Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality, and environmental stewardship.

What We Do

What's New

NTCA Seeks Applicants for Newly Combined TBID Advisory Committee

April First Tuesday Breakfast Club: Road Construction

A Collaborative Ecosystem: How NTCA, the North Tahoe Chamber, and Lake Tahoe Travel Work Together

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

Board of Directors

WED | April 1

MORE
TBID Advisory/Zone 1

TUES | April 21

MORE
TOT Advisory

THURS | April 23

MORE

Stay Informed

Sign up for our email newsletter to stay informed about North Tahoe.

From Our Insta

Summer road construction is coming to North Lake T

Summer road construction is coming to North Lake Tahoe — and we’re already at the table.

NTCA has been having the tough conversations with regional agencies so our community has a voice before the cones go up.

In the meantime? This might be the summer to dust off the bike, hop on TART, or explore the trail network on your way to work.

North Tahoe has the infrastructure — sometimes a little construction is the nudge we need to actually use it.

Join us at our First Tuesday Breakfast Club on April 7 to hear directly from the agencies behind this summer’s road projects.
Link in bio for details.🚲

#NorthLakeTahoe #NorthTahoe #NTCA

Connecting Our Community One Trail at a Time Expl

Connecting Our Community One Trail at a Time

Explore the latest trail improvements in North Tahoe, designed to better connect our community and enhance year-round recreation.

This video highlights recent updates to the West Shore Trail, Pam Emmerich Memorial Trail, and Martis Valley Trail—including smoother, safer pathways, expanded accessibility, and new connections for walking, biking, and more.

Made possible through NTCA’s TOT-TBID Dollars At Work and collaboration with Tahoe City Public Utility District, North Tahoe Public Utility District, Northstar Community Services District, and other regional partners, these projects reflect a shared investment in outdoor access.

Watch to see how these multi-use trails are coming to life—and connecting North Tahoe, one mile at a time.

North Lake Tahoe’s economy is moving — and now

North Lake Tahoe’s economy is moving — and now you can track it. 📊
NTCA publishes a monthly Economic Trends report covering the data local businesses actually need: occupancy rates, visitor origins, air travel, TOT & TBID collections, and more.
Stay informed. Stay ahead. Link in bio.

#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

NTCA used TOT-TBID dollars to help fund free-to-th

NTCA used TOT-TBID dollars to help fund free-to-the-rider TART Winter Park & Ride services to Palisades Tahoe, Northstar, and Sugar Bowl, helping reduce road congestion on weekends. As reported by the Truckee North Tahoe Transportation Management Association, use of the free service continued to grow, with over 72% of riders reportedly from the San Francisco Bay Area who had heard about its convenience from the resorts. The majority of shuttle riders indicated they chose to use Park & Ride either because they didn’t have a parking reservation or simply didn’t want to deal with driving and parking.

Big news for North Tahoe. 🏔️ The Placer Count

Big news for North Tahoe. 🏔️ The Placer County Board of Supervisors approved over $5M in TOT funding for seven community projects through NTCA’s TOT-TBID Dollars at Work Annual Grant Cycle.

From the Scotty Lapp Memorial Skate Park and public art at North Tahoe Regional Park, to new trails, workforce housing programs, and a Tahoe City Events Park and Ride Pilot — these are real investments in the people, places, and experiences that make North Tahoe home.

Your visit. Your dollars. Your community. 💙

One team. Three organizations. Endless impact for

One team. Three organizations. Endless impact for North Lake Tahoe. 🏔️

North Tahoe Community Alliance, the North Tahoe Chamber, and Lake Tahoe Travel each play a distinct role — but share staff, resources, and one overarching strategy to maximize impact for our community. From reinvesting tourism dollars into trails, housing, and environmental stewardship, to supporting local businesses and promoting responsible tourism, every piece of this ecosystem works together with one goal in mind: a thriving North Lake Tahoe for residents, businesses, and visitors alike.

Curious how it all fits together? Learn more at the link in bio

Being part of a tight-knit community like ours mea

Being part of a tight-knit community like ours means that the heartbreak and profound loss experienced in recent days are shared by all of us. At the same time, the gratitude and appreciation felt for the helpers — including the brave, selfless volunteers who make up the Tahoe Nordic Search & Rescue team — is palpable.

For those looking for a tangible way to support this team and the incredible life-saving search-and-rescue services they provide to the public, there are several ways to help: sign up for The Great Ski Race on March 1 and participate in either the 26km or 10km course, or consider donating directly to Tahoe Nordic Search & Rescue.

Since 1977, The Great Ski Race, the only annual fundraiser for Tahoe Nordic Search & Rescue, has brought the North Tahoe community together to both challenge and support one another in friendly competition.

We are proud to support Tahoe Nordic Search & Rescue as a sponsor of The Great Ski Race, and we are grateful for the unflinching support they provide our community. Let us all do the same for them. Sign up or make a donation now at thegreatskirace.com

‘Together, we’ve embraced the idea that destin

‘Together, we’ve embraced the idea that destination stewardship is shared work’ — Tony Karwowski reflects on 5 years of the NLT-TBID. Over $40M reinvested in our community through workforce housing, transportation solutions, trail improvements, and environmental protection. Read Tony’s full perspective on what we’ve accomplished together and what’s ahead. Link in bio ⬆️

Last Friday we hit the slopes with @UCDavisTERC sc

Last Friday we hit the slopes with @UCDavisTERC scientist Camille Jensen to learn about forest pathology while skiing through Alpine Meadows 🎿🌲

Swipe to see what happens when science meets ski season ➡️

Don’t miss tomorrow’s tour (Feb 13): Join TERC Education & Outreach Director Heather Segale for “How to Cope with Ecoanxiety” - a thoughtful conversation about navigating climate stress while building hope and resilience.

📍 Alpine Meadows
⏰ 1:00-2:30pm
💰 FREE
🎿 Intermediate level required

Look for the light blue tablecloth at the TERC outreach table (inside the lodge or outside on the deck near the base-to-base gondola). Tours are first-come, first-served - limited to 15 participants!

Tours run every Friday through April 10. Because learning about Lake Tahoe’s ecosystem is way more fun at 7,000 feet.

#SkiingWithScience #TahoeScience #NorthTahoe #AlpineMeadows #PalisadesTahoe

February Business Spotlight ✨ This month, we’

February Business Spotlight ✨

This month, we’re highlighting a few local businesses and organizations that are making a meaningful impact in North Lake Tahoe — from youth empowerment and community gathering spaces to wellness and self-care.

Watch to learn more about SOS Outreach, Auld Dubliner at The Village at Palisades, and Fifth Element Healing Center in Tahoe City, and see how they’re helping our community thrive.

#NorthLakeTahoe #BusinessSpotlight #SupportLocal #CommunityImpact

The North Tahoe Chamber is excited to share our ne

NTCA has invested over $6 million through the Annu

NTCA has invested over $6 million through the Annual Grant Cycle to support projects that strengthen North Lake Tahoe. As part of that effort, five projects were recently approved for a total of $688,935 in TBID funding through the TOT-TBID Dollars At Work program.

These projects support childcare and youth development, workforce housing resources, local economic opportunities, lake stewardship, and public access to real-time water quality information.

Kick off your day with coffee + connections ☕🤝

Stop by TOMORROW, January 27, anytime between 8:30–10am at the North Tahoe Chamber Office in Kings Beach for delicious coffee and breakfast treats from @coffeebar, plus great conversations with members of our amazing community.

If you missed it at our January Mixer, this is your chance to check out the new mural by Washoe Tribe artists—a beautiful celebration of local culture and community spirit. 🎨

Bonus: Complimentary professional headshots will be available! 📸

We can’t wait to see you there! 💙

The North Tahoe Community Alliance and North Tahoe

The North Tahoe Community Alliance and North Tahoe Chamber have partnered with Downtown Strategies to create a two-year action plan focused on revitalizing Kings Beach and Tahoe City. Built on local input, the plan centers on practical, achievable projects that build momentum now while supporting long-term success.

Community members are invited to get involved by joining an action team and helping move these initiatives forward. An action team interest meeting will take place on January 15 at 1:30 pm at the North Tahoe Event Center in Kings Beach.

Learn more, get involved, and help shape the future of our downtowns.

It’s time for our monthly Business Spotlight. Fr

It’s time for our monthly Business Spotlight.
From arts and culture to coworking and outdoor adventure, this month’s featured businesses are making a big impact in North Lake Tahoe. 🎥 Watch to see who we’re spotlighting and how they’re strengthening our community.
#NorthLakeTahoe

✨ Be among the first to see the stunning NEW Was

✨ Be among the first to see the stunning NEW Washoe Tribe mural! Celebrate culture and community at the North Tahoe Chamber January Mixer, co-hosted with Sierra State Parks Foundation.

Join us THIS Thursday, January 8 from 4-6pm at the Kings Beach Visitor Information Center. Kick off the new year with an inspiring evening as Washoe Tribe artists unveil their mural and share the story behind their work. Enjoy delicious food, drinks, and meaningful connections.

Space is limited—RSVP today, link in bio!

Because of the TBID renewal, North Lake Tahoe can

Because of the TBID renewal, North Lake Tahoe can continue building on the progress made through this critical funding source. Designed to ensure both day and overnight visitors contribute to our region’s vitality, the TBID empowers local businesses and community leaders to help guide how tourism dollars are reinvested.

Since 2022, more than 40 million dollars in TOT-TBID Dollars At Work have supported projects aligned with community priorities. With the renewal in place, an estimated 160 million dollars will be reinvested over the next decade — supporting local businesses, the workforce, and the community we all share.

This renewal also frees up Transient Occupancy Tax funds to support workforce housing and transportation, strengthening economic health, community vitality, and destination stewardship across North Lake Tahoe.

#TOTTBIDDollarsAtWork #NorthLakeTahoe

Skip the hassle. Park, ride, and relax. The TART

Skip the hassle. Park, ride, and relax.

The TART Park & Ride program is back this winter with increased frequency to help reduce traffic, parking congestion, and carbon emissions. Enjoy free shuttle service with easy access to Palisades Tahoe, Northstar California, and Sugar Bowl and Donner Summit. No reservations needed. Just park, hop on, and head to the mountain.

This program is made possible by TOT-TBID Dollars At Work, supporting smarter transportation solutions and a better winter experience for North Lake Tahoe.

View routes and schedules:

https://tahoetruckeetransit.com/parkandride/

#TOTTBIDDollarsAtWork #NorthLakeTahoe #TART #ParkAndRide #SustainableTransportation WinterTravel

A look beneath the surface. 🌊 Tara Hetz from t

A look beneath the surface. 🌊

Tara Hetz from the NTCA joins Collin West of Clean Up the Lake for a day of underwater cleanup powered by TOT-TBID Dollars At Work. From removing litter to collecting critical data on invasive species, this work is making a real difference for Lake Tahoe.

🎥 Watch the full video on YouTube — link in our bio.

#TOTTBIDDollarsAtWork #CleanUpTheLake #NorthLakeTahoe #LakeTahoe CommunityImpact EnvironmentalStewardship

The Lower Sawtooth trailhead (USFS 06) in Placer C

The Lower Sawtooth trailhead (USFS 06) in Placer County has received major improvements to enhance access to the Sawtooth Recreation Area in the Tahoe National Forest. These upgrades support the community that relies on this trail system year-round.

Improvements include paving the former dirt parking area so it can be plowed in the winter and reduce erosion runoff, preventing offsite parking on surrounding vegetation, and getting cars off neighborhood roads to reduce traffic concerns and allow plows to fully clear the area during storms. New trail maps have also been installed to promote responsible trail use, encourage stewardship, and help mitigate human impact on the forest.
This project strengthens access, protects natural resources, and supports the long-term health of one of North Lake Tahoe’s most loved recreation areas.

#NorthLakeTahoe

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.