Because of the TBID

tot tbid
When the North Lake Tahoe Tourism Business Improvement District (TBID) was formed by the business community, it created, for the first time, a way for both day and overnight visitors to help contribute to the region’s vitality. It also launched an entirely different way for our community to leverage revenues generated by tourism and a new opportunity for local decision-making related to reinvesting these funds back into our community.
$34.2 million
direct investment of tot-tbid dollars at work to date

Reinvesting Tourism Revenue in our Community

Transient Occupancy Tax (TOT)

A lodging tax paid by overnight visitors

Raises $11m annually, which helps fund:

trails

Trails

housing

Workforce Housing

transportation

Transportation

Tourism Business Improvement District (TBID)

A self-assessment implemented by tourism-related businesses

Raises $6m annually, which helps fund:

community

Community Enhancement

environment

Environmental Stewardship & human Impact Mitigation

transportation

Economic Development & Business Services

nl

Tourism Development

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A WORD FROM OUR CEO & BOARD CHAIR

Since its formation in 2021, the TBID has been instrumental in funding initiatives that benefit both residents and visitors, including local business support, infrastructure improvements, and sustainable tourism efforts.

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PROJECTS funded by tot-tbid dollars at work

Because of the TBID

Thoughts from community members

This type of funding is more important than ever – locally raised and locally invested.”

Drew at TAMBA

Because of the TBID, our performances and programs are supported and made available through affordable ticket prices to both our students and our audience.”

Christin Hanna, Founder and Artistic Director, Lake Tahoe Dance Collective

Thanks to TOT-TBID Dollars At Work funding, we are revitalizing key historic sites, preserving our heritage for all to enjoy. Renewing this vital funding ensures the continued support of local businesses and sustainable tourism.”

Susan Winter, Director of the North Lake Tahoe Historical Society

Sue Rae

Today, our community has more decision-making ability on how funds generated by tourism are reinvested than ever before. Together with the new committees formed to represent a diverse collection of local voices, the NTCA Board can better advocate for community needs regarding TOT and TBID dollars.”

Sue Rae Irelan

Things like transportation, workforce housing, and economic development for our small businesses are all supported because of the TBID.”

Amy Ohran, President and COO, Palisades Tahoe

The funding we receive from the TBID is critical to keeping events like [Made in Tahoe] strong and thriving.”

Caroline Ross, Executive Director, Palisades Village Neighborhood Co.

Because of the TBID and TOT funding, we are able to support regional transportation solutions like TART Connect and the Winter Park & Ride. Programs like these, combined with private initiatives like the Palisades Tahoe parking reservation program, are making a tangible difference when it comes to reducing congestion in the wintertime.”

Mike Degroff, Senior Advisor, Palisades Tahoe

Because of the TBID, we, as locals, get to determine what makes North Tahoe great. And we get to fund it.”

Dave Wilderotter, Founder, Tahoe Dave’s Skis & Boards

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The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.