Visitor Information Center Supports Business Community

The importance of the North Lake Tahoe Visitor Center continues to grow as evidenced by the increasing number of local business referrals and people visitor center staff have directly engaged with over the past year. In Tahoe City, Kings Beach, plus by phone, email and at events, visitor center staff engaged with almost 65,000 people, representing a 21% increase over the previous year.

Approximately 130 referrals to local restaurants and shops, historic mansions, campsites, museums and more were made every day of the year, totaling over 47,000 and representing a 19% increase as compared to last year. And, sales of merchandise sold through the visitor center, which includes the work of local artisans who often do not have their own storefronts, increased 39% in 2023-24.

With a permanent new visitor center coming online in Kings Beach mid-August, there will be even more opportunities to engage with residents, visitors, and support our local business community! Your TOT-TBID dollars are at work and we are proud to support the business community through these referrals.

Learn More about the Visitor Information Center here.