How is my application scored?

Economic Health – 35 Points
We collaborate with local businesses and community stakeholders to positively impact the region’s economic health, focusing our efforts on fostering a continually thriving community. 

  1. Amount spent in the region by event promoter
  2. Amount spent in the region by out-of-market attendee spending
  3. Supports our off-peak strategy for longer stays, shoulder season visitation, mid-week, and attraction to the mountains in summer and the lake in winter
  4. Event monetarily benefits a local organization(s) or non-profit(s)
  5. Event provides numerous marketing benefits as a sponsor and checks many boxes as outlined on marketing checklist
  6. Event provides marketing power
  7. Evaluate the budget: Does revenue, expenses, net-profit align with our values? Also consider the sponsorship budget and media budget

Community Vitality – 35 Points
We center our efforts around the community and the preservation and enhancement of its culture. Being true to our home and its residents is paramount.

  1. Staffing Plan: Ratio of paid vs. volunteer staff, ensuring adequate personnel to host the event
  2. Collaboration: Engagement with local organizations, nonprofits, businesses, and stakeholders
  3. Community Spirit: Positive reviews, testimonials, and high event promoter scores
  4. Quality of Life: Enhances the quality of life for residents
  5. Accessibility: Welcoming to all, including accommodations for people with disabilities
  6. Safety: Considers traffic management, emergency response plan, security, water refill stations, and heat/cold management
  7. Attendance for 2024 and Forecasted Attendance for 2025: Also consider the number of in-market attendees vs. of out-of-market attendees

Environmental Stewardship – 35 Points
We provide resources and tools to educate stakeholders on sustainable efforts and help people collaborate to preserve our region for generations to come.   

  1. Green Standards: Event meets green event industry standards: ex. sources locally, uses non-toxic products, and collaborates with industry experts
  2. Sustainable Practices: Follows sustainable event practices and zero waste guidelines by reducing single-use items, encourages eco-friendly materials and going paperless, and providing refillable bottle stations
  3. Transportation: Encourages the use of public transportation, provides specific information on how to use local public transit, provides bike valet and/or incentives for ride-sharing
  4. Waste Management: Provides recycling bins, minimizes waste production, and offers composting services
  5. Noise Management: Minimizes noise pollution to reduce impacts on local neighborhoods and wildlife
  6. Environmental Education: Provides opportunities for environmental education and outreach
  7. Tourism Mitigation: Minimizes visitor impact by recycling, organizing clean-up days and restoring trails

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The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.