Julie Barber – NTCA

Julie Barber

As the Marketing and Sales Manager, Julie leads integrated marketing and communications across various channels, ensuring our messages resonate with local businesses and tourists while promoting economic health, community vitality, and environmental stewardship of the North Lake Tahoe region. With a strong focus on brand management and content strategy, she seeks to create meaningful connections with both the community and visitors while reflecting the mission and values of the organization.

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The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District.