Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality and environmental stewardship.

What We Do

What's New

Wildfire Preparedness Week: First Tuesday Breakfast Club and More Events

2025 Summer Infrastructure Updates That Will Impact Your Summer Commute

Spring Advocacy Update: “Team Tahoe” Travels to Our Nation’s Capitol

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

TBID Advisory/Zone 1 Committee

TUES | May 20, 2025

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TOT Advisory Committee

THURS | May 22, 2025

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Finance Committee

WED | May 28, 2025

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Stay Informed

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From Our Insta

✨Winning Hearts & Business Through Exceptional C

✨Winning Hearts & Business Through Exceptional Customer Service✨

🎤 Presenter: Autumn Lincoln • Lincoln LIT + Tahoe Dave’s
🔥 Fireside Pizza, Olympic Valley
🔹 Tuesday, May 27 | 12–1:30pm

Join us for the North Tahoe Chamber May Power Lunch as we explore what it means to truly connect with customers and community through standout service.

Autumn Lincoln, of Lincoln LIT and Tahoe Dave’s, will share insights, proven strategies, and real-life examples to help you elevate your customer experience—whether you’re leading a business, managing a team, or working the front line.

🍕 Come hungry—for both a delicious lunch and some fresh inspiration to take your service game to the next level. ✨

🔗 RSVP today—space is limited! Link in bio!

#PowerLunch #NorthTahoeChamber #CustomerService #CustomerExperience #NorthTahoe #OlympicValley #FiresidePizza #LincolnLIT #TahoeDaves

🎿 “Small businesses like Tahoe Dave’s rely

🎿 “Small businesses like Tahoe Dave’s rely on a strong tourism economy,” says Dave Wilderotter of Tahoe Dave’s. “The TBID helps fund cleaner beaches, better trails, improved transit, and the infrastructure that supports both locals and visitors—while also protecting Lake Tahoe.”

💬 TBID TALKS
Come ask questions and get informed about the TBID. NTCA staff will be available for direct conversations, to listen to feedback, and hear your thoughts about the TOT-TBID Dollars At Work program. We look forward to seeing you!

📍Next TBID Talk:
THURS | MAY 29 | 8:30–9:30 AM
Visitor Information Center in Tahoe City

#TOTTBIDDollarsAtWork

Don’t Drop the Top effectively diverts thousands

Don’t Drop the Top effectively diverts thousands of pounds of non-recyclable plastics from the region’s landfills. Recently, 2000 pounds of caps were sent to be recycled into 15 benches and three raised garden beds. New cap collection bins have been placed at locations around North Tahoe, made possible by TOT-TBID Dollars At Work. Find the cap collection bin nearest you!

Find out more here:
https://www.northtahoecommunityalliance.com/project/dont-drop-the-top/

North Tahoe Chamber Mixer + 2025 Event Funding Cel

North Tahoe Chamber Mixer + 2025 Event Funding Celebration 🔸 Thursday, May 15 | 4–6pm 🔸 Gar Woods Grill & Pier, Carnelian Bay

Join us for our May North Tahoe Chamber Mixer as we celebrate the 2025 Event Funding recipients—supporting events that enrich our community, strengthen our economy, and promote environmental stewardship through the TOT-TBID Dollars At Work program.

Enjoy a lakefront evening at @garwoodslaketahoe with a delicious spread featuring Caprese skewers, crab cakes, Thai meatballs, roast turkey, charcuterie, and more. 🍽️ Plus… the world-famous Wet Woody Bar will be flowing! 🍹

Bring your business card for a chance to win giveaways—including a snowboard, Gar Woods swag, and local event tickets. It’s a great way to connect with fellow business leaders and toast to a vibrant year ahead. 🥂

👉 RSVP here: link in bio

Wondering where TOT-TBID dollars are being spent? 💡
 They’re reinvested right back into our community. From better transit and trails 🚍🚲 to cleaner beaches and local event support 🌊🎉 — your visit helps North Lake Tahoe thrive year-round.

💰 Tourism Business Improvement District (TBID) funds help:
 ✅ Enhance infrastructure ✅ Support local businesses ✅ Protect Lake Tahoe’s natural beauty ✅ Promote sustainable tourism

📲 Learn more about how these dollars make a difference:
 👉 becauseofthetbid.com
 #TOTTBIDDollarsAtWork #LakeTahoe

When the North Lake Tahoe Tourism Business Improve

When the North Lake Tahoe Tourism Business Improvement District (TBID) was formed by the business community, it created, for the first time, a way for both day and overnight visitors to help contribute to the region’s vitality. It also launched an entirely different way for our community to leverage revenues generated by tourism and a new opportunity for local decision-making related to reinvesting these funds back into our community.

Learn more about the TBID here:
https://www.northtahoecommunityalliance.com/what-we-do/because-of-tbid/

🚧 Summer Road Construction is Here – Stay I

🚧 Summer Road Construction is Here –

Stay Informed, Stay Ahead 🛣️
Before heading out, make sure to check real-time updates on local road construction, traffic impacts, and detours around North Lake Tahoe. Whether you’re commuting, biking, or just cruising to the lake, our construction resource hub helps you plan smarter and avoid delays.

📍Tap in for weekly updates and resources:
👉 https://www.northtahoecommunityalliance.com/in-the-news/summer-road-construction-resources-and-updates

#TahoeTraffic #RoadUpdates #NorthLakeTahoe #TravelSmartTahoe #CommunityInfo #ConstructionSeason

🎨 Last chance to see local art! The Visitor In

🎨 Last chance to see local art!

The Visitor Information Center in Kings Beach is currently featuring the beautiful work of Sky and Leah Emerson—but only through May 31! 🌄📸

Don’t miss your chance to experience their stunning Tahoe photography before it’s gone.

🖼️ LakeTahoePhotoGallery.com

📍Kings Beach Visitor Center

#LakeTahoeArt #LocalArtists #KingsBeach #TahoeVibes #TahoeGallery

🔥 Wildfire Preparedness – First Tuesday Break

🔥 Wildfire Preparedness – First Tuesday Breakfast Club 🔥
📅 Tuesday, May 6
🕖 7:00–8:30 AM
💻 Virtual on Zoom

Join us for the next First Tuesday Breakfast Club, hosted by the North Tahoe Community Alliance — a monthly community forum where you can stay in the know and connect with local leaders.

This month’s topic: Wildfire Preparedness 🧯🌲

Hear from: 🚒 CalFire – Erich Schwab
🌲 USFS – Victor Lyon
🏞️ Placer County Emergency Mgmt – Ryan Woessner
🔥 North Tahoe Fire – Chief Brent Armstrong
🚰 Tahoe Water for Fire Suppression Partnership

Agency updates, Q&A, and stump speeches from your community 👥
📲 Register now and join the convo on May 6:
👉 https://www.firsttuesdaybreakfastclub.com
#NorthLakeTahoe #FirstTuesdayBreakfastClub #TahoeEvents #WildfirePreparedness #NTCA #CommunityMatters #TahoeStrong #EmergencyPreparedness

🌟 A heartfelt thank you to @ucdavistahoe for a

🌟 A heartfelt thank you to @ucdavistahoe for an unforgettable evening!

We’re beyond grateful to the team at the UC Davis Tahoe Environmental Research Center for hosting such an incredible North Tahoe Chamber Mixer last Thursday. From start to finish, the event was filled with excitement, wonder, and true community spirit.

✨ A special shoutout to Chef Yorkey for crafting such a delectable spread,
🍸 To the Daphnia Reviver, the signature cocktail that helped raise funds for important TERC research,
🔬 And to TERC for offering an exclusive chance to explore your immersive exhibits and witness science in action.

From mesmerizing dry ice displays to exclusive behind-the-scenes access, it was a night we’ll always remember—all in support of TERC’s essential work in protecting Lake Tahoe. Thank you to UC Davis for donating the unique drawing prizes, including an exclusive private charter on the UC Davis research boat and front-row seats to Lake Tahoe aboard the iconic Dixie Gal and congrats to our winners!

🌍💡 Got an urgent project idea? The Emergent

🌍💡 Got an urgent project idea? The Emergent Grant Cycle is here to help! 💡🌍

Through the TOT-TBID Dollars at Work program, we’re investing in local solutions that directly benefit North Lake Tahoe's environment and community. If you have a time-sensitive project or initiative, we want to hear from you! 📆 Applications are open NOW – don’t wait, apply today! Have questions? Drop them in the comments below or shoot us an email at grants@northtahoecommunityalliance.com.

#GetInvolved #LocalImpact #NorthLakeTahoe #GrantCycle #TOTTBIDDollarsAtWork #CommunityMatters #SustainableFuture #NTCA

🎿🌲 Hear from Max at @alpenglowsports about h

🎿🌲 Hear from Max at @alpenglowsports about how the TOT-TBID renewal has helped fund 5 free Alpenglow Speaker Series events this winter! 🌲🎿

In his testimonial, Max shares how the funding has supported these educational events, bringing the community together to learn more about outdoor recreation, conservation, and the beauty of the Lake Tahoe region. Thanks to the TOT-TBID renewal, these events continue to inspire and educate both locals and visitors.

🗓 THURS | APRIL 24 | 8:30-9:30 AM
Visitor Information Center in Kings Beach
🗓 THURS | MAY 29 | 8:30-9:30 AM
Visitor Information Center in Tahoe City
🗓 THURS | JUNE 26 | 8:30-9:30 AM
Visitor Information Center in Kings Beach

👉 Learn more about how TOT-TBID Dollars At Work supports community initiatives: https://www.northtahoecommunityalliance.com/what-we-do/because-of-tbid/

#TOTTBID #AlpenglowSpeakerSeries #OutdoorEducation #CommunityImpact #NorthLakeTahoe #OutdoorRecreation #EnvironmentalStewardship

🚨 The Town Center Revitalization study is offic

🚨 The Town Center Revitalization study is officially underway! 🚨

In collaboration with local partners like North Tahoe Chamber, Tahoe City Downtown Association, and others, this project is focused on improving the infrastructure and assets of our town centers. The lead consultant, Retail/Downtown Strategies, will present their findings at a public session and lead a walking tour on April 23.

📝 Have your say by completing the surveys for Tahoe City and Kings Beach/Tahoe Vista before the consultant’s arrival! Your feedback will help shape the future of our community. The final recommendations will be shared at the North Tahoe Chamber Power Lunch in June.

📩 For questions, contact Adam Wilson at adam@northtahoecommunityalliance.com.

Survey links: Kings Beach/Tahoe Vista: https://www.surveymonkey.com/r/NTCKingsBeachTahoeVista Tahoe City: https://www.surveymonkey.com/r/NTCTahoeCity

#TownCenterRevitalization #CommunityFirst #NorthLakeTahoe #TahoeCity #KingsBeach #EconomicDevelopment

Join us for the April Power Lunch, where we’ll e

✨ Join Us for the April North Tahoe Chamber Mixe

✨ Join Us for the April North Tahoe Chamber Mixer at UC Davis Tahoe Environmental Research Center! ✨

Come explore the fascinating world of Lake Tahoe’s ecosystem, geology, and environmental challenges while networking with local business leaders on Thursday, April 17 from 4-6pm! 🌿🌊

This is your chance to connect, learn, and be inspired by the amazing work happening at the UC Davis TERC in Incline Village—all while sipping on delicious drinks and enjoying amazing bites from Chef Yorkey! 🍽🍷

🔹Space is limited—RSVP now! Link in bio

Let’s come together and make meaningful connections!

•••
#NorthTahoeChamber #NorthTahoeChamberMixer #LakeTahoe #UCDavisTERC #Networking #EnvironmentalScience #TahoeCommunity

🚗✨ PARKING UPDATE: Kings Beach style! ✨🚗

🚗✨ PARKING UPDATE: Kings Beach style! ✨🚗

Big moves are happening in North Lake Tahoe! Placer County just updated the parking ordinance and it’s all about smarter, more efficient parking in Kings Beach 🙌

💥 What’s coming?
✔️ Paid parking + residential permits
✔️ 15-min loading zone + 2-hr parking on Brook Ave
✔️ ALPR tech to help rotate those prime spots
✔️ Funds reinvested into local mobility upgrades—think better bike paths, sidewalks & transit 🚴‍♀️🚶‍♂️🚌

The Parking Management Program is a key piece of the Resort Triangle Transportation Plan. Your support = better access, cleaner streets, and smoother summer vibes ☀️
🗓️ New rules start April 3 (with more changes coming this summer!)
📲 Tap the link in bio to read the full press release

🎙️ NTCA Marketing Director Kirstin Guinn dive

🎙️ NTCA Marketing Director Kirstin Guinn dives into the latest event funding made possible by TOT-TBID Dollars At Work! 🌟 Learn about the TBID, the events it supports, and the process behind it all. 🎉

🔗 Check out the full radio interview – link in bio! #CommunityImpact #TOTTBIDDollarsAtWork #NorthLakeTahoe

WOMEN MAKING AN IMPACT IN NORTH TAHOE Meet Lianne

WOMEN MAKING AN IMPACT IN NORTH TAHOE

Meet Lianne, Program Coordinator at Tahoe XC, who has been deeply involved in the Tahoe community since 2004. From supporting local students through PTO and the Big Mountain Ski Team to fostering accessible outdoor experiences for kids, her passion for making an impact shines through. Learn more about Lianne’s journey and how she’s creating opportunities for future adventurers on our blog!

🔗 Read more about Lianne’s impact here
https://www.northtahoecommunityalliance.com/community-vitality/women-making-an-impact-in-north-tahoe/

Thank you for joining us last week, March 25, for

Thank you for joining us last week, March 25, for an engaging discussion on workforce housing at the March Power Lunch! We had a great turnout and learned so much about the creative programs supporting workforce housing in North Tahoe.

A big shoutout to our expert panelists—Tim Cussen (Placer County), Erin Casey (Tahoe Housing Hub), and Issac Landman (Placemate)—for sharing valuable insights. And a special thank you to Rubicon Pizza Company for the delicious food! 🍕👏

Let’s keep the momentum going and continue working toward real solutions for our community.

👉 Join us for the April Power Lunch! On Tuesday, April 22, from 12:00–1:30pm at @alibialeworks in Incline Village, we’ll dive into Hot Tips for In-House Marketing in North Tahoe. Hear from Kirstin Guinn (North Tahoe Community Alliance) and Lucas Cembreros (PurpleRoom Media) as they share expert insights, practical strategies, and actionable resources to help strengthen your marketing efforts and elevate your business.

💪✨ Celebrating Women Making an Impact in Nort

💪✨ Celebrating Women Making an Impact in North Tahoe this Women’s History Month!

This month, we’re highlighting inspiring women who are shaping the future of our community. First up is Erin Casey, CEO of Tahoe Housing Hub. With over 20 years of service to the North Lake Tahoe-Truckee region, Erin is a powerful advocate for affordable housing and is dedicated to creating meaningful change through collaboration and empathy.

🌟 “I believe change happens through collaboration, genuine connection, and a deep understanding of community needs.” – Erin Casey

To read more about Erin’s inspiring work and the impact she’s making in the housing sector, visit the full story here:
https://www.northtahoecommunityalliance.com/community-vitality/women-making-an-impact-in-north-tahoe/

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.