Advocacy – NTCA


NTCA represents the business community on the following: 

  • Lake Tahoe Destination Stewardship Plan Advisory Board
  • Regional Air Service Corporation
  • NTCA & Travel North Tahoe Nevada Co-op Marketing Committee
  • Visit California Snow, Research, and Brand Committees
  • Cal Travel Board of Directors
  • Other partnerships and associations as related to our mission

2024 Advocacy Efforts

Sunday Commercial Trash Service

A pilot program will run between June 2-September 1, 2024 to initiate commercial trash service on Sundays. Commercial customers with at least two weekly scheduled pick-ups can adjust one of those pick-ups to the new Sunday service.

The pilot program is funded with Tourism Business Improvement District (TBID) funds. Thank you to the members of the business community who participated in the conversation about the need for Sunday services.

Interested customers should call TTSD at (530) 583-7800 to request that one of their collection days be changed to Sunday. The call center is open 8 am-4:40 pm Monday-Friday, excluding holidays.

Legislative Advocacy

As part of its advocacy efforts on behalf of the North Tahoe business community, the NTCA, along with its counterparts from Mammoth Lakes and Visit Redding, met with legislative staff members of Senator Alvarado-Gil, Assemblymember Patterson and Assemblymember Dahle in Sacramento in May 2024. The intention of these meetings was to share the North Tahoe business community’s position and encourage support of SB 969 and the creation of a State-run Event Fund.

SB 969: Alcoholic Beverages: Entertainment Zones: Consumption

The NTCA stands in full support of SB 969, which if approved, would allow local governments to designate “Entertainment Zones.” These zones would permit local bars and restaurants to sell alcoholic beverages for consumption in designated areas, with approval from local jurisdictions, during events such as street fairs, festivals, and parades where currently only outside vendors are permitted to sell.

Allowing neighborhood, brick-and-mortar businesses to participate alongside outside vendors during special events supports the local economy, business community and workforce.

Creating a State-run Event Fund

The NTCA supports the future establishment of a state-run fund to preserve California’s ability to compete with other states for large events like the Super Bowl, FIFA World Cup matches and the 2028 Summer Olympics that bring jobs, visitor spending, and state and local tax revenue to California.

This fund, similar to the 23 other states with dedicated state-run event funds, would include a mechanism for creating a revolving program for bringing more events to California, and would assist cities with the costs associated with bidding on and hosting large events. Without a similar funding source, California is at a competitive disadvantage and is losing business to other states.

Housing Hub

To help tackle persistent workforce housing challenges in the Tahoe-Truckee region, a new 501(c)4 nonprofit organization was formed in April 2024. The Tahoe Housing Hub’s role will be to advocate for progressive housing policies, assist in developing small to mid-scale housing projects and collaborate with the community to promote a pro-housing movement.

To fortify the Hub’s foundation, the NTCA Board of Directors approved allocating $150,000 in TBID funds and extended $34,000 of in-kind contributions, spanning office space to professional services. Complementing this, Tahoe Truckee Community Foundation allocated $135,000 for the Hub’s formation and orchestrated a two-year $135,000 matching grant from the Martis Fund.

At their April 10 board meeting, the NTCA board unanimously voted to grant $479,450 to the Tahoe Housing Hub to launch an Accessory Dwelling Unit (ADU) Accelerator Pilot Program. The ADU Pilot program will provide homeowners with free feasibility and project management support, and guidance through the entire process from design and permitting through construction management and leasing. For more information on the Housing Hub check out

2023 Advocacy Efforts
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