Purpose and Investment Philosophy

The North Tahoe Chamber invests in events that strengthen our business community, drive economic impact, enhance community vitality, and promote environmental stewardship. Events create opportunities for visitor spending, support the local workforce and vendors, and help businesses thrive.

Funds are made possible thanks to the contributions of local businesses through the Tourism Business Improvement District (TBID) assessment.

The Business and Chamber Advisory Committee is the governing body that oversees the Event Sponsorship program and makes recommendations to the North Tahoe Community Alliance Board for approval. Our intention is to drive year-round business activity while being mindful of supporting visitation during shoulder seasons.

Shoulder Season Definition:

  • Spring Shoulder: After ski season through June 21.
  • Fall Shoulder: After August 14 until winter snow conditions begin.

Additionally:

  • In winter, we aim to drive business to the lake.
  • In summer, we aim to drive business to the mountains.
  • For events that fall during peak season, we encourage extended lodging stays into mid-week and the spreading of visitation across local businesses.
  • We also use peak season to help educate visitors on caring for Tahoe through stewardship messaging and on-site activations, such as educational programming at event tents.

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The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.