NTCA’s Strategic Plan Update

The NTCA’s updated Strategic Plan for 2025-2028 continues to outline a robust vision for a vibrant community where tourism-generated funding supports a healthy economy, protects the natural environment, and enhances the Tahoe experience for all. Four big initiatives will be the focus of the next three years, while being responsive to the needs of the community:

• Community vitality – community engagement + TOT-TBID Dollars at Work program
• Economic health and resiliency – destination revitalization + economic impact of visitation
• Destination stewardship – collaboration + human impact mitigation
• Organizational excellence – organization capacity and leadership + community impact and leadership

View the strategic plan below.