NTCA Seeks Applicants for Newly Combined TBID Advisory Committee

The North Tahoe Community Alliance (NTCA) is seeking candidates for the newly combined TBID Advisory Committee. This unified committee merges the former TBID Advisory Committee and Zone 1 Committee to streamline governance, reduce duplication, and improve alignment in how TBID assessments are invested across North Lake Tahoe. By consolidating into a single body, NTCA aims to create a more effective and transparent process that better reflects the needs of both the business community and the region. The application period will be open from April 2 through May 1, 2026.

The TBID Advisory Committee will include voting seats held by TBID-assessed businesses, as well as a limited number of non-voting advisory seats to incorporate broader community perspectives. The committee will provide funding recommendations for projects and programs that support NTCA’s Master Development Plan priorities of economic health and resiliency, community vitality, and environmental stewardship. This may include initiatives such as transportation, workforce housing, environmental stewardship efforts, community enhancements, and visitor-serving infrastructure. Final approval of TBID expenditures rests with the NTCA Board of Directors.