Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality, and environmental stewardship.

What We Do

What's New

NTCA's Strategic Plan Update

The Roadless Rule: Advocating for the Value and Importance of Tahoe’s Roadless Areas

Advocacy At Work: Standing up for local businesses at Liberty Utilities rate case hearings

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

Board of Directors

WED | Oct 1

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Kings Beach District

MON | Oct 6

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Business and Chamber Advisory

TUES | Oct 14

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Stay Informed

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From Our Insta

💡 Highlights from this year’s NTCA Impact Rep

💡 Highlights from this year’s NTCA Impact Report:

From community-driven projects and local business support to destination stewardship and data on tourism’s impact — this year’s report showcases how TOT-TBID Dollars at Work are shaping North Lake Tahoe’s future.

Since 2022, $76.5 million in direct and matching funds have powered initiatives that align with community priorities, strengthen our local economy, and enhance quality of life.

📘 Explore the full report and see how collaboration is creating lasting impact across our region. Link is in the bio.

#TOTTBID #DollarsAtWork #NorthLakeTahoe

Fall is in full swing 🍂 Let’s toast to the se

Fall is in full swing 🍂 Let’s toast to the season and an epic winter ahead!

Join us for our next Chamber Mixer at Rocker in Olympic Valley, in partnership with Palisades Tahoe, Palisades Village Neighborhood Company, and the Squaw Valley Business Association.

🍽️ On the menu: Hosted appetizers, beer, and wine
🎶 Entertainment: Live music by Mike Sinclair
‼️ Bonus: Don’t forget your business card for a chance to win some amazing giveaways

Rocker is the go-to gathering spot in The Village at Palisades, known for its delicious food, full bar, and lively atmosphere that captures Palisades Tahoe’s outdoor spirit and local energy. Fun fact: it’s named after the ski design pioneered by Shane McConkey — a nod to the mountain’s legendary history and the community it inspires.

Connect with fellow professionals and community leaders, strengthen your North Tahoe ties, and get excited for the snowy season ahead.

Space is limited — RSVP today!

💬 What is the TBID Advisory Committee and why d

💬 What is the TBID Advisory Committee and why does it matter?

Made up of local business leaders, this committee guides how Tourism Business Improvement District funds are used to support things like events, stewardship, and destination marketing.

It’s business-led, community-focused.

🔗 Tap the link in bio to learn more.

#NorthLakeTahoe #TOTTBIDDollarsAtWork

🎥 In this video, Teresa Crimmens, Executive Dep

🎥 In this video, Teresa Crimmens, Executive Deputy Director of Sierra Community House, shares how TOT-TBID funding has helped expand housing services—supporting more than 100 local workers and their families to stay in their homes.

From rental assistance to family strengthening, crisis intervention, hunger relief, and legal services, Sierra Community House is strengthening North Lake Tahoe through community support. 💙

Learn more about the Workforce Housing Preservation Program: https://www.northtahoecommunityalliance.com/project/sierra-community-house-workforce-preservation-program/
#TOTTBIDDollarsAtWork #NorthLakeTahoe

🚧 West Shore Trail Work in Progress 🚲 Right

🚧 West Shore Trail Work in Progress 🚲
Right now, crews are rebuilding 2.35 miles of the West Shore Trail from Sunnyside ➝ Idlewild Way.

What’s happening:
✨ Replacing worn pavement + fixing slope issues
✨ Improving drainage + visibility for walkers + riders
✨ Upgrading for safety + ADA access
⚠️ Heads up — you may see detours or signed areas along the way while work is happening.

The goal? A smoother, safer, more accessible trail for everyone to enjoy year-round.

Thanks for your patience while the updates roll out.

☕️ Join the next Chamber Coffee Connect on Tue

☕️ Join the next Chamber Coffee Connect on Tuesday, September 23 at the North Lake Tahoe Visitor Center in Kings Beach. Stop by anytime between 8-10am to enjoy coffee, tea, fresh fruit, muffins, and breakfast burritos from Pep’s Place while connecting with fellow community members.

Meet our new Membership Engagement Manager, Carly McNiece, and hear about her vision for supporting the Chamber and community.

Complimentary professional headshots will be available for all attendees, and the first 25 people to register will also receive a free Klean Kanteen coffee tumbler.

RSVP TODAY ➡️➡️ link in bio

🌟 Chamber Business Spotlight 🌟 We’re cele

🌟 Chamber Business Spotlight 🌟

We’re celebrating some of the incredible local businesses that make North Lake Tahoe thrive:

✨ @tahoebackyard : A vibrant community gathering space under the pines—home to Bear Belly Brewing Co., Chickadee Art Collective, and a rotating lineup of delicious food trucks.

🍷 @terraalmawines : Founded by Ana Alves and honoring her Portuguese heritage, this new winery launches in October with reds, whites, and rosé from Portugal’s iconic regions.

🚴 @tahoeebikes : Kings Beach’s go-to spot for rentals, sales, and repairs since 2018. Owners Harry and Sara built their shop around a shared love for biking and community.

Let’s continue to support the businesses that keep Tahoe’s spirit strong! 💙

🏡 Big news for North Lake Tahoe! The NTCA Boar

🏡 Big news for North Lake Tahoe!

The NTCA Board has awarded $50,000 in Emergent Grant Cycle funding to the Tahoe Housing Hub to launch an advocacy-focused content campaign on workforce housing.

This project will:

👉 Shine a light on local housing challenges
👉 Encourage community engagement + action
👉 Support policies that create real solutions

Through collaboration with regional partners, this campaign draws inspiration from successful efforts in the Bay Area, Santa Cruz, Jackson Hole & Park City.

📌 Learn more: [link in bio]
#NorthLakeTahoe #WorkforceHousing #TOTTBIDDollarsAtWork

Amy Ohran shares how the TBID has created a locall

Amy Ohran shares how the TBID has created a locally guided, long-term funding source that supports what matters most to the North Lake Tahoe community—like transportation, workforce housing, and small business development.

This is community-led stewardship in action. 💙

#BecauseOfTBID #NorthLakeTahoe #TOTTBIDDollarsAtWork #SupportLocal #DestinationStewardship

Lakefront Connections Await at the North Tahoe Cha

Lakefront Connections Await at the North Tahoe Chamber Mixer! 🌊✨

We’re so excited to host our September mixer @chamberstahoe, a historic lakefront spot in Homewood where rustic charm meets modern elegance. Mix, mingle, and enjoy craft cocktails, fresh bites, and breathtaking lake views while connecting with fellow Chamber members.

Don’t forget: Bring your business card for a chance at some fun mixer giveaways 🎟️

Special bonus: Hop aboard the handcrafted Wild Goose II with @grandtahoecharterslaketahoe for an exclusive boat tour 🚤 RSVP to choose your time or opt out.

RSVP: Link in bio

How does the TOT Committee help shape Tahoe’s fu

How does the TOT Committee help shape Tahoe’s future?

Convened by NTCA, the TOT Advisory Committee recommends how Transient Occupancy Tax (TOT) dollars from overnight visitors are invested back into the community.

The committee focuses on:

🌲 Environmental stewardship
🏘 Community vitality
💼 Economic health

With 13–15 seats (including 3 advisory), the goal is a diverse group representing North Lake Tahoe’s community priorities.

💌 Interested in serving? Send a letter of interest to hello@northtahoecommunityalliance.com and we’ll contact you when seats open!

#NorthLakeTahoe #TOTTBIDDollarsAtWork

This year’s Tahoe Summit presented a unique chan

This year’s Tahoe Summit presented a unique chance to meet and connect with more elected officials from both states at a single event than we’ve had the privilege of participating in before. As elected officials consider future funding opportunities that would benefit North Lake Tahoe, I provided perspective on the projects, programs and initiatives made possible because of the TBID, how residents, businesses and visitors have benefited, and the progress that has been made through collaborative destination stewardship initiatives designed to reduce human impacts on our region.

What does incorporation mean for North Tahoe’s f

What does incorporation mean for North Tahoe’s future?

Join us TOMORROW, August 26 from 12-1:30pm for the August North Tahoe Chamber Power Lunch as Eastern Placer Futures presents key findings from the North Tahoe Community Survey conducted by True North.

Featured speakers Steve Teshara and Kevin Drake will lead a conversation on the business case for incorporation—what it means, why it matters, and how it could shape our region’s future.

Local business owners are encouraged to attend and discover how incorporation could affect economic development, infrastructure investment, and long-term sustainability in Eastern Placer.

☕🍺💼 Business Spotlight – August Chamber

☕🍺💼 Business Spotlight – August Chamber Chat

This month, we’re highlighting three standout local businesses that bring flavor, community, and heart to North Lake Tahoe:

✨ Minglewood Coffee & Company – A new all-day café in Tahoe City where great coffee, food, and connection come together.

🍻 Three Sheets Brewing Company – Lakefront brews, bold bites, and laid-back vibes—perfect for lunch, dinner, or lakeside hangs.

🏦 Plumas Bank – Locally grown and committed to the community, with branches in Tahoe City and Kings Beach.
Support local, visit often, and stay connected. 💙

#NorthLakeTahoe #ChamberChat #TahoeCity #SupportLocal #MinglewoodCoffee #ThreeSheetsBrewing #PlumasBank #BusinessSpotlight #TahoeBusiness

Thanks to TBID funding, programs like TART Connect

Thanks to TBID funding, programs like TART Connect and the Park & Ride have helped ease winter traffic and provide more ways to move around North Lake Tahoe. Mike DeGroff explains why regional transportation solutions—and local control of tourism dollars—matter now more than ever.

🚍 Learn more:
northtahoecommunityalliance.com/what-we-do/because-of-tbid/

#tottbiddollarsatwork #northlaketahoe #northtahoe #tahoecity

🎙 Hear from NTCA’s Grant Manager, Tara Hetz,

🎙 Hear from NTCA’s Grant Manager, Tara Hetz, on this year’s Annual Grant Cycle in 101.5 Truckee Tahoe Radio’s Community Spotlight.

She shares:

✅ What projects/programs qualify
✅ This year’s focus areas
✅ Key community priorities

🎧 Listen here → https://www.truckeetahoeradio.com/on-demand-community-spotlight/

#NorthLakeTahoe #AnnualGrantCycle #TOTTBIDDollarsAtWork #CommunityPriorities

Explore Lake Tahoe’s rich heritage, from one of

Explore Lake Tahoe’s rich heritage, from one of the nation’s largest Native American basket collections to exhibits on maritime history, resort culture, pop art, and more — all set beside the iconic Lake Tahoe Dam. Mingle with local business leaders and community change-makers over great food and drinks.

Join the Gatekeeper's Museum, North Tahoe Chamber, and Tahoe City Downtown Association on Thursday, August 14 from 4 to 6pm at the beautifully renovated museum in Tahoe City for an inspiring evening of connection and discovery.

It’s a unique opportunity to build relationships, spark ideas, and celebrate Tahoe’s past, present, and future.

Space is limited, so reserve your spot today!

#NorthTahoeChamber #NorthtahoeChamberMixer #TahoeCity #LakeTahoeHistory #GatekeepersMuseum #VisitTahoeCity #TahoeCityDowntownAssociation

🟢 How does the Annual Grant Cycle work? Each y

🟢 How does the Annual Grant Cycle work?

Each year, the North Tahoe Community Alliance reinvests TOT and TBID funds into projects that support our environment, economy, and community. Through a transparent review process and local input, funding is awarded to programs that benefit residents, businesses, and visitors alike.

🎯 Learn how these dollars make a difference:
https://www.northtahoecommunityalliance.com/our-investments/annual-grant-program/

#TOTTBIDDollarsAtWork #NorthLakeTahoe #CommunityInvestment #GrantCycle #NTCA

📢 Calling all changemakers in North Lake Tahoe!

📢 Calling all changemakers in North Lake Tahoe!

The Annual Grant Cycle opens for applications next week — and it’s your opportunity to bring impactful projects to life that support our community, economy, and environment.

Through the TOT-TBID Dollars At Work Program, this grant invests in initiatives that drive:

✅ Community vitality
✅ Economic health
✅ Environmental stewardship

If you have a project that benefits residents, businesses, and visitors in the region, we want to hear from you.

🗓️ Applications open next week
📍Learn more: northtahoecommunityalliance.com/our-investments/annual-grant-program

#TOTTBIDDollarsAtWork #NorthLakeTahoe

🎥 If you’re around town, you should check out

🎥 If you’re around town, you should check out these businesses featured in July’s North Tahoe Chamber newsletter:

📸 Eadington Gallery – Home to award-winning photographer Michael Eadington, this is Lake Tahoe’s premier photography and art gallery with Tahoe-inspired prints and local services.

🌍 Tahoe City Rotary – A group of business and community leaders living by “Service Above Self,” making a difference locally and globally.

🏡 West Lake Properties – A trusted, locally owned real estate company specializing in sales, vacation rentals, and property management in Tahoe City.

👉 For more information, go to northtahoechamber.com

#NorthLakeTahoe #ChamberSpotlight #SupportLocal

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.