Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality and environmental stewardship.

What We Do

Our Investments

TOT TBID Dollars at Work

Realizing Our Vision: Our efforts are focused on creating a distinctive destination with a thriving and sustainable economy that benefits residents, businesses, and visitors.

Our Investments

What's New

Now Hiring Additional Lake Tahoe Ambassadors for North Shore

2024 Summer Road Construction Resources and Updates

NTCA Seeks Volunteer Members for TOT Advisory Committee

Upcoming Events

July 16 & 18

Annual Grant Cycle Workshops

July 20

Tahoe Trail 100

July 23-26

Lake Tahoe Dance Festival

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

  • TOT Advisory Committee

    THURS | July 25, 2024

  • Board of Directors

    WED | AUGUST 7, 2024

  • Business and Chamber Advisory Committee

    TUES | AUGUST 13, 2024

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The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District.