Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality, and environmental stewardship.

What We Do

What's New

March First Tuesday Breakfast Club: TOT-TBID Dollars At Work: New Projects for 2026

A Collaborative Ecosystem: How NTCA, the North Tahoe Chamber, and Lake Tahoe Travel Work Together

NTCA Invests Over $6M Through the Annual Grant Cycle

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

Board of Directors

WED | March 4

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TBID Advisory/Zone 1

TUES | March 17

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TOT Advisory

THURS | March 19

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From Our Insta

Being part of a tight-knit community like ours mea

Being part of a tight-knit community like ours means that the heartbreak and profound loss experienced in recent days are shared by all of us. At the same time, the gratitude and appreciation felt for the helpers — including the brave, selfless volunteers who make up the Tahoe Nordic Search & Rescue team — is palpable.

For those looking for a tangible way to support this team and the incredible life-saving search-and-rescue services they provide to the public, there are several ways to help: sign up for The Great Ski Race on March 1 and participate in either the 26km or 10km course, or consider donating directly to Tahoe Nordic Search & Rescue.

Since 1977, The Great Ski Race, the only annual fundraiser for Tahoe Nordic Search & Rescue, has brought the North Tahoe community together to both challenge and support one another in friendly competition.

We are proud to support Tahoe Nordic Search & Rescue as a sponsor of The Great Ski Race, and we are grateful for the unflinching support they provide our community. Let us all do the same for them. Sign up or make a donation now at thegreatskirace.com

‘Together, we’ve embraced the idea that destin

‘Together, we’ve embraced the idea that destination stewardship is shared work’ — Tony Karwowski reflects on 5 years of the NLT-TBID. Over $40M reinvested in our community through workforce housing, transportation solutions, trail improvements, and environmental protection. Read Tony’s full perspective on what we’ve accomplished together and what’s ahead. Link in bio ⬆️

Last Friday we hit the slopes with @UCDavisTERC sc

Last Friday we hit the slopes with @UCDavisTERC scientist Camille Jensen to learn about forest pathology while skiing through Alpine Meadows 🎿🌲

Swipe to see what happens when science meets ski season ➡️

Don’t miss tomorrow’s tour (Feb 13): Join TERC Education & Outreach Director Heather Segale for “How to Cope with Ecoanxiety” - a thoughtful conversation about navigating climate stress while building hope and resilience.

📍 Alpine Meadows
⏰ 1:00-2:30pm
💰 FREE
🎿 Intermediate level required

Look for the light blue tablecloth at the TERC outreach table (inside the lodge or outside on the deck near the base-to-base gondola). Tours are first-come, first-served - limited to 15 participants!

Tours run every Friday through April 10. Because learning about Lake Tahoe’s ecosystem is way more fun at 7,000 feet.

#SkiingWithScience #TahoeScience #NorthTahoe #AlpineMeadows #PalisadesTahoe

February Business Spotlight ✨ This month, we’

February Business Spotlight ✨

This month, we’re highlighting a few local businesses and organizations that are making a meaningful impact in North Lake Tahoe — from youth empowerment and community gathering spaces to wellness and self-care.

Watch to learn more about SOS Outreach, Auld Dubliner at The Village at Palisades, and Fifth Element Healing Center in Tahoe City, and see how they’re helping our community thrive.

#NorthLakeTahoe #BusinessSpotlight #SupportLocal #CommunityImpact

The North Tahoe Chamber is excited to share our ne

NTCA has invested over $6 million through the Annu

NTCA has invested over $6 million through the Annual Grant Cycle to support projects that strengthen North Lake Tahoe. As part of that effort, five projects were recently approved for a total of $688,935 in TBID funding through the TOT-TBID Dollars At Work program.

These projects support childcare and youth development, workforce housing resources, local economic opportunities, lake stewardship, and public access to real-time water quality information.

Kick off your day with coffee + connections ☕🤝

Stop by TOMORROW, January 27, anytime between 8:30–10am at the North Tahoe Chamber Office in Kings Beach for delicious coffee and breakfast treats from @coffeebar, plus great conversations with members of our amazing community.

If you missed it at our January Mixer, this is your chance to check out the new mural by Washoe Tribe artists—a beautiful celebration of local culture and community spirit. 🎨

Bonus: Complimentary professional headshots will be available! 📸

We can’t wait to see you there! 💙

The North Tahoe Community Alliance and North Tahoe

The North Tahoe Community Alliance and North Tahoe Chamber have partnered with Downtown Strategies to create a two-year action plan focused on revitalizing Kings Beach and Tahoe City. Built on local input, the plan centers on practical, achievable projects that build momentum now while supporting long-term success.

Community members are invited to get involved by joining an action team and helping move these initiatives forward. An action team interest meeting will take place on January 15 at 1:30 pm at the North Tahoe Event Center in Kings Beach.

Learn more, get involved, and help shape the future of our downtowns.

It’s time for our monthly Business Spotlight. Fr

It’s time for our monthly Business Spotlight.
From arts and culture to coworking and outdoor adventure, this month’s featured businesses are making a big impact in North Lake Tahoe. 🎥 Watch to see who we’re spotlighting and how they’re strengthening our community.
#NorthLakeTahoe

✨ Be among the first to see the stunning NEW Was

✨ Be among the first to see the stunning NEW Washoe Tribe mural! Celebrate culture and community at the North Tahoe Chamber January Mixer, co-hosted with Sierra State Parks Foundation.

Join us THIS Thursday, January 8 from 4-6pm at the Kings Beach Visitor Information Center. Kick off the new year with an inspiring evening as Washoe Tribe artists unveil their mural and share the story behind their work. Enjoy delicious food, drinks, and meaningful connections.

Space is limited—RSVP today, link in bio!

Because of the TBID renewal, North Lake Tahoe can

Because of the TBID renewal, North Lake Tahoe can continue building on the progress made through this critical funding source. Designed to ensure both day and overnight visitors contribute to our region’s vitality, the TBID empowers local businesses and community leaders to help guide how tourism dollars are reinvested.

Since 2022, more than 40 million dollars in TOT-TBID Dollars At Work have supported projects aligned with community priorities. With the renewal in place, an estimated 160 million dollars will be reinvested over the next decade — supporting local businesses, the workforce, and the community we all share.

This renewal also frees up Transient Occupancy Tax funds to support workforce housing and transportation, strengthening economic health, community vitality, and destination stewardship across North Lake Tahoe.

#TOTTBIDDollarsAtWork #NorthLakeTahoe

Skip the hassle. Park, ride, and relax. The TART

Skip the hassle. Park, ride, and relax.

The TART Park & Ride program is back this winter with increased frequency to help reduce traffic, parking congestion, and carbon emissions. Enjoy free shuttle service with easy access to Palisades Tahoe, Northstar California, and Sugar Bowl and Donner Summit. No reservations needed. Just park, hop on, and head to the mountain.

This program is made possible by TOT-TBID Dollars At Work, supporting smarter transportation solutions and a better winter experience for North Lake Tahoe.

View routes and schedules:

https://tahoetruckeetransit.com/parkandride/

#TOTTBIDDollarsAtWork #NorthLakeTahoe #TART #ParkAndRide #SustainableTransportation WinterTravel

A look beneath the surface. 🌊 Tara Hetz from t

A look beneath the surface. 🌊

Tara Hetz from the NTCA joins Collin West of Clean Up the Lake for a day of underwater cleanup powered by TOT-TBID Dollars At Work. From removing litter to collecting critical data on invasive species, this work is making a real difference for Lake Tahoe.

🎥 Watch the full video on YouTube — link in our bio.

#TOTTBIDDollarsAtWork #CleanUpTheLake #NorthLakeTahoe #LakeTahoe CommunityImpact EnvironmentalStewardship

The Lower Sawtooth trailhead (USFS 06) in Placer C

The Lower Sawtooth trailhead (USFS 06) in Placer County has received major improvements to enhance access to the Sawtooth Recreation Area in the Tahoe National Forest. These upgrades support the community that relies on this trail system year-round.

Improvements include paving the former dirt parking area so it can be plowed in the winter and reduce erosion runoff, preventing offsite parking on surrounding vegetation, and getting cars off neighborhood roads to reduce traffic concerns and allow plows to fully clear the area during storms. New trail maps have also been installed to promote responsible trail use, encourage stewardship, and help mitigate human impact on the forest.
This project strengthens access, protects natural resources, and supports the long-term health of one of North Lake Tahoe’s most loved recreation areas.

#NorthLakeTahoe

Turn your clicks into customers! 👩‍💻 ✨

Turn your clicks into customers! 👩‍💻

✨ Join us for our December Power Lunch on Tuesday, December 16 from 12-1:30pm at River Ranch Restaurant in Alpine Meadows.

➡️ Learn simple, practical strategies to grow your business online, reach the right audience, and see real results. Perfect for beginners or anyone ready to level up their digital marketing game.

🎤 Presented by Kaitlyn Merola, founder of Möve Marketing, featuring the topic “From Clicks to Customers: The Content, Channels, and Metrics Growth Marketing Playbook.” This interactive program will explore how small businesses growth-stage companies can optimize messaging and content creation to align with buyer needs to generate quality leads.

‼️ Space is filling up quickly — register today! Link in bio.

North Lake Tahoe’s TBID has been officially rene

North Lake Tahoe’s TBID has been officially renewed for the next 10 years. This milestone, made possible by strong support from local businesses, ensures continued investment through TOT TBID Dollars At Work — supporting housing, transportation, business resources, and community vitality.
Read the full story and what this means for our region on our blog. Link in bio. 💙
#TOTTBIDDollarsAtWork

This month, we’re highlighting a few standout lo

This month, we’re highlighting a few standout local businesses you’ll want to keep on your radar:

Happy Tiers is getting ready to open in Kings Beach at the King Building. Until the new space is ready, you can grab their pastries and coffee in Incline Village at Christmas Tree Village. Their cinnamon rolls took home “Best Dessert” at Passport to Dining — and for good reason.

Biggest Little Steakhouse has officially joined the Northstar dining scene, bringing great food, creative cocktails, and a warm, lively atmosphere. They’re already becoming a local favorite, especially with their Tahoe Tuesdays deal offering 30 percent off for locals.

Rancher Hat Bar is also new to the Northstar Village. Located next to North Face, they offer a custom hat-making experience that’s fun for families, groups, and anyone looking for a unique Tahoe activity.
#NorthLakeTahoe

Lake Tahoe Travel was proud to host this year’s

When you shop local, you support more than just a

When you shop local, you support more than just a store, you support our entire community.
 At Alpenglow Sports in Tahoe City, every purchase contributes to TOT TBID Dollars At Work, helping fund community events like the Alpenglow Winter Speaker Series, a free event that inspires, educates, and gives back to local nonprofits.

Super excited to kick off the Winter Speaker Series tomorrow, December 5, at the Olympic Village Events Center in Palisades. This week’s guest speaker is Emily Harrington.

There will be a raffle, tons of prizes, drinks, and a really fun show. Doors open at 6 pm and the show starts at 7 pm. Come psyched!
So the next time you gear up for your next adventure, remember: shopping local fuels North Lake Tahoe’s future. 💙

#TOTTBIDDollarsAtWork

✨ Holiday Mixer & Mingle: A Toast to the Season

✨ Holiday Mixer & Mingle: A Toast to the Season ✨

We are excited to invite you to our Holiday Joint Mixer, a festive evening bringing together local business leaders from Truckee and North Tahoe on Wednesday, December 3, from 5–7 PM at Wild Pine Kitchen in the Village at Northstar. Celebrate the season with lively networking, delicious food, and great company. Hosted by the North Tahoe Chamber, Tahoe City Downtown Association, Kings Beach District, Truckee Chamber of Commerce, Visit Truckee Tahoe, and the Truckee Downtown Merchants Association, this festive gathering is the perfect way to toast the holidays and spread cheer.

🎁 Please bring an unwrapped toy for Toys for Tots.
➡️ Space is limited, so RSVP today!

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.