Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality and environmental stewardship.

What We Do

What's New

NTCA's Legislative Day with CalTravel

North Lake Tahoe's Local Businesses in the News

2025 Summer Infrastructure Updates That Will Impact Your Summer Commute

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

Finance Committee

WED | June 25, 2025

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TBID Talk

THURS | June 26, 2025

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Kings Beach District Committee

MON | July 7, 2025

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Stay Informed

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From Our Insta

What has $33.5 million done for North Tahoe? 💰🏔️ Let’s talk about it.

Join us for the June Power Lunch as Adam Wilson (NTCA) breaks down the real, measurable impacts of the Tourism Business Improvement District — a funding tool created by local businesses, for the benefit of our region.

• Tuesday, June 24 | 12:00–1:30 PM
• Spindleshanks Restaurant, Kings Beach

Since 2021, more than $33.5 million has been invested directly into North Tahoe, with $6 million generated each year to support infrastructure improvements, community events, and sustainable tourism.

Learn how local control over tourism revenue is delivering long-term value and helping shape a stronger, more resilient future for our business community.

REGISTER : link in bio

🚲 Tahoe Bike Month is in full swing — but it’s not too late for local businesses to get involved!
Tahoe Bike encourages businesses to join the fun: start a team, offer a discount to biking patrons, sponsor a raffle prize, or donate swag. There are plenty of ways to support a more bike-friendly Tahoe community.
Want to participate? Reach out to info@tahoebike.org and learn more at tahoebike.org/bike-month 💙

🎥 Business Spotlight: Sierra State Parks Founda

🎥 Business Spotlight: Sierra State Parks Foundation

We’re kicking off our Chamber Chat Business Spotlights by featuring the incredible work of the Sierra State Parks Foundation!

As shared by Kimberly Brown, Executive Director of the North Tahoe Chamber, this organization believes that the Lake Tahoe and Donner Lake State Parks are unique treasures that deserve our support. Their efforts fund projects and educational programs that connect visitors to the region’s cultural heritage and stunning natural resources—ensuring our parks remain places of inspiration and learning for generations to come.

✨ Watch the full conversation on our YouTube channel:
🔗 North Tahoe Community Alliance
#NorthLakeTahoe #SierraStateParks #ChamberChat #CommunitySpotlight #LakeTahoeHistory #NTCA #SupportOurParks #TahoeTreasure #TahoeLocal

✨North Tahoe Chamber Mixer ✨Wednesday, June 18

✨North Tahoe Chamber Mixer
✨Wednesday, June 18, 2025 | 4–6 PM
✨Mountain Lotus Yoga, Tahoe City

We’re excited to host our next Chamber Mixer at the beautiful Mountain Lotus Yoga studio in Tahoe City.✨ Nestled above the marina with stunning lake views, this beautiful studio blends movement, mindfulness, and mountain charm. 🧘‍♀️🤸‍♂️🏔️

Mix, mingle, and make meaningful connections with fellow business pros and community leaders. Whether you’re there to network, collaborate, or just soak in the vibes—this is your chance to experience a truly unique venue and grow your local connections. ✨

🔗 RSVP now: link in bio

#TahoeCity #NorthTahoeChamber #NorthTahoeChamberMixer #MountainLotusYoga #MeetConnectGrow #LakeTahoeVibes

✨ Summer is heating up in North Lake Tahoe! ☀️

Thanks to TOT-TBID Dollars At Work, the North Tahoe Chamber is helping bring incredible events to life that celebrate our community spirit.

🎉 June 14: A Day of Healing Arts
⚽ June 14–15: Lake Tahoe Summit Classic
⛰️ June 19–22: Broken Arrow Skyrace
🎆 July 4: Tahoe City 4th of July Celebration
🧘 July 11–13: Wild Lotus Yoga Festival

🎶 Plus, all summer long:
Big Blue Adventure Series, Concerts at Commons Beach & Music on the Beach!

Check out the full calendar: tahoeeventscalendar.com

Funded by TOT-TBID Dollars At Work, in partnership

Funded by TOT-TBID Dollars At Work, in partnership with the Sierra Nevada Alliance, the Lake Tahoe Ambassadors are local high school and college students who engage with the public at high impact/low infrastructure beaches and trailheads throughout North Lake Tahoe. Ambassadors speak to and model stewardship behaviors designed to help everyone Make a Clear Difference by mitigating their own impact on the environment.

Lake Tahoe Ambassadors are looking for North Shore ambassadors and crew leads this summer!

Join below!
https://sierranevadaalliance.org/laketahoeambassadors/

Participate in Bike Month this June Each June, re

Participate in Bike Month this June

Each June, residents and visitors ride their bikes to work, school and for fun. Businesses can encourage their employees to participate by tracking rides, joining a team and/or volunteering/attending various events. Learn more about tracking rides, activities, or how you can become a sponsor. Visit https://tahoebike.org/bike-month/

📅 Stay Connected with North Lake Tahoe! Want t

📅 Stay Connected with North Lake Tahoe!

Want to know what’s happening around town? The North Tahoe Community Event Calendar is your go-to hub for everything—from community celebrations to board and committee meetings that help shape the future of North Lake Tahoe.

🎉 Discover local events
🤝 Get involved in your community
🌄 Celebrate what makes North Lake Tahoe special

Check it out here 👇
👉 tahoeeventscalendar.com

#NorthLakeTahoe #CommunityCalendar #TahoeEvents #GetInvolved #NTCA

✨Winning Hearts & Business Through Exceptional C

✨Winning Hearts & Business Through Exceptional Customer Service✨

🎤 Presenter: Autumn Lincoln • Lincoln LIT + Tahoe Dave’s
🔥 Fireside Pizza, Olympic Valley
🔹 Tuesday, May 27 | 12–1:30pm

Join us for the North Tahoe Chamber May Power Lunch as we explore what it means to truly connect with customers and community through standout service.

Autumn Lincoln, of Lincoln LIT and Tahoe Dave’s, will share insights, proven strategies, and real-life examples to help you elevate your customer experience—whether you’re leading a business, managing a team, or working the front line.

🍕 Come hungry—for both a delicious lunch and some fresh inspiration to take your service game to the next level. ✨

🔗 RSVP today—space is limited! Link in bio!

#PowerLunch #NorthTahoeChamber #CustomerService #CustomerExperience #NorthTahoe #OlympicValley #FiresidePizza #LincolnLIT #TahoeDaves

🎿 “Small businesses like Tahoe Dave’s rely

🎿 “Small businesses like Tahoe Dave’s rely on a strong tourism economy,” says Dave Wilderotter of Tahoe Dave’s. “The TBID helps fund cleaner beaches, better trails, improved transit, and the infrastructure that supports both locals and visitors—while also protecting Lake Tahoe.”

💬 TBID TALKS
Come ask questions and get informed about the TBID. NTCA staff will be available for direct conversations, to listen to feedback, and hear your thoughts about the TOT-TBID Dollars At Work program. We look forward to seeing you!

📍Next TBID Talk:
THURS | MAY 29 | 8:30–9:30 AM
Visitor Information Center in Tahoe City

#TOTTBIDDollarsAtWork

Don’t Drop the Top effectively diverts thousands

Don’t Drop the Top effectively diverts thousands of pounds of non-recyclable plastics from the region’s landfills. Recently, 2000 pounds of caps were sent to be recycled into 15 benches and three raised garden beds. New cap collection bins have been placed at locations around North Tahoe, made possible by TOT-TBID Dollars At Work. Find the cap collection bin nearest you!

Find out more here:
https://www.northtahoecommunityalliance.com/project/dont-drop-the-top/

North Tahoe Chamber Mixer + 2025 Event Funding Cel

North Tahoe Chamber Mixer + 2025 Event Funding Celebration 🔸 Thursday, May 15 | 4–6pm 🔸 Gar Woods Grill & Pier, Carnelian Bay

Join us for our May North Tahoe Chamber Mixer as we celebrate the 2025 Event Funding recipients—supporting events that enrich our community, strengthen our economy, and promote environmental stewardship through the TOT-TBID Dollars At Work program.

Enjoy a lakefront evening at @garwoodslaketahoe with a delicious spread featuring Caprese skewers, crab cakes, Thai meatballs, roast turkey, charcuterie, and more. 🍽️ Plus… the world-famous Wet Woody Bar will be flowing! 🍹

Bring your business card for a chance to win giveaways—including a snowboard, Gar Woods swag, and local event tickets. It’s a great way to connect with fellow business leaders and toast to a vibrant year ahead. 🥂

👉 RSVP here: link in bio

Wondering where TOT-TBID dollars are being spent? 💡
 They’re reinvested right back into our community. From better transit and trails 🚍🚲 to cleaner beaches and local event support 🌊🎉 — your visit helps North Lake Tahoe thrive year-round.

💰 Tourism Business Improvement District (TBID) funds help:
 ✅ Enhance infrastructure ✅ Support local businesses ✅ Protect Lake Tahoe’s natural beauty ✅ Promote sustainable tourism

📲 Learn more about how these dollars make a difference:
 👉 becauseofthetbid.com
 #TOTTBIDDollarsAtWork #LakeTahoe

When the North Lake Tahoe Tourism Business Improve

When the North Lake Tahoe Tourism Business Improvement District (TBID) was formed by the business community, it created, for the first time, a way for both day and overnight visitors to help contribute to the region’s vitality. It also launched an entirely different way for our community to leverage revenues generated by tourism and a new opportunity for local decision-making related to reinvesting these funds back into our community.

Learn more about the TBID here:
https://www.northtahoecommunityalliance.com/what-we-do/because-of-tbid/

🚧 Summer Road Construction is Here – Stay I

🚧 Summer Road Construction is Here –

Stay Informed, Stay Ahead 🛣️
Before heading out, make sure to check real-time updates on local road construction, traffic impacts, and detours around North Lake Tahoe. Whether you’re commuting, biking, or just cruising to the lake, our construction resource hub helps you plan smarter and avoid delays.

📍Tap in for weekly updates and resources:
👉 https://www.northtahoecommunityalliance.com/in-the-news/summer-road-construction-resources-and-updates

#TahoeTraffic #RoadUpdates #NorthLakeTahoe #TravelSmartTahoe #CommunityInfo #ConstructionSeason

🎨 Last chance to see local art! The Visitor In

🎨 Last chance to see local art!

The Visitor Information Center in Kings Beach is currently featuring the beautiful work of Sky and Leah Emerson—but only through May 31! 🌄📸

Don’t miss your chance to experience their stunning Tahoe photography before it’s gone.

🖼️ LakeTahoePhotoGallery.com

📍Kings Beach Visitor Center

#LakeTahoeArt #LocalArtists #KingsBeach #TahoeVibes #TahoeGallery

🔥 Wildfire Preparedness – First Tuesday Break

🔥 Wildfire Preparedness – First Tuesday Breakfast Club 🔥
📅 Tuesday, May 6
🕖 7:00–8:30 AM
💻 Virtual on Zoom

Join us for the next First Tuesday Breakfast Club, hosted by the North Tahoe Community Alliance — a monthly community forum where you can stay in the know and connect with local leaders.

This month’s topic: Wildfire Preparedness 🧯🌲

Hear from: 🚒 CalFire – Erich Schwab
🌲 USFS – Victor Lyon
🏞️ Placer County Emergency Mgmt – Ryan Woessner
🔥 North Tahoe Fire – Chief Brent Armstrong
🚰 Tahoe Water for Fire Suppression Partnership

Agency updates, Q&A, and stump speeches from your community 👥
📲 Register now and join the convo on May 6:
👉 https://www.firsttuesdaybreakfastclub.com
#NorthLakeTahoe #FirstTuesdayBreakfastClub #TahoeEvents #WildfirePreparedness #NTCA #CommunityMatters #TahoeStrong #EmergencyPreparedness

🌟 A heartfelt thank you to @ucdavistahoe for a

🌟 A heartfelt thank you to @ucdavistahoe for an unforgettable evening!

We’re beyond grateful to the team at the UC Davis Tahoe Environmental Research Center for hosting such an incredible North Tahoe Chamber Mixer last Thursday. From start to finish, the event was filled with excitement, wonder, and true community spirit.

✨ A special shoutout to Chef Yorkey for crafting such a delectable spread,
🍸 To the Daphnia Reviver, the signature cocktail that helped raise funds for important TERC research,
🔬 And to TERC for offering an exclusive chance to explore your immersive exhibits and witness science in action.

From mesmerizing dry ice displays to exclusive behind-the-scenes access, it was a night we’ll always remember—all in support of TERC’s essential work in protecting Lake Tahoe. Thank you to UC Davis for donating the unique drawing prizes, including an exclusive private charter on the UC Davis research boat and front-row seats to Lake Tahoe aboard the iconic Dixie Gal and congrats to our winners!

🌍💡 Got an urgent project idea? The Emergent

🌍💡 Got an urgent project idea? The Emergent Grant Cycle is here to help! 💡🌍

Through the TOT-TBID Dollars at Work program, we’re investing in local solutions that directly benefit North Lake Tahoe's environment and community. If you have a time-sensitive project or initiative, we want to hear from you! 📆 Applications are open NOW – don’t wait, apply today! Have questions? Drop them in the comments below or shoot us an email at grants@northtahoecommunityalliance.com.

#GetInvolved #LocalImpact #NorthLakeTahoe #GrantCycle #TOTTBIDDollarsAtWork #CommunityMatters #SustainableFuture #NTCA

🎿🌲 Hear from Max at @alpenglowsports about h

🎿🌲 Hear from Max at @alpenglowsports about how the TOT-TBID renewal has helped fund 5 free Alpenglow Speaker Series events this winter! 🌲🎿

In his testimonial, Max shares how the funding has supported these educational events, bringing the community together to learn more about outdoor recreation, conservation, and the beauty of the Lake Tahoe region. Thanks to the TOT-TBID renewal, these events continue to inspire and educate both locals and visitors.

🗓 THURS | APRIL 24 | 8:30-9:30 AM
Visitor Information Center in Kings Beach
🗓 THURS | MAY 29 | 8:30-9:30 AM
Visitor Information Center in Tahoe City
🗓 THURS | JUNE 26 | 8:30-9:30 AM
Visitor Information Center in Kings Beach

👉 Learn more about how TOT-TBID Dollars At Work supports community initiatives: https://www.northtahoecommunityalliance.com/what-we-do/because-of-tbid/

#TOTTBID #AlpenglowSpeakerSeries #OutdoorEducation #CommunityImpact #NorthLakeTahoe #OutdoorRecreation #EnvironmentalStewardship

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.