Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality and environmental stewardship.

What We Do

Our Investments

TOT TBID Dollars at Work

Realizing Our Vision: Our efforts are focused on creating a distinctive destination with a thriving and sustainable economy that benefits residents, businesses, and visitors.

Our Investments

What's New

Support Local This Valentine's Day

NTCA Board of Directors Endorses Cindy Gustafson for Placer County District 5 Supervisor

Noticias de Comercios & Comunidad de North Lake Tahoe

Upcoming Events

February 23-25, 2024

Stifel Palisades Tahoe World Cup

February 29-March 10, 2024


March 7, 2024

Alpenglow Speaker Series: Dave Nettle's Ski Touring the Tyrol

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

  • Board of Directors

    WED | MAR 6, 2024

  • Joint TOT/CAP Committee

    TUE | MAR 5, 2024

  • Joint TBID Advisory/Zone 1 Committee

    THURS | MAR 14, 2024

Stay Informed

Sign up for our email newsletter to stay informed about North Tahoe.