In the News – NTCA
2024 Summer Road Construction Resources and Updates

Fri | May 17, 2024

2024 Summer Road Construction Resources and Updates

Several projects are occurring in the region that will improve and repair infrastructure but will impact traffic and transportation at multiple locations between Incline Village and Tahoe City this summer. From replacement gas lines and water mains to broadband installation, replacement paving and other projects, it’s all underway.

While this summer (and next summer) will continue to be a challenge for drivers on SR 28, please keep the long-term gain in mind – new gas lines and broadband capabilities for the benefit and safety of our community plus smooth and durable pavement.

Here’s where to find updates related to what’s happening and where to expect delays:


Update for the week of June 9-14:

Caltrans is advising motorists of traffic-interfering work continuing for the 2024 construction season on State Route 28 (SR-28) along the north shore of Lake Tahoe next week.

Southwest Gas and its contractor, Q&D Construction, will continue work on a gas line replacement project on SR-28 between Tahoe City and Kings Beach.

• One-way traffic control is scheduled between Ridgewood Road and Jeffrey Lane from
Sunday, June 9 at 7 p.m. until Friday, June 14 at noon.

• One-way traffic control is scheduled between Agate Road and Carnelian Wood Avenue from
Sunday, June 9 at 7 p.m. until Friday, June 14 at noon.

• One-way traffic control is also scheduled between Chinquapin Drive and Lardin Way from 
Sunday, June 9 at 7 p.m. until Friday, June 14 at noon.

Motorists could encounter delays of up to 30 minutes between Tahoe City and Kings Beach on SR-28 due to the construction activities.


California (SR 28)

North Lake Tahoe Lateral Pipeline Replacement Project
Lead agency: Southwest Gas
Project Updates
Area impacts:

  • SR 28 in Tahoe City – Starting May 5, 2024; 24-hour work zones with delays of up to 30 min
  • SR 28 from Carnelian Bay to Kings Beach – Starting in June 2024; 24-hour work zones with delays of up to 30 min; work in progress from 7 pm Sundays to 12 pm Fridays

Carnelian Bay Pedestrian Crosswalk
Lead agency: Caltrans
Area impacts:

  • SR 28 at Center Street in Carnelian Bay – Starting in May 2024 for approximately 6 weeks; minimal traffic impacts

Underground Broadband Project
Lead agency: Teichert (info will be available via Caltrans once project begins)
Area impacts:

  • SR 28 between Tahoe City and Kings Beach – Starting June 24, 2024 (completion expected July 2025)
  • Work will begin in Tahoe City and progress eastward

Conductor Casing Crossing
Lead agency: Tahoe City Public Utility District
Area impacts:

  • SR 28 in Tahoe City – Project occurring in coordination with other road construction projects; should take 1 week in June 2024 and will be completed at night with minimal traffic impacts

Pavement Overlay – Agate Bay
Lead agency: Placer County
Area impacts:

  • Onyx Drive and Sahara Drive – Project zone is approximately 1 mile; 2-week project timeline starting September 2024

Water System Upgrades
Lead agency: North Tahoe Public Utility District
Area impacts:

  • SR 28 in Carnelian Bay and Cedar Flat – Projects start after Labor Day (Sept 3-Oct 15)
  • SR 28 in Kings Beach – Brockway water main; project starts after Labor Day (Sept 3-Oct 15) with one-way traffic control for 3 weeks along SR 28 from Park Lane to Stateline

Nevada (SR 28 & SR 431)

NDOT projects – visit NVRoads.com for existing conditions, updates, etc.

Contract 3858
Lead agency: NDOT
Area impacts:

  • SR28 and SR 431 in Incline Village – Project near completion; no major traffic impacts, some shoulder closures or lane shifts possible
North Lake Tahoe Newsletters

Fri | May 17, 2024

North Lake Tahoe Newsletters

Read the recent North Tahoe Chamber Business and Community News:

May newsletter

April newsletter

North Lake Tahoe's Local Businesses in the News

Mon | May 13, 2024

North Lake Tahoe’s Local Businesses in the News

Updated weekly, this blog series highlights a selection of North Lake Tahoe’s local businesses featured in the news. Send us your upcoming events or information and we’ll include you in forthcoming pitches to the media.


Week of May 6-10

The Best Ski Resorts to Visit in Summer
OnTheSnow
Samantha Barry
May 7, 2024

Featuring: Palisades Tahoe, Northstar California, The Ritz-Carlton

7 Coolest Small Towns In California’s Sierra Nevada For A Summer Vacation
WorldAtlas
Derek Nason
May 7, 2024

Featuring: Christy Hill Restaurant and Cottage Inn



Week of April 29-May 3

8 Most Inviting Towns In Northern California
WorldAtlas
Arushi Gujral
April 29, 2024

Featuring: Tahoe City Winter Sports Park, Pete ‘n Peters, Cedar House Pub and Rosie’s Cafe



Week of April 15-19

Lake Tahoe’s best beaches
Lonely Planet
Tamara Gane
April 13, 2024

Featuring: TART Connect, The Ritz-Carlton Lake Tahoe, Lake Tahoe Shakespeare Festival, Hyatt Lake Tahoe Resort, Spa and Casino

Dog Friendly Restaurants in Tahoe
Local Getaways
April 12, 2024

Featuring: Tunnel Creek Cafe, CB’s Bistro, Inclined Burgers and Brews, Tahoe House Bakery & Gourmet

Group Travel
Visit California
April 17, 2024

Featuring: Tahoe Adventure Company, The Wild Society, Tahoe Via Ferrata



Week of April 8-12

‘A place of such sublime beauty’
The Australian
Katrina Lobley
April 7, 2024

Featuring: Incline Lodge, Thunderbird Lodge, Palisades Tahoe, Via Ferrata, Tahoe Adventure Company, Flume Trail Bikes, Tahoe City Treetop, Tahoe Adventure Company



Week of March 30-April 5

Top Spring Break Ski Values in Vermont, California, Utah, Canada and Colorado
My Family Travels
Long Li
March 30, 2024

Featuring: Palisades Tahoe and Granlibakken Tahoe



Week of March 11-20

Itinerary: Reno-Tahoe, Nevada & California
Group Tour Magazine
March 12, 2024

Featuring: Tahoe Sailing Charters, UC Davis Tahoe Environmental Research Center

Celebrate The Coming Of Spring With High Sierra Spring Festivals
High Sierra Visitors Council
Alex Siglias
March 18, 2024

Featuring: WinterWonderGrass at Palisades Tahoe

15 Best Family Vacation Spots in the US, From Cape Cod to Charleston
Condé Nast Traveler
Kimberly Wilson and Jamie Spain
March 20, 2024

Featuring: Tahoe Treetop Adventure Park, The Ritz-Carlton, Everline. 



Week of March 1-4

Every State’s Best March Events in 2024
TravelPulse
Scott Hartbeck
March 1, 2024

Featuring: SNOWFEST

24 Beautiful Wedding Venues in Lake Tahoe, California
Vacation Idea
March 4, 2024

Featuring: West Shore Cafe, North Tahoe Event Center, Tahoe Vistana Inn



Week of February 26-March 1

The Best Places to See Snow Near San Francisco
Thrillist
Daisy Barringer
February 26, 2024

This updated December 2022 article features North Lake Tahoe‘s Diamond Peak, Homewood, Palisades Tahoe and Northstar. 

These Are Our Favorite Places to Visit for Spring Break
AFAR
Michelle Baran
February 28, 2024

Featuring: Northstar, The Ritz-Carlton, Diamond Peak and Granlibakken

12 Most Vibrant Towns In California
WorldAtlas
Aunindita Bhatia
February 28, 2024

Featuring: Gatekeeper’s Museum, Truckee River Rafting 

6 Californian Cities that Make the Golden State The Ultimate Playground for Family Adventures
Eat ‘N Stays
February 29, 2024

Featuring: Palisades and Northstar

Ways to Play in Lake Tahoe
Visit California
March 1, 2024

Featuring: Palisades Tahoe, Northstar, Homewood, Granlibakken, Tahoe Via Ferrata, Tahoe Adventure Company, Tahoe City Kayak, North Tahoe Watersports, Truckee River Rafting, Truckee River Raft Company, Gar Woods Grill & Pier



Week of February 19-23

What’s new in Tahoe for the upcoming 2024 Ski Week
SFGate
Suzie Dundas
February 17, 2024

Featuring: Oishii Ramen, Wild Pine and Vous

10 Hidden High Sierra Ski Resorts That Are Under The Radar
High Sierra Visitors Council
Alex Siglias
February 19, 2024

Featuring: Homewood Mountain Resort and Granlibakken Tahoe Resort

The Best Destinations for a Snowy Spring Vacation Out West
Observer
Allie Lebos
February 22, 2024

Featuring: Sunnyside Restaurant and Lodge



Week of February 5-16

Off The Beaten Path California’s Sierra Nevada Towns
WorldAtlas
Bipasha Bhatia
February 5, 2024

Featuring: Palisades Tahoe and Gatekeeper’s Museum

Best Weekend Getaways From San Francisco For Families
Families Love Travel
February 7, 2024

Featuring: Palisades Tahoe, Northstar California Resort and Tahoe Tree Top Adventure Parks

Reno-Tahoe Itinerary
Group Tour Magazine
February 13, 2024

Featuring: Tahoe Sailing Charters, UC Davis TERC

25 Best Things to Do in Lake Tahoe
VacationIdea
February 15, 2024

Featuring: Gatekeeper’s Museum, Homewood Mountain Resort, Tahoe Adventure Company, Tahoe Treetop Adventure Parks and Palisades Tahoe



Week of January 29-February 2

The Best Ski Resorts in the U.S. for the Ultimate Snowy Getaway
Observer
Morgan Halberg
January 29, 2024

Featuring: Palisades Tahoe and The Ritz-Carlton



Week of January 15-18

Spring Break Packages That Families Will Love
Tinybeans
Kate Loweth
January 12, 2024

Featuring: Palisades Tahoe and Granlibakken Tahoe Resort

The Best Ski Resorts in the U.S. and Canada, According to Experts
Good Housekeeping
Laurie Jennings
January 12, 2024

Featuring: Palisades Tahoe

Ice Skating In The High Sierra
High Sierra Visitors Council 
Alex Siglias
January 15, 2024

Featuring: Northstar California Resort

9 Most Quaint Small Towns In California’s Sierra Nevada
WorldAtlas
Carly Dodd
January 17, 2024

Featuring: Tahoe Art Haus, Gatekeeper’s Museum, Museum of Sierra Ski History, River Ranch Lodge and Restaurant, Cedar House Pub, Tahoe Wine Collective, Tahoe City Farmer’s Market and Rosie’s Cafe.



Week of December 12-222

12 Best Towns in California for a Winter Getaway
WorldAtlas
Aunindita Bhatia
December 15, 2023

Featuring: Palisades Tahoe, Granlibakken Ski & Sled Hill

Best Trails in California
Visit California
December 20, 2023

Featuring: Gar Woods, Jake’s on the Lake, Sunnyside and Chambers Landing



Week of December 10-16

9 Things to Do in Lake Tahoe This Winter
Wealth of Geeks
Catherine Parker
December 10, 2023

Featuring: Palisades Tahoe, Northstar California Resort, Granlibakken Tahoe, Tahoe City Winter Sports Park

20+ Ways to Celebrate New Year’s Eve 2023 in California
Visit California
Katrina Hunt
December 12, 2023

Featuring: Palisades Tahoe and Northstar California

California Skiing Destinations for Winter Travels
Lala Scoop
Chanin Victor
December 14, 2023

Featuring: Granlibakken Tahoe, Homewood, Palisades Tahoe, Northstar California



Week of December 1-9

The 8 Best Hotels In Lake Tahoe
Forbes
Tamara Gane
December 2, 2023

Featuring: The Ritz-Carlton and Everline Resort and Spa

The 15 Best Lake Tahoe Wedding Venues for an Epic Event
The Knot
Suzie Dundas
December 7, 2023

Featuring: High Camp at Palisades Tahoe, Sunnyside Restaurant



Week of November 19-25

Ski California
Visit California
November 22, 2023

Featuring: Palisades Tahoe and the 2024 Stifel Palisades Tahoe Cup

12 Dreamy Travel Destinations That Are Idyllic for Celebrating The Holidays
Inspirations and Celebrations 
December 4, 2023

Featuring: Palisades Tahoe, Tahoe City events and The Ritz-Carlton

The 12 Coziest Frozen Lake Towns in North America
Fodor’s Travel
Molly O’Brien
December 5, 2023

Featuring: Northstar and Palisades



Week of November 12-18

10 Must-Visit Small Towns In California’s Sierra Nevada
WorldAtlas
Jeff Oganga
November 13, 2023

Featuring: Christy Hill, Cobblestone Center

California Holiday Getaways
Visit California
November 14, 2023

Featuring: Granlibakken and Northstar California

The 8 Best Ski Resorts for Spring Break
Ciao Bambino
Amy Andrews
November 15, 2023

Featuring: Palisades Tahoe and Northstar California

Snow time 2023: Get ready for another epic season at Tahoe and beyond
Daily Bulletin
Janet Fullwood
November 15, 2023

Featuring: Granlibakken, Homewood, Palisades Tahoe, Tahoe Adventure Company, Mountaineer and TART



Week of November 5-11

The best ski resorts near Los Angeles for a snowcapped getaway
Time Out
Kate Wertheimer
November 8, 2023

Featuring: Palisades Tahoe

These Laid-Back Ski Towns Have All the Powder and Half the Crowds
Thrillist and MSN Syndication via Thrillist
Shauna Farnell and Andy Kryza
November 9, 2023

Featuring: Homewood, Tahoe City Winter Sports Park, Rosie’s Cafe, Sunnyside Restaurant & Lodge

The 5 Best Tahoe Ski Resorts for Beginners
SnowBrains
Jeremy Thom
November 9, 2023

Featuring: Homewood and Northstar California

11 Family Ski Resorts in the U.S. That Are Perfect for Kids and Families
FamilyVacationist
Terry Ward
November 10, 2023

Featuring: Palisades and North Lake Tahoe Regional Park

12 of the Best Family-Friendly Ski Destinations For Hitting the Slopes This Year
The Everymom
Kathryn Romeyn
November 11, 2023

Featuring: Northstar California, The Ritz-Carlton, Lake Tahoe, Palisades Tahoe



Week of October 29-November 4

This Mountain Hiking Trail In Northern California Is The Perfect Day Trip Destination
Only In Your State
Kate Freeman
November 1, 2023

Featuring: Snowshoe Tahoe, Tahoe City

Go Play in the Snow! Great Places for Family Snow Play in Northern California
Marin Mommies
November 2, 2023

Featuring: Granlibakken Tahoe



Week of October 22-28

The Best Mountain Resorts for Your Ski or Snowboard Trip This Winter
Thrifty Traveler
Gunnar Olson
October 25, 2023

Featuring: Northstar California and Palisades Tahoe



Week of October 15-21

12 Most Beautiful Small Towns In California’s Sierra Nevada You Should Visit
World Atlas
Aunindita Bhatia
October 14, 2023

Featuring: Gatekeeper’s Museum, Museum of Sierra Ski History and 1960 Winter Olympics.

These Are The Most Unique Small Towns To Visit In California
The Travel and MSN Syndication via The Travel
Kelsi Klembara
October 16, 2023

Featuring: Gatekeeper’s Museum, Tahoe City Kayak, Truckee River Rafting



Week of October 1-7

10 Most Beautiful Resorts You Can Book At Lake Tahoe For Stunning Views
The Travel
Quinter Auma
October 1, 2023

Featuring: Everline Resort & Spa, Mourelatos Lakeshore Resort, Tahoe Sands Resorts and Crown Motel-Kings Beach



Week of September 17-23

41 Amazing Honeymoon Destinations (for 2023)
Travel Lemming
Elizabeth Demolat
September 20, 2023

Featuring: Tahoe City and Commons Beach



Week of September 10-16

12 Over-the-Top Luxury Hotel Suites in California
Visit California
September 14, 2023

Featuring: The Ritz-Carlton Lake Tahoe



Week of September 3-9

These are the best places to catch fall colors in California
KTLA
Travis Schlepp
September 4, 2023

Featuring: Sugar Pine Point State Park

12 Best Small Towns to Visit in Northern California
WorldAtlas
Ethan Reyes
September 5, 2023

Featuring: Tahoe City, Fire Sign Cafe, River Grill, Tahoe Treetop Adventure Park, North Tahoe Arts Studio, and Granlibakken Ski Area.



Week of August 20-26

The 5 Oldest Ski Areas in the U.S.
SnowBrains
Tyler Hatch
August 25, 2023

Featuring: Ganlibakken Ski Area



Week of August 13-19

Looking for Labor Day Weekend Fishing Destinations? Try North Tahoe, Siskiyou County
California Sportsman Magazine
Chris Cocoles
August 15, 2023

Featuring: Johnson Tackle & Fly Fishing Service, Sawmill Lake, Captain Chris’ Fishing Charters, Chuck’s Charter Fishing.

Featuring:



Week of July 30-August 5

The Best Things To Do in North Lake Tahoe
Savoteur & MSN Syndication
Scott McConkey
August 3, 2023

Featuring: Palisades Tahoe, The Tahoe Gal, Olympic Bike Shop, Truckee River Bikes, Tahoe City Marina, Old Brockway Golf Course, Tahoe City Golf Course, Kings Beach Miniature Golf, Magic Carpet Golf and Arcade, The Cobblestone Center, including The Hot Spot, Uncorked and Tahoe Tap Haus, Tahoe City Winter Sports Park, Tahoe Treetop Adventure Parks, Tahoe Adventure Company, Fire Sign Cafe and Gar Woods Grill & Pier.



Week of July 23-29

Tahoe City: Best Places to Eat, Sleep and Play
MSN Syndication via Miles with McConkey
Scott McConkey
July 24, 2023

Featuring: Fire Sign Cafe, Sugar Pine Cakery & Cafe, Bridgetender Tavern & Grill, Jake’s on the Lake, Za’s Lakefront, Christy Hill, Granlibakken Tahoe, Basecamp Tahoe City, The Inn at Boatworks, Pepper Tree Inn, Sunnyside Restaurant and Lodge, The Village at Palisades Tahoe, Tahoe Gal Cruise, Tahoe City Farmers Market, Olympic Bike Shop, Truckee River Bikes, Tahoe City Marina, Granlibakken, Palisades Tahoe, Tahoe City Golf Course, Tahoe City Winter Sports Park, Lake Tahoe Dam & Gatekeeper’s Museum, Tahoe Tree Top Adventure Parks, Tahoe Art Haus & Cinema, Mountain Lotud Yoga, Cobblestone Center Shopping Mall, and Tahoe Adventure Company.



Week of July 16-22, 2023

These Lake Tahoe parks offer cool perks, amenities for families
SFGate
Tamara Gane
July 18, 2023

Featuring: Commons Beach and North Tahoe Regional Park


Adventures in Adrenaline
Visit California
July 19, 2023

Featuring: The Via Ferrata



Week of July 9-15

27 Top Places to See Fall Foliage in 2023
WTOP News
July 11, 2023

Featuring: Everline Resort and Spa



Week of July 2-8, 2023

How To Spend the Perfect Summer Weekend in Lake Tahoe
Wealth of Geeks and Financial Pupil Syndication
Nicole Findlay
July 2, 2023

Featuring: Jason’s Beachside Grill, Kings Beach State Recreation Area (and Music on the Beach), Tahoe Treetop Adventure Park, Tahoe Art Haus and Cinema, and the Palisades Aerial Tram.


Time to Celebrate: The Best Places To See Fourth of July Fireworks in Every State in 2023
The Georgia Sun
Michelle Parkerton
July 3, 2023

Featuring: North Lake Tahoe as one of the best places to celebrate the 4th of July, calling out the drone shows in Kings Beach and Incline Village. 


Leave the World a Better Place with These Responsible Travel Pledge

Marriott Bonvoy Traveler
Jonny Bierman
July 5, 2023

Featuring: North Lake Tahoe and the Traveler Responsibility Pledge


The 19 Best Restaurants Near Lake Tahoe 2023
The Infatuation
Suzie Dundas
July 7, 2023

Featuring: Char Pit, Tahoe House Bakery, West Shore Market and more. 


17 Kid-Themed Hotel Rooms That Will Delight the Whole Family

FamilyVacationist
Amanda Norcross
July 8, 2023

Featuring: Tahoe City’s Basecamp

Tourism is Benefitting Our Community More Than Ever

Mon | May 6, 2024

Tourism is Benefitting Our Community More Than Ever

Recently, NTCA president and CEO Tony Karwowski penned the op-ed you’ll find below. This op-ed was published in the Sierra Sun.

Tourism is Benefitting Our Community More Than Ever
By Tony Karwowski, NTCA president and CEO

Although the debate continues to be ongoing with regard to whether tourism benefits our region, the fact is our local economy relies on it. Tourism is what keeps many local businesses open, provides career and other job opportunities to many of our region’s residents, and generates TOT and TBID funding that our community is able to reinvest into programs, services, and infrastructure improvements we need.

The NTCA’s focus since early 2022 has been to establish the framework and processes that allow for the reinvestment of the funds tourism generates, with local oversight. Ultimately, TOT and TBID-generated funds are what allow our community to make progress on workforce housing initiatives, transportation and infrastructure projects, mitigate some of the tourism-related impacts felt by those who live and work here, and enhance quality of life for us all.

I’m pleased to report that with significant community involvement and the ongoing participation of dedicated volunteer committees, processes to reinvest tourism dollars have been enacted and are ensuring tourism is giving back in ways that matter. In fact, because of the relatively recent formation of the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), our region has more tourism-generated funding to allocate to community priorities than ever before.

In April, at the recommendation of the volunteer committees it convenes, comprised of local business and community members, the NTCA Board of Directors voted to invest a total of $4.3 million in tourism-generated funding. Through the TOT-TBID Dollars At Work program’s Annual Grant Cycle, 13 projects that benefit the North Lake Tahoe community were recommended for grants. This investment provides access to matching funds of over $6.3 million, bringing the total investment—in specific workforce housing projects, trails and recreation improvements, litter clean-up, accessibility, and business incubator efforts—to over $10 million.

The projects that received funding through the Annual Grant Cycle are in addition to the 17 projects that were selected in Fall 2023 to receive up to $20 million in funding support over three years through the Sponsorship & Multi-Year Investment Program. The impact of the projects that received sponsorship funding will be felt through workforce housing, trail transit corridor, transportation and tourism impact-related efforts, and have the potential to unlock matching funds up to $35.3 million that can be leveraged over the next three years.

There’s no doubt the TOT-TBID Dollars At Work program is doing exactly what it was designed to do. It has provided our community with a structured way to reinvest TBID and TOT dollars generated in North Lake Tahoe in support of initiatives that contribute to our community’s vitality, economic health and environmental stewardship. These funds are actively being used to address priorities surfaced through community forums, workshops, and surveys, including workforce housing, economic development, transportation, sustainability, tourism mitigation, and trails.

This is just the beginning. The first Annual Grant cycle is now complete, and we are already looking ahead to the next one that will launch in early Fall 2024. Tourism dollars are being spent to improve what matters most to North Lake Tahoe residents, businesses, and visitors.

Learn more about the projects and initiatives that have been funded by tourism here.

NTCA Board of Directors Endorses Cindy Gustafson for Placer County District 5 Supervisor

Thu | Feb 8, 2024

NTCA Board of Directors Endorses Cindy Gustafson for Placer County District 5 Supervisor

Op-ed submitted on behalf of the NTCA and its Board of Directors

At their January board meeting, the North Tahoe Community Alliance Board of Directors unanimously endorsed Cindy Gustafson for Placer County District 5 Supervisor, a role for which her unparalleled dedication and deep-rooted understanding of Eastern Placer County uniquely qualify her.

A resident of North Lake Tahoe in Placer County for over 40 years, Cindy has a profound connection to our community. Her commitment to Eastern Placer County is not just a matter of record; it is a testament to her dedication to the residents, businesses, visitors, and place she calls home.

Having held a variety of leadership positions in our community, Cindy’s leadership style is marked by an unwavering commitment to inclusivity and open-mindedness. She actively pursues and engages with all viewpoints, showing a remarkable capacity for understanding diverse perspectives and concerns. This approach has been crucial in fostering a community where different ideas are invited, heard, and valued.

A staunch advocate for local control, Cindy has consistently supported the reinvestment of locally generated resources in Eastern Placer County, ensuring that our community thrives on its own terms. Her voting record aligns with the pillars of the NTCA, demonstrating her alignment with the priorities and efforts of our stakeholders.

Perhaps most importantly, Cindy has shown an exceptional dedication to the sustainability and stewardship of our natural environment, particularly in Tahoe. Her prioritization of sustainable practices and environmental care is not just a policy stance but a reflection of her deep respect and love for this special place, and wish to preserve it for generations to come.

In sum, Cindy Gustafson represents the epitome of dedicated, insightful, and responsive leadership. Her tenure in Eastern Placer County has been marked by significant achievements and an unwavering commitment to the well-being of our community. We believe that Cindy Gustafson is not only the best choice for Placer County District 5 Supervisor, but also the right choice to lead us into a future where our community’s unique needs are met with understanding, care, and strategic foresight.

No public funds have been or will be used in any candidate endorsement activities carried out by the NTCA. 

Noticias de Comercios & Comunidad de North Lake Tahoe

Tue | Feb 6, 2024

Noticias de Comercios & Comunidad de North Lake Tahoe

Lea el boletín:

Boletín de marzo

Boletín de febrero

Boletín de enero

Boletín de diciembre


Events Receive Funding in First Round of 2024 Sponsorship Funding

Mon | Nov 13, 2023

Events Receive Funding in First Round of 2024 Sponsorship Funding

At the recommendation of the volunteer Chamber Advisory Committee, the North Tahoe Community Alliance (NTCA) Board of Directors awarded $192,000 in sponsorship funding, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), to six events scheduled to take place in North Lake Tahoe in 2024. Scoring and funding prioritization were based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event’s traffic management and sustainability plans were also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of tourism on the community and environment.

The six events that received funding for 2024 include:

In early December, the NTCA will begin accepting applications for funding support of events coming to the community between May 1 and July 30, 2024. Submission criteria and the application process will be outlined soon, with a mid-January date the deadline to submit.


LEARN MORE
New Tennis and Pickleball Facility at the North Tahoe Regional Park and More Fall/Winter Programming

Tue | Oct 31, 2023

New Tennis and Pickleball Facility at the North Tahoe Regional Park and More Fall/Winter Programming

The North Tahoe PUD recently announced the opening of the all-new Tennis and Pickleball Facility in the North Tahoe Regional Park. Three new tennis courts and six new pickleball courts are now open to the public. This project was supported with grant funding from the NTCA, the Placer County Park Dedication Fund, and the NTPUD Capital Improvement Plan Budget. Check out the NTPUD’s new webpage for details on facility hours and court rental fees.

Have you signed up for fall and winter programs yet?

NTPUD Residents: Check out the Fall/Winter 2023 Activity Guide and sign up!

TCPUD Residents: Online registration for Fall/Winter Recreation Programs and Winter Sports Park Reservations for the Tahoe City PUD opens on Thursday, November 2 at 12:00 PM. Check out the activity guide and get ready to sign up!

Lake Tahoe Stewardship Plan Draws National Attention

Mon | Oct 23, 2023

Lake Tahoe Stewardship Plan Draws National Attention

The multi-jurisdictional development of the Lake Tahoe Destination Stewardship Plan and efforts to educate visitors about how to help take care of Tahoe has drawn the attention of national media outlets, including CNN Travel and Comstock’s in recent weeks.

Yes, Tahoe Has a Tourism Problem
Moonshine Ink
Megan Michelson 
October 12, 2023

Saving Lake Tahoe
Comstock’s
Ashleigh Goodwin
September 11, 2023

The monster that feeds and eats away at Lake Tahoe
CNN Travel
Kimberley Lovato
September 7, 2023


In addition, in early August, NTCA president and CEO Tony Karwowski, Travel North Tahoe Nevada president and CEO Andy Chapman, and Lake Tahoe Visitors Authority CEO Carol Chaplin penned the joint op-ed you’ll find below. This op-ed was recently published in the Tahoe Daily Tribune.


To Take Care of Tahoe, Everyone Has a Role to Play.

By Tony Karwowski, Andy Chapman, and Carol Chaplin

Recent news stories have highlighted some of the impacts of tourism in Tahoe. While some of the efforts underway to help reduce human impacts and shift behaviors are mentioned, those stories rarely emphasize how reliant Tahoe’s economy is on tourism. After all, it is what supports local businesses and puts many of our friends and neighbors to work. Stories about tourism also rarely talk about how everyone has a role to play. Locals — “long-time residents” or “community members”, as one contributing writer recently said, have just as much responsibility as those who visit to change their behaviors and help take care of Tahoe.

For decades, Lake Tahoe’s local economy has relied on visitors and the many businesses that provide lodging, food and beverage service, and year-round outdoor recreation opportunities. Although the region had a robust tourism economy prior to 2020, the pandemic shifted how, when and where people spent time in Tahoe.

According to a report released by Dean Runyon Associates in March 2022, second homeowners came and stayed with greater frequency, and overnight visitation declined in favor of day visits by those located within an easy drive. This is common knowledge at this point, felt by all who lived here prior to and through the pandemic.

What is less understood, however, is that as a result, travel spending declined by nearly 12%. Local job opportunities declined by 16%, and it diminished tax revenues that are used to reinvest in community infrastructure by 12%. The increase in day visit traffic also highlighted the glaring limitations of our existing infrastructure — from transportation to trash.

Lake Tahoe has always been a desirable destination to live, work and play. Visiting Tahoe is perhaps what inspired so many of us to move here. That’s why we continue to do everything we can to make a living and keep calling it “home.” It’s also why there’s agreement that there’s more to be done to take care of this special place, and why our organizations have shifted their efforts from destination marketing to destination management and stewardship.

Lake Tahoe is not a national park, and therefore cannot “close the gates.” The Tahoe Basin is located within National Forest lands that are open to the public, so telling people not to come is not possible. Residents and visitors are equally welcome to recreate in Tahoe and enjoy all the region has to offer. The paradigm shift that’s needed is for everyone — whether you live here part-time, full-time, or are visiting — to help take care of Tahoe. That means practicing leave no trace principles, changing your own behaviors by getting out of the car and making use of paved and dirt trails, using public transportation options or carpooling whenever possible, and supporting local businesses.

An extensive stakeholder engagement and community visioning process began in early 2022 after our community felt the challenges initially brought on by the pandemic. Unlike other communities trying to create similar plans after experiencing similar challenges, the Lake Tahoe Destination Stewardship Plan represents an unprecedented collaboration of 17 regional organizations from different jurisdictions. It includes the formation of the first destination stewardship council that represents the greater Tahoe region, outlines a comprehensive framework, and sets in motion action priorities to better manage outdoor recreation and tourism. Its goals also include ensuring the sustainability and preservation of an iconic natural treasure and its local community. 

Our goal has always been to support our local communities by ensuring a thriving economy that includes tourism. Many of those who visit are already familiar with our destination, so our current messaging is focused on responsible travel and stewardship education. Prior to the pandemic, but even more so now, encouraging people to spend time lakeside in the winter and at the resorts in the summer, as well as travel during off-peak periods, are strategies used to help mitigate human impacts.

There’s not a single solution or a single entity that can solve regional challenges, but the collective, collaborative efforts of many are already making progress.

Projects Selected to Receive up to $20M in Sponsorship and Multi-Year Funding

Fri | Sep 8, 2023

Projects Selected to Receive up to $20M in Sponsorship and Multi-Year Funding

As part of the NTCA’s new Community Vitality and Economic Health Investment Program, 17 projects and programs that benefit residents, businesses, and visitors in the areas of workforce housing, transportation, trails, and tourism mitigation services were selected to receive three years of funding support through the Sponsorship grant program.

The NTCA intends to work with each applicant to outline contingencies, key performance indicators, metrics of success, and other outcomes and parameters that will be considered in subsequent years when determining the continuation of funding.

The allocation impact of the funding supports initiatives in alignment with community feedback and Sponsorship program criteria:

  • Workforce housing: $7,900,000 (39%)
  • Trail Transit Corridor: $5,700,000 (29%)
  • Transportation: $5,242,558 (26%)
  • Tourism impact: $1,185,000 (6%)

Proposals approved by the NTCA Board of Directors as recommended by the TBID Zone 1 and TBID Advisory committees to receive $2,515,558 in TBID funding include:

  • BEBOT Beach cleaning robot 3-year deployment and youth/adult education, outreach and advocacy in North Lake Tahoe
    • Expanded beach cleaning to detect and remove debris including potentially harmful microplastics on North Lake Tahoe beaches.
  • Lease to Locals Program
    • Providing cash incentives to homeowners who rent their homes seasonally or for one year to qualified local employees.
  • Tahoe City Park & Ride winter operation (USFS 64 Acre parking lot snow removal)
    • Snow removal from areas at 64 Acres in Tahoe City to provide for 70 additional parking spaces for peak ski days from the start of January through mid-March, expanding the Park and Ride program from two to 26 service days.
  • Tahoe Wildfire Preparedness Guide
    • Production of a 50,000-copy publication created by Tahoe Weekly that provides critical wildfire preparedness information for locals, visitors and vacation homeowners.
  • Secline Beach enhancement project
    • Support planning and preliminary design for public recreation access upgrades and facility enhancements at Secline Beach to protect Lake Tahoe’s unique environment.

Proposals recommended to the Placer County Board of Supervisors by the NTCA Board of Directors, TOT and CAP committees for allocation of $17,512,000 in TOT funds include:

  • North Tahoe Trail Segment 1
    • A 2.4-mile paved trail connecting the North Tahoe Regional Park in Tahoe Vista to Carnelian Bay.
  • Tahoe City Downtown Access Improvements
    • Expansion of the Grove Street parking lot, including pedestrian access improvements for businesses and recreational amenities, and electric vehicle charging infrastructure.
  • TCPUD multi-use trail system (trail segment reconstruction project)
    • Reconstruction of aged and failing infrastructure in the existing trail system to address pavement cracking, root intrusion, visibility issues, ADA compliance, trail transitions, shoulder erosion, and drainage.
  • Resort Triangle transportation plan project component (SR89 & SR267 adaptive corridor management/transit priority)
    • Transit-only lane from Tahoe City to the Placer County line on SR 89, and on Northstar Drive to the Placer County line on SR 267. Enhancement of operations on steep grades of SR 267 and provision of a climbing lane specifically for trucks and transit vehicles.
  • Pam Emmerich Memorial Pinedrop Trail reconstruction and extension
    • Make the 1.5-mile paved trail the primary North Tahoe Trail trailhead location serving as the main access point to Lake Tahoe and the Kings Beach/Tahoe Vista community, and connecting to the North Tahoe Regional Park.
  • Kings Beach Western Approach Project
    • Converting intersections of SR28/SR267 and SR28/Brassie to a roundabout and enhancing landscaping throughout the project area.
  • Workforce Housing Preservation Program
    • Provide financial grants to local workers and homebuyers for the purchase of a deed-restricted home. Grants are available for 16% of the home’s purchase price, up to $150,000.
  • RTTP Project Component (TART Connect expanded service hours)
    • Extending service hours during non-peak season to provide a more equitable transportation option year-round.
  • Chalet Blanc mixed-use achievable housing project, Tahoe City
    • Contributing to 16-20 deed-restricted achievable rental housing units in downtown Tahoe City with mixed-use space inclusive of a restaurant space, and gallery/studio/lecture hall.
  • Dollar Creek Crossing
    • Contributing to the project development/entitlement and construction, including gap financing of up to 80 units of rental apartments, 20 units of for-sale homes, each with an attached junior accessory dwelling unit, with construction estimated in spring 2025 subject to entitlement and funding approvals.

Proposals recommended for a combination of TBID and TOT funding include:

  • Resort Triangle transportation plan parking management program in Kings Beach
    • Funding to support capital costs, operations and maintenance, and enforcement of the parking management program in Kings Beach.
  • Sierra Community House’s workforce housing advocacy and direct assistance program
    • Contribute funds to the Sierra Community House’s well-established Workforce Housing Advocacy and Direct Assistance program that provides grants for rent and utility assistance for eligible residents who are part of the local workforce.
  • North Lake Tahoe Workforce Vanpool program
    • The North Lake Tahoe Workforce Vanpool serves businesses in the entire geographic area of Eastern Placer County by putting vans on the road to help employees get from their homes to work. This collaborative effort between the Mountaineer Transit Company (MTC) and Truckee North Tahoe Transportation Management Association (TNT/TMA) helps to reduce passenger miles traveled and support local businesses. The vanpool program is funded for 3 years by TOT funds and jumpstarted by TBID funds. 

The four committees convened by the NTCA reviewed the project applications and determined which investment opportunities to sponsor. The NTCA Board of Directors approved the committee recommendations for TBID-funded investment opportunities and recommended TOT-funded investment opportunities to the Placer County Board of Supervisors for their consideration and approval at their October 17 meeting.