Round 2 Scoring Criteria

I. Economic Health – 35 Points

A. Regional Impact

• Amount spent in the region (e.g., Placer County lodging for the crew, use of local vendors/production/catering/rentals, hiring local workforce).
• Attendee spending (e.g., Placer County lodging, restaurants, and retail).
• Support for longer stays, shoulder season visitation, and attraction to the mountains in summer and the lake in winter.
• Event benefits a local nonprofit.

B. Marketing Value – Event producers to provide the following marketing placements:

• North Tahoe Chamber Logo placement.
• Sponsorship acknowledgments.
• Print ad placements in event programs.
• Hashtags in all social posts.
• Dedicated social posts and email placements.
• Images, video, and commercial placements.
• Post-event survey questions.
• PA announcements throughout the event.
• Banner display at the event.
• 8.5 x 11 flyer for VIC window display.
• Event amenities such as tickets.
• Premier location for booth focused on Environmental Stewardship.
• Direct links to Go Tahoe North if needed.
• Recap with proof of run included.
• Increase brand awareness of North Lake Tahoe.

C. Size of Reach: Marketing audience size across all platforms (social media, YouTube, website, newsletter/eblast).

II. Community Vitality – 35 Points

• Staffing Plan: Ratio of paid vs. volunteer staff, ensuring adequate personnel to host the event.
• Collaboration: Engagement with local organizations, nonprofits, businesses, and stakeholders.
• Community Spirit: Positive reviews, testimonials, and event promoter scores.
• Attendance: Number of local vs. visitor attendees; participants vs. spectators.
• Quality of Life: Enhances the quality of life for residents.
• Safety: Considers traffic management, emergency response plan, security, water refill stations, and heat/cold management.
• Accessibility: Welcoming to all, including accommodations for people with disabilities.

III. Environmental Stewardship – 35 Points

• Green Standards: Event meets green event industry standards.
• Sustainability: Promotes environmental sustainability by collaborating with nonprofits such as Keep Tahoe Blue or League to Save Lake Tahoe, or professional green organizations.
• Sustainable Practices: Follows sustainable event practices and zero waste guidelines by reducing single-use items, going paperless, and providing refillable bottle stations.
• Waste Management: Provides recycling bins, minimizes waste production, and offers composting services.
• Eco-friendly Materials: Uses eco-friendly and reusable materials.
• Energy Conservation: Hosts at LEED-certified venues or venues that use solar energy.
• Transportation: Encourages the use of public transportation and provides specific information on how to use local public transit.
• Eco-friendly Transportation: Provides bike valet and incentives for carpooling and ride-sharing.
• Carbon Offset: Invests in carbon offset programs.
• Non-toxic Products: Uses non-toxic, biodegradable cleaning products.
• Noise Management: Minimizes noise pollution to reduce impacts on local neighborhoods and wildlife.
• Environmental Education: Provides opportunities for environmental education and outreach.
• Tourism Mitigation: Minimizes visitor impact by organizing clean-up days and restoring trails.
• Local Sourcing: Prioritizes local vendors, materials, and food products.
• Water Events: If the event is near water, provides educational materials on invasive species or hosts a League to Save Lake Tahoe invasive species training as part of the event.