Francois’s passion for an active lifestyle, protecting the environment and giving back led him to a firefighting career with CalFire following a successful 15 year career managing high finance trading desks in New York and London. After several years on the front lines of some of California’s biggest wildfires, he joined Boreal Woodward’s leadership team as Finance Manager, supporting three resorts. Francois now oversees the financial operations and planning for the NTCA, including funding compliance oversight of the North Lake Tahoe Tourism Business Improvement District (NLT-TBID) and Transient Occupancy (TOT) funds, and the alignment of that spend within the marketing and stewardship goals of the NTCA.