This blog series, updated weekly, highlights a selection of North Lake Tahoe’s local businesses featured in the news. Send us your upcoming events or information, and we’ll include you in forthcoming pitches to the media.

Week of June 16-20

A Meeting with a View
Visit California
June 17, 2025

Featuring The Ritz-Carlton Lake Tahoe

Top Things to Do in Lake Tahoe with Kids
Bay Area Moms
Lauren Thayer
June 20, 202

Featuring: Clearly Tahoe, Treetop Adventure Park

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Week of June 9-13:

12 Serene Nevada Towns For A Weekend Retreat
WorldAtlas
Crys McAllister
June 8, 2025

Featuring The Incline Lodge

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Week of June 2-6

9 Serene California Towns For A Weekend Retreat
WorldAtlas
Alisa Mala
May 31, 2025

Featuring Old Brockway Golf Course, Tahoe Vista Recreation Area, Franciscan Lakeside Lodge and North Tahoe Regional Park.

Neon to Nature: The Best Outdoor Adventures in Nevada
Explore
Kathryn Anderson
June 3, 2025

Featuring Flume Trail Bikes, Hyatt Regency Lake Tahoe

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Week of May 26-30

A Winding, Mountainous, Historic Road Trip From Reno to Lake Tahoe
Eater Las Vegas
Lucas Kwan Peterson
May 22, 2025

Featuring Tunnel Creek Cafe

8 Most Hospitable Towns In California
WorldAtlas
Alisa Mala
May 23, 2025

Featuring: Fire Sign Cafe

High Sierra Summer Music Festivals
California’s High Sierra
Alex Silgalis
May 28, 2025

Featuring Kings Beach Music on the Beach 

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Week of May 12-16

The 6 Ski Towns With the Best Local Music Scenes
POWDER
Izzy Lidsky
May 7, 2025

Featuring: Palisades Tahoe and Alibi Ale Works. This was syndicated to Yardbarker and Yahoo Life. 

50 Things to Do in Tahoe This Summer
7×7
Christina Nellemann
May 14, 2025

Featuring: Thunderbird Lodge, Christy Hill, Everline Resort & Spa, The Ritz-Carlton Lake Thaoe, Tahoe Trunk Show, the Sierra Cloud, T’s Mesquite, Moe’s Original BBQ, Hyatt Regency Lake Tahoe, Alpine Meadows Stables, Tahoe Central Market, Granlibakken Tahoe, Sunnyside Restaurant and Lodge, Homewood Mountain Resort, Rosie’s Cafe, and more.

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Week of May 5-9

11 Mountain Towns Out West to Visit in Summer
OnTheSnow
Samantha Barry
May 7, 2025

Featuring Bridgetender, Christy Hill, Palisades Tahoe

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Week of April 21-25

From Hiking to Paddleboarding: Summer Adventures Await in Lake Tahoe
Travel Binger
Amy Sward
April 21, 2025

Featuring: Tahoe Gal, Tahoe National Brewing Company, Northstar California, Palisades Tahoe

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Week of April 14-18

Lake Tahoe’s Scenic Shores Boasts A Chic Nevada Town With Mountain Charm, Renowned Views, And Amenities
Islands
Lauren Kershner
April 14, 2025

Featuring: Diamond Peak, Stillwater Spa at the Hyatt Regency Lake Tahoe Resort

13 Prettiest Small Towns In Nevada
WorldAtlas
Amber Van Wort
April 17, 2025

Featuring: Diamond Peak Ski Resort

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Week of April 7-11

20 Things You and Your Kids Have to Do in Tahoe this Summer
Marin Mommies
April 7, 2025

Featuring: Tahoe Treetop Adventure Parks, Tahoe City Art Haus Cinema, Palisades Tahoe, Northstar California

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Week of March 31-April 4

How to Have Fun On and Off the Slopes in Tahoe This Spring
7×7
Sharael Kolberg
March 28, 2025

Featuring: Palisades Tahoe, Northstar California, Fox Cultural Hall, Crystal Bay Casino, Hyatt Regency Lake Tahoe, Diamond Peak Ski Resort, Everline Resort & Spa, The Ritz-Carlton Lake Tahoe, evo Hotel

20 Best Places to Visit in April For Spring Break
Good Housekeeping
Karen Cicero
April 1, 2025

Featuring: Cedar Glen Lodge Resort

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Week of March 24-28

Reno-Tahoe Is Welcoming Major Resort and Event Venue Additions
Meetings Today
Tyler Davidson
March 21, 2025

Featuring: evo Hotel and The Ritz-Carlton Lake Tahoe

11 Off-The-Beaten-Path Towns In Nevada
WorldAtlas 
Sarah Olaleye
March 25, 2025

Featuring: Tahoe Science Center and UC Davis Tahoe Environmental Research Center

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Week of March 10-14, 2025

Complete Guide to Skiing North Lake Tahoe-Truckee
The Après Chronicles
Katherine Parker-Magyar
March 1, 2025

Featuring The Ritz-Carlton Lake Tahoe, Le Chamois, River Ranch, Jake’s On The Lake, Smoke Door, Soule Domain, Mofo’s Pizza, Bit Tahoe, Bowl Incline, Stillwater Spa, Gar Woods, TART, Palisades Tahoe, Northstar California, Diamond Peak, and Tahoe Dave’s

Every State’s Best March 2025 Events
TravelPulse
Scott Hartbeck
March 2, 2025

Featuring North Lake Tahoe’s SNOWFEST

Purposeful Play
Visit California
March 10, 2025

Featuring Tahoe Treetop Adventure Park. 

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Week of Feb. 24-28, 2025

24 Fun Things to Do This Week (2.24.25)
7×7 Bay Area
Lisa Plachy
February 21, 2025
Featuring: SNOWFEST

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Week of Feb. 10-14, 2025

Valentine’s Day Trip Ideas In The High Sierra
California’s High Sierra
Alex Silgalis
February 9, 2025
Featuring: Northstar California

10 Most Relaxing Nevada Towns
WorldAtlas
Sarah Olaleye
February 9, 2025
Featuring: Diamond Peak 

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Week of Feb. 3-7, 2025

13 Fun Things To Do Near Tahoe, Carson City, and Carson Valley
Travelbinger
Alec Sills-Trausch
January 31, 2025
Featuring: Incline Village Lodge, Hyatt Regency Lake Tahoe Resort, Border House at Crystal Bay

Everline Resort and Spa Lake Tahoe: Mountain Vibes Meet Modern Luxuries
NerdWallet
Craig Joseph
February 6, 2025

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Week of January 27-31, 2025

Top 8 Nevada Towns To Visit In 2025 
WorldAtlas
Tara Summerville
January 28, 2025
Featuring: The Lone Eagle Grille

Ski Nevada, Your Next Family Destination
Snow Action Magazine
Emma Wilson
January 28, 2025
Featuring: Clearly Tahoe, Diamond Peak, Hyatt Regency Lake Tahoe Resort, Spa and Casino, TART Connect

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Week of January 13-17, 2025

Beyond Dry January: Year-Round Non-Alcoholic Delights in California
Visit California
January 10, 2025
Featuring: Alibi Ale Works

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Week of January 6-10, 2025

10 Hidden High Sierra Ski Resorts You May Not Know About
California’s High Sierra
Alex Silgalis
January 4, 2025
Featuring: Homewood Mountain Resort, Granlibakken Resort and Diamond Peak

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Week of Dec. 13 – 19

Merry Travels: Places To Visit During Christmas in the USA
The Modest Man
Karlton Miko Tyack 
December 13, 2024
Featuring: Sand Harbor State Park

10 Mountain Towns for Romantic Winter Getaways in California High Sierra
California’s High Sierra 
December 16, 2024
Featuring: Palisades Tahoe, Tahoe City Winter Sports Park

7 Most Eccentric Towns In Nevada
WorldAtlas
December 18, 2024
Featuring: Sand Harbor State Park, Diamond Peak Ski Area, Mt. Rose Ski Tahoe, Incline Lodge and Northlakes Lodges & Villas

Week of Nov. 25 – Dec. 6

Intimate in Incline Village
805 Living
Erin Rottman
December 2024
Featuring: The Incline Lodge, Diamond Peak Ski Resort

The Best Winter Festivals in the USA
TravelPulse
Scott Harbeck
December 4, 2024
Featuring: SNOWFEST

7 Perfect Towns In California For a Long Weekend
The Travel
Felix Ngeso
December 4, 2024
Featuring: Gatekeeper’s Museum, Tahoe City Winter Sports Park, Burton Creek State Park, Basecamp Tahoe City

6 reasons to visit North Lake Tahoe for the perfect holiday getaway 
KCRA
Matt Soderlund
December 5, 2024
Featuring: Everline Resort and Spa, Mt. Rose Ski Tahoe, Sleigh Rides at Sand Harbor State Park, Granlibakken Resort, Northstar California

Week of November 18-22

7 Best Lakeside Towns in Northern California
World Atlas
Christopher Gorrie
November 15, 2024
Featuring: Tahoe City Marina, Gatekeeper’s Museum, Rosie’s Cafe, Tahoe Art Haus & Cinema, and the Cobblestone Center

Week of November 11-15

10 Hidden Gem Ski Resorts In The United States
Summit Skier
November 8, 2024
Featuring: Diamond Peak, Palisades Tahoe, Northstar California

10 Best Small Mountain Towns In California To Visit This Winter 
The Travel
Alicia Remmy
November 10, 2024
Featuring: Basecamp Tahoe City, Tahoe City Winter Sports Park, Northstar California, Gatekeeper’s Museum

The 10 best hotels in Nevada for every kind of traveler
National Geographic Traveler
Sucheta Rawal
November 10, 2024
Featuring: The Incline Lodge, Incline Village Championship Golf Course, and Diamond Peak

Week of November 4-8

Discover pure beauty in Nevada’s Lake Tahoe region 
The Toronto Sun
Ian Shantz
November 1, 2024
Featuring: Hyatt Regency Lake Tahoe, Tahoe East Shore Trail, Flume Trail Mountain Bikes, Lone Eagle Grille, Tunnel Creek Cafe and Clearly Tahoe

Week of Oct. 28-Nov. 1

The Best Ski Town Hotels 
OnTheSnow
October 28, 2024
Featuring: The Ritz-Carlton Lake Tahoe and Northstar California

Thinking about Tahoe
Snow Action (Australia)
Emma Wilson
October 28, 2024
Featuring: Palisades Tahoe, Northstar California, Diamond Peak, Mt. Rose Ski Tahoe, Sugar Bowl, and Achieve Tahoe

Week of October 21-25

North Lake Tahoe: EPIC 5-Day Getaway for Adventure Lovers! 
Made to Explore
David and Cayleigh Barbeau
October 21, 2024
Featuring: The Incline Lodge, Sage Leaf, Drink Coffee Do Stuff, Tahoe Adventure Company, Sand Harbor State Park, Clearly Tahoe, Jason’s Beachside Grille, Sugar Pine Cakery & Cafe, Tahoe Via Ferrata, Fireside Pizza Company, Koi Sushi, The Dam Cafe, Tahoe Treetop Adventure Park, Granlibakken Tahoe, Front Street Station Pizza, Thai Recipe, Tunnel Creek Cafe

Skiing at Lake Tahoe in California 2025
Rove
Mariia Myshok
October 22, 2024
Featuring: Mt. Rose Ski Tahoe, Northstar California and Palisades Tahoe

Week of October 14-18

27 Enchanting Autumn Events & Festivals Happening in October Around The USA
Inspirations & Celebrations
Christina-Lauren Pollock
October 11, 2024
Featuring: Hyatt Regency Lake Tahoe

27 Enchanting Autumn Events & Festivals Happening in October Around The USA
MSN Syndication via Inspirations & Celebrations
Christina-Lauren Pollock
October 11, 2024
Featuring: Hyatt Regency Lake Tahoe

Week of September 9-13

7 of the Most Scenic Ski Resorts in North America
POWDER Magazine
Matt Lorelli
September 7, 2024
Featuring: Homewood Mountain Resort

7 of the Most Scenic Ski Resorts in North America
Yardbarker Syndication via POWDER Magazine
Matt Lorelli
September 7, 2024
Featuring: Homewood Mountain Resort

7 of the Most Scenic Ski Resorts in North America
Yahoo Life Syndication via POWDER Magazine
Matt Lorelli
September 7, 2024
Featuring: Homewood Mountain Resort

Week of September 2-6

10 Sunset Places Across the U.S. for Spectacular Views 
Forbes
Brittany Anas
September 5, 2024
Featuring: Sand Harbor, Hyatt Regency Lake Tahoe

Stargazing Splendor
Visit California
August 20, 2024
Featuring: Tahoe Star Tours, Northstar California, Secline Beach, Tahoe Adventure Company

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Week of August 26-29

NORTH LAKE TAHOE Vacation Adventures & Eats
Coast to Coast Newspaper
Jeff Zimerman
August 19, 2024

Featuring: North Lake Tahoe Visitor Bureau, West Shore Sports, Tahoe Star Tours at Northstar California, Tahoe Adventure Company, Spoon Restaurant, Shadyside Lounge, Za’s Lakefront and Fire Sign Cafe

The Foothills Are Alive! The Sound of September Music Festivals 
California High Sierra
Alex Silgalis
August 21, 2024

Featuring: Palisades Tahoe and Guitar Strings vs. Chicken Wings and Oktoberfest Festivals at Palisades Tahoe and in Tahoe City.

10 of the Most Charming Towns in California
WorldAtlas
Aryan Singh
August 26, 2024

Featuring: Rosie’s Cafe, Jake’s On The Lake, Northstar California and Palisades Tahoe.  

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Week of August 12-16

11 Family Ski Resorts in the U.S. That Are Perfect for Kids and Families
Family Vacationist
Terry Ward
August 15, 2024

Featuring: Palisades Tahoe

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Week of July 29-August 2

This Is the No. 1 Fall Foliage Destination in the U.S. for 2024
Travel + Leisure
Rachel Chang
August 7, 2024

Featuring: Northstar California, Tahoe Via Ferrata and Tahoe Treetop Adventure Park

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Week of July 29-August 2

5 Hidden Gems in California You’ll Wish You Knew About Sooner!
Southwest Florida Daily News
July 29, 2024

Featuring: Palisades Tahoe

Ski Resorts Where You Can Chill in the Summer
Saturday Evening Post Magazine
Bill Newcott
July 29, 2024

Featuring: Clearly Tahoe and Tunnel Creek Café

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Week of July 22-26

8 Towns In Northern California With Thriving Local Businesses
WorldAtlas
Shane Fraser
July 25, 2024

Featuring: Bridgetender Taven and Grill, Fire Sign Café and Tahoe Art Haus & Cinema

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Week of July 15-19

16 Amazing California Lakes
Visit California
July 12, 2024

Featuring: Tahoe Adventure Company, Tahoe City Kayak & Paddleboard and Tahoe Gal

Take the Whole Family to North Lake Tahoe
Wherever Family
Aoife O’Riordan
July 15, 2024

Featuring: Tahoe Sailing Charters, Clearly Tahoe, Granlibakken Tahoe and Everline Resort and Spa

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Week of July 8-12

On The Road: The Reinvention of Reno, Nevada
LA Weekly
Michele Steuven
July 5, 2024

Featuring: Clearly Tahoe

The Best 3 Days In Lake Tahoe Itinerary (2024 Guide)
Nomadasaurus
Alesha and Jarryd
July 6, 2024

Featuring: Gatekeeper’s Museum, Tahoe Adventure Company, Palisades Tahoe, Northstar California, TART

Preserving the Pristine Beauty of North Lake Tahoe
Getting Ecological
Lara Dolden
July 8, 2024

Featuring: Lake Tahoe Destination Stewardship Plan, North Tahoe Community Alliance, Travel North Tahoe Nevada, BEBOT, TART Connect

Escape to These Cool Summer Destinations
SmarterTravel
Megan Johnson
July 8, 2024

Featuring: Hyatt Regency

Plan Your Next Ski Getaway in North Lake Tahoe, California
Texas Lifestyle Magazine
Heidi Gollub
July 11, 2024

Featuring: Palisades Tahoe, Granlibakken Tahoe, Homewood Mountain Resort, Tahoe Adventure Company, Fire Sign Cafe, Bridgetender Tavern and Grill, The Dog and Bear Neighborhood Tavern

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Week of June 17-28

Summer Activities at Five California Ski Resorts
Visit California
June 28, 2024

Featuring: Northstar California and Palisades Tahoe

Teach Kids about Conscientious Travel in North Lake Tahoe 
Wherever Family
Eugenia Lazaris
June 19, 2024

Featuring: The North Lake Tahoe Visitor Information Center in Tahoe City and Incline Village Welcome Center and UC Davis TERC

Surviving US Route 50: America’s Loneliest Road Trip
Out & About With Kids
Elisa Elwin
June 17, 2024

Featuring: Tahoe Provisions, Cutthroat’s Saloon and Hyatt Regency Lake Tahoe

10 Best Lake Vacations in the United States for Families
Destination Reunions
June 13, 2024

Featuring: Mourelatos, Tahoe Treetop Adventure Park, The Ritz-Carlton and Northstar California 

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Week of May 27-31

Opinion: We Were on the Fodor’s ‘No List’. But That Doesn’t Mean We’re Closed to Visitors
Fodor’s Travel
Andy Chapman and Tony Karwowski
May 31, 2024

Featuring: NTCA, Travel North Tahoe Nevada, Lake Tahoe Destination Stewardship Plan, Lake Tahoe Water Trail, Lake Tahoe Bicycle Coalition, TART Connect, BEBOT, UC Davis TERC

18th annual Lake Tahoe Music on the Beach Summer Concert Series
KOLO
Karlie Drew
May 31, 2024

Featuring: North Tahoe Business Association, Music on the Beach and NTCA Marketing Director, Kirstin Guinn

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Week of May 20-23

The 13 Best Festivals in Ski Country
SKI Magazine
Jamie Aranoff
May 22, 2024

Featuring: Palisades Tahoe

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Week of May 13-17

7 Cutest Small Towns In Nevada To Visit In 2024
WorldAtlas
Joshua Chiedu
May 10, 2024

Featuring: Diamond Peak Ski Resort and Mt. Rose Ski Resort

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Week of May 6-10

The Best Ski Resorts to Visit in Summer
OnTheSnow
Samantha Barry
May 7, 2024

Featuring: Palisades Tahoe, Northstar California, The Ritz-Carlton

7 Coolest Small Towns In California’s Sierra Nevada For A Summer Vacation
WorldAtlas
Derek Nason
May 7, 2024

Featuring: Christy Hill Restaurant and Cottage Inn

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Week of April 29-May 3

8 Most Inviting Towns In Northern California
WorldAtlas
Arushi Gujral
April 29, 2024

Featuring: Tahoe City Winter Sports Park, Pete ‘n Peters, Cedar House Pub and Rosie’s Cafe

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Week of April 15-19

Lake Tahoe’s best beaches
Lonely Planet
Tamara Gane
April 13, 2024

Featuring: TART Connect, The Ritz-Carlton Lake Tahoe, Lake Tahoe Shakespeare Festival, Hyatt Lake Tahoe Resort, Spa and Casino

Dog Friendly Restaurants in Tahoe
Local Getaways
April 12, 2024

Featuring: Tunnel Creek Cafe, CB’s Bistro, Inclined Burgers and Brews, Tahoe House Bakery & Gourmet

Group Travel
Visit California
April 17, 2024

Featuring: Tahoe Adventure Company, The Wild Society, Tahoe Via Ferrata

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Week of April 8-12

‘A place of such sublime beauty’
The Australian
Katrina Lobley
April 7, 2024

Featuring: Incline Lodge, Thunderbird Lodge, Palisades Tahoe, Via Ferrata, Tahoe Adventure Company, Flume Trail Bikes, Tahoe City Treetop, Tahoe Adventure Company

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Week of March 30-April 5

Top Spring Break Ski Values in Vermont, California, Utah, Canada and Colorado
My Family Travels
Long Li
March 30, 2024

Featuring: Palisades Tahoe and Granlibakken Tahoe

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Week of March 11-20

Itinerary: Reno-Tahoe, Nevada & California
Group Tour Magazine
March 12, 2024

Featuring: Tahoe Sailing Charters, UC Davis Tahoe Environmental Research Center

Celebrate The Coming Of Spring With High Sierra Spring Festivals
High Sierra Visitors Council
Alex Siglias
March 18, 2024

Featuring: WinterWonderGrass at Palisades Tahoe

15 Best Family Vacation Spots in the US, From Cape Cod to Charleston
Condé Nast Traveler
Kimberly Wilson and Jamie Spain
March 20, 2024

Featuring: Tahoe Treetop Adventure Park, The Ritz-Carlton, Everline. 

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Week of March 1-4

Every State’s Best March Events in 2024
TravelPulse
Scott Hartbeck
March 1, 2024

Featuring: SNOWFEST

24 Beautiful Wedding Venues in Lake Tahoe, California
Vacation Idea
March 4, 2024

Featuring: West Shore Cafe, North Tahoe Event Center, Tahoe Vistana Inn

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Week of February 26-March 1

The Best Places to See Snow Near San Francisco
Thrillist
Daisy Barringer
February 26, 2024

This updated December 2022 article features North Lake Tahoe‘s Diamond Peak, Homewood, Palisades Tahoe and Northstar. 

These Are Our Favorite Places to Visit for Spring Break
AFAR
Michelle Baran
February 28, 2024

Featuring: Northstar, The Ritz-Carlton, Diamond Peak and Granlibakken

12 Most Vibrant Towns In California
WorldAtlas
Aunindita Bhatia
February 28, 2024

Featuring: Gatekeeper’s Museum, Truckee River Rafting 

6 Californian Cities that Make the Golden State The Ultimate Playground for Family Adventures
Eat ‘N Stays
February 29, 2024

Featuring: Palisades and Northstar

Ways to Play in Lake Tahoe
Visit California
March 1, 2024

Featuring: Palisades Tahoe, Northstar, Homewood, Granlibakken, Tahoe Via Ferrata, Tahoe Adventure Company, Tahoe City Kayak, North Tahoe Watersports, Truckee River Rafting, Truckee River Raft Company, Gar Woods Grill & Pier

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Week of February 19-23

What’s new in Tahoe for the upcoming 2024 Ski Week
SFGate
Suzie Dundas
February 17, 2024

Featuring: Oishii Ramen, Wild Pine and Vous

10 Hidden High Sierra Ski Resorts That Are Under The Radar
High Sierra Visitors Council
Alex Siglias
February 19, 2024

Featuring: Homewood Mountain Resort and Granlibakken Tahoe Resort

The Best Destinations for a Snowy Spring Vacation Out West
Observer
Allie Lebos
February 22, 2024

Featuring: Sunnyside Restaurant and Lodge

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Week of February 5-16

Off The Beaten Path California’s Sierra Nevada Towns
WorldAtlas
Bipasha Bhatia
February 5, 2024

Featuring: Palisades Tahoe and Gatekeeper’s Museum

Best Weekend Getaways From San Francisco For Families
Families Love Travel
February 7, 2024

Featuring: Palisades Tahoe, Northstar California Resort and Tahoe Tree Top Adventure Parks

Reno-Tahoe Itinerary
Group Tour Magazine
February 13, 2024

Featuring: Tahoe Sailing Charters, UC Davis TERC

25 Best Things to Do in Lake Tahoe
VacationIdea
February 15, 2024

Featuring: Gatekeeper’s Museum, Homewood Mountain Resort, Tahoe Adventure Company, Tahoe Treetop Adventure Parks and Palisades Tahoe

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Week of January 29-February 2

The Best Ski Resorts in the U.S. for the Ultimate Snowy Getaway
Observer
Morgan Halberg
January 29, 2024

Featuring: Palisades Tahoe and The Ritz-Carlton

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Week of January 15-18

Spring Break Packages That Families Will Love
Tinybeans
Kate Loweth
January 12, 2024

Featuring: Palisades Tahoe and Granlibakken Tahoe Resort

The Best Ski Resorts in the U.S. and Canada, According to Experts
Good Housekeeping
Laurie Jennings
January 12, 2024

Featuring: Palisades Tahoe

Ice Skating In The High Sierra
High Sierra Visitors Council 
Alex Siglias
January 15, 2024

Featuring: Northstar California Resort

9 Most Quaint Small Towns In California’s Sierra Nevada
WorldAtlas
Carly Dodd
January 17, 2024

Featuring: Tahoe Art Haus, Gatekeeper’s Museum, Museum of Sierra Ski History, River Ranch Lodge and Restaurant, Cedar House Pub, Tahoe Wine Collective, Tahoe City Farmer’s Market and Rosie’s Cafe.

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Week of December 12-22

12 Best Towns in California for a Winter Getaway
WorldAtlas
Aunindita Bhatia
December 15, 2023

Featuring: Palisades Tahoe, Granlibakken Ski & Sled Hill

Best Trails in California
Visit California
December 20, 2023

Featuring: Gar Woods, Jake’s on the Lake, Sunnyside and Chambers Landing

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Week of December 10-16

9 Things to Do in Lake Tahoe This Winter
Wealth of Geeks
Catherine Parker
December 10, 2023

Featuring: Palisades Tahoe, Northstar California Resort, Granlibakken Tahoe, Tahoe City Winter Sports Park

20+ Ways to Celebrate New Year’s Eve 2023 in California
Visit California
Katrina Hunt
December 12, 2023

Featuring: Palisades Tahoe and Northstar California

California Skiing Destinations for Winter Travels
Lala Scoop
Chanin Victor
December 14, 2023

Featuring: Granlibakken Tahoe, Homewood, Palisades Tahoe, Northstar California

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Week of December 1-9

The 8 Best Hotels In Lake Tahoe
Forbes
Tamara Gane
December 2, 2023

Featuring: The Ritz-Carlton and Everline Resort and Spa

The 15 Best Lake Tahoe Wedding Venues for an Epic Event
The Knot
Suzie Dundas
December 7, 2023

Featuring: High Camp at Palisades Tahoe, Sunnyside Restaurant

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Week of November 19-25

Ski California
Visit California
November 22, 2023

Featuring: Palisades Tahoe and the 2024 Stifel Palisades Tahoe Cup

12 Dreamy Travel Destinations That Are Idyllic for Celebrating The Holidays
Inspirations and Celebrations 
December 4, 2023

Featuring: Palisades Tahoe, Tahoe City events and The Ritz-Carlton

The 12 Coziest Frozen Lake Towns in North America
Fodor’s Travel
Molly O’Brien
December 5, 2023

Featuring: Northstar and Palisades

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Week of November 12-18

10 Must-Visit Small Towns In California’s Sierra Nevada
WorldAtlas
Jeff Oganga
November 13, 2023

Featuring: Christy Hill, Cobblestone Center

California Holiday Getaways
Visit California
November 14, 2023

Featuring: Granlibakken and Northstar California

The 8 Best Ski Resorts for Spring Break
Ciao Bambino
Amy Andrews
November 15, 2023

Featuring: Palisades Tahoe and Northstar California

Snow time 2023: Get ready for another epic season at Tahoe and beyond
Daily Bulletin
Janet Fullwood
November 15, 2023

Featuring: Granlibakken, Homewood, Palisades Tahoe, Tahoe Adventure Company, Mountaineer and TART

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Week of November 5-11

The best ski resorts near Los Angeles for a snowcapped getaway
Time Out
Kate Wertheimer
November 8, 2023

Featuring: Palisades Tahoe

These Laid-Back Ski Towns Have All the Powder and Half the Crowds
Thrillist and MSN Syndication via Thrillist
Shauna Farnell and Andy Kryza
November 9, 2023

Featuring: Homewood, Tahoe City Winter Sports Park, Rosie’s Cafe, Sunnyside Restaurant & Lodge

The 5 Best Tahoe Ski Resorts for Beginners
SnowBrains
Jeremy Thom
November 9, 2023

Featuring: Homewood and Northstar California

11 Family Ski Resorts in the U.S. That Are Perfect for Kids and Families
FamilyVacationist
Terry Ward
November 10, 2023

Featuring: Palisades and North Lake Tahoe Regional Park

12 of the Best Family-Friendly Ski Destinations For Hitting the Slopes This Year
The Everymom
Kathryn Romeyn
November 11, 2023

Featuring: Northstar California, The Ritz-Carlton, Lake Tahoe, Palisades Tahoe

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Week of October 29-November 4

This Mountain Hiking Trail In Northern California Is The Perfect Day Trip Destination
Only In Your State
Kate Freeman
November 1, 2023

Featuring: Snowshoe Tahoe, Tahoe City

Go Play in the Snow! Great Places for Family Snow Play in Northern California
Marin Mommies
November 2, 2023

Featuring: Granlibakken Tahoe

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Week of October 22-28

The Best Mountain Resorts for Your Ski or Snowboard Trip This Winter
Thrifty Traveler
Gunnar Olson
October 25, 2023

Featuring: Northstar California and Palisades Tahoe

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Week of October 15-21

12 Most Beautiful Small Towns In California’s Sierra Nevada You Should Visit
World Atlas
Aunindita Bhatia
October 14, 2023

Featuring: Gatekeeper’s Museum, Museum of Sierra Ski History and 1960 Winter Olympics.

These Are The Most Unique Small Towns To Visit In California
The Travel and MSN Syndication via The Travel
Kelsi Klembara
October 16, 2023

Featuring: Gatekeeper’s Museum, Tahoe City Kayak, Truckee River Rafting

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Week of October 1-7

10 Most Beautiful Resorts You Can Book At Lake Tahoe For Stunning Views
The Travel
Quinter Auma
October 1, 2023

Featuring: Everline Resort & Spa, Mourelatos Lakeshore Resort, Tahoe Sands Resorts and Crown Motel-Kings Beach

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Week of September 17-23

41 Amazing Honeymoon Destinations (for 2023)
Travel Lemming
Elizabeth Demolat
September 20, 2023

Featuring: Tahoe City and Commons Beach

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Week of September 10-16

12 Over-the-Top Luxury Hotel Suites in California
Visit California
September 14, 2023

Featuring: The Ritz-Carlton Lake Tahoe

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Week of September 3-9

These are the best places to catch fall colors in California
KTLA
Travis Schlepp
September 4, 2023

Featuring: Sugar Pine Point State Park

12 Best Small Towns to Visit in Northern California
WorldAtlas
Ethan Reyes
September 5, 2023

Featuring: Tahoe City, Fire Sign Cafe, River Grill, Tahoe Treetop Adventure Park, North Tahoe Arts Studio, and Granlibakken Ski Area.

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Week of August 20-26

The 5 Oldest Ski Areas in the U.S.
SnowBrains
Tyler Hatch
August 25, 2023

Featuring: Ganlibakken Ski Area

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Week of August 13-19

Looking for Labor Day Weekend Fishing Destinations? Try North Tahoe, Siskiyou County
California Sportsman Magazine
Chris Cocoles
August 15, 2023

Featuring: Johnson Tackle & Fly Fishing Service, Sawmill Lake, Captain Chris’ Fishing Charters, Chuck’s Charter Fishing.

Featuring:

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Week of July 30-August 5

The Best Things To Do in North Lake Tahoe
Savoteur & MSN Syndication
Scott McConkey
August 3, 2023

Featuring: Palisades Tahoe, The Tahoe Gal, Olympic Bike Shop, Truckee River Bikes, Tahoe City Marina, Old Brockway Golf Course, Tahoe City Golf Course, Kings Beach Miniature Golf, Magic Carpet Golf and Arcade, The Cobblestone Center, including The Hot Spot, Uncorked and Tahoe Tap Haus, Tahoe City Winter Sports Park, Tahoe Treetop Adventure Parks, Tahoe Adventure Company, Fire Sign Cafe and Gar Woods Grill & Pier.

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Week of July 23-29

Tahoe City: Best Places to Eat, Sleep and Play
MSN Syndication via Miles with McConkey
Scott McConkey
July 24, 2023

Featuring: Fire Sign Cafe, Sugar Pine Cakery & Cafe, Bridgetender Tavern & Grill, Jake’s on the Lake, Za’s Lakefront, Christy Hill, Granlibakken Tahoe, Basecamp Tahoe City, The Inn at Boatworks, Pepper Tree Inn, Sunnyside Restaurant and Lodge, The Village at Palisades Tahoe, Tahoe Gal Cruise, Tahoe City Farmers Market, Olympic Bike Shop, Truckee River Bikes, Tahoe City Marina, Granlibakken, Palisades Tahoe, Tahoe City Golf Course, Tahoe City Winter Sports Park, Lake Tahoe Dam & Gatekeeper’s Museum, Tahoe Tree Top Adventure Parks, Tahoe Art Haus & Cinema, Mountain Lotud Yoga, Cobblestone Center Shopping Mall, and Tahoe Adventure Company.

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Week of July 16-22, 2023

These Lake Tahoe parks offer cool perks, amenities for families
SFGate
Tamara Gane
July 18, 2023

Featuring: Commons Beach and North Tahoe Regional Park

Adventures in Adrenaline
Visit California
July 19, 2023

Featuring: The Via Ferrata

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Week of July 9-15

27 Top Places to See Fall Foliage in 2023
WTOP News
July 11, 2023

Featuring: Everline Resort and Spa

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Week of July 2-8, 2023

How To Spend the Perfect Summer Weekend in Lake Tahoe
Wealth of Geeks and Financial Pupil Syndication
Nicole Findlay
July 2, 2023

Featuring: Jason’s Beachside Grill, Kings Beach State Recreation Area (and Music on the Beach), Tahoe Treetop Adventure Park, Tahoe Art Haus and Cinema, and the Palisades Aerial Tram.

Time to Celebrate: The Best Places To See Fourth of July Fireworks in Every State in 2023
The Georgia Sun
Michelle Parkerton
July 3, 2023

Featuring: North Lake Tahoe as one of the best places to celebrate the 4th of July, calling out the drone shows in Kings Beach and Incline Village. 

Leave the World a Better Place with These Responsible Travel Pledge

Marriott Bonvoy Traveler
Jonny Bierman
July 5, 2023

Featuring: North Lake Tahoe and the Traveler Responsibility Pledge

The 19 Best Restaurants Near Lake Tahoe 2023
The Infatuation
Suzie Dundas
July 7, 2023

Featuring: Char Pit, Tahoe House Bakery, West Shore Market and more. 

17 Kid-Themed Hotel Rooms That Will Delight the Whole Family

FamilyVacationist
Amanda Norcross
July 8, 2023

Featuring: Tahoe City’s Basecamp

Gordon Shaw
Published in the Sierra Sun on April 14, 2025 >

Residents, second homeowners, business owners, visitors, and employees — we can all agree that peak traffic congestion in our busy resort region has a big impact on our quality of life. Traffic has long been a challenge in our region. Caltrans counts indicate that the average daily traffic entering/exiting Tahoe on SR 89 and SR 267 from the north totaled 24,800 vehicles in 2022 (the most recent data available), which is only a 7% increase over the volume of 23,100 way back in 1994. A common, but not so simple, question given this longstanding problem is, “Why can’t we just fix it?”

There are three key reasons why we cannot simply build a road system without traffic problems. First, traffic volumes vary greatly between typical and peak conditions. Summer daily traffic on SR 89 just north of Olympic Valley Road is 22% higher on a peak day than an average summer day (17,600 versus 14,500). Winter daily traffic is 55% higher at peak than the winter average (19,100 vs 17,600). And there are relatively few days with particularly high traffic volumes. For instance, traffic on the 10^th highest winter day is 16,900, 13% lower than the peak. Put another way, 13% of the total roadway capacity needed to accommodate all existing traffic on a peak day would be needed only on nine days per year or 3% of all days. Providing this peak capacity would be an inefficient use of resources.

Second, the roadway widening needed to avoid peak congestion would degrade our environment. While strategic bottleneck improvements such as the Tahoe City “bypass” can help address specific issues, we can all agree that paving paradise to expand general traffic lanes on long highways is not what we would like to see as residents or as visitors. The limited roadways resulting from our mountain topography also make them inherently susceptible to minor incidents (or poor choices as to where to put on chains!).

Third, the effect of “induced travel demand” indicates that expanding auto traffic capacity on our congested roadways would encourage an expansion in auto travel. Today, many people choose to shift their auto trips to avoid peak times, choose other resort destinations, and increasingly are choosing to shift to shared transit (such as seen in the growth of skier intercept shuttle ridership). Adding more general travel lanes would induce these travelers to add to peak traffic demand. We would thus be “chasing our tail” by expanding auto capacity.

As we cannot build our way out of the problem, we need to focus on how best to manage mobility issues. Fortunately, there are available tools that are proving to be effective. A key strategy is to manage our mobility networks to provide non-auto travel options that allow travelers to have a better day than if they travel by car. Aided by the resorts’ shift to parking reservations, more and more travelers are learning that using shuttle services from an intercept lot makes for a better ski day than attempting to drive directly to the resorts.

The strong demand for the Tahoe Transportation District’s Sand Harbor shuttle service is evidence of the viability of summer shuttle services. Parking management is also starting to shift travel patterns in the Kings Beach area and is serving as an example for possible expansion to other areas. In addition, TART Connect is now an attractive option for many residents as well as visitors to access transit buses or travel directly to destinations. Finally, expanded bicycle and pedestrian facilities (as well as winter snow removal) enhances the viability of non-motorized options for local trips. If we can support these local solutions with expanded options of reaching Tahoe by non-auto means, we can make the shift to less auto dependence.

All this management, of course, requires ongoing funding. Even in the best of times, state and federal funding for ongoing expenses is limited, and the unique needs of a resort community often do not fit well with funding requirements. Local funding that can be directed through local decisionmakers and public input are therefore key in managing our transportation network. In particular, Transient Occupancy Tax (TOT) and Tourism Business Improvement District (TBID) funds are crucial sources to achieve better mobility with less impacts to the environment and quality of life.

In sum, experience both locally and in other similar areas indicates that traffic delays are an inherent element of a vibrant mountain community. While we cannot build our way out of the problem, management strategies funded at least in part through local sources can improve our quality of life, environment, and economy.

Gordon Shaw, PE is a 32-year resident of the West Shore, with civil engineering degrees from Purdue and Stanford Universities. He has authored many transportation studies in the Tahoe/Truckee region and in other similar mountain resort communities in Colorado, Utah, New Hampshire, and California. He is on the Board of the Truckee/North Tahoe Transportation Management Association and Sierra Community House and has previously served on NTRAC and the NTCA CAP committee.

Traffic congestion in mountain towns is certainly nothing new — especially on weekends and holidays during the winter — but new data suggests the use of free-to-the-rider shared transportation options in the Lake Tahoe region is increasing.

“Simply put, if you’re in traffic, you are part of the traffic,” said Nettie Pardue, executive director of the Destination Stewardship Council. “Whether you live in Tahoe full-time or travel to the region to enjoy it for the day, the weekend, or longer, it’s up to all of us to do our part and use shared transportation options like TART Connect, Lake Link, resort shuttles, free park and ride services, or just simply carpool. All of these options are aimed at reducing the number of people traveling one person per car wherever they want to go in the region.”

As an example of progress, this year, from the season-opening through the holiday period, additional shuttles from both Tahoe City and Truckee provided service to Palisades Tahoe, which in total provided 2,977 rides as compared to 1,013 over the same period last year – 194% increase in use. Resort parking reservation programs have also improved conditions. At Northstar California Resort, they have had a positive impact on morning traffic during peak periods on SR-267 and Northstar Drive with 65% of all Village View parking reservations being made for vehicles with 4+ passengers.

The reinvestment of tourism-generated funding has also contributed to the expansion of the variety of free-to-the-rider shared transportation options available in the region. Here’s how to get around in anything but one car per person this winter:

North Lake Tahoe to Palisades Tahoe
Park and Ride: On weekends through April 14, 2025, park at the Tahoe City Transit Center and take a free shuttle to and from Palisades Tahoe. Shuttles are offered hourly starting at 6:30 a.m. in Tahoe City with a $10 food and beverage voucher incentive.

TART Connect: Daily on-demand winter service operates through April 6, 2026 throughout North Lake Tahoe (from Incline Village to the West Shore, plus Northstar and Olympic Valley). All zones in California operate from 6 a.m. to 11 p.m. and provide easy connections from home to the Park & Ride as well as all TART fixed route bus services. Incline Village and Crystal Bay on the Nevada side operate from 3 p.m. to 11 p.m. daily.

Mountaineer: Free, on-demand winter transportation is offered daily in Olympic Valley from 7 a.m. to 11 p.m. Service is offered Thursday through Monday from 7 a.m. to 11 p.m. in Alpine Meadows (plus Feb. 18-19), and daily between the two valleys from 5 p.m. to 11 p.m. through April 20, 2025.

Truckee to Palisades Tahoe
Park and Ride: On weekends through April 14, 2025, park at the Truckee High School fields/TTUSD parking lot and take a free shuttle to and from Palisades Tahoe. Shuttles are offered hourly starting at 7:42 a.m. in Truckee with a $10 food and beverage voucher incentive.

Truckee to Northstar
Park and Ride: On weekends through April 14, 2025, free shuttle service is offered to and from Northstar from the Lift Workspace parking lot in Truckee starting just after 7 a.m. Additional service will be offered Feb. 22-23.

TART Connect: In Truckee, daily on-demand winter service is offered through April 6, 2025 from 6:30 a.m. to midnight, and can connect to the Park & Ride.

North Lake Tahoe to Northstar
TART Connect: Daily on-demand winter service operates through April 6, 2026 throughout North Lake Tahoe (from Incline Village to the West Shore, plus Northstar and Olympic Valley). All zones in California operate from 6 a.m. to 11 p.m. and provide easy connections from home to the Park & Ride as well as all TART fixed route bus services. Incline Village and Crystal Bay on the Nevada side operate from 3 p.m. to 11 p.m. daily.

Truckee to Sugar Bowl/Donner Summit
Free daily service is offered between Truckee and Donner Summit through April 20, 2025 when Old 40 is open starting just after 7 a.m.

South Lake Tahoe to Heavenly
Lake Link: Free, on-demand transportation is offered daily in South Lake Tahoe from 7 a.m. to 9 p.m. Sunday through Thursday and 7 a.m. to 10 p.m. Friday and Saturday.

Public Transportation: Offered by the Tahoe Transportation District and funded in part by Tahoe Douglas Visitors Authority, fixed route bus service offered on the South and East shores of Lake Tahoe includes:

• 30-minute service is available along Hwy 50 from 6:30 a.m. to 8:30 p.m.
• Hourly fixed route services along Hwy 50 and into some neighborhoods from 6 a.m. to 7 p.m.
• Hourly local service between Stateline and Daggett Summit along Kingsbury Grade
• Regional commuter service between South Lake Tahoe and Minden/Gardnerville and Carson City via SR-207

Heavenly Resort Shuttles: With routes that start as early as 6 a.m. depending on direction, accessing Heavenly’s four base areas (two in California and two in Nevada) is easy from a variety of lodging properties and businesses in South Lake Tahoe. Heavenly Resort added seven new shuttle times this season, a new Lodging Route, and doubled frequency for the Kingsbury route. As a result of implementing parking reservations, carpool numbers are up to 63% of drivers.

“No one likes sitting in traffic, but every one of us has options when it comes to being part of the solution,” continued Pardue. “If you haven’t yet tried park and ride, TART Connect or Lake Link, or a good ol’ fashioned carpool, now is the time.

The full press release was picked up by media outlets including Powder, Snowbrains and Snow Industry News.

Sara Van Siclen

Published in Moonshine Ink on December 12, 2024 >

As the snow begins to fall, many of us are eagerly planning our winter trips to the ski resorts. For years, the routine has been the same for residents and visitors alike: load up the car, drive to the resort, and look for parking for a day of skiing or snowboarding. But with the introduction of parking reservations at Northstar California Resort and Palisades Tahoe starting last winter, it’s time to consider an alternative: taking fare-free transit to the slopes.

This season presents the perfect opportunity to explore transit options. Not only do these services provide an environmentally-friendly, free, and convenient solution when resort parking is full, but they also offer a chance to connect with fellow skiers and enjoy a more relaxed, community-focused experience.

Last winter, the parking reservation programs at Northstar and Palisades helped stagger arrival times, easing congestion on weekends and reducing traffic on Highways 89 and 267. Tahoe Truckee Area Regional Transit (TART) has been supporting this change, offering fare-free and convenient transportation alternatives. By utilizing the TART Park & Ride program, TART’s mainline bus service, and TART Connect, skiers and snowboarders can leave their cars behind and take free transit to the resorts.

For visitors heading to Palisades, TART and Palisades Tahoe have teamed up to offer a free weekend Park & Ride program again this season at two locations: Truckee High School and the Tahoe City Transit Center. From there, passengers can catch a free shuttle to the resort. New for this season, the TOT-TBID Dollars at Work program, which reinvests revenue into the community, will be funding additional shuttles that will add service and reduce headways to every 20 minutes when traffic is flowing smoothly.

Palisades Tahoe skiers and riders are encouraged to use Mountaineer, the free, on-demand transportation service providing rides within Olympic Valley, Alpine Meadows, and between the valleys. For more details, visit mountaineertransit.org.

Northstar also offers a convenient Park & Ride service on weekends. Parking is available at Lift Workspace near the Truckee Tahoe Airport with free hourly TART service to Northstar. Additionally, supplemental shuttle services will operate on holiday weekends to accommodate the larger crowds expected on those dates.

Sugar Bowl and Donner Ski Ranch are joining the transit trend this winter with shuttle service between Truckee and Donner Summit. Starting this season, there will be free daily shuttle service from the Coldstream transit stop in Truckee to these resorts. Employees, visitors, and residents can catch a TART bus to the Coldstream bus stop or get an on-demand ride from TART Connect, then transfer to a shuttle that will take them directly to Sugar Bowl or Donner Ski Ranch. This new service offers a hassle-free alternative to driving up Old 40 or I-80.

In addition to Park & Ride options, TART Connect provides on-demand microtransit to help skiers make that first and last mile connection. TART Connect allows riders within a designated service area to request a fare-free ride from their home or rental property to the nearest shuttle stop. Simply download the app, schedule a pickup, and you’ll be on your way shortly. This added layer of convenience makes it easier than ever to leave your car at home.

These transit options are made possible through the collaboration of local organizations, including Placer County, the Town of Truckee, Tahoe Forest Hospital, Visit Truckee-Tahoe, Palisades Tahoe, Northstar, Sugar Bowl Resort, and North Tahoe Community Alliance.

By ditching your car and enjoying a more relaxed journey to your favorite ski resorts this season, you’ll also have the opportunity to enjoy the ride and connect with others on the way to the slopes. You might just find that the journey to the resort is as fun as the skiing and riding itself.

All schedules and route details are available at tahoetruckeetransit.com.

Sara Van Siclen is the executive director of the Truckee North Tahoe Transportation Management Association, a nonprofit dedicated to fostering public-private partnerships and resources for advocacy and promoting innovative solutions to the unique transportation challenges of the Tahoe/Truckee Resort Triangle. Sara lives in Truckee with her husband, son, and dog, Jax.

Sue Rae Irelan

Published in the Sierra Sun on December 21, 2024 >

When the North Lake Tahoe Tourism Business Improvement District (TBID) was formed by the business community, it created, for the first time, a way for both day and overnight visitors to help contribute to the region’s vitality. It also launched an entirely different way for our community to leverage revenues generated by tourism and a new opportunity for local decision-making related to reinvesting these funds back into our community.

Why does this matter? Simply put, when our community is actively involved in decisions that impact those who live, work and play here, the outcome is better for us all. We – as a collective community – have representation on the committees and the Board of Directors convened by the North Tahoe Community Alliance (NTCA). These members are local business and community organization representatives and residents representing all geographic areas of our region and businesses, both large and small. The collective “we” are vested in this community’s success while recognizing that success relies on achieving balance in the unique environment we all are fortunate to call home.

Prior to the TBID, approximately $5M per year in Transient Occupancy Tax (TOT), paid only by overnight visitors who stay in local hotels or short-term rentals, was reinvested in North Lake Tahoe. Those funds were used to support quality-of-life services like transportation initiatives, bike paths, and other infrastructure upgrades. It also supported economic vitality efforts, including marketing the destination to encourage tourism – the cornerstone industry of our region.

Today, our community has more decision-making ability on how funds generated by tourism are reinvested than ever before. The formation of the TBID gave the NTCA’s locally based volunteer Board of Directors the final decision on the expenditure of TBID funds. And, together with the new committees formed to represent a diverse collection of local voices, the NTCA Board can better advocate for community needs regarding the recommendation of TOT funding expenditures that the Placer County Board of Supervisors ultimately has the authority to approve.

This broad coalition of community members, 56 people in total, meets regularly to evaluate projects and programs that have requested funding support and decide which to invest in – projects like Lease to Locals, the expansion of TART Connect’s service hours, and the Sierra Community House’s Workforce Housing Advocacy & Direct Assistance Program.

Because of the TBID, the revenue available to address community needs, help support the business community, and bolster a year-round economy, has increased from $5M to approximately $11M annually.

Another major change that occurred because of the TBID was the shift in the NTCA’s focus. The organization now serves as North Lake Tahoe’s Destination Management and Stewardship Organization and has refocused its marketing strategy to support the destination during off-peak seasons and mid-week, while refocusing the peak season messages to educate visitors about how to help take care of Tahoe when they’re here. TBID funds also support locally produced events that contribute to the character of our community and are used to help mitigate tourism impacts by funding projects like the BEBOT beach cleaning robot and the Lake Tahoe Ambassador program.

Because of the TBID, more TOT dollars are available to support critical transportation and workforce housing initiatives that benefit those who live and work in our community. This shift, which requires local committee recommendations in the process of reinvesting TOT funds in North Lake Tahoe, gives our region greater influence over our destiny than ever before.

In 2026, the North Lake Tahoe business community will have the ability to renew the TBID. Its continuation will allow the valuable work being done through the TOT-TBID Dollars At Work program to support local businesses and our community’s top priorities.

If it is not renewed, we’ll have roughly $6M less in available funding annually for workforce housing and transportation projects and programs, and less direct, local influence over how tourism revenues are allocated. 

In simple terms, without the TBID and the additional funding it provides, we lose a broadened funding bucket that has local oversight and is directed at tackling our community’s most important priorities as set by those who live, work and play here.

Interested in learning more about the TOT-TBID Dollars At Work program and how tourism generated funds are being reinvested in our community? Read the NTCA’s Annual Report at http://www.northtahoecommunityalliance.com.

Sue Rae Irelan is the Chair of the North Tahoe Community Alliance Board of Directors

The “Love North Tahoe” program launched today in support of local businesses in North Lake Tahoe. A shop local initiative supported by the Business and Chamber Advisory Committee and funded by the TOT-TBID Dollars At Work program, Love North Tahoe aims to encourage residents and visitors to shop at local stores, dine at neighborhood restaurants, and use nearby services. As part of the program, a North Lake Tahoe eGift Card has been relaunched that can be used at participating retailers, restaurants, services, sports and entertainment options within the region.

“Our local business community is a major part of what gives North Lake Tahoe its distinct character and charm, so it’s exciting to have a meaningful way for residents and visitors to help strengthen the overall well-being of our community,” said Kimberly Brown, executive director of the North Tahoe Chamber. “Shop local programs like this not only encourage people to keep their money close to home, but help support local business and keep local employees working during quieter off-peak seasons.”

Businesses supported by the Love North Tahoe program are located within the resort triangle communities between Kings Beach and Tahoe City, Olympic Valley, Northstar, and along Lake Tahoe’s West Shore. In addition, businesses that are members of the North Tahoe Collaborative Single Membership (North Tahoe Chamber, Tahoe City Downtown Association and North Tahoe Business Association) receive automatic inclusion in Love North Tahoe’s business directory.

“We purchase North Tahoe eGift Cards to support local businesses and accept them at Tahoe Treetop as well. We issue them as staff incentives for exceptional customer service, or for exceeding expectations in the workplace,” said Krissy Holder, Tahoe Treetop Adventures. “The variety of options for our staff to choose from is amazing and growing by the day, and the ease of delivery with a personal note is just icing on the cake.”

The North Lake Tahoe eGift Card can be purchased online at lovetahoenorth.com in any denomination, and can be used at more than 50 participating shops, restaurants, and businesses. To celebrate the relaunch of the program, eGift card purchasers who buy between Oct. 15 and Nov. 30, 2024 will receive an extra $5 for every $25 spent. Those who pledge their love by signing up online will receive confirmation entitling them to a free LOVE sticker that can be picked up at North Tahoe Visitor Centers in Kings Beach or Tahoe City.

Learn more about “Love North Tahoe” and buy an eGift card at lovenorthtahoe.com. Local businesses interested in signing up for the program are encouraged to contact hello@lovenorthtahoe.com.

The North Tahoe Community Alliance Board of Directors endorses Cindy Gustafson for Placer County District 5 Supervisor. A 40+ year resident, long-time community leader and advocate for North Lake Tahoe, Cindy has deep passion for our region and is widely recognized as a “bridge builder” in our community. She is an effective communicator, an active listener to all sides of issues that affect our region, and a collaborative leader who works with all stakeholders to achieve the best outcomes on behalf of us all.

Cindy understands the economic engine of our region, the challenges and opportunities that come with it, and actively advocates for resources necessary to maintain a healthy economy, environment, and community. She has pioneered impactful initiatives including the creation of the North Lake Tahoe Tourism Business Improvement District, which has resulted in local control of how funds generated in our community are reinvested in our community. She is also responsible for leading the development and revisions of the short-term rental policy including ongoing management of STRs and utilizing resident feedback to develop and implement solutions.

Unsurprisingly, Cindy has the support and respect of other Placer County supervisors she works with. This is a testament to her integrity and ability to build consensus to get things done on behalf of our community. It also makes her unique in this role; no previous Eastern Placer County Supervisor has had the same level of support or ability to garner collective support on issues.

Cindy’s deep understanding of the priority issues in our community, tapestry of organizations, individuals, mechanisms available to collaborate with on these issues, and personal connection in the community are an unparallelled asset. Her voting record aligns with the pillars of the NTCA, and we believe she is the right person to continue leading as Placer County District 5 Supervisor.

NTCA remains focused on reinvesting revenues generated by tourism into impactful initiatives that address community priorities and benefit residents, local businesses and visitors. In total, over $25M was allocated last year through the TOT-TBID Dollars At Work program to make progress on workforce housing, traffic flow and transportation, trails and recreation improvements, litter and human impacts, accessibility and community enhancement. Read about the projects and programs that received funding in the 2023-24 Annual Report below.

Read the Annual Report Leer el informe anual

The California Travel Association announced that the North Tahoe Community Alliance received its 2024 Sustainability and Stewardship Award. The award recognizes a CalTravel member individual or organization that has successfully implemented sustainability and stewardship practices that enhance environmental health, manage visitor impacts, and improve the well-being of residents in their communities.

The NTCA was honored for its shift in focus from previously serving as a Destination Marketing Organization to becoming a Destination Management Organization focused on reinvesting tourism revenue into tangible solutions to benefit the natural environment and the community.

“On behalf of the NTCA staff and our board of directors, it’s an honor to be the recipient of this year’s CalTravel award for Sustainability and Stewardship. We have made tremendous progress in our community over the past several years as we’ve successfully begun reinvesting funds generated by tourism into local programs and initiatives that align with North Lake Tahoe community priorities, but we’re really just getting started. Our board and the committees we convene are actively committed to contributing to the triple bottom line of community vitality, economic health and environmental stewardship in our community.”

– Tony Karwowski, NTCA President and CEO

“The North Tahoe Community Alliance was recognized with the California Travel Association’s 2024 Sustainability and Stewardship Award because of their extraordinary and ongoing efforts to better manage outdoor recreation and tourism in their region. By reinvesting funds generated by tourism, they are making a difference as it relates to stewardship education, reducing litter, improving transportation, and advancing workforce housing initiatives that ultimately benefit residents, local businesses and the visitors of North Lake Tahoe.”

– Barb Newton, CalTravel President and CEO

The NTCA will be further recognized by the state association at its annual CalTravel Summit in September. Learn more about the NTCA’s efforts to leverage tourism revenues through the TOT-TBID Dollars At Work program below.

Learn More