Evaluation Framework
All events are evaluated based on the following criteria:
Round 2 (New Events – 2 Years):
Evaluated and measured against the three pillars, with committee scoring based on:
- Economic Health: Attendee spending (lodging, restaurants, retail), local vendor use, workforce hiring, nonprofit partnerships.
- Community Vitality: Collaboration with stakeholders, staffing balance, accessibility, safety, and enhancing resident quality of life.
- Environmental Stewardship: Sustainability practices (waste reduction, refill stations, transit, clean-up days, local sourcing) and environmental stewardship messaging and education.
Round 1 (Established Events > 2 Years):
Evaluation includes the three pillars plus an added component of ROI.
Formulas Used:
- Economic Impact Sample Formula:
(Local Attendees [locals and second homeowners] × $100) + (Visitors [utilize overnight lodging] × $275) × Event Days - ROI Formula:
Economic Impact ÷ Sponsorship Investment
Additional Information for Round 1 – Invitation Only
- Who: Events funded for at least two years.
- Application: Simplified (event name, dates, location, funding request, attendance, budget).
- Evaluation: Committee considers performance against the three pillars, ROI and economic impact, past performance, previous Submittable scores, and discussion.
- Funding Cap: Up to $50,000, not exceeding 50% of the total budget.
- Timeline:
- Application Available: September 30
- Application Due: October 17
- Committee Meeting Review: TBD
- NTCA Board Approval: December 3
- Exception: If new event date falls before March 4, it may be moved into Round 1. Contact Carly McNiece (carly@northtahoecommunityalliance.com) for the consideration to be moved.
Additional Information for Round 2 – Open Application
- Who: All new events and those funded for the first time or have received funding for only one year.
- Application: Traditional Submittable application required.
- Evaluation: Full scoring against the three pillars (Economic Health, Community Vitality, Environmental Stewardship) and committee discussion.
- Presentation: All new event producers must present to the Business & Chamber Advisory Committee during the Round 2 review on Jan. 13.
- Funding Cap: Up to $15,000, not exceeding 50% of the total budget.
- Timeline:
- Application Available: December 5
- Application Due: January 9
- New event presentations: Jan. 13
- Committee Meeting Review: February 10
- NTCA Board Approval: March 4