Workforce Housing

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Voices for Housing: Workforce Housing Advocacy Campaign

Partner Agency:

Amount Funded:

$50,000

Funding Committee(s):

Zone 1 & TBID Advisory

  • Aims to humanize and clarify housing challenges in the North Lake Tahoe region through compelling storytelling
  • Amplifies underrepresented voices, including local workers and business owners facing hardships due to housing shortages
  • Produces professional-quality videos, social media content, and outreach materials tailored for advocacy
  • Fosters deeper community understanding of direct impacts on individuals, families, businesses, and the broader region
  • Brings visibility to stories typically absent from public discussions due to time, resource or comfort constraints
  • Influences policy decisions and encourages informed community engagement around immediate housing solutions
  • Provides authentic, balanced perspectives directly to regional stakeholders during crucial housing discussions
  • Produced content will be open source and shared with collaborators in the housing space
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The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.