NTCA’s Fiscal Year 2022-2023 Annual Report and Highlights

The North Tahoe Community Alliance is excited to unveil our Fiscal Year 2022–2023 Annual Report, demonstrating the NTCA’s dedication to maximizing the potential of our tourism-based economy to benefit our community’s residents, businesses, and visitors. Over the past fiscal year, we allocated more than $3 million in TBID funds toward various community projects and services. Notably, we championed initiatives supporting workforce housing and transportation, which received TOT funds following the TBID implementation, gaining approval from the Placer County Board of Supervisors. Our transformational journey led us to shift our focus from purely marketing the region and encouraging visitation to promoting responsible travel, stewardship education, and destination management. Collaborating with local and regional partners, we developed the comprehensive Destination Stewardship Plan for Lake Tahoe and established the Community Vitality and Economic Health Investment Program to reinvest locally generated funds in economic health, community vitality, and environmental stewardship. And, we led advocacy efforts related to topics that had the potential to impact our region on a legislative level.

Over the past fiscal year, we also actively supported workforce housing opportunities, ensured the continuity of convenient, free on-demand transportation, and fostered environmental stewardship education. This progress is detailed in this report, along with more information about our priority areas and the specific initiatives we championed over the past year. Our dedicated staff, volunteer Board of Directors, and the collaborative input from local business owners, their representatives, and community members are essential in paving the way for a vibrant, year-round economy in North Lake Tahoe that benefits residents, businesses, and visitors, making a lasting difference in our community.

Read More about how the North Tahoe Community Alliance is paving the way for responsible tourism and community vitality in a recent op-ed from NTCA president and CEO, Tony Karwowski, picked up by the Sierra Sun and Roseville Today.