North Lake Tahoe’s TBID Renewed for 10 Years

The North Tahoe business community’s pursuit of a 10-year renewal of the North Lake Tahoe Tourism Business Improvement District (NLT-TBID) has been achieved with the Placer County Board of Supervisors’ unanimous approval of the initiative at their December 9 meeting. This milestone would not have been possible without the overwhelming support of assessed local businesses, of which 70.6% of revenue-weighted petition signatures were in favor, representing 98 businesses in the assessment area.

The TBID’s renewal will allow the North Tahoe community to build on the progress and success this substantial funding source has provided for the region. Created to provide—for the first time—a way for both day and overnight visitors to contribute to the region’s vitality, the TBID also provides a way for community members, business owners, and leaders serving on NTCA committees to engage in local decision-making related to the reinvestment of the roughly $16 million of TBID and TOT generated by tourism annually.

Because of the TBID, over $40 million in TOT-TBID Dollars at Work direct revenues have been invested in alignment with the community’s priorities since 2022. With the business community’s decision to renew the TBID, it ensures tourism will continue to benefit not only the assessed businesses and the local workforce, but everyone who lives, works, and plays in North Lake Tahoe – to the tune of roughly $160 million over the next 10 years.

Additionally, the TBID frees up the Transient Occupancy Tax (TOT)  that previously  funded tourism marketing efforts to instead support workforce housing and transportation projects and programs. If the TBID hadn’t been renewed, there would be significantly less funding available than currently exists to support housing, transportation, and  local businesses.

These two funding sources (TBID and TOT), which collectively total approximately $16 million annually, are being directed toward projects designed to sustainably support businesses year-round, aid the local workforce, and offer a better experience for everyone in North Lake Tahoe. This includes investments in economic health and resiliency, community vitality, and destination stewardship.

Because of the TBID, the committees convened by the NTCA have funded projects like those recently supported through the 2025-26 Annual Grant Cycle. At their December meeting, the NTCA Board of Directors approved expenditures of up to $668,935 in TBID and Zone 1 funding to support projects including workforc- strengthening childcare and youth development programs provided by the North Lake Tahoe Boys & Girls Club, the Eastern Placer Employer Housing Concierge, a one-stop housing resources hub, and more.

The NTCA Board also recommended up to $5,451,815 in TOT fund allocations to the Placer County Board of Supervisors for approval at their February 2026 meeting. If approved, those funds will support Sierra Community House’s Workforce Housing Advocacy and Direct Assistance Program, Eastern Placer County Launchpad, Tahoe City Events Park and Ride Pilot, trail reconstruction and expansion projects, and more.

To date, because of the TBID, $40,204,262 in direct funding through the TOT-TBID Dollars at Work program has supported 58 projects and programs that benefit the North Lake Tahoe community. 

Thank you to every business that contributed to the TBID renewal effort. Your partnership and commitment has and will continue to make meaningful, lasting impacts in the region we all love.