Join us to learn more about the transformative projects funded through the
Community Vitality & Economic Health Investment Program
and see your TOT TBID Dollars At Work

October 17, 2023 | 4:00 – 6:00 p.m.
North Tahoe Events Center in Kings Beach

The multi-jurisdictional development of the Lake Tahoe Destination Stewardship Plan and efforts to educate visitors about how to help take care of Tahoe has drawn the attention of national media outlets, including CNN Travel and Comstock’s in recent weeks.

Saving Lake Tahoe
Comstock’s
Ashleigh Goodwin
September 11, 2023

The monster that feeds and eats away at Lake Tahoe
CNN Travel
Kimberley Lovato
September 7, 2023

In addition, in early August, NTCA president and CEO Tony Karwowski, Travel North Tahoe Nevada president and CEO Andy Chapman, and Lake Tahoe Visitors Authority CEO Carol Chaplin penned the joint op-ed you’ll find below. This op-ed was recently published in the Tahoe Daily Tribune.

To Take Care of Tahoe, Everyone Has a Role to Play.

By Tony Karwowski, Andy Chapman, and Carol Chaplin

Recent news stories have highlighted some of the impacts of tourism in Tahoe. While some of the efforts underway to help reduce human impacts and shift behaviors are mentioned, those stories rarely emphasize how reliant Tahoe’s economy is on tourism. After all, it is what supports local businesses and puts many of our friends and neighbors to work. Stories about tourism also rarely talk about how everyone has a role to play. Locals — “long-time residents” or “community members”, as one contributing writer recently said, have just as much responsibility as those who visit to change their behaviors and help take care of Tahoe.

For decades, Lake Tahoe’s local economy has relied on visitors and the many businesses that provide lodging, food and beverage service, and year-round outdoor recreation opportunities. Although the region had a robust tourism economy prior to 2020, the pandemic shifted how, when and where people spent time in Tahoe.

According to a report released by Dean Runyon Associates in March 2022, second homeowners came and stayed with greater frequency, and overnight visitation declined in favor of day visits by those located within an easy drive. This is common knowledge at this point, felt by all who lived here prior to and through the pandemic.

What is less understood, however, is that as a result, travel spending declined by nearly 12%. Local job opportunities declined by 16%, and it diminished tax revenues that are used to reinvest in community infrastructure by 12%. The increase in day visit traffic also highlighted the glaring limitations of our existing infrastructure — from transportation to trash.

Lake Tahoe has always been a desirable destination to live, work and play. Visiting Tahoe is perhaps what inspired so many of us to move here. That’s why we continue to do everything we can to make a living and keep calling it “home.” It’s also why there’s agreement that there’s more to be done to take care of this special place, and why our organizations have shifted their efforts from destination marketing to destination management and stewardship.

Lake Tahoe is not a national park, and therefore cannot “close the gates.” The Tahoe Basin is located within National Forest lands that are open to the public, so telling people not to come is not possible. Residents and visitors are equally welcome to recreate in Tahoe and enjoy all the region has to offer. The paradigm shift that’s needed is for everyone — whether you live here part-time, full-time, or are visiting — to help take care of Tahoe. That means practicing leave no trace principles, changing your own behaviors by getting out of the car and making use of paved and dirt trails, using public transportation options or carpooling whenever possible, and supporting local businesses.

An extensive stakeholder engagement and community visioning process began in early 2022 after our community felt the challenges initially brought on by the pandemic. Unlike other communities trying to create similar plans after experiencing similar challenges, the Lake Tahoe Destination Stewardship Plan represents an unprecedented collaboration of 17 regional organizations from different jurisdictions. It includes the formation of the first destination stewardship council that represents the greater Tahoe region, outlines a comprehensive framework, and sets in motion action priorities to better manage outdoor recreation and tourism. Its goals also include ensuring the sustainability and preservation of an iconic natural treasure and its local community. 

Our goal has always been to support our local communities by ensuring a thriving economy that includes tourism. Many of those who visit are already familiar with our destination, so our current messaging is focused on responsible travel and stewardship education. Prior to the pandemic, but even more so now, encouraging people to spend time lakeside in the winter and at the resorts in the summer, as well as travel during off-peak periods, are strategies used to help mitigate human impacts.

There’s not a single solution or a single entity that can solve regional challenges, but the collective, collaborative efforts of many are already making progress.

A number of projects are occurring in the region that will improve and repair infrastructure, but will also impact traffic and transportation at multiple locations between Incline Village and Tahoe City this summer. From replacement gas lines and water mains to pothole repairs, replacement paving and guardrail installations, it’s all underway.

While this summer (and next summer) will continue to be a challenge for drivers on SR 28, please keep the long-term gain in mind – replaced gas lines for the benefit and safety of our community plus smooth and durable pavement that will ONLY need routine maintenance for many years come.

Here’s where to find updates related to what’s happening and where to expect delays:

Map of 2023 Truckee/Lake Tahoe Area Construction Projects – NDOT

Map of 2023 Lake Tahoe/Truckee Projects – Caltrans

SR-431 (Mt. Rose Highway) – NDOT

SR-28 – Incline Village to Crystal Bay – NDOT

North Lake Tahoe Lateral Pipeline Replacement Project (SR-28 – Kings Beach to Tahoe City) – Southwest Gas

Kings Beach (in the grid) – NTPUD

Road Construction Updates:

• Traffic updates for the week of September 10-16:
  • Tahoe City (Southwest Gas & Q&D Construction)
    • Sunday night-Wednesday evening: Makinaw Rd
      • This work will be 24 hours with bidirectional traffic.  This work will require no parking in and around the work zone from SaveMart to North Tahoe Arts.  
    • Wednesday evening-Friday: The crew will move up 1600 ft west of Rocky Ridge
      • The work at Rocky Ridge will be 24 hours with single-lane closures. They will be off the road on Friday at 12:00 p.m.
• Looking ahead at traffic updates for the week of September 17-23:
  • Tahoe City (Southwest Gas & Q&D Construction)
    • Sunday at 7 p.m.-Friday at 12 p.m.: SaveMart to Jackpine St.
      • Bi-directional traffic 24 hours a day from Sunday, 9/17 at 7 p.m. until Friday, 9/22 at 12 p.m.
      • Closure locations will move with the crew as they complete work.
      • Expect no street parking throughout Tahoe City from the 17-23.
• More Q&D Construction project info here.

• Traffic updates for the week of August 27-September 1:
  • SR 28 between Tahoe City & Kings Beach (Southwest Gas & Q&D Construction)
    • One-way traffic control is scheduled between Jeffrey Way and Ridgewood Road in Carnelian Bay from Sunday, August 27 at 7 p.m. until Friday, September 1 at 6 a.m. No work is scheduled on the weekend.
    • One-way traffic control is scheduled between Granite Road and Agate Road from Monday, August 28 until Thursday, August 31 from 7 a.m. to 7 p.m. No work is scheduled between the hours of 7 p.m. – 7 a.m. and on Friday, Saturday and Sunday.
    • Motorists could encounter delays of up to 30 minutes on Highway 28. All work on road construction projects will be suspended on weekends and on the Labor Day holiday.
    • Schedules are subject to change due to weather, equipment or material availability or other unexpected events.

• Traffic updates for the week of August 14-18:
  • SR 28 between Tahoe City & Kings Beach (Southwest Gas & Q&D Construction)
    • One-way traffic is scheduled between Center Street and RIdgewood Road in Carnelian Bay from Sunday, August 13 at 7 p.m. until Friday, August 18 at 8 a.m. No Work is scheduled on the weekend.
    • Bi-directional traffic with a lane shift is scheduled from 7 a.m.-7 p.m. Monday, August 14 between Anderson Road and National Avenue in Tahoe Vista.
    • Bi-directional traffic with a lane shift is scheduled from 7 a.m.-7 p.m. Tuesday, August 15-Thursday, August 17 between Stag Drive and Estates Drive in Tahoe Vista. No work is scheduled between the hours of 7 p.m.-7 a.m. and on Friday, Saturday and Sunday.
    • Motorists could encounter delays of up to 30 minutes on Highway 28. All work on road construction projects will be suspended on weekends and on the Labor Day holiday.
    • Schedules are subject to change due to weather, equipment or material availability or other unexpected events.
  • SR 431: Mt Rose Hwy
    • Commercial Vehicle Restrictions are temporarily lifted.
  • SR 28: Marlette Creek
    • Work continues on the new detention basin and drainage improvements continue on SR 28 at Marlette Creek (near Thunderbird Lodge) with single-lane flagger control. Working hours are 24 hours a day from Sundays at 8 p.m. through Fridays at noon, and is expected to conclude by the end of September.
  • SR 28: Crystal Bay
    • Crews will continue curb, gutter, and enhanced sidewalk ramps installation. Concrete work will include small work zones with shoulder closures. Working hours are Sunday through Friday, 6 p.m. to 10 a.m., and is expected to conclude by the end of August.

• Traffic updates for the week of August 6-12:
  • SR 431: MT. ROSE HWY
    • Starting Monday, Aug. 7 at 9 a.m. through Wednesday, Aug. 9 at 11 p.m. the final one-inch of open-grade paving on SR 431 from Jupiter Drive to the roundabout will occur. Expect delays of up to 30 minutes with single-lane flagger-controlled closures. Working hours are Monday through Wednesday from 9 a.m. to 11 p.m. Commercial vehicle restrictions on Mt. Rose Highway (SR 431) will be enforced during working hours. Trucks are prohibited from traveling westbound over Mt. Rose Summit from Mt. Rose Ski to Incline Village; trucks will be allowed to travel eastbound from Incline Village to Reno.
  • SR 28: MARLETTE CREEK
    • Work on the new detention basin and drainage improvements continues on SR 28 at Marlette Creek (near Thunderbird Lodge) with single-lane flagger control. Working hours are 24 hours a day from Sundays at 8 p.m. through Fridays at noon, and is expected to conclude by the end of August.
  • SR 28: INCLINE VILLAGE
    • Crews will be installing new curb, gutter, and enhanced sidewalk ramps. Concrete work will include small work zones with shoulder closures. Working hours are Sunday through Friday, 6 p.m. to 10 a.m., and is expected to conclude by the end of August.
  • Additional Utility and Construction Projects from NDOT
    • NV Energy powerline pole repairs on SR 28 between Village Drive and Gonowabie on Aug. 15 starting at 5:30 a.m., with moving lane and shoulder closures.
    • Charter performing utility work nightly on SR 28 south of Marlette Creek towards Spooner Summit from Aug. 7- Aug. 21, with single-lane flagger-controlled closures.

• Traffic updates for the week of July 30-August 5:
  • Pothole repair work with one-way traffic control began on Highway 267 this week. Work is scheduled between National Avenue and Sawmill Flat Road from Monday, July 31 at 6 a.m. until Thursday, August 3 at 8 p.m. Granite Construction Company is performing the work as part of an $8 million emergency contract to address winter storm damages in Placer County on Highways 28, 89 and 267, with Highway 267 being the last segment of the project.
  • One-way traffic control is scheduled between Carnelian Bay Road and Center Street in Carnelian Bay from Sunday, July 30 at 7 p.m. until Friday, August 4 at 8 a.m. Between the hours of 2 p.m. – 7 p.m. Monday through Thursday, the full width of the highway will be open for use by the traveling public. No work is scheduled on the weekend.
  • In addition, bi-directional traffic is scheduled between Anderson Road and National Avenue in Tahoe Vista from Monday, July 31 at 7 a.m. until Thursday, August 3 at 7 p.m. No work will be scheduled between the hours of 7 p.m. – 7 a.m. No work is scheduled on the weekend.
  • No work will be scheduled between the hours of 8 p.m. – 6 a.m. Also, no work is scheduled on the weekend.
  • Motorists could encounter occasional delays of up to 30 minutes on Highway 267 and Highway 28. Highway 89 between Truckee and Tahoe City can be used as alternate route to avoid delays on Highway 267. All work on road construction projects will be suspended on weekends and the Labor Day holiday. 
  • Schedules are subject to change due to weather, equipment or material availability or other unexpected events.

• Traffic closures for the week of July 23-July 28:
  • One-way traffic control will be occurring between Carnelian Woods Avenue and Center Street in Carnelian Bay from Sunday, July 23 at 7 p.m. until Friday, July 28 at 8 a.m. Between 3 p.m. – 7 p.m. each weekday, one-way traffic will be converted to bi-directional traffic. No work is scheduled on the weekend.
  • In addition, one-way traffic control will occur between Pino Grande Avenue and National Avenue in Tahoe Vista from Monday, July 24 at 7 a.m. until Thursday, July 27 at 7 p.m. Between 3 p.m. – 7 p.m. each weekday, one-way traffic will be converted to bi-directional traffic. No work will be scheduled between 7 p.m. – 7 a.m. Also, no work is scheduled on Friday, Saturday, and Sunday.
• As of mid-June, the Caltrans emergency pavement and pothole repair work is nearly complete. Caltrans has been actively addressing SR 28, 89, and 267 with a goal to complete all these repairs by June 30, but due to trucking issues, the contractor will need to finish the SR 267 repairs from July 17 to 25.
• Southwest Gas is working hard to complete the final phase of its gas main replacement project in SR 28, which will benefit the entire community. However, we understand from Caltrans that the traffic control plan will cause significant delays throughout the rest of the summer construction season. 
• Drive time delays between Kings Beach and Tahoe City are projected to be between 30 to 60 minutes due to the lane closures and expected traffic flows. The peak commute times will see the most traffic impacts.

Watch the July 6 North Tahoe Construction Town Hall

The North Tahoe Public Utility District (NTPUD) unveiled new public recreation and accessibility upgrades to the Tahoe Vista Recreation Area (TVRA), including reconstruction of the Lake Tahoe scenic overlook and pathway to improve access for recreational users with disabilities, environmental improvements to stabilize the site and prevent erosion, and installation of community kayak and paddleboard storage racks.

NTPUD’s primary lakefront recreation facility provides the public with year-round safe and convenient access to Lake Tahoe to swim, fish, kayak, and paddleboard, launch and retrieve motorized vessels, and recreate. The TVRA also serves as a Lake Tahoe Water Trail trailhead, providing a sheltered site to launch non-motorized vessels, with parking, restrooms, picnic tables, and drinking water.

The Tahoe Vista Scenic Overlook and Trail project was funded by the Placer County Tourism Master Plan Grant Program (which reinvests transient occupancy tax (TOT) in Eastern Placer County and is administered by the North Tahoe Community Alliance), the California Tahoe Conservancy Lake Tahoe Public Access and Outdoor Recreation for All Grant Program, and the NTPUD Recreation Capital Improvement Plan.

Read the full article here.

North Lake Tahoe stakeholders:

I am contacting your today with great news! Thanks to advocacy efforts from all around California, and the direct activation of 946 individuals who sent in letters to Assembly Housing, we put a stop to SB 584 (Limon) for 2023.

SB 584 has been turned into a two-year bill, which means that it will not be heard in Assembly Housing & Community Development on Wednesday, June 28. The bill will be eligible for a hearing January 2024, if the author decides to move forward. It will still have to pass Assembly Housing and Assembly Revenue & Taxation and go through all of the similar hurdles it would have this year, but must move out of committees and off the Assembly Floor by the end of January. A much tighter timeframe and a steeper challenge for SB 584 to overcome. 

The next steps are that we will continue to monitor SB 584 and engage in discussions with the author’s office. If activation is needed, we will send out communications in 2024.

Thank you for your engagement on this critical issue! Together we raised our industry’s voice and asserted our economic impact on California’s economy. Thank you as well to CalTravel for their lobbying efforts on behalf of all of us in California.

You can see our original communication on SB 584 below.

Thanks,
Tony Karwowski
President and CEO, North Tahoe Community Alliance

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Dear North Tahoe stakeholders,

I am contacting you to alert you to proposed legislation that will soon be up for a vote on the California State Assembly Floor and to request your immediate action in opposing the bill. If passed, it could have dire consequences for the health of our local economy and include other currently unforeseen impacts.

At our meeting on June 7, the North Tahoe Community Alliance Board of Directors elected to oppose the proposed bill SB 584. If enacted, the bill would impose a tax on the occupancy of a short-term rental (STR) in California at 15% of the rental price of the short-term rental. In North Lake Tahoe, this tax would be assessed on top of the 10% TOT tax and 2% TBID assessment already collected on STRs in Placer County that is being reinvested locally in transportation and workforce housing initiatives.

The bill would require all revenues (fewer refunds and reimbursement to the California Department of Tax and Fee Administration of administration and collection costs) to be deposited into a newly created Laborforce Housing Fund. From there, funds would be allocated across the state at the discretion of the state legislature, NOT earmarked specifically for the creation of workforce housing in North Lake Tahoe.

The North Tahoe Community Alliance opposes this legislation because:

• SB 584 would make the tax/TOT/and assessment fees on an STR total 27% locally, making North Lake Tahoe uncompetitive as a tourism region.
• This bill would give the state legislature decision-making power over how this funding is used, and could severely impact the generation of locally controlled TOT and TBID funds.
• Today, 17% of homes in Eastern Placer County have STR permits and are major contributors of both TOT and TBID funds. These funds are reinvested locally in workforce housing and transportation initiatives and tourism-based businesses through programs that were developed with widescale community input.
• Rather than help us, this bill could have a tremendous, negative effect on our local, tourism-based economy that relies on lodging of all types to support our economy.
• In addition, these exorbitant costs could impact visitor length of stay, frequency of stay, and ancillary spending at other local businesses.

Here is an overview of the provisions:

SB 584 (Limon) Laborforce housing: Short-Term Rental Tax Law (Bill Text – SB-584 Laborforce housing: Short-Term Rental Tax Law. (ca.gov))

The author’s office has said they are willing to continue working with the STR industry on the bill’s provisions, but no meaningful negotiations have taken place, which is why the North Tahoe Community Alliance is joining the growing list of opposition.

Other agencies including CalTravel and CalChamber are in opposition on the grounds that the bill proposes a 15% tax increase on one industry (and just one type of lodging).

Please consider calling or emailing your Assembly member to express the negative impacts this bill would have on our region. The sooner the better. We’ve included a sample letter below, as well as the contact information for the State Assembly members that represent our region.

You can also use the sample letter to reach out the State Assembly members via the CalTravel message board. Simply copy the letter below, fill in the message board linked here, and hit send.

Feel free to reach out with any questions, and thank you in advance for your support.

All my best,

Tony Karwowski
President and CEO, North Tahoe Community Alliance

State Assembly Contact For the Tahoe Region

Assemblymember Megan Dahle

(916) 319-2001 or email via her website

CalTravel online message board – use the letter below to send via this easy online portal

Sample Letter

Dear Assemblymember Dahle,

Please consider voting NO or abstaining on SB 584 (Limon) Laborforce Housing: Short-Term Rental Tax Law when it is taken up on the Assembly Floor. The North Lake Tahoe region is vehemently opposed to this bill.

Our local economy is dependent on tourism, and if enacted, this bill could make us uncompetitive as a tourism destination. It could also create difficulties in renewing our TBID, which was passed by our local business community as a means of supporting community vitality, economic development, and sustainability efforts while freeing up TOT generated by overnight guests to specifically fund workforce housing initiatives in our area. 

Today, 17% of the homes in Eastern Placer County have STR permits, are a major funding source of our TBID, and already carry a 2% assessment, and 10% TOT.  These locally sourced and controlled public benefit dollars are reinvested to support transportation and workforce housing initiatives in the community. If passed, SB 584 would make the tax/TOT/and assessment fees on an STR total 27% locally.

North Lake Tahoe is not opposed to affordable housing creation, but adding additional assessments on one form of lodging to fund housing sets a bad precedent and could jeopardize our existing funding mechanisms in the future. The current AMI formula related to the proposed state program makes it difficult to utilize funds generated in our region to come back to the region for projects that support labor force housing.

Charging visitors a 27% total tax on their lodging could easily discourage them from traveling to North Lake Tahoe which would in turn affect other businesses in our community. Please consider voting NO on SB 584.

Thank you,

[Your Name]

Businesses and individuals that are not part of the TBID are invited to become North Lake Tahoe Chamber of Commerce members in support of our efforts to foster a continually thriving community. All members, regardless of TBID status, are entitled to all of the benefits NTCA members receive, including chamber benefits.

Welcome to our new Chamber members!

• Beach to Peak, LLC
• Ginger Hill Marketing & Design Co.
• Lost Sauna Co.
• Marcello Design Group LLC
• Mountain Fresh Laundry
• The Paper Trail
• Robert Hall, Attorney at Law
• skicab.in
• Sugar Pine Cakery
• Summit Soiree
• Tahoe Music Alive
• Tahoe National Brewing Company
• Tahoe Prosperity Center
• Tonopalo

Become a Member

The North Tahoe Community Alliance hosted the sold-out 66th annual Community Awards Dinner on June 1 to honor local businesses, employees, and community members for their accomplishments and positive impacts in the region. The event celebrated community vitality in North Lake Tahoe, with special recognition given to those who work tirelessly to make the region an amazing place to live, work and play. 

Watch the recap below. 

This year’s community awards recipients included:

• Best Place to Work: Tahoe City Public Utility District
• Commitment to Sustainability: UC Davis Tahoe Environmental Research Center
• Business of the Year: Tahoe Dave’s Skis & Boards
• New Business of the Year: Tahoe Wine Collective
• Nonprofit Organization of the Year: Sierra Community House
• North Lake Tahoe Lifetime Achievement: Roger Kahn
• People’s Choice: Northstar California Resort

In addition, each of the event’s sponsors was asked to nominate their “Brightest Star” for recognition. Valued for their contributions to their employers and the positive impact they’ve made and continue to make in our community, the honorees included:

• Keith Masuda, Auerbach Engineering 20 years of service
• Becca Lefanowicz, High Fives Foundation
• Doug Fagel, Homewood Mountain Resort
• Grace Hubrig, Incline Village Crystal Bay Community & Business Association
• Michelle Garcia, Mourelatos Lakeshore Resort
• Kristen Parr, Northstar California Resort
• Anna Atwood, North Tahoe Community Alliance 30 years of service
• Kym Fabel, North Tahoe Community Alliance 25 years of service
• Sara Coustette-Spencer, Palisades Tahoe
• Gabe Armstrong, Placer County
• Mike Mennick, Placer County
• Doug Hartline, SnowFest
• Katie Biggers, Tahoe City Downtown Association
• Dustin Phelan, Tahoe City Marina
• Amy Wood, Tahoe Dave’s
• Manuel Laguna, Tonopalo 20 years of service
• Kelsey Wood, Tonopalo
• Bart Peterson, Travel North Tahoe Nevada
• David Van Quest, Truckee Tahoe Airport

Thank you to our 2023 Sponsors:

The North Tahoe Community Alliance (NTCA) has launched the first phase of its new Community Vitality and Economic Health Investment Program with a call for Letters of Interest (LOI) for sponsorship requiring multi-year investment. The Sponsorship and Multi-Year Investment Program will provide up to $7.2 million in funding for priority projects, programs, and services that require ongoing financial support over the coming three years. Funds will come from Transient Occupancy Tax generated in Eastern Placer County and assessments from the North Lake Tahoe Tourism Business Improvement District (NLT-TBID).

Created to reinvest funds generated locally in support of economic health, community vitality, and environmental stewardship that benefits residents, businesses, and visitors, the NTCA’s Community Vitality and Economic Health Investment Program will consist of four program elements:  Sponsorship and Multi-Year Investment Program, Annual Grant Program, Out of Cycle Investments and a Reserve Fund. The Sponsorship and Multi-Year Program application process is open and will accept submissions until June 15. The Annual Grant Program cycle will open for applications in the fall, and the Out of Cycle Investment process will be offered on an as-needed basis with program details to come for both.

Eligible submissions must fit within one of several categories, including:

• Workforce housing
• Economic development 
• Transportation
• Sustainability
• Mitigation of tourism impacts
• Trails

“The launch of the Community Vitality and Economic Health Investment Program is exciting for a number of reasons. It provides a framework to evaluate projects, programs, and services that TBID and TOT funds generated in our community will be used to support, and it officially kicks off the process by which businesses, nonprofits, regional agencies and others can request funding,” said Tony Karwowski, NTCA president and CEO. “The program also serves as a way to support the destination stewardship responsibilities the NTCA has taken on. We are excited to start receiving submissions and to support investment opportunities that benefit our residents, businesses and visitors.”

Committees convened by the NTCA including the TBID Advisory, TBID Zone 1, TOT committee, and the CAP committee, which is jointly convened by Placer County, will review the LOIs and determine which investment opportunities to consider for sponsorship. The NTCA Board of Directors will consider committee recommendations before taking final action on TBID-funded investment opportunities. They will also recommend TOT-funded investment opportunities to the Placer County Board of Supervisors for their consideration and approval.

“The NTCA’s new Community Vitality and Economic Health Investment Program will help streamline the process by which funding requests are evaluated against our region’s strategic initiatives,” said Cindy Gustafson, Placer County District 5 Supervisor. “I’m pleased that the NTCA has reached this milestone and excited to see the quality of life-enhancing projects, programs and services that will come from this in support of what our residents, businesses and visitors in Eastern Placer County need.”

All proposals must meet minimum program criteria with specific qualifications that include community vitality, economic health, environmental stewardship, budget, organizational capacity, investment readiness and match requirements.

Applicants have until June 15, 2023 to complete the LOI, including a summary, budget, matching funds, schedule, and measures of success as defined by the NTCA and implementing agency.

A hybrid workshop will be held on Friday, May 19 from 10:00 a.m. to 11:30 a.m. at the North Tahoe Event Center in Kings Beach, and online via Zoom for interested applicants to ask questions and learn more about the process and timeline of the grant cycle. Business owners, nonprofits, agencies, and the general public are encouraged to attend and learn more about qualification and applying for sponsorship.

Learn more about the Sponsorship and Multi-Year Investment Program or submit an application for funding consideration here.