How is my application scored?

Economic Health – 35 Points
We collaborate with local businesses and community stakeholders to positively impact the region’s economic health, focusing our efforts on fostering a continually thriving community. 

1. Amount spent in the region by event promoter
2. Amount spent in the region by out-of-market attendee spending
3. Supports our off-peak strategy for longer stays, shoulder season visitation, mid-week, and attraction to the mountains in summer and the lake in winter
4. Event monetarily benefits a local organization(s) or non-profit(s)
5. Event provides numerous marketing benefits as a sponsor and checks many boxes as outlined on marketing checklist
6. Event provides marketing power
7. Evaluate the budget: Does revenue, expenses, net-profit align with our values? Also consider the sponsorship budget and media budget

Community Vitality – 35 Points
We center our efforts around the community and the preservation and enhancement of its culture. Being true to our home and its residents is paramount.

1. Staffing Plan: Ratio of paid vs. volunteer staff, ensuring adequate personnel to host the event
2. Collaboration: Engagement with local organizations, nonprofits, businesses, and stakeholders
3. Community Spirit: Positive reviews, testimonials, and high event promoter scores
4. Quality of Life: Enhances the quality of life for residents
5. Accessibility: Welcoming to all, including accommodations for people with disabilities
6. Safety: Considers traffic management, emergency response plan, security, water refill stations, and heat/cold management
7. Attendance for 2024 and Forecasted Attendance for 2025: Also consider the number of in-market attendees vs. of out-of-market attendees

Environmental Stewardship – 35 Points
We provide resources and tools to educate stakeholders on sustainable efforts and help people collaborate to preserve our region for generations to come.   

1. Green Standards: Event meets green event industry standards: ex. sources locally, uses non-toxic products, and collaborates with industry experts
2. Sustainable Practices: Follows sustainable event practices and zero waste guidelines by reducing single-use items, encourages eco-friendly materials and going paperless, and providing refillable bottle stations
3. Transportation: Encourages the use of public transportation, provides specific information on how to use local public transit, provides bike valet and/or incentives for ride-sharing
4. Waste Management: Provides recycling bins, minimizes waste production, and offers composting services
5. Noise Management: Minimizes noise pollution to reduce impacts on local neighborhoods and wildlife
6. Environmental Education: Provides opportunities for environmental education and outreach
7. Tourism Mitigation: Minimizes visitor impact by recycling, organizing clean-up days and restoring trails