NTCA Board Votes to Invest $4.3M in TOT-TBID Dollars At Work Funding Into 13 Projects

Save the Date

North Tahoe Chamber Mixer: A Celebration of TOT-TBID Dollars At Work
4:00-6:00 p.m. at the Boatworks at Lake Tahoe

Join the NTCA and North Tahoe Chamber on May 16, 2024 as we celebrate the more than $5 million invested in North Lake Tahoe through the Annual Grant and Event Funding cycles of the TOT-TBID Dollars At Work program.

At the recommendation of the committees it convenes, the North Tahoe Community Alliance Board of Directors voted to invest a total of $4.3 million in TOT-TBID Dollars At Work funding through the 2024 Annual Grant Cycle into 13 projects that benefit the North Lake Tahoe community. Four of the projects, recommended for TOT funding specifically, will now go before the Placer County Board of Supervisors for approval.

Committees convened by the NTCA are comprised of local business owners and their representatives, workforce housing and transportation experts and advocates, special districts, business associations, nonprofits, and other community members.

“Through the 2024 Annual Grant Cycle, we have recommended the investment of $4.3 million in TOT-TBID Dollars At Work funding that will unlock matching funds of over $6.3 million, bringing the total investment in North Lake Tahoe to over $10 million,” said Tony Karwowski, NTCA president and CEO. “The projects that were both recommended to the Placer County Board of Supervisors for TOT funding and approved by the NTCA Board to receive direct investment of TBID funding include specific workforce housing projects, trails and recreation improvements, litter clean-up, accessibility, and business incubator efforts.”

TBID funding, generated through local hotel and short-term rental stays, purchases at activity providers, restaurants, and retail/rental outlets, was awarded to nine projects totaling $1,638,669. The projects, recommended to and approved by the NTCA Board of Directors by the TBID Advisory and TBID Zone 1 Committees for direct TBID investment include:

• Deep Dive Pilot Cleanup Project and Litter Education Awareness Program (Clean Up The Lake)
• Tahoe Cross Country Lodge Project – Construction (Tahoe Cross Country Ski Education Association)
• Revitalize the Watson Cabin (North Lake Tahoe Historical Society)
• Don’t Drop the Top (Shane McConkey Foundation)
• Accessory Dwelling Unit Accelerator Pilot Program (Tahoe Housing Hub)
• Accessibility for All at North Tahoe Beach (California Tahoe Conservancy)
• Tahoe Backyard Micro Business Incubator (Tahoe Backyard)
• The Mural Project (Arts for the Schools)
• SNOW Sports Museum Expansion and Refurbishment (Sierra Nevada and Olympic Winter (SNOW) Sports Museum Foundation)

In total, four projects totaling $2,680,000 in TOT funds generated by overnight stays in local hotels or short-term rentals were recommended to the NTCA Board of Directors by the Capital Projects Advisory Committee (CAP) and the TOT Committee. The NTCA Board voted to recommend the TOT funding expenditures to the Placer County Board of Supervisors for approval. Projects include:

• Martis Valley Trail (Northstar Community Services District)
• Tahoe Cross Country Lodge Project – Construction (Tahoe Cross Country Ski Education Association)
• North Tahoe Recreation Access Plan Project – USFS 06/Thelin (Placer County Department of Public Works – Tahoe Engineering Division)
• North Tahoe Mountain Biking Trails / FS 73 Bypass (Tahoe Area Mountain Biking Association)

To date, the TOT-TBID Dollars At Work program has reinvested over $21.3 million in North Lake Tahoe and leveraged an additional match of over $29 million for a total investment of over $50 million in the Multi-Year Sponsorship and Annual Grant funding cycles to support projects and programs in the North Lake Tahoe Community.

The next Annual Grant Cycle will launch in early Fall 2024. Learn more about the projects that have been funded and how the TOT-TBID Dollars At Work program supports a vibrant, year-round economy in North Lake Tahoe here, and read the press release here.