Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality, and environmental stewardship.

What We Do

What's New

The Tahoe Summit Provided a Unique Opportunity to Connect with Our Elected Officials

2025-26 Annual Grant Cycle Applicant Workshops

Annual Grant Cycle Accepting Applications Through September 5

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

Business and Chamber Advisory

TUES | August 12

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Marketing Cooperative

WED | August 13

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TBID Advisory/Zone 1

TUES | August 19

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Stay Informed

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From Our Insta

🎙 Hear from NTCA’s Grant Manager, Tara Hetz,

🎙 Hear from NTCA’s Grant Manager, Tara Hetz, on this year’s Annual Grant Cycle in 101.5 Truckee Tahoe Radio’s Community Spotlight.

She shares:

✅ What projects/programs qualify
✅ This year’s focus areas
✅ Key community priorities

🎧 Listen here → https://www.truckeetahoeradio.com/on-demand-community-spotlight/

#NorthLakeTahoe #AnnualGrantCycle #TOTTBIDDollarsAtWork #CommunityPriorities

Explore Lake Tahoe’s rich heritage, from one of

Explore Lake Tahoe’s rich heritage, from one of the nation’s largest Native American basket collections to exhibits on maritime history, resort culture, pop art, and more — all set beside the iconic Lake Tahoe Dam. Mingle with local business leaders and community change-makers over great food and drinks.

Join the Gatekeeper's Museum, North Tahoe Chamber, and Tahoe City Downtown Association on Thursday, August 14 from 4 to 6pm at the beautifully renovated museum in Tahoe City for an inspiring evening of connection and discovery.

It’s a unique opportunity to build relationships, spark ideas, and celebrate Tahoe’s past, present, and future.

Space is limited, so reserve your spot today!

#NorthTahoeChamber #NorthtahoeChamberMixer #TahoeCity #LakeTahoeHistory #GatekeepersMuseum #VisitTahoeCity #TahoeCityDowntownAssociation

🟢 How does the Annual Grant Cycle work? Each y

🟢 How does the Annual Grant Cycle work?

Each year, the North Tahoe Community Alliance reinvests TOT and TBID funds into projects that support our environment, economy, and community. Through a transparent review process and local input, funding is awarded to programs that benefit residents, businesses, and visitors alike.

🎯 Learn how these dollars make a difference:
https://www.northtahoecommunityalliance.com/our-investments/annual-grant-program/

#TOTTBIDDollarsAtWork #NorthLakeTahoe #CommunityInvestment #GrantCycle #NTCA

📢 Calling all changemakers in North Lake Tahoe!

📢 Calling all changemakers in North Lake Tahoe!

The Annual Grant Cycle opens for applications next week — and it’s your opportunity to bring impactful projects to life that support our community, economy, and environment.

Through the TOT-TBID Dollars At Work Program, this grant invests in initiatives that drive:

✅ Community vitality
✅ Economic health
✅ Environmental stewardship

If you have a project that benefits residents, businesses, and visitors in the region, we want to hear from you.

🗓️ Applications open next week
📍Learn more: northtahoecommunityalliance.com/our-investments/annual-grant-program

#TOTTBIDDollarsAtWork #NorthLakeTahoe

🎥 If you’re around town, you should check out

🎥 If you’re around town, you should check out these businesses featured in July’s North Tahoe Chamber newsletter:

📸 Eadington Gallery – Home to award-winning photographer Michael Eadington, this is Lake Tahoe’s premier photography and art gallery with Tahoe-inspired prints and local services.

🌍 Tahoe City Rotary – A group of business and community leaders living by “Service Above Self,” making a difference locally and globally.

🏡 West Lake Properties – A trusted, locally owned real estate company specializing in sales, vacation rentals, and property management in Tahoe City.

👉 For more information, go to northtahoechamber.com

#NorthLakeTahoe #ChamberSpotlight #SupportLocal

🎨 Because of the TBID, Made in Tahoe has grown

🎨 Because of the TBID, Made in Tahoe has grown into two annual events—boosting foot traffic during slower seasons and supporting local artisans with what’s often their biggest event of the year.

“The funding we receive from the TBID is critical to keeping events like this strong and thriving, which is great for everyone in Tahoe.” – Caroline Ross, Executive Director, Palisades Village Neighborhood Company

#TOTTBIDDollarsAtWork #NorthLakeTahoe #MadeInTahoe #SupportLocal #SustainableTourism

🌊 The cost of doing nothing. In a recent Sierra

🌊 The cost of doing nothing.
In a recent Sierra Sun opinion piece, NTCA President & CEO Tony Karwowski calls for bold, collaborative action to protect our region’s future.
From workforce housing to environmental protection, he lays out what’s at stake—and how sustainable tourism funding can make a real difference.

📰 Read the full article:
🔗https://www.sierrasun.com/news/the-cost-of-doing-nothing-a-call-to-action-for-north-lake-tahoe/

🚍 TART Summer Service Is Rolling! Now through S

🚍 TART Summer Service Is Rolling!
Now through September 1, enjoy free and easy car-free travel across the North Lake Tahoe region with Tahoe-Truckee Area Regional Transit (TART).

With expanded routes and more frequent service, getting around this summer is more convenient than ever—no car (or parking stress) needed.

✅ Ride for free
✅ Skip the traffic
✅ Explore sustainably

📲 Plan your route and view the full schedule:
[🔗 Link in bio or button]

🎉 Community MTB Events Coming Up! Our partners

🎉 Community MTB Events Coming Up!
Our partners at @evo_hotel and @tambatahoe are bringing the stoke to Tahoe City with two summer events you don’t want to miss:
🚵‍♀️ Trailgate Party – July 12 at Evo, Tahoe City
🎥 Freehub Film Festival – August 21 at Tahoe Art Haus

Both events support TAMBA and celebrate Tahoe’s amazing mountain bike community.

📍Mark your calendars and learn more: https://evotrailgatepartytahoe2025.splashthat.com

https://freehub.com/freehub-presents

🇺🇸 The 4th of July has come and gone — and

🇺🇸 The 4th of July has come and gone — and with it, one of the busiest times of year in North Lake Tahoe.
⁠
At the North Tahoe Community Alliance, we’re proud to have supported programs that help protect our environment and keep our region running smoothly during peak holiday seasons:
⁠
🚍 Free TART Connect rides made it easier to get around without the hassle of parking
🚌 Special 4th of July shuttles helped folks get to and from events safely
🤖 @ecoclean_solutions BEBOT beach cleanups launched July 5 to help remove post-holiday litter
👋 Lake Tahoe Ambassadors were out reminding visitors how to recreate responsibly
⁠
These are all made possible through TOT-TBID Dollars At Work — an investment in our environment, economy, and quality of life.
⁠
👉 Learn more at BecauseOfTheTBID.com
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#NorthLakeTahoe #TOTTBIDDollarsAtWork #4thOfJuly #StewardshipInAction #RecreateResponsibly

🚗 North Lake Tahoe Parking Update Paid parking

🚗 North Lake Tahoe Parking Update
Paid parking is now in effect at the Christmas Tree Lot and the newly added Brook Lot. This Parking Management Program is supported by TOT-TBID Dollars at Work in partnership with Placer County—receiving over $1 million in funding for capital costs, operations, maintenance, and enforcement.

🔗 Learn more: https://www.northtahoecommunityalliance.com/project/nlt-parking-management
#NorthLakeTahoe #TOTTBIDDollarsAtWork

🎙 Chamber Chat: Business Spotlights! In our la

🎙 Chamber Chat: Business Spotlights!

In our latest Chamber Chat, Kimberly Brown, Executive Director of the North Tahoe Chamber, highlights three incredible local businesses making a difference in our community:

🖐️ @tahoetrunkshow – A vibrant space in Tahoe City showcasing handmade, sustainable art, jewelry, and home goods by local artists.
🍦 Tahoe Time Ice Cream & Coffee Shoppe – Kings Beach’s go-to spot for sweet treats, fun vibes, and all the toppings.
🎓 The College Collaborators – Providing personalized coaching and support to guide families through the college application journey.
📺 Watch the full Chamber Chat on our YouTube: North Tahoe Community Alliance

🚧 West Shore Trail Upgrades in Progress 🚴‍

🚧 West Shore Trail Upgrades in Progress 🚴‍♀️
Construction is underway on 2.4 miles of the West Shore Trail between Sunnyside and Idlewild Way! The project will improve safety, accessibility, and overall experience for users of all ages and abilities.
📅 The trail remains fully open Fridays–Sundays and daily from June 28 to July 13.
🔗 Learn more: https://www.northtahoecommunityalliance.com/project/tcpud-multi-use-trails

#NorthLakeTahoe #TrailUpdate #SustainableTravel #TahoeTrails #WestShoreTrail

🏖️ ECO-CLEAN Solutions has officially kicked

🏖️ ECO-CLEAN Solutions has officially kicked off the 2025 Lake Tahoe beach cleaning season! With 14 cleanings planned at public and private lakefront locations, this program—funded by TOT-TBID Dollars At Work—helps keep our beaches clean, safe, and enjoyable for everyone. Learn more at https://www.northtahoecommunityalliance.com/environmental-stewardship/2025-beach-cleanings-set-for-north-lake-tahoe-see-the-full-schedule/

✨ Meet Christin Hanna, founder and artistic dire

✨ Meet Christin Hanna, founder and artistic director of Lake Tahoe Dance Collective.

Because of the TBID, world-class performances are made accessible to our local community—with ticket prices under $30 and support for student dancers, including gifted pointe shoes that keep them on their toes.
From summer shows on the lake to performances in this very theater, Christin is helping bring professional dance to North Lake Tahoe year-round. 🩰💙

🎤 Want to learn more about the TBID?
Join us for TBID Talks — an open conversation happening tomorrow, June 26 from 8:30–9:30 AM at the Visitor Information Center in Kings Beach. NTCA staff will be available to answer questions, hear your feedback, and talk about how TOT-TBID Dollars are making a difference.

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#BecauseOfTBID #NorthLakeTahoe #LakeTahoeDanceCollective
#TahoeArts #DanceInTahoe #ArtsInTahoe
#DollarsAtWork #TOTfunding #CommunityDriven #PerformingArts

What has $33.5 million done for North Tahoe? 💰🏔️ Let’s talk about it.

Join us for the June Power Lunch as Adam Wilson (NTCA) breaks down the real, measurable impacts of the Tourism Business Improvement District — a funding tool created by local businesses, for the benefit of our region.

• Tuesday, June 24 | 12:00–1:30 PM
• Spindleshanks Restaurant, Kings Beach

Since 2021, more than $33.5 million has been invested directly into North Tahoe, with $6 million generated each year to support infrastructure improvements, community events, and sustainable tourism.

Learn how local control over tourism revenue is delivering long-term value and helping shape a stronger, more resilient future for our business community.

REGISTER : link in bio

🚲 Tahoe Bike Month is in full swing — but it’s not too late for local businesses to get involved!
Tahoe Bike encourages businesses to join the fun: start a team, offer a discount to biking patrons, sponsor a raffle prize, or donate swag. There are plenty of ways to support a more bike-friendly Tahoe community.
Want to participate? Reach out to info@tahoebike.org and learn more at tahoebike.org/bike-month 💙

🎥 Business Spotlight: Sierra State Parks Founda

🎥 Business Spotlight: Sierra State Parks Foundation

We’re kicking off our Chamber Chat Business Spotlights by featuring the incredible work of the Sierra State Parks Foundation!

As shared by Kimberly Brown, Executive Director of the North Tahoe Chamber, this organization believes that the Lake Tahoe and Donner Lake State Parks are unique treasures that deserve our support. Their efforts fund projects and educational programs that connect visitors to the region’s cultural heritage and stunning natural resources—ensuring our parks remain places of inspiration and learning for generations to come.

✨ Watch the full conversation on our YouTube channel:
🔗 North Tahoe Community Alliance
#NorthLakeTahoe #SierraStateParks #ChamberChat #CommunitySpotlight #LakeTahoeHistory #NTCA #SupportOurParks #TahoeTreasure #TahoeLocal

✨North Tahoe Chamber Mixer ✨Wednesday, June 18

✨North Tahoe Chamber Mixer
✨Wednesday, June 18, 2025 | 4–6 PM
✨Mountain Lotus Yoga, Tahoe City

We’re excited to host our next Chamber Mixer at the beautiful Mountain Lotus Yoga studio in Tahoe City.✨ Nestled above the marina with stunning lake views, this beautiful studio blends movement, mindfulness, and mountain charm. 🧘‍♀️🤸‍♂️🏔️

Mix, mingle, and make meaningful connections with fellow business pros and community leaders. Whether you’re there to network, collaborate, or just soak in the vibes—this is your chance to experience a truly unique venue and grow your local connections. ✨

🔗 RSVP now: link in bio

#TahoeCity #NorthTahoeChamber #NorthTahoeChamberMixer #MountainLotusYoga #MeetConnectGrow #LakeTahoeVibes

✨ Summer is heating up in North Lake Tahoe! ☀️

Thanks to TOT-TBID Dollars At Work, the North Tahoe Chamber is helping bring incredible events to life that celebrate our community spirit.

🎉 June 14: A Day of Healing Arts
⚽ June 14–15: Lake Tahoe Summit Classic
⛰️ June 19–22: Broken Arrow Skyrace
🎆 July 4: Tahoe City 4th of July Celebration
🧘 July 11–13: Wild Lotus Yoga Festival

🎶 Plus, all summer long:
Big Blue Adventure Series, Concerts at Commons Beach & Music on the Beach!

Check out the full calendar: tahoeeventscalendar.com

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.