Women Making an Impact in North Tahoe

Mon | Mar 24, 2025

Women Making an Impact in North Tahoe

March is Women’s History Month, and this year, NTCA celebrates women who are making an impact in North Lake Tahoe. Stay tuned to our blog and social media throughout the month as we highlight a few of the inspiring women in our community.


Erin Casey
CEO of Tahoe Housing Hub

About Erin
Erin Casey’s career spans over 20 years of committed service to the North Lake Tahoe-Truckee region, which is marked by her expertise in facilitating strategic collaboration around housing and other critical community issues. As CEO of the Tahoe Housing Hub, Erin focuses on providing affordable housing for all residents by driving initiatives that deliver meaningful and lasting impacts.

What inspires you to make an impact in your field? 
I believe change happens through collaboration, genuine connection, and a deep understanding of community needs. This means going beyond surface-level interactions to truly explore and identify the root causes of issues, uncovering what’s beneath what people express openly. Drawing from my personal experiences with housing insecurity, I am driven by empathy and the desire to ensure others do not face similar struggles. This personal connection fuels my passion to bring people together, encourage open dialogue, and build consensus around solutions that are both innovative and sensitive to the complexities faced by our communities. I firmly believe that real progress occurs when we prioritize collective well-being and shared goals over individual interests. Individual issues are important and deserve attention; however, as leaders, it is crucial that we examine the entire landscape to understand deeper patterns, motivations, and underlying dynamics. By focusing on the collective rather than viewing ourselves as separate individuals, we can facilitate conversations, unite diverse perspectives, and explore underlying motivations and emotions that shape community dynamics. My commitment is rooted in the conviction that by understanding and addressing the core of community challenges, especially around housing, we can achieve lasting improvements and strengthen the overall quality of life for everyone involved.



Lianne Nall
Program Coordinator, Tahoe Cross Country Ski Area

About Lianne
Tahoe XC has been an integral part of our lives since moving here in 2004. At the time, our three children were starting preschool, 2nd grade, and 4th grade, and the Strider Program welcomed us with open arms. Like the rest of Tahoe City, it provided a strong sense of community and a supportive network of parents and coaches who helped our kids reach their full potential.

Since then, I’ve been committed to giving back to the Tahoe community. Serving on the Board of Excellence in Education for nine years, I worked as a school liaison, securing grants for teachers within TTUSD. As a PTO member at both North Tahoe Middle and High School, I assisted in numerous programs supporting our students. I’ve also worked as the Coordinator for the Big Mountain Ski Team at Palisades Tahoe, and have enjoyed working with the team at Tahoe Tree Company during the summertime.

It’s been a joy to circle back as the Program Coordinator at Tahoe XC, collaborating both in-house and within the community, finding ways to bring year-round outdoor experiences to kids of all ages.

What inspires you to make an impact in your field? 
I’m inspired to create accessible cross-country skiing and mountain biking experiences for kids because I believe outdoor activities foster important life skills and a connection to nature. By  offering a bridge to existing financial, cultural and transportation barriers, our programs strive to help kids build confidence through health and wellness. Through these opportunities, I’m hoping we can build a more inclusive and diverse community of young adventurers.

Learn What's Possible Because of the TBID

Fri | Mar 21, 2025

Learn What’s Possible Because of the TBID

Since its formation in 2021, the North Lake Tahoe TBID has been instrumental in funding initiatives that benefit residents and visitors, including local business support, infrastructure improvements, and sustainable tourism efforts. To date, $33.5 million of TOT-TBID Dollars At Work have been reinvested back into our region.

Learn how the TBID benefits the community at an upcoming TBID Talk. NTCA staff will be available to answer questions, listen to feedback and share more about the TOT-TBID Dollars At Work program investments. We look forward to seeing you!


TBID Talks

Visitor Information Center in Tahoe City | 8:30-9:30 am:
Thursday, March 27
Thursday, May 29

Visitor Information Center in Kings Beach | 8:30-9:30 am:
Thursday, April 24
Thursday, June 26


Learn what’s possible


Visitor Guide Ads: Reach Travelers Ahead of Their Arrival

Wed | Mar 12, 2025

Visitor Guide Ads: Reach Travelers Ahead of Their Arrival

Ad space for the Official North Lake Tahoe Visitor Guide is available now! The Guide is distributed throughout North Tahoe, Reno, and Carson City and has an online presence in English and Spanish on www.gotahoenorth.com. This magazine highlights year-round experiences and businesses and promotes sustainability throughout the North Lake Tahoe region. 

North Tahoe Chamber members will receive $200 off the ad price. The deadline to reserve ad space is April 1.


NTCA Board of Directors Approves 2025 Event Funding

Tue | Mar 11, 2025

NTCA Board of Directors Approves 2025 Event Funding

The NTCA Board of Directors has approved a total of $625,000 to sponsor 41 events in North Lake Tahoe this year. Events that receive priority promote community vitality, environmental stewardship, and economic health in the region. Each event’s traffic management and sustainability plan are also evaluated, with organizers responsible for identifying and outlining how they will mitigate attendees’ impacts on the community and the environment.

View the Events

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.