NTCA Welcomes New TBID Committee Members

Following the business community’s recent renewal of the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), a new, single TBID Advisory Committee has been seated to offer greater efficiencies and broader representation. Created to support the implementation of the Management District Plan and the NTCA strategic plan, the TBID Advisory Committee makes recommendations of programs and projects to the NTCA Board of Directors to be funded by TBID revenues in support of community priorities.

The new committee makeup includes 11 voting seats and two non-voting community at large seats. At-large seats give preference to individuals with expertise, experience, or advocacy in geographic, resident and previous TBID/Zone 1 representation categories.

A public application process to seat the committee was conducted from April 2 to May 8, 2026, and received a total of 12 applications. Seven of the applicants previously served on the TBID Advisory and Zone 1 committees, and five were new applicants. The new committee is comprised of the following members:

1. Assessed Zone 1 Lodging Business – Fred Kruse
2. Assessed Zone 1 Lodging Business – DJ Ewan (NTCA Board Member)
3. Assessed Zone 1 Lodging Business – Jill Schott (NTCA Board Member)
4. Assessed Zone 1 Lodging Business – Karin Schwarz
5. Representing Chamber Committee – Vacant
6. Assessed TBID Business Olympic Valley / Alpine Meadows – Jennifer Scharp
7. Assessed TBID Business Northstar – Jerusha Hall
8. At Large – Danny Scott (NTCA Board Member)
9. At Large – Theresa Braun
10. At Large – Sabrina Burge
11. At Large – Kim Percy
12. At Large* non-voting community representation – Nathan Chorey
13. At Large* non-voting community representation – Vacant

Qualified members must reside, hold a business license, or represent a business or non-profit based or conducting business in eastern Placer County to be eligible for appointment to the TBID Advisory Committee. For the initial appointment and terms of the members, roughly half will serve a two-year term, with the other half serving a three-year term. Terms thereafter will be for two years.