learn more: northtahoecommunityalliance.com/our-investments/annual-grant-program

#TOTTBIDDollarsAtWork #NorthLakeTahoe

🎥 If you’re around town, you should check out

🎥 If you’re around town, you should check out these businesses featured in July’s North Tahoe Chamber newsletter:

📸 Eadington Gallery – Home to award-winning photographer Michael Eadington, this is Lake Tahoe’s premier photography and art gallery with Tahoe-inspired prints and local services.

🌍 Tahoe City Rotary – A group of business and community leaders living by “Service Above Self,” making a difference locally and globally.

🏡 West Lake Properties – A trusted, locally owned real estate company specializing in sales, vacation rentals, and property management in Tahoe City.

👉 For more information, go to northtahoechamber.com

#NorthLakeTahoe #ChamberSpotlight #SupportLocal

🎨 Because of the TBID, Made in Tahoe has grown

🎨 Because of the TBID, Made in Tahoe has grown into two annual events—boosting foot traffic during slower seasons and supporting local artisans with what’s often their biggest event of the year.

“The funding we receive from the TBID is critical to keeping events like this strong and thriving, which is great for everyone in Tahoe.” – Caroline Ross, Executive Director, Palisades Village Neighborhood Company

#TOTTBIDDollarsAtWork #NorthLakeTahoe #MadeInTahoe #SupportLocal #SustainableTourism

🌊 The cost of doing nothing. In a recent Sierra

🌊 The cost of doing nothing.
In a recent Sierra Sun opinion piece, NTCA President & CEO Tony Karwowski calls for bold, collaborative action to protect our region’s future.
From workforce housing to environmental protection, he lays out what’s at stake—and how sustainable tourism funding can make a real difference.

📰 Read the full article:
🔗https://www.sierrasun.com/news/the-cost-of-doing-nothing-a-call-to-action-for-north-lake-tahoe/

🚍 TART Summer Service Is Rolling! Now through S

🚍 TART Summer Service Is Rolling!
Now through September 1, enjoy free and easy car-free travel across the North Lake Tahoe region with Tahoe-Truckee Area Regional Transit (TART).

With expanded routes and more frequent service, getting around this summer is more convenient than ever—no car (or parking stress) needed.

✅ Ride for free
✅ Skip the traffic
✅ Explore sustainably

📲 Plan your route and view the full schedule:
[🔗 Link in bio or button]

🎉 Community MTB Events Coming Up! Our partners

🎉 Community MTB Events Coming Up!
Our partners at @evo_hotel and @tambatahoe are bringing the stoke to Tahoe City with two summer events you don’t want to miss:
🚵‍♀️ Trailgate Party – July 12 at Evo, Tahoe City
🎥 Freehub Film Festival – August 21 at Tahoe Art Haus

Both events support TAMBA and celebrate Tahoe’s amazing mountain bike community.

📍Mark your calendars and learn more: https://evotrailgatepartytahoe2025.splashthat.com

https://freehub.com/freehub-presents

🇺🇸 The 4th of July has come and gone — and

🇺🇸 The 4th of July has come and gone — and with it, one of the busiest times of year in North Lake Tahoe.
⁠
At the North Tahoe Community Alliance, we’re proud to have supported programs that help protect our environment and keep our region running smoothly during peak holiday seasons:
⁠
🚍 Free TART Connect rides made it easier to get around without the hassle of parking
🚌 Special 4th of July shuttles helped folks get to and from events safely
🤖 @ecoclean_solutions BEBOT beach cleanups launched July 5 to help remove post-holiday litter
👋 Lake Tahoe Ambassadors were out reminding visitors how to recreate responsibly
⁠
These are all made possible through TOT-TBID Dollars At Work — an investment in our environment, economy, and quality of life.
⁠
👉 Learn more at BecauseOfTheTBID.com
⁠
#NorthLakeTahoe #TOTTBIDDollarsAtWork #4thOfJuly #StewardshipInAction #RecreateResponsibly

🚗 North Lake Tahoe Parking Update Paid parking

🚗 North Lake Tahoe Parking Update
Paid parking is now in effect at the Christmas Tree Lot and the newly added Brook Lot. This Parking Management Program is supported by TOT-TBID Dollars at Work in partnership with Placer County—receiving over $1 million in funding for capital costs, operations, maintenance, and enforcement.

🔗 Learn more: https://www.northtahoecommunityalliance.com/project/nlt-parking-management
#NorthLakeTahoe #TOTTBIDDollarsAtWork

🎙 Chamber Chat: Business Spotlights! In our la

🎙 Chamber Chat: Business Spotlights!

In our latest Chamber Chat, Kimberly Brown, Executive Director of the North Tahoe Chamber, highlights three incredible local businesses making a difference in our community:

🖐️ @tahoetrunkshow – A vibrant space in Tahoe City showcasing handmade, sustainable art, jewelry, and home goods by local artists.
🍦 Tahoe Time Ice Cream & Coffee Shoppe – Kings Beach’s go-to spot for sweet treats, fun vibes, and all the toppings.
🎓 The College Collaborators – Providing personalized coaching and support to guide families through the college application journey.
📺 Watch the full Chamber Chat on our YouTube: North Tahoe Community Alliance

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.