#Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past 11 years, this idea has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. (GivingTuesday.org)

Learn more about opportunities to participate in Giving Tuesday in North Lake Tahoe.

Give Back Tahoe Giving Season – Tahoe Truckee Community Foundation

The Tahoe Truckee Community Foundation Give Back Tahoe (GBT) end-of-year campaign is back from November 28-December 31. GBT raises awareness about local nonprofits and all that they do to support the community. In 2022, they raised over $730,500 throughout the campaign. These funds serve the people, animals, and environment that make Tahoe Truckee such a special place to live, play, and visit.

Learn More Find a Cause

Keep Tahoe Blue

Every year, Keep Tahoe Blue participates in #GivingTuesday online and is the largest single-day digital fundraising campaign that the League participates in every year. Check out the ways to participate personally or as a business.

• Share our content on November 28: Highlight your company’s relationship with us and why you love working with Keep Tahoe Blue.
• Share why you support our work or comment on our posts sharing why you support our work.
• Like and share our social content to your personal or business networks from:
  • Facebook
  • Instagram
  • X
• For Businesses: Be a #GivingTuesday Partner and do a matching fundraiser with us. As little as $1,000 will make a huge difference. We will create co-branded content that we will share and highlight your business. 

Learn More

Tahoe XC

For the past 15 years, the Tahoe Cross-Country Ski Education Association (TCCSEA) has partnered with Sierra Watershed Education Partnerships (SWEP) to bring its award-winning curriculum to the Winter Discovery Center Yurt at Tahoe XC.

Every year, the Winter Discovery Center hosts anywhere from 400 to 900 participants. This season, the cost to host the Winter Discovery Program is $9,000. TCCSEA relies on donations, grants, and fundraising events to bring this dynamic youth program to Tahoe XC.

This #GivingTuesday, TCCSEA will be dedicating 100% of every donation we receive to the Winter Discovery Center.

Learn More and Donate

For more opportunities to contribute this giving season, below is a list of just a few of the local organizations doing phenomenal work:  

• Sierra Community House
• Tahoe Fund
• Achieve Tahoe
• Humane Society of Truckee- Tahoe
• Boys & Girls Club of North Lake Tahoe
• Sierra Senior Services 

At the recommendation of the volunteer Chamber Advisory Committee, the North Tahoe Community Alliance (NTCA) Board of Directors awarded $192,000 in sponsorship funding, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), to six events scheduled to take place in North Lake Tahoe in 2024. Scoring and funding prioritization were based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event’s traffic management and sustainability plans were also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of tourism on the community and environment.

The six events that received funding for 2024 include:

• Alpenglow Speaker Series (Nov. 30, 2023; Jan. 4, Feb. 15, March 7, 2024)
• Stifel Palisades Tahoe World Cup (Feb. 23-25, 2024)
• Snowfest (Feb. 28-March 10, 2024)
• The Great Ski Race (March 3, 2024)
• Winter WonderGrass Tahoe (April 4-7, 2024)
• Broken Arrow Skyrace (June 21-23, 2024)

In early December, the NTCA will begin accepting applications for funding support of events coming to the community between May 1 and July 30, 2024. Submission criteria and the application process will be outlined soon, with a mid-January date the deadline to submit.

LEARN MORE

The North Tahoe PUD recently announced the opening of the all-new Tennis and Pickleball Facility in the North Tahoe Regional Park. Three new tennis courts and six new pickleball courts are now open to the public. This project was supported with grant funding from the NTCA, the Placer County Park Dedication Fund, and the NTPUD Capital Improvement Plan Budget. Check out the NTPUD’s new webpage for details on facility hours and court rental fees.

Have you signed up for fall and winter programs yet?

NTPUD Residents: Check out the Fall/Winter 2023 Activity Guide and sign up!

TCPUD Residents: Online registration for Fall/Winter Recreation Programs and Winter Sports Park Reservations for the Tahoe City PUD opens on Thursday, November 2 at 12:00 PM. Check out the activity guide and get ready to sign up!

The multi-jurisdictional development of the Lake Tahoe Destination Stewardship Plan and efforts to educate visitors about how to help take care of Tahoe has drawn the attention of national media outlets, including CNN Travel and Comstock’s in recent weeks.

Yes, Tahoe Has a Tourism Problem
Moonshine Ink
Megan Michelson 
October 12, 2023

Saving Lake Tahoe
Comstock’s
Ashleigh Goodwin
September 11, 2023

The monster that feeds and eats away at Lake Tahoe
CNN Travel
Kimberley Lovato
September 7, 2023

In addition, in early August, NTCA president and CEO Tony Karwowski, Travel North Tahoe Nevada president and CEO Andy Chapman, and Lake Tahoe Visitors Authority CEO Carol Chaplin penned the joint op-ed you’ll find below. This op-ed was recently published in the Tahoe Daily Tribune.

To Take Care of Tahoe, Everyone Has a Role to Play.

By Tony Karwowski, Andy Chapman, and Carol Chaplin

Recent news stories have highlighted some of the impacts of tourism in Tahoe. While some of the efforts underway to help reduce human impacts and shift behaviors are mentioned, those stories rarely emphasize how reliant Tahoe’s economy is on tourism. After all, it is what supports local businesses and puts many of our friends and neighbors to work. Stories about tourism also rarely talk about how everyone has a role to play. Locals — “long-time residents” or “community members”, as one contributing writer recently said, have just as much responsibility as those who visit to change their behaviors and help take care of Tahoe.

For decades, Lake Tahoe’s local economy has relied on visitors and the many businesses that provide lodging, food and beverage service, and year-round outdoor recreation opportunities. Although the region had a robust tourism economy prior to 2020, the pandemic shifted how, when and where people spent time in Tahoe.

According to a report released by Dean Runyon Associates in March 2022, second homeowners came and stayed with greater frequency, and overnight visitation declined in favor of day visits by those located within an easy drive. This is common knowledge at this point, felt by all who lived here prior to and through the pandemic.

What is less understood, however, is that as a result, travel spending declined by nearly 12%. Local job opportunities declined by 16%, and it diminished tax revenues that are used to reinvest in community infrastructure by 12%. The increase in day visit traffic also highlighted the glaring limitations of our existing infrastructure — from transportation to trash.

Lake Tahoe has always been a desirable destination to live, work and play. Visiting Tahoe is perhaps what inspired so many of us to move here. That’s why we continue to do everything we can to make a living and keep calling it “home.” It’s also why there’s agreement that there’s more to be done to take care of this special place, and why our organizations have shifted their efforts from destination marketing to destination management and stewardship.

Lake Tahoe is not a national park, and therefore cannot “close the gates.” The Tahoe Basin is located within National Forest lands that are open to the public, so telling people not to come is not possible. Residents and visitors are equally welcome to recreate in Tahoe and enjoy all the region has to offer. The paradigm shift that’s needed is for everyone — whether you live here part-time, full-time, or are visiting — to help take care of Tahoe. That means practicing leave no trace principles, changing your own behaviors by getting out of the car and making use of paved and dirt trails, using public transportation options or carpooling whenever possible, and supporting local businesses.

An extensive stakeholder engagement and community visioning process began in early 2022 after our community felt the challenges initially brought on by the pandemic. Unlike other communities trying to create similar plans after experiencing similar challenges, the Lake Tahoe Destination Stewardship Plan represents an unprecedented collaboration of 17 regional organizations from different jurisdictions. It includes the formation of the first destination stewardship council that represents the greater Tahoe region, outlines a comprehensive framework, and sets in motion action priorities to better manage outdoor recreation and tourism. Its goals also include ensuring the sustainability and preservation of an iconic natural treasure and its local community. 

Our goal has always been to support our local communities by ensuring a thriving economy that includes tourism. Many of those who visit are already familiar with our destination, so our current messaging is focused on responsible travel and stewardship education. Prior to the pandemic, but even more so now, encouraging people to spend time lakeside in the winter and at the resorts in the summer, as well as travel during off-peak periods, are strategies used to help mitigate human impacts.

There’s not a single solution or a single entity that can solve regional challenges, but the collective, collaborative efforts of many are already making progress.

The North Tahoe Community Alliance is excited to unveil our Fiscal Year 2022–2023 Annual Report, demonstrating the NTCA’s dedication to maximizing the potential of our tourism-based economy to benefit our community’s residents, businesses, and visitors. Over the past fiscal year, we allocated more than $3 million in TBID funds toward various community projects and services. Notably, we championed initiatives supporting workforce housing and transportation, which received TOT funds following the TBID implementation, gaining approval from the Placer County Board of Supervisors. Our transformational journey led us to shift our focus from purely marketing the region and encouraging visitation to promoting responsible travel, stewardship education, and destination management. Collaborating with local and regional partners, we developed the comprehensive Destination Stewardship Plan for Lake Tahoe and established the Community Vitality and Economic Health Investment Program to reinvest locally generated funds in economic health, community vitality, and environmental stewardship. And, we led advocacy efforts related to topics that had the potential to impact our region on a legislative level.

Over the past fiscal year, we also actively supported workforce housing opportunities, ensured the continuity of convenient, free on-demand transportation, and fostered environmental stewardship education. This progress is detailed in this report, along with more information about our priority areas and the specific initiatives we championed over the past year. Our dedicated staff, volunteer Board of Directors, and the collaborative input from local business owners, their representatives, and community members are essential in paving the way for a vibrant, year-round economy in North Lake Tahoe that benefits residents, businesses, and visitors, making a lasting difference in our community.

READ THE REPORT

Read More about how the North Tahoe Community Alliance is paving the way for responsible tourism and community vitality in a recent op-ed from NTCA president and CEO, Tony Karwowski, picked up by the Sierra Sun and Roseville Today.

As part of the NTCA’s new Community Vitality and Economic Health Investment Program, 17 projects and programs that benefit residents, businesses, and visitors in the areas of workforce housing, transportation, trails, and tourism mitigation services were selected to receive three years of funding support through the Sponsorship grant program.

The NTCA intends to work with each applicant to outline contingencies, key performance indicators, metrics of success, and other outcomes and parameters that will be considered in subsequent years when determining the continuation of funding.

The allocation impact of the funding supports initiatives in alignment with community feedback and Sponsorship program criteria:

• Workforce housing: $7,900,000 (39%)
• Trail Transit Corridor: $5,700,000 (29%)
• Transportation: $5,242,558 (26%)
• Tourism impact: $1,185,000 (6%)

Proposals approved by the NTCA Board of Directors as recommended by the TBID Zone 1 and TBID Advisory committees to receive $2,515,558 in TBID funding include:

• BEBOT Beach cleaning robot 3-year deployment and youth/adult education, outreach and advocacy in North Lake Tahoe
  • Expanded beach cleaning to detect and remove debris including potentially harmful microplastics on North Lake Tahoe beaches.

• Lease to Locals Program
  • Providing cash incentives to homeowners who rent their homes seasonally or for one year to qualified local employees.

• Tahoe City Park & Ride winter operation (USFS 64 Acre parking lot snow removal)
  • Snow removal from areas at 64 Acres in Tahoe City to provide for 70 additional parking spaces for peak ski days from the start of January through mid-March, expanding the Park and Ride program from two to 26 service days.

• Tahoe Wildfire Preparedness Guide
  • Production of a 50,000-copy publication created by Tahoe Weekly that provides critical wildfire preparedness information for locals, visitors and vacation homeowners.

• Secline Beach enhancement project
  • Support planning and preliminary design for public recreation access upgrades and facility enhancements at Secline Beach to protect Lake Tahoe’s unique environment.

Proposals recommended to the Placer County Board of Supervisors by the NTCA Board of Directors, TOT and CAP committees for allocation of $17,512,000 in TOT funds include:

• North Tahoe Trail Segment 1
  • A 2.4-mile paved trail connecting the North Tahoe Regional Park in Tahoe Vista to Carnelian Bay.

• Tahoe City Downtown Access Improvements
  • Expansion of the Grove Street parking lot, including pedestrian access improvements for businesses and recreational amenities, and electric vehicle charging infrastructure.

• TCPUD multi-use trail system (trail segment reconstruction project)
  • Reconstruction of aged and failing infrastructure in the existing trail system to address pavement cracking, root intrusion, visibility issues, ADA compliance, trail transitions, shoulder erosion, and drainage.

• Resort Triangle transportation plan project component (SR89 & SR267 adaptive corridor management/transit priority)
  • Transit-only lane from Tahoe City to the Placer County line on SR 89, and on Northstar Drive to the Placer County line on SR 267. Enhancement of operations on steep grades of SR 267 and provision of a climbing lane specifically for trucks and transit vehicles.

• Pam Emmerich Memorial Pinedrop Trail reconstruction and extension
  • Make the 1.5-mile paved trail the primary North Tahoe Trail trailhead location serving as the main access point to Lake Tahoe and the Kings Beach/Tahoe Vista community, and connecting to the North Tahoe Regional Park.

• Kings Beach Western Approach Project
  • Converting intersections of SR28/SR267 and SR28/Brassie to a roundabout and enhancing landscaping throughout the project area.

• Workforce Housing Preservation Program
  • Provide financial grants to local workers and homebuyers for the purchase of a deed-restricted home. Grants are available for 16% of the home’s purchase price, up to $150,000.

• RTTP Project Component (TART Connect expanded service hours)
  • Extending service hours during non-peak season to provide a more equitable transportation option year-round.

• Chalet Blanc mixed-use achievable housing project, Tahoe City
  • Contributing to 16-20 deed-restricted achievable rental housing units in downtown Tahoe City with mixed-use space inclusive of a restaurant space, and gallery/studio/lecture hall.

• Dollar Creek Crossing
  • Contributing to the project development/entitlement and construction, including gap financing of up to 80 units of rental apartments, 20 units of for-sale homes, each with an attached junior accessory dwelling unit, with construction estimated in spring 2025 subject to entitlement and funding approvals.

Proposals recommended for a combination of TBID and TOT funding include:

• Resort Triangle transportation plan parking management program in Kings Beach
  • Funding to support capital costs, operations and maintenance, and enforcement of the parking management program in Kings Beach.

• Sierra Community House’s workforce housing advocacy and direct assistance program
  • Contribute funds to the Sierra Community House’s well-established Workforce Housing Advocacy and Direct Assistance program that provides grants for rent and utility assistance for eligible residents who are part of the local workforce.
• North Lake Tahoe Workforce Vanpool program
  • The North Lake Tahoe Workforce Vanpool serves businesses in the entire geographic area of Eastern Placer County by putting vans on the road to help employees get from their homes to work. This collaborative effort between the Mountaineer Transit Company (MTC) and Truckee North Tahoe Transportation Management Association (TNT/TMA) helps to reduce passenger miles traveled and support local businesses. The vanpool program is funded for 3 years by TOT funds and jumpstarted by TBID funds. 

The four committees convened by the NTCA reviewed the project applications and determined which investment opportunities to sponsor. The NTCA Board of Directors approved the committee recommendations for TBID-funded investment opportunities and recommended TOT-funded investment opportunities to the Placer County Board of Supervisors for their consideration and approval at their October 17 meeting.

The North Tahoe Public Utility District (NTPUD) unveiled new public recreation and accessibility upgrades to the Tahoe Vista Recreation Area (TVRA), including reconstruction of the Lake Tahoe scenic overlook and pathway to improve access for recreational users with disabilities, environmental improvements to stabilize the site and prevent erosion, and installation of community kayak and paddleboard storage racks.

NTPUD’s primary lakefront recreation facility provides the public with year-round safe and convenient access to Lake Tahoe to swim, fish, kayak, and paddleboard, launch and retrieve motorized vessels, and recreate. The TVRA also serves as a Lake Tahoe Water Trail trailhead, providing a sheltered site to launch non-motorized vessels, with parking, restrooms, picnic tables, and drinking water.

The Tahoe Vista Scenic Overlook and Trail project was funded by the Placer County Tourism Master Plan Grant Program (which reinvests transient occupancy tax (TOT) in Eastern Placer County and is administered by the North Tahoe Community Alliance), the California Tahoe Conservancy Lake Tahoe Public Access and Outdoor Recreation for All Grant Program, and the NTPUD Recreation Capital Improvement Plan.

Read the full article here.

Revenues generated by local businesses and North Lake Tahoe visitors continue to impact the community positively. Over $2.5M in funds generated by Transient Occupancy Tax (TOT) and the North Lake Tahoe Tourism Business Improvement District (NLT-TBID) were allocated in the second half of the fiscal year ending June 30, 2023, to initiatives that are making progress on workforce housing, regional transportation, economic vitality, trails, recreation, and tourism mitigation.

“Because we now have access to two local funding sources, our community has the ability to reinvest in initiatives that our residents, businesses, and visitors need to thrive,” said Tony Karwowski, NTCA president and CEO. “Implementation of the NTCA’s new Community Vitality and Economic Health Investment Program also allows us to more easily vet and support projects, programs, and services with TOT and TBID revenues to improve quality of life.”

The North Tahoe Community Alliance recently launched a Sponsorship and Multi-year Funding Program as part of the new Community Vitality and Economic Health Investment Program and will roll out an Annual Grant Program to support projects, programs, and services that are suited for annual funding this fall. The program provides a framework to evaluate projects, programs, and services that TBID and TOT funds generated in the community will be used to support.

A complete NTCA Annual Report will be released in Fall 2023, however, what follows are some of the initiatives that have received funding during the second half of the fiscal year (January through June 2023):

Key Initiatives Supported by the TBID

Over $1.2M in TBID revenues have been allocated to:

• Incubation of the Housing Hub, a new nonprofit organization being formed to simplify and streamline the process and time it takes to create workforce housing
• Support for pre-development efforts related to the Tahoe City Downtown Access Improvements that will include parking and traffic flow enhancements
• Local event sponsorship and annual partnership funding to support marketing and promotion of 2023 events (view the complete list of events that received funding here)
• Sponsorship of the Lake Tahoe Ambassador program, which engages local youth to spread the word about environmental stewardship at highly impacted beaches and trailheads through the peak summer months
• Marketing campaigns that are focused on stewardship education and responsible travel for both residents and visitors; this includes efforts with regional event planners to highlight and encourage stewardship among event attendees
• Funding of the important work conducted by the Tahoe City Downtown Association and the North Tahoe Business Association in support of local businesses, plus select programs such as summer flower baskets and winter downtown lighting
• Sponsorship of bike valet services at local events to encourage stewardship and human-powered transportation

Key Initiatives Supported by TOT

A total of $1.38M was approved by Placer County’s Board of Supervisors, as recommended by the NTCA Board of Directors:

• Continuation of the free, on-demand microtransit service that is being offered year-round through TART Connect
• Funding in support of the North Lake Tahoe Express Airport Shuttle
• Continued funding of the Placemate program that incentivizes vacation homeowners to rent long-term to the local workforce

Funds generated by TBID assessments are managed by the NTCA with oversight from the NTCA Board of Directors and committees comprised of representatives from assessed businesses. Annual TBID revenues are used for responsible travel and stewardship education, efforts to offset tourism impacts, bolster a year-round economy, and support local businesses.

Funds generated by overnight visitors (TOT) are managed by Placer County. The Capital Projects Advisory (CAP) committee, co-convened by the NTCA and Placer County, the TOT committee, and the NTCA Board of Directors make recommendations to the Placer County Board of Supervisors for the use of TOT that is generated in eastern Placer County to contribute to projects and quality of life services like workforce housing, traffic reduction and transportation initiatives, bike paths and trails, and more. 

Additional TOT funds that previously funded the NTCA’s operations and tourism marketing efforts were “turned back” to Placer County when the TBID was implemented. Those turned-back funds are now being used to support workforce housing and transportation initiatives as recommended by the NTCA Board of Directors and the TOT committee.

Learn more about the TBID here.

North Lake Tahoe stakeholders:

I am contacting your today with great news! Thanks to advocacy efforts from all around California, and the direct activation of 946 individuals who sent in letters to Assembly Housing, we put a stop to SB 584 (Limon) for 2023.

SB 584 has been turned into a two-year bill, which means that it will not be heard in Assembly Housing & Community Development on Wednesday, June 28. The bill will be eligible for a hearing January 2024, if the author decides to move forward. It will still have to pass Assembly Housing and Assembly Revenue & Taxation and go through all of the similar hurdles it would have this year, but must move out of committees and off the Assembly Floor by the end of January. A much tighter timeframe and a steeper challenge for SB 584 to overcome. 

The next steps are that we will continue to monitor SB 584 and engage in discussions with the author’s office. If activation is needed, we will send out communications in 2024.

Thank you for your engagement on this critical issue! Together we raised our industry’s voice and asserted our economic impact on California’s economy. Thank you as well to CalTravel for their lobbying efforts on behalf of all of us in California.

You can see our original communication on SB 584 below.

Thanks,
Tony Karwowski
President and CEO, North Tahoe Community Alliance

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Dear North Tahoe stakeholders,

I am contacting you to alert you to proposed legislation that will soon be up for a vote on the California State Assembly Floor and to request your immediate action in opposing the bill. If passed, it could have dire consequences for the health of our local economy and include other currently unforeseen impacts.

At our meeting on June 7, the North Tahoe Community Alliance Board of Directors elected to oppose the proposed bill SB 584. If enacted, the bill would impose a tax on the occupancy of a short-term rental (STR) in California at 15% of the rental price of the short-term rental. In North Lake Tahoe, this tax would be assessed on top of the 10% TOT tax and 2% TBID assessment already collected on STRs in Placer County that is being reinvested locally in transportation and workforce housing initiatives.

The bill would require all revenues (fewer refunds and reimbursement to the California Department of Tax and Fee Administration of administration and collection costs) to be deposited into a newly created Laborforce Housing Fund. From there, funds would be allocated across the state at the discretion of the state legislature, NOT earmarked specifically for the creation of workforce housing in North Lake Tahoe.

The North Tahoe Community Alliance opposes this legislation because:

• SB 584 would make the tax/TOT/and assessment fees on an STR total 27% locally, making North Lake Tahoe uncompetitive as a tourism region.
• This bill would give the state legislature decision-making power over how this funding is used, and could severely impact the generation of locally controlled TOT and TBID funds.
• Today, 17% of homes in Eastern Placer County have STR permits and are major contributors of both TOT and TBID funds. These funds are reinvested locally in workforce housing and transportation initiatives and tourism-based businesses through programs that were developed with widescale community input.
• Rather than help us, this bill could have a tremendous, negative effect on our local, tourism-based economy that relies on lodging of all types to support our economy.
• In addition, these exorbitant costs could impact visitor length of stay, frequency of stay, and ancillary spending at other local businesses.

Here is an overview of the provisions:

SB 584 (Limon) Laborforce housing: Short-Term Rental Tax Law (Bill Text – SB-584 Laborforce housing: Short-Term Rental Tax Law. (ca.gov))

The author’s office has said they are willing to continue working with the STR industry on the bill’s provisions, but no meaningful negotiations have taken place, which is why the North Tahoe Community Alliance is joining the growing list of opposition.

Other agencies including CalTravel and CalChamber are in opposition on the grounds that the bill proposes a 15% tax increase on one industry (and just one type of lodging).

Please consider calling or emailing your Assembly member to express the negative impacts this bill would have on our region. The sooner the better. We’ve included a sample letter below, as well as the contact information for the State Assembly members that represent our region.

You can also use the sample letter to reach out the State Assembly members via the CalTravel message board. Simply copy the letter below, fill in the message board linked here, and hit send.

Feel free to reach out with any questions, and thank you in advance for your support.

All my best,

Tony Karwowski
President and CEO, North Tahoe Community Alliance

State Assembly Contact For the Tahoe Region

Assemblymember Megan Dahle

(916) 319-2001 or email via her website

CalTravel online message board – use the letter below to send via this easy online portal

Sample Letter

Dear Assemblymember Dahle,

Please consider voting NO or abstaining on SB 584 (Limon) Laborforce Housing: Short-Term Rental Tax Law when it is taken up on the Assembly Floor. The North Lake Tahoe region is vehemently opposed to this bill.

Our local economy is dependent on tourism, and if enacted, this bill could make us uncompetitive as a tourism destination. It could also create difficulties in renewing our TBID, which was passed by our local business community as a means of supporting community vitality, economic development, and sustainability efforts while freeing up TOT generated by overnight guests to specifically fund workforce housing initiatives in our area. 

Today, 17% of the homes in Eastern Placer County have STR permits, are a major funding source of our TBID, and already carry a 2% assessment, and 10% TOT.  These locally sourced and controlled public benefit dollars are reinvested to support transportation and workforce housing initiatives in the community. If passed, SB 584 would make the tax/TOT/and assessment fees on an STR total 27% locally.

North Lake Tahoe is not opposed to affordable housing creation, but adding additional assessments on one form of lodging to fund housing sets a bad precedent and could jeopardize our existing funding mechanisms in the future. The current AMI formula related to the proposed state program makes it difficult to utilize funds generated in our region to come back to the region for projects that support labor force housing.

Charging visitors a 27% total tax on their lodging could easily discourage them from traveling to North Lake Tahoe which would in turn affect other businesses in our community. Please consider voting NO on SB 584.

Thank you,

[Your Name]

Businesses and individuals that are not part of the TBID are invited to become North Lake Tahoe Chamber of Commerce members in support of our efforts to foster a continually thriving community. All members, regardless of TBID status, are entitled to all of the benefits NTCA members receive, including chamber benefits.

Welcome to our new Chamber members!

• Beach to Peak, LLC
• Ginger Hill Marketing & Design Co.
• Lost Sauna Co.
• Marcello Design Group LLC
• Mountain Fresh Laundry
• The Paper Trail
• Robert Hall, Attorney at Law
• skicab.in
• Sugar Pine Cakery
• Summit Soiree
• Tahoe Music Alive
• Tahoe National Brewing Company
• Tahoe Prosperity Center
• Tonopalo

Become a Member