As part of the North Tahoe Community Alliance marketing team, Christine leads the integrated marketing efforts of NTCA, Lake Tahoe Travel, and the North Tahoe Chamber. She works to strengthen brand visibility, promote the North Lake Tahoe region, and connect businesses, residents, and visitors through strategic storytelling, engaging content, and collaborative marketing initiatives. Her work highlights the region’s unique attributes and opportunities while supporting a vibrant local economy, community vitality, and responsible tourism. Through her marketing efforts, she helps encourage visitation that respects the region’s natural environment, supports local businesses, and aligns with the community’s needs throughout the year.