Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality, and environmental stewardship.

What We Do

What's New

North Lake Tahoe’s TBID Renewed for 10 Years

December First Tuesday Breakfast Club: Travel Trends & Tahoe Insights

How to Get Involved: Committee Openings

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

Finance

WED | Dec 31

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Board of Directors

WED | Jan 7

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Business and Chamber Advisory

TUES | Jan 13

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From Our Insta

The Lower Sawtooth trailhead (USFS 06) in Placer C

The Lower Sawtooth trailhead (USFS 06) in Placer County has received major improvements to enhance access to the Sawtooth Recreation Area in the Tahoe National Forest. These upgrades support the community that relies on this trail system year-round.

Improvements include paving the former dirt parking area so it can be plowed in the winter and reduce erosion runoff, preventing offsite parking on surrounding vegetation, and getting cars off neighborhood roads to reduce traffic concerns and allow plows to fully clear the area during storms. New trail maps have also been installed to promote responsible trail use, encourage stewardship, and help mitigate human impact on the forest.
This project strengthens access, protects natural resources, and supports the long-term health of one of North Lake Tahoe’s most loved recreation areas.

#NorthLakeTahoe

Turn your clicks into customers! 👩‍💻 ✨

Turn your clicks into customers! 👩‍💻

✨ Join us for our December Power Lunch on Tuesday, December 16 from 12-1:30pm at River Ranch Restaurant in Alpine Meadows.

➡️ Learn simple, practical strategies to grow your business online, reach the right audience, and see real results. Perfect for beginners or anyone ready to level up their digital marketing game.

🎤 Presented by Kaitlyn Merola, founder of Möve Marketing, featuring the topic “From Clicks to Customers: The Content, Channels, and Metrics Growth Marketing Playbook.” This interactive program will explore how small businesses growth-stage companies can optimize messaging and content creation to align with buyer needs to generate quality leads.

‼️ Space is filling up quickly — register today! Link in bio.

North Lake Tahoe’s TBID has been officially rene

North Lake Tahoe’s TBID has been officially renewed for the next 10 years. This milestone, made possible by strong support from local businesses, ensures continued investment through TOT TBID Dollars At Work — supporting housing, transportation, business resources, and community vitality.
Read the full story and what this means for our region on our blog. Link in bio. 💙
#TOTTBIDDollarsAtWork

This month, we’re highlighting a few standout lo

This month, we’re highlighting a few standout local businesses you’ll want to keep on your radar:

Happy Tiers is getting ready to open in Kings Beach at the King Building. Until the new space is ready, you can grab their pastries and coffee in Incline Village at Christmas Tree Village. Their cinnamon rolls took home “Best Dessert” at Passport to Dining — and for good reason.

Biggest Little Steakhouse has officially joined the Northstar dining scene, bringing great food, creative cocktails, and a warm, lively atmosphere. They’re already becoming a local favorite, especially with their Tahoe Tuesdays deal offering 30 percent off for locals.

Rancher Hat Bar is also new to the Northstar Village. Located next to North Face, they offer a custom hat-making experience that’s fun for families, groups, and anyone looking for a unique Tahoe activity.
#NorthLakeTahoe

Lake Tahoe Travel was proud to host this year’s

When you shop local, you support more than just a

When you shop local, you support more than just a store, you support our entire community.
 At Alpenglow Sports in Tahoe City, every purchase contributes to TOT TBID Dollars At Work, helping fund community events like the Alpenglow Winter Speaker Series, a free event that inspires, educates, and gives back to local nonprofits.

Super excited to kick off the Winter Speaker Series tomorrow, December 5, at the Olympic Village Events Center in Palisades. This week’s guest speaker is Emily Harrington.

There will be a raffle, tons of prizes, drinks, and a really fun show. Doors open at 6 pm and the show starts at 7 pm. Come psyched!
So the next time you gear up for your next adventure, remember: shopping local fuels North Lake Tahoe’s future. 💙

#TOTTBIDDollarsAtWork

✨ Holiday Mixer & Mingle: A Toast to the Season

✨ Holiday Mixer & Mingle: A Toast to the Season ✨

We are excited to invite you to our Holiday Joint Mixer, a festive evening bringing together local business leaders from Truckee and North Tahoe on Wednesday, December 3, from 5–7 PM at Wild Pine Kitchen in the Village at Northstar. Celebrate the season with lively networking, delicious food, and great company. Hosted by the North Tahoe Chamber, Tahoe City Downtown Association, Kings Beach District, Truckee Chamber of Commerce, Visit Truckee Tahoe, and the Truckee Downtown Merchants Association, this festive gathering is the perfect way to toast the holidays and spread cheer.

🎁 Please bring an unwrapped toy for Toys for Tots.
➡️ Space is limited, so RSVP today!

thank you, north tahoe! NTCA CEO Tony Karwowski s

thank you, north tahoe!

NTCA CEO Tony Karwowski shares a special message of gratitude for the incredible volunteers, committee members, and community partners who give their time, energy, and dedication to our region. Your commitment makes a meaningful difference for everyone who loves and calls north lake tahoe home.

we appreciate you more than words can say. 💙

#NorthLakeTahoe

Tahoe City’s historic Watson Cabin is officially

Tahoe City’s historic Watson Cabin is officially restored thanks to funding from the TOT-TBID Dollars At Work program. Built in 1908, it’s the oldest log structure in North Lake Tahoe and is listed on the National Register of Historic Places.
The latest restoration focused on the exterior, bringing new life to a true Tahoe City landmark. Watson Cabin now stands as a proud reminder of our heritage and what our community can accomplish together.

#TOTTBIDDollarsAtWork #NorthLakeTahoe

The TBID Renewal is underway! Thanks to local busi

The TBID Renewal is underway! Thanks to local business owners like YOU, we’re making strong progress toward renewing the TBID for the next decade. Your support powers the projects and events that keep North Tahoe thriving.

💡 Re-post this reel to show your support and help keep our community vibrant!

🍂🍁 New photos incoming!  Keep an eye out f

🍂🍁 New photos incoming!
 Keep an eye out for these fresh shots in our upcoming content — all captured through the North Tahoe Chamber Photo Program, a business resource made possible by TOT-TBID Dollars At Work.

From stunning storefronts to vibrant community moments, these images help local businesses shine while showcasing North Lake Tahoe.

Learn more about the photo program at the link in our bio.

☕ Sip, connect, and start your day inspired! Joi

🍻 Mix, Mingle & Cheers to North Tahoe! 🍻 Jo

🍻 Mix, Mingle & Cheers to North Tahoe! 🍻

Join us for our November Chamber Mixer THIS Thursday from 4–6pm at Alibi Ale Works Incline Public House in Incline Village. We’re teaming up with IVCBA for an evening of great beer, local flavor, and lots of fun.

This is your chance to connect with local professionals, enjoy Alibi’s craft brews and artisan bites, and soak up the laid-back North Tahoe atmosphere. As the holidays approach, take a moment to relax, reconnect, and celebrate what makes our community thrive.

RSVP now and don’t miss out! Link in bio…

Winter is on the horizon, and so are the latest re

Winter is on the horizon, and so are the latest resort updates!

Join us for First Tuesday Breakfast Club on Tuesday, November 4, at 7 a.m. to hear directly from North Lake Tahoe resort leaders about the upcoming winter season. Don't miss the special introduction from Bryan Allegretto of OpenSnow, as he shares his expert outlook on winter conditions.

This monthly forum brings together businesses, community leaders and partners to stay connected, informed, and inspired. Visit www.firsttuesdaybreakfastclub.com to join!

The North Tahoe Chamber's fall mixers have showcas

The North Tahoe Chamber's fall mixers have showcased stunning venues, delicious food and beverages, and fostered quality community connections. Thank you to everyone who has hosted, partnered with us, and attended a mixer this fall! We are excited to see you at the next one.

#northtahoechamber #northtahoechambermixer #becauseofthetbid

🌟 From Survey to Strategy: How Can We Revitaliz

🌟 From Survey to Strategy: How Can We Revitalize North Tahoe’s Town Centers? 🌟

Join us Tuesday, October 28 from 12–1:30pm at the North Tahoe Event Center in Kings Beach for the October Power Lunch, featuring the North Lake Tahoe Town Center’s Revitalization Study.

Jennifer Gregory and Jeremy Murdock (Retail Strategies) and Joe Minicozzi (Urban3) will share key findings from community input and surveys, exploring what feedback reveals about the local business climate and how we can revitalize Tahoe City and Kings Beach.

Enjoy a delicious lunch from Crest Cafe & Catering while discovering practical strategies to enhance customer experiences, support local businesses, and help build a vibrant, resilient North Tahoe.

#NorthTahoe #PowerLunch #TownRevitalization #TahoeCity #KingsBeach #CommunityGrowth #LocalBusiness

🌟 Chamber Business Spotlight 🌟 We’re cele

🌟 Chamber Business Spotlight 🌟

We’re celebrating some of the amazing local businesses that help our North Lake Tahoe community thrive:
🎨 @northtahoearts – Connecting over 30 local artists through galleries in Kings Beach and Tahoe City, plus workshops that inspire creativity year-round.

🏔️ Granite Peak Management – Proudly supporting Tahoe homeowners and associations for 25 years while giving back to our incredible community.

🛁 @latherandfizz – Beloved for their handmade soaps, bath bombs, and body care products for 22 years at The Village at Palisades Tahoe—now reopening in their new Cobblestone Center location in Tahoe City!
Let’s keep showing love to the businesses that make Tahoe’s spirit shine. 💙
#ShopLocal #NorthLakeTahoe

💡 Highlights from this year’s NTCA Impact Rep

💡 Highlights from this year’s NTCA Impact Report:

From community-driven projects and local business support to destination stewardship and data on tourism’s impact — this year’s report showcases how TOT-TBID Dollars at Work are shaping North Lake Tahoe’s future.

Since 2022, $76.5 million in direct and matching funds have powered initiatives that align with community priorities, strengthen our local economy, and enhance quality of life.

📘 Explore the full report and see how collaboration is creating lasting impact across our region. Link is in the bio.

#TOTTBID #DollarsAtWork #NorthLakeTahoe

Fall is in full swing 🍂 Let’s toast to the se

Fall is in full swing 🍂 Let’s toast to the season and an epic winter ahead!

Join us for our next Chamber Mixer at Rocker in Olympic Valley, in partnership with Palisades Tahoe, Palisades Village Neighborhood Company, and the Squaw Valley Business Association.

🍽️ On the menu: Hosted appetizers, beer, and wine
🎶 Entertainment: Live music by Mike Sinclair
‼️ Bonus: Don’t forget your business card for a chance to win some amazing giveaways

Rocker is the go-to gathering spot in The Village at Palisades, known for its delicious food, full bar, and lively atmosphere that captures Palisades Tahoe’s outdoor spirit and local energy. Fun fact: it’s named after the ski design pioneered by Shane McConkey — a nod to the mountain’s legendary history and the community it inspires.

Connect with fellow professionals and community leaders, strengthen your North Tahoe ties, and get excited for the snowy season ahead.

Space is limited — RSVP today!

💬 What is the TBID Advisory Committee and why d

💬 What is the TBID Advisory Committee and why does it matter?

Made up of local business leaders, this committee guides how Tourism Business Improvement District funds are used to support things like events, stewardship, and destination marketing.

It’s business-led, community-focused.

🔗 Tap the link in bio to learn more.

#NorthLakeTahoe #TOTTBIDDollarsAtWork

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.