Advocacy

NTCA represents the business community on the following: 

  • Lake Tahoe Destination Stewardship Council
  • Regional Air Service Corporation
  • NTCA & Travel North Tahoe Nevada Co-op Marketing Committee
  • Visit California Snow, Research, and Brand Committees
  • Cal Travel Board of Directors
  • Other partnerships and associations as related to our mission

2025 Advocacy Efforts

2025 Tahoe Summit

At this year’s Tahoe Summit, NTCA president and CEO Tony Karwowski shared with California Senator Adam Schiff, Nevada Senator Jacky Rosen, Nevada Senator Catherine Cortez Masto, California Assemblywoman Hadwick, and Senator Alvarado-Gil, among others, how the NTCA and the committees it convenes are putting TBID dollars to work on behalf of our community in support of collaborative stewardship efforts in North Lake Tahoe and beyond.

He also addressed the NTCA’s involvement in the creation of the Lake Tahoe Destination Stewardship Plan, its implementation, and the efforts we’re aligning on across agencies, businesses, NGOs and land managers to elevate the Tahoe experience for all.


Meetings with State and Federal Legislative Representatives

In mid-March, NTCA CEO Tony Karwowski was invited to join members of “Team Tahoe” on a legislative advocacy trip to Washington D.C. The team spoke about the need for Lake Tahoe Restoration Act funding in the 2026 appropriations cycle totaling $42M to address topics including forest health, water infrastructure to fight fires, aquatic invasive species, watershed restoration and water quality, and the Lahontan Cutthroat Trout. Additionally, Team Tahoe engaged Congressional representatives ahead of the coming Surface Transportation Reauthorization to identify opportunities addressing travel demand impacts in the community. This was a unique opportunity to showcase how North Tahoe’s strong private/public partnerships have collaborated on our biggest challenges and leveraged funds to benefit the community.


Small Business Utility Advocates

Liberty’s 2025 General Rate Case will have serious impacts on the local small business community. Liberty is proposing a 19.1% rate increase that would create significant financial strain for many small businesses. In response to these concerns, the Chamber has enlisted the help of Small Business Utility Advocates (SBUA) to actively intervene in the rate case to represent small business ratepayers as a community and ensure their voices are heard. In order for them to be successful, they need our help. Below are three ways you can get involved.

  • Become a member for free
    • We welcome the membership of local small businesses and their input. Similar to a petition, our strength is in our membership numbers. Please join us today to help strengthen our advocacy and protect the interests of small businesses.
    • Small Business Utility Advocates (SBUA) is intervening in Liberty’s 2025 General Rate Case to represent the interests of small business ratepayers in the Liberty territory. We oppose the proposed 19.1% rate increase and are advocating for more fair rates, better programs, and improved service for small commercial customers.

  • Make a Written Comment on the Proceeding Docket
    • Liberty’s 2025 General Rate Case has been filed for approval with the California Public Utilities Commission (CPUC). Small Business Utility Advocates (SBUA) has intervened as a party on behalf of small business ratepayers. The CPUC reviews comments submitted by the public, and your input can make a difference.
    • When submitting your comment, please consider adding a statement such as, “I support SBUA’s intervention on behalf of our small business community.” Additionally, it would be helpful to include how this proposed rate increase could financially impact your business or share any personal experiences or concerns.

Enter Case A2409010


  • Use the template below to express your support
    • Mail or email Britt Marra, Executive Director, Small Business Utility Advocates. She will take these letters of support to the California Public Utilities Commission.

2024 Advocacy Efforts
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2023 Advocacy Efforts
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The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.