NTCA Seeks Applicants for Newly Combined TBID Advisory Committee

The North Tahoe Community Alliance is seeking candidates for a newly combined TBID Advisory Committee — a unique opportunity to directly influence how Tourism Business Improvement District (TBID) funds are invested in the community. This unified committee brings together the former TBID Advisory and Zone 1 Committees to streamline governance, reduce duplication, and strengthen how local business assessments support the region. The application period is open from April 2 through May 2.

As a committee member, you will serve as a voice for the business community, helping guide investments that support economic health and resiliency, community vitality, and environmental stewardship. This includes projects and programs such as transportation, workforce housing, stewardship initiatives, community enhancements, and visitor-serving infrastructure. The committee is comprised of voting seats held by TBID-assessed businesses, along with a limited number of non-voting advisory seats to incorporate broader community perspectives. Funding recommendations are made to the NTCA Board of Directors, who retain final authority over TBID expenditures.

This is an opportunity to engage in local governance, make meaningful recommendations, and help shape the future of North Lake Tahoe.