As the NTCA’s Chief Operating Officer, Adam has oversight of business and community relations, events and marketing, promotions, communications and other shared responsibilities across the organization. He reports to NTCA president and CEO Tony Karwowski and has spent the entirety of his 40+ year career working in the travel, hospitality and ski industries. Most recently, he served as the Senior Director of Sales for Vail Resorts, overseeing the sales organization for all of the company’s mountain resorts outside of Colorado (including Northstar, Heavenly and Kirkwood). Adam served on the North Lake Tahoe Resort Association Board of Directors for over 10 years, seven of which were in leadership roles as Chair, Vice Chair and Secretary. He was also part of the team that initiated the formation of the North Lake Tahoe Tourism Business Improvement District (NLT-TBID).