NTCA Shares 2024-25 Annual Report

The North Tahoe Community Alliance is proud to share the release of its 2024–25 Annual Report, available in both English and Spanish. The report provides a comprehensive look at the many ways NTCA is working to strengthen our community, support local businesses, and responsibly manage tourism.

Inside, you’ll find highlights from across the organization’s key areas of work, including:

• TOT–TBID Dollars at Work: Stories of projects, programs, and initiatives made possible through community reinvestment.
• North Tahoe Chamber: How we’re supporting businesses and strengthening the local economy.
• Tourism Data: Insights into tourism’s impact on North Lake Tahoe and how it shapes our community.
• Advocacy Efforts: NTCA’s work to amplify local voices and advance regional priorities.
• Strategic Plan: A look ahead at the goals guiding our work through 2028.

Over the past year, NTCA has focused on maximizing the reinvestment of tourism-generated dollars directly back into our community. Since 2022, $76.5 million in direct and matching funds have supported initiatives that align with community priorities, from infrastructure and transportation to environmental stewardship and community vitality.

We invite you to explore the Annual Report and see firsthand the impact of this work. Together, we are building a stronger, more sustainable future for North Lake Tahoe.