TBID Advisory Committee Toolkit

Two things changed at once.

A renewed Management District Plan took effect. The renewed plan runs ten years, from July 1, 2026 through June 30, 2036, replacing a five year plan. The initial annual assessment budget is approximately $6.5 million, and roughly $65 million across the full term. Placer County collects the assessment, and NTCA, as the Owners’ Association, manages the funds, runs the programs, and reports to the Placer County Board of Supervisors each year.

The TBID Advisory Committee and the Zone 1 Committee merged into a single committee. The merge was anticipated in the Management District Plan itself, to reduce the administrative time and cost of convening two committees toward the same purpose. Zone 1 Specific Services remains its own budget category at 15 percent of the annual budget, funded by the additional 1 percent assessment on Zone 1 lodging, and the committee keeps designated seats for Zone 1 lodging businesses alongside designated seats for the Olympic Valley and Alpine Meadows region and the Northstar region.

Strategic Plan

Read the NTCA Strategic Plan.

NTCA Organizational Chart

The NTCA is comprised of full-time staff whose responsibilities include leading the organization’s destination stewardship and management efforts and advocating for solutions to regional challenges including the availability of workforce housing, expanded transportation options and tourism mitigation efforts.

*NTCA is currently in org transition and moving to this final organizational chart.

Roughly 5,700 lodging, restaurant, retail, and activities and attractions businesses in eastern Placer County assess themselves to fund this work. Placer County collects the money, and it returns to NTCA to run programs that benefit those same businesses.

Who pays the assessment

Where the first year’s budget goes

Initial Annual Assessment Budget – $6,500,000

Businesses that believe they have been classified incorrectly can appeal between July 1 and August 31 each year.

NTCA committees rely on effectively working together to set themselves up for success. These are the shared values among our committee members:

• Commitment: You are committed to serving the best interests of the organization and the community the organization serves.  
• Teamwork: Work together as a team/committee to achieve results.  
• Advocacy: Be an advocate for NTCA and our projects and programs.  
• Engage, co-create, and solicit ideas from the community: We ask that you are fully engaged during our meeting times and are open and encourage co-creation. We also ask that you share our grant program and solicit ideas from the community. 

As NTCA committee members, you are required to know and act accordingly with:  

• The Brown Act
  • The Brown Act is California State Law and requires government business to be conducted at open and public meetings, except in certain limited situations, and frames requirements for public meetings. Please watch one of these two videos to learn more about the Brown Act and how you must comply. 
    • Know Your Rights: The Brown Act and Open Meeting Rights
    • Ralph M. Brown Act Overview
    • Please note that these are resources for you to learn more about the Brown Act and not branded specifically to North Lake Tahoe.
• Conflict of Interest
  • As a committee member, you are required to disclose any conflict of interest. Please read through the conflict of interest document carefully and watch the video to learn more about conflict of interest.
• Guiding Documents
  • Committee members should familiarize themselves with the guiding documents found here.

Please take responsibility for the energy you bring to the conversation by following these ground rules:

• Respect Each Other 
  • Listening is important 
  • One person speaks at a time 
  • No interrupting 

• Respect the Group 
  • Every idea is worthy 
  • Make your points succinctly 
  • Everyone has an equal right to talk 

• It’s OK to Disagree – Agreeably 
  • Challenge ideas, not people 
  • No “zingers” or cheap shots 
  • Disagreement is an opportunity to learn 

• Keep the Conversation Constructive 
  • Explain your reasoning 
  • Keep an open mind 
  • Avoid passing judgment 

Monthly Time Commitment:

We recognize that your time is valuable, and we thank you in advance for your commitment. As a committee member, you are asked to attend one meeting on the third Tuesday of each month from 2:00 to 4:00 p.m. Meeting times may change, and we will always give you notice when they do.

Additional time commitments:

The Annual Grant Cycle is paused and resumes in 2027. In the meantime, NTCA continues to invest tourism generated revenue through the renewed district, and this committee’s recommendations feed the annual assessment budget that the NTCA Board approves.

If a cycle or a special review does add time, we will give you as much notice as we can.

As a committee member, you advise the NTCA Board of Directors on how TBID funds are invested under the North Lake Tahoe TBID Management District Plan. That includes recommendations on the annual assessment budget and on the programs and projects brought to the committee.

The renewed plan, which took effect July 1, 2026, organizes that investment into four program categories.

• Economic Health and Resiliency, 47 percent of the annual budget. Marketing and promotion of the region, visitor services and visitor centers, business support and advocacy, economic development, market research and data, and advocacy for workforce housing and workforce transportation.
• Community Vitality, 22 percent. Workforce development, transportation and transit programs, infrastructure that strengthens the destination, grants programs, community convening, and cultural and historical preservation.
• Zone 1 Specific Services, 15 percent. Services for the Zone 1 lakeshore area, funded by the additional 1 percent assessment on Zone 1 lodging businesses.
• Environmental Stewardship, 10 percent. Additional trash collection during peak periods, destination stewardship partnerships, sustainable tourism education, pedestrian crossing management, snow removal on year round trails, bike racks and bike valet, trail and park maintenance, and alternative transportation programs.

The remaining 6 percent covers the Placer County administration fee, 2 percent, and a contingency and reserve line, 4 percent.

Read the North Lake Tahoe TBID Management District Plan, 2026 to 2036

One test applies to everything this committee recommends.

TBID funds come from an assessment that tourism businesses levy on themselves, not from a general tax. By law, they have to deliver a specific benefit to the businesses that pay them. Funds cannot be diverted to general government programs, and businesses that are not assessed cannot be featured in TBID funded marketing or receive leads generated by it. Incidental benefit to everyone else is fine, it just cannot be the purpose.

So, the first question on any proposal is a simple one: who pays for this, and how do they benefit? It is worth asking early, because it is the question that decides whether an idea can be funded here or needs a different source.

In which jurisdiction do the projects/programs need to be located?

Quorum is a majority of seated voting members. Without it the committee can meet and discuss, but it cannot take action.

A meeting runs in this order:

• Call to order and roll call
• Public comment
• Agenda amendments and approval, which is an action item
• Approval of the previous meeting’s minutes, which is an action item
• Business items, each with its own opportunity for public comment
• Action items noted, then adjournment

Action is taken by motion. A member moves, another seconds, the committee discusses, and then votes. Abstentions are recorded, and so is the reason when a member abstains because of a conflict of interest. Recusal means stating the conflict and then stepping out of both the discussion and the vote.

Because the committee meets under the Brown Act, agendas are posted in advance and the committee cannot act on anything that is not on the agenda. Anyone may attend and comment. One rule catches people out more than any other: a majority of the committee cannot discuss committee business outside a meeting, and that includes doing it in sequence and doing it by email. If something comes up between meetings, send it to staff and we will get it on an agenda.

• Answers to many questions about the TBID Advisory Committee can be found here.
• Answers to commonly asked questions about Submittable can be found here.
• View the TBID Advisory orientation guide here.

For additional information or assistance, please contact Tara Hetz at  tara@northtahoecommunityalliance.com or the NTCA grants team at  grants@northtahoecommunityalliance.com.