The Marketing Cooperative helps guide the NTCA’s efforts related to Marketing, Conference & Leisure Sales, the Marketing Co-Op agreement and Special Events. With the NTCA’s shift from destination marketing to stewardship and management, TBID funding is used to promote safe, responsible travel practices and encourage mid-week and shoulder season visitation to fill visitation gaps and foster a sustainable, year-round economy for the local business community. The Marketing Cooperative consists of Board members and regional marketing and sales professionals.