Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality and environmental stewardship.

What We Do

What's New

RSVP for the October 17 Community Investment Showcase

Keep Watercraft Clean, Drained and Dry to Prevent Invasive Species in Lake Tahoe

Lake Tahoe Stewardship Plan Draws National Attention

Upcoming Events

September 30, 2023

Great Trail Race

September 30, 2023

Palisades Tahoe Oktoberfest

October 7-8, 2023

Made in Tahoe

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

Joint Tourism Development Committee/In-Market/BACC

TUES | SEPTEMBER 26, 2023

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Finance Committee

WED | September 27, 2023

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NTCA Board of Directors

WED | OCTOBER 4, 2023

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From Our Insta

Children tend to grow very quickly, which is why a

Children tend to grow very quickly, which is why at @tahoedaves , parents can lease equipment from a wide variety of options starting at a young age 🎿⛄️

An initial gap year evolved into a thriving busine

An initial gap year evolved into a thriving business that serves both locals and visitors. Meet the man behind it all, Dave Wilderotter @tahoedaves 🤙🏂

Raise your stein and join us on September 23 from

Raise your stein and join us on September 23 from 12 to 5pm for the ultimate lakeside Oktoberfest celebration at Gatekeeper’s Museum/William B. Layton State Park in Tahoe City! 🍻🥨

Get ready for a day of fun and festivities, including:
• Enjoying your favorite local brews.
• Participating in exciting games like the Stein squat, Yodel Contest, and Weiner toss.
• Crafting your very own Oktoberfest pretzel necklace.
• Exploring our Vendor Village, showcasing North Tahoe’s talented artisans and small businesses.
• Donning your finest German-themed costume and showing off your creative side – prizes for ALL!

#tahoecity #laketahoe

“For those who live in or are visiting Olympic V

“For those who live in or are visiting Olympic Valley or Alpine Meadows, Mountaineer has proven to be a reliable, easy way to get around the valleys without a car,” said Joy Doyle, Mountaineer executive director. “User feedback has helped us improve this free service as we enter year six. We’re encouraged that people are choosing to ride with Mountaineer and leave their car behind. It’s better for the environment, helps decrease traffic by removing single passenger vehicles from local roadways and parking lots, and eliminates the hassle of driving in the snow – a win-win!”

This winter, Mountaineer will operate its 9-passenger, dog-friendly vans equipped with ski/snowboard racks between December 8, 2023 and April 7, 2024 as follows:
 
• Daily in Olympic Valley from 7 a.m. to 11 p.m., with service until 2 a.m. during WinterWonderGrass (April 5-7, 2024). Early morning service will also be offered beginning at 5 a.m. for the World Cup, Feb. 22-25, 2024.
 
• Thursday through Monday in Alpine Meadows from 7 a.m. to 6 p.m., with additional service offered on Tuesday and Wednesdays from 7 a.m. to 6 p.m. on Dec. 19-20, Dec. 26-27, 2023 and Feb. 20–21, 2024.
 
• Daily between Olympic Valley and Alpine Meadows from 5 p.m. to 11 p.m.

TART Connect provides North Lake Tahoe and Truckee

TART Connect provides North Lake Tahoe and Truckee with on-demand microtransit service, allowing your guests to ride for free. It’s designed to make their stay even more enjoyable by offering convenient and reliable transportation within the North Lake Tahoe region. Share the convenience and accessibility of TART Connect with your guests as they plan their adventures in Truckee and North Lake Tahoe.

TART Connect Hours:

Within Tahoe City: 8am - 10pm
Within Kings Beach: 8am - 10pm
Within Truckee: 6:30am - 10pm
Within Incline Village: 8am - 10pm (open til midnight on Fri/Sat)

Between Tahoe City & Kings Beach: 6pm - 10pm
To/from Olympic Valley & Northstar: 6pm - 10pm
#tottbiddollars

As part of the NTCA’s new Community Vitality and

As part of the NTCA’s new Community Vitality and Economic Health Investment Program, 17 projects and programs that benefit residents, businesses, and visitors in the areas of workforce housing, transportation, trails, and tourism mitigation services were selected to receive three years of funding support through the Sponsorship grant program.

The allocation impact of the funding supports initiatives in alignment with community feedback and Sponsorship program criteria including:

Workforce housing: $7,900,000 (39%)
Trail Transit Corridor: $5,700,000 (29%)
Transportation: $5,242,558 (26%)
Tourism impact: $1,185,000 (6%)

To learn more, head to the link in the bio. #tottbiddollars #stewardshiptahoe

Sweet Tahoe Time Ice Cream has got it all! Try the

Sweet Tahoe Time Ice Cream has got it all! Try their refreshing Fro Yo selection on a hot summer day!

8636 N Lake Blvd, Kings Beach, CA

#icecream #tahoelocal

Wanting something refreshing the last days of summ

Wanting something refreshing the last days of summer? Want some creamy tasty ice cream? Check out Mourelato’s Cable Car, they got a sweet selection of flavors!

6835 N Lake Blvd, Tahoe Vista, CA

#icecream #laketahoe

🍨🍦 Enjoy lots of delicious combos like the G

🍨🍦 Enjoy lots of delicious combos like the Goodbye Mr.Chips or S’more Sundae at the Log Cabin Ice Cream in Kings Beach! It’s family owned and operated in Lake Tahoe! Get your ice cream, gelato, smoothies, sundaes, and more for the last days of summer.

8692 N Lake Blvd, Kings Beach, CA

#icecream #tahoelocal

🌱 Embrace environmental stewardship with New Mo

🌱 Embrace environmental stewardship with New Moon! 🛒✨ In a world where organic standards face challenges from corporate giants, New Moon stands strong in its commitment to doing what’s right. No green-washing here! The buyers at New Moon diligently seek out products crafted by companies and farms dedicated to sustainable foods and a lighter carbon footprint. 🌍🌿 When you choose New Moon, you’re investing in a greener future, supporting businesses that prioritize our environment’s well-being. 🌎🐟 #stewardshiptahoe #laketahoe

🏞️ Explore Tahoe’s Rich Heritage at the Gat

🏞️ Explore Tahoe’s Rich Heritage at the Gatekeepers Museum! 🏛️ Embark on a journey to discover the vibrant culture that shaped Lake Tahoe’s story. Immerse yourself in the intricate artistry of Native American artistry, a testament to a centuries-old tradition. 🧵✨ And don’t miss the enchanting transformation awaiting you upstairs – a world of ever-changing exhibits that continue to weave the tapestry of our beloved Tahoe’s past and present. Join us for a cultural odyssey you won’t want to miss! 🌅🛶 #tahoelove #stewardshiptahoe

Eastern Placer County Evacuation and Emergency Pre

Eastern Placer County Evacuation and Emergency Preparedness Town Hall - Aug. 17 KINGS BEACH, Calif. -- The eastern Placer County community is invited to participate in a town hall event this month to discuss evacuation planning and strategies along with emergency preparedness.
This informational session aims to provide the community with a better understanding of what public safety agencies are doing to prepare for wildfire emergencies. The town hall will also provide residents with strategies to enhance their own readiness.
Event details:
Date: Thursday, Aug. 17
Time: 6 p.m.
Location: North Lake Tahoe Event Center
8318 N. Lake Blvd.
Kings Beach, CA 96143
Zoom link: https://placer-ca-gov.zoom.us/j/97798167675
The event agenda includes presentations by experts from the participating agencies, who will cover topics such as:
- Understanding evacuation options and strategies during an emergency
- Understanding the network of allied agencies and how they intertwine In NorthTahoe
- Tips for creating effective emergency evacuation plans for households and communities
- How to stay informed and receive timely alerts during critical situations
- Available local resources for emergency assistance and support
This town hall offers a unique opportunity for eastern Placer County residents to engage directly with their local emergency response agencies, voice concerns, ask questions and gain a better understanding of the best practices for emergency preparedness and evacuation procedures.

🌲🐻💧Educating the Next Generation! 🌍🔥 Our Lake Tahoe Ambassadors made of high school and college students took the lead at Camp Skylandia, guiding young campers on a journey of environmental stewardship. From tackling microplastic pollution to understanding the wildfire threat, invasive species, and wildlife encounters, our Ambassadors shared vital lessons. Together, we’re empowering the future to protect Lake Tahoe. Let’s keep the spirit of conservation alive for many generations to come! 🏞️🌿 #stewardshipTahoe #tahoelove

🏔️🌟 Uniting for Tahoe’s Future! The 27th

🏔️🌟 Uniting for Tahoe’s Future! The 27th Annual Lake Tahoe Summit, hosted by U.S. Senator Alex Padilla and featuring Guest Speaker Nancy Pelosi, brought together a powerhouse of leaders. With voices from Washoe Tribe’s Herman Fillmore and Chairman Serrell Smokey, Nevada Governor Joe Lombardo, Senator Catherine Cortez Masto, Placer County Supervisor Cindy Gustafson, Congressman Kevin Kiley, USFS’s Jennifer Eberlien, Lt. Col. Dianna Lively from the US Army Corps of Engineers, Congressman John Garamendi, and even a recorded message from Senator Dianne Feinstein. This summit marks our collective commitment to enhance and protect the beauty of Lake Tahoe. 🏞️💙 #stewardshipTahoe #laketahoelove #tahoelocal

🎉 Introducing the brand-new Lake Tahoe scenic o

DestiMetrics provides standardized industry metric

DestiMetrics provides standardized industry metrics and features unique, forward-looking indicators providing a vital tool for tracking major economic, business and consumer trends. North Lake Tahoe has been a participating partner of DestiMetrics for over ten years and each month, we will incorporate key takeaways into the Lodging Barometer newsletter. To learn more, click on the link in the bio.

Join us at the 19th Annual #SkatetheLake event on

Join us at the 19th Annual #SkatetheLake event on the 5th and 6th of August for breast cancer prevention and raise awareness while having fun! 🎀

🔁 Repost from @b4bc

We’re coming for you Lake Tahoe! Are you ready to skate-bike-roll for breast cancer prevention?! 🛹🚴‍♀️🛼🎀 Our 19th Annual #SkatetheLake is coming up next weekend on August 5 + 6!

Two days filled with food + drinks, raffles + auctions, breast health education and rolling with and for the ones you love 💗

Join us for the Community Celebration on August 5th at Commons Beach from 12-7PM. Come pick up your t-shirt, goodie bag and meet your fellow participants + enjoy live music from Tahoe locals like @honey.vixen.tahoe, @bearwhiskeyband, and @newdonovans!

August 6th we’ll #pushforprevetion for 28 (or 8) miles in a SEA OF PINK 💗 around Lake Tahoe and the Truckee River from 9AM-2PM. The 8-mile drop-in will be at noon at 22 Bistro in @palisadestahoe Village. The best PINK costume will win a prize!

Register now and raise $150 to take home some Yeti Drinkware!
And you know what else is cool?🧊 If you fundraise $250+ you have the chance to win a Yeti Hopper Flip 12 Cooler!

If you can’t join us in person, join virtually! All you need to do is register, cruise your local path or trail and post to Instagram! Tag us (@b4bc) and use the hashtag #SkatetheLake to be featured on our story! We’ll send your goodie bag + event tee directly to you! See you there! 🎀

#b4bc #skatethelake #stl #breastcancerawareness #breastcancerprevention

$1.38M in TOT was approved by Placer County’s Bo

$1.38M in TOT was approved by Placer County’s Board of Supervisors, as recommended by the NTCA Board of Directors to be reinvested into transportation and workforce housing in the first half of 2023.

• Continuation of the free, on-demand microtransit service that is being offered year-round through TART Connect
• Funding in support of the North Lake Tahoe Express Airport Shuttle
• Continued funding of the Placemate program that incentivizes vacation homeowners to rent long-term to the local workforce

To learn more, head to the link in the bio.

Over $1.2M in TBID revenues have been allocated to

Over $1.2M in TBID revenues have been allocated to:

• Incubation of the Housing Hub, a new nonprofit organization being formed to simplify and streamline the process and time it takes to create workforce housing
• Support for pre-development efforts related to the Tahoe City Downtown Access Improvements that will include parking and traffic flow enhancements
• Local event sponsorship and annual partnership funding to support marketing and promotion of 2023 events
• Sponsorship of the Lake Tahoe Ambassador program, which engages local youth to spread the word about environmental stewardship at highly impacted beaches and trailheads through the peak summer months
• Marketing campaigns that are focused on stewardship education and responsible travel for both residents and visitors; this includes efforts with regional event planners to highlight and encourage stewardship among event attendees
• Funding of the important work conducted by the Tahoe City Downtown Association and the North Tahoe Business Association in support of local businesses, plus select programs such as summer flower baskets and winter downtown lighting
• Sponsorship of bike valet services at local events to encourage stewardship and human-powered transportation

To learn more, head to the link in the bio!

To free up Transient Occupancy Tax funds to suppor

To free up Transient Occupancy Tax funds to support workforce housing and transportation initiatives and ensure locally generated funds are governed by local businesses, the North Lake Tahoe business community created a Tourism Business Improvement District. In the first half of 2023, $1.2m in TBID funds were reinvested locally.

To learn more about TOT and TBID, go to the link in the bio!