A Collaborative Ecosystem: How NTCA, the North Tahoe Chamber, and Lake Tahoe Travel Work Together

The North Tahoe Community Alliance, the North Tahoe Chamber, and Lake Tahoe Travel exist to support and strengthen the North Lake Tahoe community through a unique collaborative ecosystem where the three organizations work together under a singular strategic plan while maintaining distinct areas of focus.

How It Works

While each organization has its own work plan and specialized services, they share staff, resources, and strategic alignment to maximize efficiency and impact. 

• NTCA manages and reinvests Tourism Business Improvement District (TBID) funds and partners with Placer County to recommend Transient Occupancy Tax (TOT) investments through the TOT-TBID Dollars At Work grant cycle. These funds support community projects including trails, transportation, workforce housing, community enhancement, and environmental stewardship and tourism impact mitigation. This program is a key component of NTCA’s community vitality strategic initiative.
• The North Tahoe Chamber is funded entirely by TBID dollars and focuses on supporting local businesses through advocacy, events, and business-driven programming that strengthens workforce development. The Chamber also administers event funding and supports downtown revitalization efforts — all aligned with NTCA’s Economic Health & Resiliency strategic initiative.
• Lake Tahoe Travel is fully funded by TBID dollars and leads destination marketing efforts that promote responsible, sustainable tourism. By attracting visitors who align with community values and stewardship principles, this work supports local businesses and contributes to North Tahoe’s overall economic health and community vitality.
• Together, NTCA, the Chamber, and Lake Tahoe Travel intersect across strategic priorities — from Destination Stewardship to Organizational Excellence — creating a coordinated ecosystem that maximizes community impact.

Why This Matters

This collaborative approach allows a singular organizational structure—one staff team, one overarching strategy—to deliver a wide range of services to the community. Each organization focuses on what it does best, while shared planning, communication, and resource coordination reduce duplication and improve efficiency.

Understanding the Impact

The ecosystem diagram highlights each organization’s areas of focus and shows how collaborative efforts drive community impact.

Through this coordinated model, North Tahoe can align funding, programming, and promotion to support residents, businesses, and a vibrant year-round economy—demonstrating the power of collaboration in action.