Annual Grant Cycle and Event Funding Applications Currently Open

ANNUAL GRANT CYCLE AND GUIDELINES

OPEN AS OF DECEMBER 6, 2023
APPLICATION DEADLINE: JANUARY 10, 2024

The TOT-TBID Dollars at Work program has launched its second round of funding, with $5.8 million in grants available. These funds, derived from the Transient Occupancy Tax (TOT) and Tourism Business Improvement District (TBID), represent a collective effort to reinvest in the community. TOT is generated from overnight visitors in hotels and short-term rental properties, while TBID funds come from both day and overnight visitors, as well as residents and visitors frequenting shops, restaurants, resorts, and more.

The TOT-TBID Dollars at Work program channels these financial resources back into the community, one way being through the Annual Grant Cycle, with priority areas pre-determined by community input. This initiative is steered by business leaders who serve as volunteers on NTCA committees, investing their time and effort into reviewing applications, asking pertinent questions, and assessing viability. Ultimately, these committee members make recommendations to the NTCA Board of Directors, ensuring that the funds are allocated strategically to benefit the community at large.

2024 EVENT FUNDING

OPEN AS OF DECEMBER 6, 2023
APPLICATION DEADLINE: JANUARY 19, 2024

The NTCA is accepting applications to fund events that are scheduled to take place in North Lake Tahoe between May 1 – July 30, 2024. The funds, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), will support events that promote community vitality, environmental stewardship, and economic health in the region. Scoring and funding prioritization are based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event’s traffic management and sustainability plans are also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of tourism on the community and environment.

Earlier this year, at the recommendation of the volunteer Chamber Advisory Committee, the North Tahoe Community Alliance (NTCA) Board of Directors awarded $192,000 in sponsorship funding, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), to six events scheduled to take place in North Lake Tahoe in 2024.

The six events that received funding for 2024 so far include:

• Alpenglow Speaker Series (Nov. 30, 2023; Jan. 4, Feb. 15, March 7, 2024)
• Stifel Palisades Tahoe World Cup (Feb. 23-25, 2024)
• Snowfest (Feb. 28-March 10, 2024)
• The Great Ski Race (March 3, 2024)
• Winter WonderGrass Tahoe (April 4-7, 2024)
• Broken Arrow Skyrace (June 21-23, 2024)