First Tuesday Breakfast Club is a community forum hosted by the North Tahoe Community Alliance. It presents an opportunity to learn about timely community news, project information, and relevant updates from businesses and influencers in North Lake Tahoe.
Breakfast Club takes place on the first Tuesday of each month from 7:00-8:30 AM.
Next First Tuesday Breakfast Club: May 6, 2025 Wildfire Preparedness Join the NTCA and community members from 7-8:30 a.m. for a virtual Breakfast Club on Zoom.
Agenda:
Introductions
CalFire – Erich Schwab, Assistant Chief for the Eastern Division
USFS – Victor Lyon, Vegetation Management Staff, Officer
Placer County Emergency Management – Ryan Woessner, CAL Fire/PCFD OES Assistant Chief
NT Fire Protection District – Chief Brent Armstrong
March is Women’s History Month, and this year, NTCA celebrates women who are making an impact in North Lake Tahoe. Stay tuned to our blog and social media throughout the month as we highlight a few of the inspiring women in our community.
About Erin Erin Casey’s career spans over 20 years of committed service to the North Lake Tahoe-Truckee region, which is marked by her expertise in facilitating strategic collaboration around housing and other critical community issues. As CEO of the Tahoe Housing Hub, Erin focuses on providing affordable housing for all residents by driving initiatives that deliver meaningful and lasting impacts.
What inspires you to make an impact in your field? I believe change happens through collaboration, genuine connection, and a deep understanding of community needs. This means going beyond surface-level interactions to truly explore and identify the root causes of issues, uncovering what’s beneath what people express openly. Drawing from my personal experiences with housing insecurity, I am driven by empathy and the desire to ensure others do not face similar struggles. This personal connection fuels my passion to bring people together, encourage open dialogue, and build consensus around solutions that are both innovative and sensitive to the complexities faced by our communities. I firmly believe that real progress occurs when we prioritize collective well-being and shared goals over individual interests. Individual issues are important and deserve attention; however, as leaders, it is crucial that we examine the entire landscape to understand deeper patterns, motivations, and underlying dynamics. By focusing on the collective rather than viewing ourselves as separate individuals, we can facilitate conversations, unite diverse perspectives, and explore underlying motivations and emotions that shape community dynamics. My commitment is rooted in the conviction that by understanding and addressing the core of community challenges, especially around housing, we can achieve lasting improvements and strengthen the overall quality of life for everyone involved.
About Lianne Tahoe XC has been an integral part of our lives since moving here in 2004. At the time, our three children were starting preschool, 2nd grade, and 4th grade, and the Strider Program welcomed us with open arms. Like the rest of Tahoe City, it provided a strong sense of community and a supportive network of parents and coaches who helped our kids reach their full potential.
Since then, I’ve been committed to giving back to the Tahoe community. Serving on the Board of Excellence in Education for nine years, I worked as a school liaison, securing grants for teachers within TTUSD. As a PTO member at both North Tahoe Middle and High School, I assisted in numerous programs supporting our students. I’ve also worked as the Coordinator for the Big Mountain Ski Team at Palisades Tahoe, and have enjoyed working with the team at Tahoe Tree Company during the summertime.
It’s been a joy to circle back as the Program Coordinator at Tahoe XC, collaborating both in-house and within the community, finding ways to bring year-round outdoor experiences to kids of all ages.
What inspires you to make an impact in your field? I’m inspired to create accessible cross-country skiing and mountain biking experiences for kids because I believe outdoor activities foster important life skills and a connection to nature. By offering a bridge to existing financial, cultural and transportation barriers, our programs strive to help kids build confidence through health and wellness. Through these opportunities, I’m hoping we can build a more inclusive and diverse community of young adventurers.
Since its formation in 2021, the North Lake Tahoe TBID has been instrumental in funding initiatives that benefit residents and visitors, including local business support, infrastructure improvements, and sustainable tourism efforts. To date, $33.5 million of TOT-TBID Dollars At Work have been reinvested back into our region.
Learn how the TBID benefits the community at an upcoming TBID Talk. NTCA staff will be available to answer questions, listen to feedback and share more about the TOT-TBID Dollars At Work program investments. We look forward to seeing you!
TBID Talks
Visitor Information Center in Tahoe City | 8:30-9:30 am: Thursday, March 27 Thursday, May 29
Visitor Information Center in Kings Beach | 8:30-9:30 am: Thursday, April 24 Thursday, June 26
NTCA Board of Directors Approves 2025 Event Funding
The NTCA Board of Directors has approved a total of $625,000 to sponsor 41 events in North Lake Tahoe this year. Events that receive priority promote community vitality, environmental stewardship, and economic health in the region. Each event’s traffic management and sustainability plan are also evaluated, with organizers responsible for identifying and outlining how they will mitigate attendees’ impacts on the community and the environment.
Your Input is Essential to Shape the Future of North Tahoe
The North Tahoe Community Alliance is updating a strategic plan to support a thriving local economy while preserving residents’ unique quality of life, enhancing the visitor experience, and respecting the natural environment that makes North Tahoe so special. You have two opportunities to voice your thoughts and contribute to shaping the future of North Tahoe.
Take the NTCA Strategic Planning Survey
By taking five minutes to complete our Strategic Planning Survey, you’ll help guide the NTCA staff and board in making informed decisions that benefit our entire community.
Please submit your responses by February 21, 2025. Thank you for your time and valuable insights!
Join a Virtual listening session to share your insights
As part of the strategic planning process, the NTCA and our partner, the Coraggio Group, are conducting two virtual listening sessions to gather perspectives and insights from the community.
These focus groups delve into the NTCA’s future direction, challenges, opportunities, and partnerships around the region. Your unique perspective is crucial to ensure that our strategic plan is comprehensive, inclusive, and reflective of our community’s needs and aspirations. This is an opportunity to voice your thoughts and contribute to shaping the future of North Tahoe.
Join a focus group
Dates: February 10 and February 13 Time: 2:30-4:30 pm PST Location: Online via Zoom Facilitated by the Coraggio Group
August 15 Grand Opening Planned for New Kings Beach Visitor Information Center
The thriving Kings Beach community will soon be home to a permanent, year-round Visitor Information Center. Designed to serve as a hub for visitors and the business community, the facility will house an educational video exhibit created by the UC Davis Tahoe Environmental Research Center, a retail component where local makers and artisans can feature their works, and a well-informed staff happy to give tips and insights in-person to all who enter and to connect visitors with the local business community in support of the region’s economic health. Additionally, there will be a satellite office for the North Tahoe Chamber.
A North Tahoe Chamber Mixer and Grand Opening celebration is planned for Thursday, August 15 from 4:00 p.m. to 6:00 p.m. that will be open to the public.
Following the grand opening event, the new Visitor Center will be open daily from 9:00 a.m. to 5:00 p.m. every day except Thanksgiving and Christmas Day.
The new Kings Beach Visitor Information Center is located at 8611 North Lake Blvd. at the intersection of SR-28 and Racoon Street. Learn more about North Lake Tahoe’s Visitor Centers at http://www.northtahoecommunityalliance.com/visitor-center/.
NTCA Seeks Volunteer Members for TOT Advisory Committee
The North Tahoe Community Alliance is seeking two more candidates for the newly formed TOT Advisory Committee. The committee merges the responsibilities of the former TOT and CAP committees and streamlines efforts to direct the roughly $10M of Transient Occupancy Tax (TOT) revenues generated by overnight stays in local hotels and short-term rentals in North Lake Tahoe.
The NTCA is currently seeking applicants for:
One additional member who represents workforce housing with knowledge or background in housing planning, construction, and/or financing, with experience or knowledge navigating regulatory frameworks and developing community consensus around housing projects.
One additional representative who could represent the Donner Summit area of Placer County.
Applications are now closed.
Applications will be accepted from June 10 – July 10, 2024. The NTCA Board of Directors will seat the two additional committee members at their August 7, 2024 meeting.
The TOT Advisory committee is comprised of 13-15 regional business and community representatives who will recommend TOT funding for projects and programs aligning with community priorities of the TOT-TBID Dollars at Work Program. Committee members will provide valuable input and help guide the work of the NTCA. Committee positions require a two-year commitment, with typical committee meetings taking place once per month and lasting 1-3 hours per meeting.
Learn more about the committee and the application process here. For questions on the application process, or to request a paper application, please email tara@northtahoecommunityalliance.com.
Honoring Influential Women in North Lake Tahoe this Women’s History Month
In honor of Women’s History Month, NTCA is highlighting influential women and their contributions to North Lake Tahoe. Learn more about these incredible women here on our blog or follow along with the series on Instagram.
Dat-So-La-Lee, Champion of Washoe Basketry
Dat-So-La-Lee (1829–1925), American name Louisa Keyser, was more than a basket weaver; she was a cultural icon and trailblazer for the Washoe people, leaving her mark not only on her homeland but also on the serene beauty of Lake Tahoe. Born as Dabuda near Sheridan in Carson Valley, Dat-So-La-Lee’s intricate baskets, known as degikup, captured the essence of Washoe heritage.
Despite facing numerous challenges and personal losses, Dat-So-La-Lee’s dedication to her craft never wavered. Her baskets, sought after for their exquisite craftsmanship and storytelling symbolism, found their way to museums across the nation, including the Gatekeeper’s Museum in Tahoe City.
From her classical weaving phase to her innovative designs, Dat-So-La-Lee’s legacy continues to inspire generations, reminding us of the rich cultural tapestry woven into the fabric of Lake Tahoe’s history. As we celebrate Women’s History Month, let’s honor the pioneering spirit of Dat-So-La-Lee and recognize her invaluable contributions to Washoe culture and heritage.
Photo: Gatekeeper’s Museum
Anne Brigman, Trailblazer of the Sierra Nevada
Anne Brigman (1869–1950) was not just a photographer; she was a fearless pioneer who shattered gender norms in the male-dominated field of photography. Against societal expectations, she boldly ventured into the rugged landscapes of the Sierra Nevada, armed with her camera and a vision. Through her lens, Brigman captured the raw beauty of nature and the human form, challenging the conventional portrayal of women in art. Her daring self-portraits, often set against the breathtaking backdrop of the Sierra, celebrated the strength and resilience of womanhood. Brigman’s trailblazing spirit continues to inspire generations of women to fearlessly pursue their passions and carve their own paths.
Photo: Gatekeeper’s Museum
Myrtle Huddleston’s Aquatic Triumphs
In 1931, Mrs. Myrtle Huddleston made waves as the world’s champion endurance swimmer among women, showcasing unparalleled determination and resilience. Despite taking her first swimming lesson just five years prior, Mrs. Huddleston achieved remarkable feats, including swimming 36 miles across Catalina Channel in 20 hours and 42 minutes and winning the ocean championship at Del Ray Beach, Fla., with a swim lasting 31 hours and 18 minutes.
Venturing to Lake Tahoe, Mrs. Huddleston faced the challenges of high altitude and icy mountain spring waters, yet remained undeterred. Clad in an unassuming one-piece bathing suit and coated in grease, she embarked on a 16-mile swim from Glenbrook, Nev., to Tahoe Tavern, Calif. Despite encountering misdirection, strong winds, and physical discomfort, Mrs. Huddleston’s unwavering resolve propelled her forward.
After 23 grueling hours in the water, Mrs. Huddleston emerged triumphant at Tahoe Tavern, her son Everett cheering her on from a rowboat. Though fatigued and tested, she deemed her Lake Tahoe swim as the pinnacle of her aquatic achievements, a testament to her indomitable spirit and unparalleled tenacity.
Photo: openwaterswimming.com
Tahoe City Women’s Club
This Women’s History Month, we are reminded of the great work done by the Women’s Club of Tahoe City established in 1927. Among the causes taken up by the group were the purchase of fire fighting equipment (years ahead of an organized fire department), the founding of a local lending library and aid to those in need within their community.
Funds for their projects were raised chiefly by the raffling of handmade quilts and holding community dances. These women banded together in the name of charity and certainly left their mark on the history of North Lake Tahoe.
Enter to Win WinterWonderGrass tickets and Palisades Tahoe lift tickets
NTCA is giving away two 3-day VIP WinterWonderGrass Tahoe tickets and two 3-day Palisades Tahoe lift tickets!
To enter:
Follow the NTCA Instagram channel, @northtahoecommunityalliance and the WinterWonderGrass Instagram channel, @winterwondergrass.
Share our giveaway post on your Instagram story.
Post an @mention tagging one or more friends using their Instagram handle on the designated NTCA Instagram post related to the giveaway. Tagging more than one person guarantees only one (1) entry.
One entry per Instagram profile is allowed during the sweepstakes period.
Entries will be accepted from March 4, 2024, at 12:00 A.M. (PST) through March 21, 2024, at 11:59 P.M. (PST). NTCA will choose a winner at random and announce on the NTCA Instagram channel on March 22, 2024. Winner will provide their name and email address to NTCA for digital tickets/ticket codes.
North Tahoe Community Alliance WinterWonderGrass Giveaway Official Rules
B&P Code Section 17539.15(k)(2) states, (2) “Official rules” means the formal printed statement, however designated, of the rules for the promotional sweepstakes appearing in the solicitation materials. The official rules shall be prominently identified and all references thereto in any solicitation materials shall consistently use the designation for the official rules that appear in those materials. Each sweepstakes solicitation shall contain a copy of the official rules.
No purchase necessary to enter or win.
SWEEPSTAKE PERIOD: Entries will be accepted beginning March 4, 2024 at 12:00 A.M. (PST) through March 21, 2024 at 11:59 P.M. (PST). Entries submitted before or after this period will be disqualified. SWEEPSTAKE SPONSOR: North Tahoe Community Alliance at 100 North Lake Blvd. Tahoe City CA 96145. HOW TO ENTER: Entrants must follow the NTCA Instagram channel, @northtahoecommunityalliance and the WinterWonderGrass Instagram channel, @winterwondergrass, share the NTCA giveaway post on their Instagram story, and post an @mention tagging one or more person(s) with their own Instagram handle on the designated NTCA Instagram post related to Giveaway. ELIGIBLITY: (1) entry per Instagram profile is allowed, during the sweepstake period. Tagging more than one person in an @comment will not guarantee additional entries. Sponsor reserves the right in its sole and unfettered discretion to disqualify any entry that it believes contains obscene, offensive or inappropriate content, that does not comply with these Official Rules or that is not consistent with the spirit or theme of the sweepstake. All entrants must be legal residents of one of the 50 United States and 21 years or older. Employees, directors, contractors and officers of Sponsor, their respective parents, affiliates, subsidiaries, distributors, advertising and promotional agencies or other companies associated with the promotion of the Drawing, as well as the immediate family (spouse, parents, siblings, children, and their respective spouses) and household members of each such employee are not eligible. Entrants must have a valid email address and it is entrant’s responsibility to update Sponsor of any change in email address. Sweepstake Sponsor is not responsible for incorrect email addresses, server issues, winners moving or relocating or issues with lost or stolen mail, coupons or delivery. Expenses not specifically included in prize description and all taxes are the sole responsibility of the winner. Prize is awarded “as is” with no warranty or guarantee, either express or implied outside of manufacturer’s limited warranty. No transfer, assignment or substitution of a prize permitted, except Sponsor reserves the right to substitute prize for an item of equal or greater value in the event an advertised prize is unavailable. PRIZE: Winner wins TWO 3-day VIP WinterWonderGrass Tahoe tickets and TWO 3-day Palisades Tahoe lift tickets. Winner will be chosen by Sponsor at random and announced on Instagram on March 22, 2024. Winner will provide their name and email address to NTCA for digital tickets/ticket codes. USE OF WINNER’S NAME, LIKENESS, CITY, STATE OF RESIDENCE and/or PRIZE INFORMATION: Except where prohibited by law, entry into the sweepstake constitutes the winner’s consent to the use by North Tahoe Community Alliance of winner’s name, likeness, voice, lithographical data, city and state of residence and entry materials including original photos in programming or promotional material, worldwide in perpetuity or on a winner’s list, if applicable, without further compensation. Sponsor is not obligated to use any of the above-mentioned information or materials but may do so and may edit such information or materials, at Sponsor’s sole discretion, without further obligation or compensation. GENERAL: Participation in the sweepstake constitutes entrant’s full and unconditional agreement to and acceptance for these official rules and the decisions of sponsor, which are final and binding. This promotion is in no way sponsored, endorsed, or administered by, or associated with Instagram. The entrant is providing information to Sponsor and not to Instagram. No information provided will be given to or sold to a third party.
Happy Valentine’s Week! Whether you’re looking to show your love with flowers and chocolate, want to try a new experience with your Valentine or your friends, or are looking for an upbeat, fun evening, here are five ways to support local businesses this Valentine’s week.
Flowers
Wyld Peony recently opened a storefront in an elegant new retail space. Stop by their store in Incline Village for a beautiful arrangement!
Chocolates
Tahoe City Chocolates, located in Boatworks Mall, offers handmade chocolates, candies from all over the world, delicious ice cream, classic confections and more.
Gifts
Chickadee Art Collective offers handmade gifts from local artists. They also offer Adult Art Classes on Tuesdays at the North Tahoe Event Center through March 12.
Experiences
Lost Sauna Co. Wellness Series at the North Tahoe Event Center offers sessions each Sunday in February from 9:00 a.m. – 12:00 p.m. Learn the benefits of breathwork, cold plunges, and saunas. Each session focuses on a guided breathing technique in the Lakeview Room, followed by a group cold plunge in Lake Tahoe, and then a lakeside sauna session.
Food and Drink
Stop by Alibi Ale Works in Incline Village for dinner, beer and trivia. This week’s Wednesday trivia falls on Valentine’s Day! Trivia begins at 6:00 p.m. You can also stock up on your favorite beers to take home.
The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.
