TOT-TBID Dollars at Work
TOT-TBID Dollars at Work strategically allocates Transient Occupancy Tax (TOT) and North Lake Tahoe Tourism Business Improvement District (NLT-TBID) assessment funds to programs and projects to achieve community vitality, economic health, and environmental sustainability to benefit residents, businesses, and visitors in the North Lake Tahoe region. Use this as the primary logo to represent project/program funding.
Reverse White
Black
Full Color
Logo with Full Name
Include the NTCA logo in addition to the TOT-TBID Dollars at Work logo when there is space for additional placements.
Full Name Horizontal (Fluid)
Full Name Horizontal (Black)
Full Name Vertical (Full Color)
Full Name Vertical (One Color)
Placer County Logo
If the project/program is TOT funded ONLY, please make sure to add the Placer County logo as well.
Acknowledgement of Funding
Please use the following as a guideline to acknowledge TOT-TBID funding of your project/program on your social channels, in emails, during ribbon cuttings and media interviews.
-
EXAMPLE 1:
[Project/program name] is funded by TOT-TBID Dollars at Work, which funds programs/projects that promote community vitality, environmental stewardship and economic health in North Lake Tahoe.
-
EXAMPLE 2:
[Project/program name] is funded by the TOT-TBID Dollars At Work program. This program reinvests funds generated in North Lake Tahoe to support community vitality, environmental stewardship and economic health. Learn more at northtahoecommunityalliance.com.
-
EXAMPLE 3: For TBID-Funded Projects/Programs
[Project/program name] is funded by the TOT-TBID Dollars at Work program. The NTCA reinvests funds generated by local businesses to support community vitality, environmental stewardship and economic health in North Lake Tahoe. Visit northtahoecommunityalliance.com to learn more.
-
EXAMPLE 4: For TOT-Funded Projects/Programs
[Project/program name] is funded by the TOT-TBID Dollars at Work program. The NTCA and Placer County invest funds generated by tourism in North Lake Tahoe to support community vitality, environmental stewardship and economic health in the community. Learn more at northtahoecommunityalliance.com.
Social
https://www.instagram.com/northtahoecommunityalliance/
https://www.facebook.com/NorthTahoeCommunityAlliance/
https://www.linkedin.com/company/north-tahoe-community-alliance/
#tottbiddollarsatwork #becauseoftheTBID #northlaketahoe #sustainabletravel #northtahoecommunityalliance #placerco
Boiler Plates
Please include the NTCA boilerplate (About the North Tahoe Community Alliance) in press releases about the sponsorship of your project/program and the Placer County boilerplate (About TOT-TBID Dollars At Work), when applicable.
About the North Tahoe Community Alliance
The North Tahoe Community Alliance (NTCA) collaborates with regional stakeholders to make the TOT-TBID Dollars At Work program support a vibrant, year-round economy that benefits residents, businesses, and visitors of North Lake Tahoe. The organization also advocates for and funds local transportation and workforce housing solutions, visitor services, and promotes responsible and off-peak season travel with a focus on stewardship education. Governed by a volunteer Board of Directors and committees representing a diverse collection of local voices, the NTCA is funded by a Tourism Business Improvement District (TBID) in contract with Placer County. Learn more at www.northtahoecommunityalliance.com.
About TOT-TBID Dollars At Work
Since 2022, the TOT-TBID Dollars At Work program has directly reinvested $33.5 million in funds generated by tourism in support of initiatives that benefit North Lake Tahoe residents, businesses, and visitors. Funding is allocated to investments that align with community priorities including workforce housing, economic development, transportation, stewardship, tourism mitigation, trails, community enhancement and events. Committees convened by the NTCA that represent a diverse collection of local voices and the NTCA Board of Directors evaluate and determine which investment opportunities to fund with TBID dollars, or to recommend to the Placer County Board of Supervisors for funding with TOT dollars. Learn more about the TOT-TBID Dollars At Work program and the initiatives it has supported here.