With career experience in both the ski and hospitality industries (plus forays into the NBA and UC system), Kirstin has the understanding of tourism and guest behavior needed to help begin the work of evolving the stewardship of the Tahoe region. Passionate about preserving the culture, character, and community of Tahoe, she puts her experience with integrated marketing and communications to work on their behalf. Kirstin leads the development and execution of marketing campaigns designed to educate visitors and residents about destination stewardship, responsible travel and to encourage mid-week and off-peak season travel in support of a vibrant business community.