The Tahoe City Downtown Association (TCDA), North Tahoe Business Association (NTBA), and the North Tahoe Chamber (NTC) are excited to unveil an exciting new vision to support the North Tahoe Business Community.

Join these organizations at an upcoming roadshow to discuss the launch of the NT Chamber and membership efficiencies with the business associations in areas such as marketing, programs, economic development, community vitality, and advocacy.

This partnership has paved the way for innovative initiatives that the TCDA, NTBA and NTC are thrilled to share with the community, as well as hear feedback on how we can better serve our businesses and community. 

We extend our sincere appreciation for your participation and eagerly anticipate working hand-in-hand to shape a bright and prosperous future for our business community.

ANNUAL GRANT CYCLE AND GUIDELINES

OPEN AS OF DECEMBER 6, 2023
APPLICATION DEADLINE: JANUARY 10, 2024

The TOT-TBID Dollars at Work program has launched its second round of funding, with $5.8 million in grants available. These funds, derived from the Transient Occupancy Tax (TOT) and Tourism Business Improvement District (TBID), represent a collective effort to reinvest in the community. TOT is generated from overnight visitors in hotels and short-term rental properties, while TBID funds come from both day and overnight visitors, as well as residents and visitors frequenting shops, restaurants, resorts, and more.

The TOT-TBID Dollars at Work program channels these financial resources back into the community, one way being through the Annual Grant Cycle, with priority areas pre-determined by community input. This initiative is steered by business leaders who serve as volunteers on NTCA committees, investing their time and effort into reviewing applications, asking pertinent questions, and assessing viability. Ultimately, these committee members make recommendations to the NTCA Board of Directors, ensuring that the funds are allocated strategically to benefit the community at large.

2024 EVENT FUNDING

OPEN AS OF DECEMBER 6, 2023
APPLICATION DEADLINE: JANUARY 19, 2024

The NTCA is accepting applications to fund events that are scheduled to take place in North Lake Tahoe between May 1 – July 30, 2024. The funds, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), will support events that promote community vitality, environmental stewardship, and economic health in the region. Scoring and funding prioritization are based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event’s traffic management and sustainability plans are also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of tourism on the community and environment.

Earlier this year, at the recommendation of the volunteer Chamber Advisory Committee, the North Tahoe Community Alliance (NTCA) Board of Directors awarded $192,000 in sponsorship funding, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), to six events scheduled to take place in North Lake Tahoe in 2024.

The six events that received funding for 2024 so far include:

• Alpenglow Speaker Series (Nov. 30, 2023; Jan. 4, Feb. 15, March 7, 2024)
• Stifel Palisades Tahoe World Cup (Feb. 23-25, 2024)
• Snowfest (Feb. 28-March 10, 2024)
• The Great Ski Race (March 3, 2024)
• Winter WonderGrass Tahoe (April 4-7, 2024)
• Broken Arrow Skyrace (June 21-23, 2024)

Recently, the Mountaineer Celebrated its Fifth Anniversary and Impact and Influence on Lake Tahoe’s Transportation Solutions. The cumulative effort of all Tahoe/Truckee microtransit services lakewide has provided rides to over 1,269,235 passengers (from December 1, 2018 through Nov. 28, 2023).

Learn more about transportation options this winter below.

Whether headed to work, running errands, or going to a favorite place to recreate, sitting in traffic will undoubtedly put a damper on the experience. That’s why public and private entities in North Lake Tahoe are all focused on finding and implementing ways to reduce traffic congestion throughout the region. This winter, new and untested programs, as well as long-standing initiatives will be used to try to help solve our traffic, parking and transportation problems.

For them to work, it will require active use and participation by residents, visitors, local businesses and their employees. Our cumulative efforts to make use of parking reservations, park and ride, carpooling, and free public transportation options has the potential to make a difference for us all.

Here’s what to know about new parking management and reservation requirements and the easiest ways to get around this winter:

Resorts Implement New Parking Reservation Requirements

To help ease traffic congestion on area roadways and elongate the arrival times of resort guests during peak periods, both Northstar California and Palisades Tahoe will require parking reservations on weekends and holidays before 1 p.m. While some are paid, many are free.

Learn more about resort-specific parking plans and be sure to book parking reservations in advance; there are penalties for parking without a reservation when they are required:

• Northstar
• Palisades Tahoe

Additionally, be aware that Placer County has been contracted to conduct parking enforcement within the Olympic Valley, Alpine Meadows, and Northstar communities to discourage unauthorized parking on residential streets and where parking reservations are required. Vehicles without valid resort parking reservations will be cited, and fine amounts will escalate for each additional violation. Find the fee schedule here.

Free On-Demand Microtransit Services Are Offered Daily

On the North and West Shores from Incline Village to Tahoma, TART Connect offers free, on-demand door-to-door shuttle service daily from 8 a.m. to midnight starting December 14. No transfer is needed in Carnelian Bay to connect to other zones, and shuttles are dog-friendly and have ski racks. Book rides using the TART Connect app or by calling (530) 553-0653.

To get from lakeside communities to Northstar or Palisades Tahoe, TART Connect riders can transfer to mainline TART buses which run routes to the resorts hourly. View route schedules online and download the Transit app for real-time arrival estimates. This is a great way to get to the resorts if you don’t have a parking reservation!

In Olympic Valley and Alpine Meadows, Mountaineer’s free on-demand service will operate with 9-passenger, dog-friendly vans equipped with ski/snowboard racks between December 8, 2023 and April 7, 2024 as follows:

• Daily in Olympic Valley from 7 a.m. to 11 p.m., with service until 2 a.m. during WinterWonderGrass (April 5-7, 2024). Early morning service will also be offered beginning at 5 a.m. for the World Cup, Feb. 22-25, 2024.

• Thursday through Monday in Alpine Meadows from 7 a.m. to 6 p.m., with additional service offered on Tuesday and Wednesdays from 7 a.m. to 6 p.m. on Dec. 19-20, Dec. 26-27, 2023 and Feb. 20–21, 2024.

• Daily between Olympic Valley and Alpine Meadows from 5 p.m. to 11 p.m.

Passengers can request rides through the Mountaineer app, which is free to download in the Apple App Store and the Google Play Store. Inter-valley transportation will continue to be provided between the two Palisades Tahoe base areas by the Base to Base Gondola, which operates daily from 9 a.m. to 4 p.m.

Carpool and Use Free Winter Park & Ride Service

This season, Palisades Tahoe and Northstar California have teamed up with the Truckee North Tahoe Transportation Management Association to offer free Park & Ride shuttles from locations in Truckee and Tahoe City on weekends:

To get to Palisades Tahoe, park at either:

• TRUCKEE: Between the TTUSD office and KidZone Museum (11603 Donner Pass Road)
• TAHOE CITY: Tahoe City Transit Center / 64 Acres (165 W. Lake Blvd.)
• View and download the Palisades Tahoe schedule

To get to Northstar California, park at:

• TRUCKEE: Lift Workspace parking lot next to Enterprise Rent a Car (10266 Truckee Airport Road)
• View and download the Northstar California schedule

Choose Park & Ride to avoid parking reservations, cut down on fuel emissions and save some money at the gas pump!

Other Ways to Get Around

Heading to Palisades Tahoe from the West Shore on the weekend? The resort will resume its seasonal Sherwood Shuttle for those traveling to the resort from the West Shore this winter. Set to begin operations on weekends when the Sherwood lift starts spinning on the Alpine side of the resort, guests will be able to park in the Sunnyside lot and catch a free shuttle to the back side of Alpine. Weather and conditions permitting, the first shuttle leaves at 8:30 a.m. and the last shuttle returns at 4 p.m. Ticket, pass, or confirmation of a pre-purchased lift ticket is required to ride. Check here for schedule updates.

Are you looking to celebrate with and support the North Lake Tahoe community or give back through volunteering? Learn more about this year’s holiday events.

2023 Tahoe Truckee Toys for Tots | Through December 13

Make the holiday season bright! Your donation of new toys or dollars stays local from Truckee to Incline Village and around the lake. Drop off new, unwrapped toys in the collection boxes at dozens of local businesses and organizations, including the Tahoe City Visitors Center at 100 N Lake Blvd. in Tahoe City.

Learn more or sign up to receive toys

Holiday Tree Lighting | December 1

On Friday, December 1 from 5:00-7:00 pm, visit the North Tahoe Event Center in Kings Beach for the Holiday Tree Lighting hosted by the North Tahoe PUD. Enjoy photos with Santa, local live music, crafts, soup, cocoa, face painting and more!

Holiday Maker’s Market | December 2

The Tahoe Backyard and Chickadee Art Collective present the Holiday Maker’s Market on December 2 from 12:00-4:00 pm. Stop by the Tahoe Backyard in Kings Beach for great shopping, lively music, local artists, fresh eats from Mountain Lotus Provisions, free coca at Chickadee Tahoe, carolers, beer specials from Bear Belly Brewing Company and more!

Learn More

Light Up the Streets

North Tahoe Business Association invites members, community, and visitors to participate in giving North Lake Tahoe an extra holiday glow! Feeling festive and eager to decorate? Use that holiday spirit and enter NTBA’s Holiday Lighting Contest. Business owners and individuals alike are encouraged to participate in this fun contest. Check out the categories and learn how to enter below. Entries must be received by December 15, 2023.

Light Up The Streets

Tahoe Nutcracker | December 15-17

The Lake Tahoe Dance Collective production of Tahoe Nutcracker premiered in 2019 and is set in the ballroom of the Tahoe Tavern on Christmas Eve one hundred years ago. The performance features two principal dancers from the New York City Ballet and the production will feature some new costumes and setpieces.

Get Tickets

Ornament Workshop at Bear Belly Brewing Company with Chickadee Art Collective | December 15

From 6:00-8:00 p.m., get crafty with Chickadee Art Collective and Bear Belly Brewing and explore a variety of DIY ornament stations for you to make 6+ ornaments to give away or keep for yourself. $35 per person includes one beer and all the supplies you’ll need to make a bunch of rad ornaments.

Tahoe City Holiday Market | December 16 & 23

Stop by the indoor market from 3:00-8:00 p.m. at the Boatworks Mall in Tahoe City to support local artists and crafters! Stroll the beautiful lake-side Boatworks Mall with a glass of wine, beer or cocoa from Tahoe Wine Collective and visit the Boatworks Mall shops for a festive afternoon.

Tahoe Wine Collective Holiday Cookie Decorating Workshop | December 16

Get in the holiday spirit at the Tahoe Wine Collective with a Holiday Cookie Decorating Workshop! Whether you’re an experienced baker or a beginner, this workshop is perfect for everyone. Learn new techniques, unleash your creativity, and create edible masterpieces that will impress your family and friends. 

Learn More

Final Fall Harvest Market | December 21

Support our local farmers at the last farmers market of 2023 at Boatworks Mall. Stop by from 9:00 a.m. until 2:00 p.m. for fresh produce, meats, fish, dairy, baked goods, and gifts from local artisans. Support local businesses and enjoy your holiday shopping! 

Cozy Up at the Tahoe XC Lodge | December 18-23

Stop by the Tahoe XC Lodge after a winter walk and warm up with some complimentary hot chocolate or hot cider by the fire. There may even be some cookies ready!

The lodge and retail shop will be open to pick up season passes or peacefully relax by the fire before kicking into full gear this winter. It’s the perfect opportunity to drop off your skis for some fresh wax before the snow starts to fly. 

10th Annual Holiday Bazaar at Tahoe Flow Arts and Fitness | December 23

Tahoe Flow Arts & Fitness presents its Annual Holiday Bazaar on December 23. The market kicks off at 3 p.m., followed by performances at 6 p.m. This event is a fundraiser for our Youth Scholarship Program, performing arts education, and community entertainment programs.

Get Tickets

Christmas Eve Torchlight Parade | December 24

Gather family and friends for a Christmas Eve tradition at Granlibakken Tahoe as skiers illuminate the ski hill with torches followed by Santa and his elves arriving on the vintage Tucker Sno Cat from 5:00-6:00 p.m. Holiday gifts are handed out to children and complimentary cookies winter beverages are served at our historic ski hill.

Dress warmly and enjoy treats and a fireplace in the Ski Hut. There is no cost to attend, so spread the word and bring your loved ones!

Learn More

Christmas Pageant & Candlelight Service | December 24

All are welcome to the Olympic Valley Chapel at 444 Shirley Canyon Road on December 24, 2023, at 5:30 PM for a Christmas Pageant and Candlelight Service. Costumes and refreshments will be provided.

Learn More

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Thanksgiving and Small Business Saturday Events

Sierra Community House | November 21-22

Sierra Community House offers special food distributions for the Thanksgiving holiday including a turkey and fixings. Services are free and everyone is welcome. You can register onsite and no qualifying documentation is required.

• Truckee Drive-Through: November 21, 4-5 pm
  • Sierra Community House, 12116 Chandelle Way
• Kings Beach Walk-Up | November 22, 3-4:30 pm
  • Sierra Community House, 265 Bear Street

For more info call (775) 545-4083 or email food@sierracommunityhouse.org

Tahoe Community Thanksgiving Celebration | November 23

Join for a free Thanksgiving Dinner on Thursday, November 23 from 1-5:30 pm at the North Tahoe Event Center. Donations are welcome: new unwrapped toys, cans of food for Sierra Community House, donation of $2 per person or $5 per family, a potluck dish to share with others, or volunteer to help.

For more info call (916) 764-6488 or email debaura2000@yahoo.com

Small Business Saturday | November 25

Kings Beach Holiday Walkabout

Support your local shops on Small Business Saturday! On Saturday, November 25 from 10 am – 7 pm stop by participating Kings Beach businesses to shop and enjoy special offerings, discounts, Christmas cheer and community. Shops include:

• The Robin’s Nest
• Jackpot Thrift
• Pistol Annie’s Flea Market
• Brockway Art & Culinary Antiques
• Hot Diggity Dog & Cat Pet Store
• Lady Luck Skate Shop
• KB Print & Frame
• Wellbeing Gifts & Massage
• Chickadee Art Collective
• KB Nails
• Ace Hardware

#ShopSmall Week and Small Business Saturday in Tahoe City

On November 25, stop by Tahoe City for the “Holiday Hop”, a town-wide Small Business Saturday extravaganza, centered around Boatworks Mall. This festive event will be taking place from 12:00 pm to 6:00 pm, with the grand tree lighting ceremony at around 5:30 p.m. Fun is in store for the whole family, including crafts for kids and small business collateral to promote shopping small throughout the season. And, of course, Santa will be there for photos, along with a photo booth to capture your holiday memories. To make the day eve

#Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past 11 years, this idea has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. (GivingTuesday.org)

Learn more about opportunities to participate in Giving Tuesday in North Lake Tahoe.

Give Back Tahoe Giving Season – Tahoe Truckee Community Foundation

The Tahoe Truckee Community Foundation Give Back Tahoe (GBT) end-of-year campaign is back from November 28-December 31. GBT raises awareness about local nonprofits and all that they do to support the community. In 2022, they raised over $730,500 throughout the campaign. These funds serve the people, animals, and environment that make Tahoe Truckee such a special place to live, play, and visit.

Learn More Find a Cause

Keep Tahoe Blue

Every year, Keep Tahoe Blue participates in #GivingTuesday online and is the largest single-day digital fundraising campaign that the League participates in every year. Check out the ways to participate personally or as a business.

• Share our content on November 28: Highlight your company’s relationship with us and why you love working with Keep Tahoe Blue.
• Share why you support our work or comment on our posts sharing why you support our work.
• Like and share our social content to your personal or business networks from:
  • Facebook
  • Instagram
  • X
• For Businesses: Be a #GivingTuesday Partner and do a matching fundraiser with us. As little as $1,000 will make a huge difference. We will create co-branded content that we will share and highlight your business. 

Learn More

Tahoe XC

For the past 15 years, the Tahoe Cross-Country Ski Education Association (TCCSEA) has partnered with Sierra Watershed Education Partnerships (SWEP) to bring its award-winning curriculum to the Winter Discovery Center Yurt at Tahoe XC.

Every year, the Winter Discovery Center hosts anywhere from 400 to 900 participants. This season, the cost to host the Winter Discovery Program is $9,000. TCCSEA relies on donations, grants, and fundraising events to bring this dynamic youth program to Tahoe XC.

This #GivingTuesday, TCCSEA will be dedicating 100% of every donation we receive to the Winter Discovery Center.

Learn More and Donate

For more opportunities to contribute this giving season, below is a list of just a few of the local organizations doing phenomenal work:  

• Sierra Community House
• Tahoe Fund
• Achieve Tahoe
• Humane Society of Truckee- Tahoe
• Boys & Girls Club of North Lake Tahoe
• Sierra Senior Services 

At the recommendation of the volunteer Chamber Advisory Committee, the North Tahoe Community Alliance (NTCA) Board of Directors awarded $192,000 in sponsorship funding, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), to six events scheduled to take place in North Lake Tahoe in 2024. Scoring and funding prioritization were based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event’s traffic management and sustainability plans were also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of tourism on the community and environment.

The six events that received funding for 2024 include:

• Alpenglow Speaker Series (Nov. 30, 2023; Jan. 4, Feb. 15, March 7, 2024)
• Stifel Palisades Tahoe World Cup (Feb. 23-25, 2024)
• Snowfest (Feb. 28-March 10, 2024)
• The Great Ski Race (March 3, 2024)
• Winter WonderGrass Tahoe (April 4-7, 2024)
• Broken Arrow Skyrace (June 21-23, 2024)

In early December, the NTCA will begin accepting applications for funding support of events coming to the community between May 1 and July 30, 2024. Submission criteria and the application process will be outlined soon, with a mid-January date the deadline to submit.

LEARN MORE

The North Tahoe PUD recently announced the opening of the all-new Tennis and Pickleball Facility in the North Tahoe Regional Park. Three new tennis courts and six new pickleball courts are now open to the public. This project was supported with grant funding from the NTCA, the Placer County Park Dedication Fund, and the NTPUD Capital Improvement Plan Budget. Check out the NTPUD’s new webpage for details on facility hours and court rental fees.

Have you signed up for fall and winter programs yet?

NTPUD Residents: Check out the Fall/Winter 2023 Activity Guide and sign up!

TCPUD Residents: Online registration for Fall/Winter Recreation Programs and Winter Sports Park Reservations for the Tahoe City PUD opens on Thursday, November 2 at 12:00 PM. Check out the activity guide and get ready to sign up!

The multi-jurisdictional development of the Lake Tahoe Destination Stewardship Plan and efforts to educate visitors about how to help take care of Tahoe has drawn the attention of national media outlets, including CNN Travel and Comstock’s in recent weeks.

Yes, Tahoe Has a Tourism Problem
Moonshine Ink
Megan Michelson 
October 12, 2023

Saving Lake Tahoe
Comstock’s
Ashleigh Goodwin
September 11, 2023

The monster that feeds and eats away at Lake Tahoe
CNN Travel
Kimberley Lovato
September 7, 2023

In addition, in early August, NTCA president and CEO Tony Karwowski, Travel North Tahoe Nevada president and CEO Andy Chapman, and Lake Tahoe Visitors Authority CEO Carol Chaplin penned the joint op-ed you’ll find below. This op-ed was recently published in the Tahoe Daily Tribune.

To Take Care of Tahoe, Everyone Has a Role to Play.

By Tony Karwowski, Andy Chapman, and Carol Chaplin

Recent news stories have highlighted some of the impacts of tourism in Tahoe. While some of the efforts underway to help reduce human impacts and shift behaviors are mentioned, those stories rarely emphasize how reliant Tahoe’s economy is on tourism. After all, it is what supports local businesses and puts many of our friends and neighbors to work. Stories about tourism also rarely talk about how everyone has a role to play. Locals — “long-time residents” or “community members”, as one contributing writer recently said, have just as much responsibility as those who visit to change their behaviors and help take care of Tahoe.

For decades, Lake Tahoe’s local economy has relied on visitors and the many businesses that provide lodging, food and beverage service, and year-round outdoor recreation opportunities. Although the region had a robust tourism economy prior to 2020, the pandemic shifted how, when and where people spent time in Tahoe.

According to a report released by Dean Runyon Associates in March 2022, second homeowners came and stayed with greater frequency, and overnight visitation declined in favor of day visits by those located within an easy drive. This is common knowledge at this point, felt by all who lived here prior to and through the pandemic.

What is less understood, however, is that as a result, travel spending declined by nearly 12%. Local job opportunities declined by 16%, and it diminished tax revenues that are used to reinvest in community infrastructure by 12%. The increase in day visit traffic also highlighted the glaring limitations of our existing infrastructure — from transportation to trash.

Lake Tahoe has always been a desirable destination to live, work and play. Visiting Tahoe is perhaps what inspired so many of us to move here. That’s why we continue to do everything we can to make a living and keep calling it “home.” It’s also why there’s agreement that there’s more to be done to take care of this special place, and why our organizations have shifted their efforts from destination marketing to destination management and stewardship.

Lake Tahoe is not a national park, and therefore cannot “close the gates.” The Tahoe Basin is located within National Forest lands that are open to the public, so telling people not to come is not possible. Residents and visitors are equally welcome to recreate in Tahoe and enjoy all the region has to offer. The paradigm shift that’s needed is for everyone — whether you live here part-time, full-time, or are visiting — to help take care of Tahoe. That means practicing leave no trace principles, changing your own behaviors by getting out of the car and making use of paved and dirt trails, using public transportation options or carpooling whenever possible, and supporting local businesses.

An extensive stakeholder engagement and community visioning process began in early 2022 after our community felt the challenges initially brought on by the pandemic. Unlike other communities trying to create similar plans after experiencing similar challenges, the Lake Tahoe Destination Stewardship Plan represents an unprecedented collaboration of 17 regional organizations from different jurisdictions. It includes the formation of the first destination stewardship council that represents the greater Tahoe region, outlines a comprehensive framework, and sets in motion action priorities to better manage outdoor recreation and tourism. Its goals also include ensuring the sustainability and preservation of an iconic natural treasure and its local community. 

Our goal has always been to support our local communities by ensuring a thriving economy that includes tourism. Many of those who visit are already familiar with our destination, so our current messaging is focused on responsible travel and stewardship education. Prior to the pandemic, but even more so now, encouraging people to spend time lakeside in the winter and at the resorts in the summer, as well as travel during off-peak periods, are strategies used to help mitigate human impacts.

There’s not a single solution or a single entity that can solve regional challenges, but the collective, collaborative efforts of many are already making progress.

The North Tahoe Community Alliance is excited to unveil our Fiscal Year 2022–2023 Annual Report, demonstrating the NTCA’s dedication to maximizing the potential of our tourism-based economy to benefit our community’s residents, businesses, and visitors. Over the past fiscal year, we allocated more than $3 million in TBID funds toward various community projects and services. Notably, we championed initiatives supporting workforce housing and transportation, which received TOT funds following the TBID implementation, gaining approval from the Placer County Board of Supervisors. Our transformational journey led us to shift our focus from purely marketing the region and encouraging visitation to promoting responsible travel, stewardship education, and destination management. Collaborating with local and regional partners, we developed the comprehensive Destination Stewardship Plan for Lake Tahoe and established the Community Vitality and Economic Health Investment Program to reinvest locally generated funds in economic health, community vitality, and environmental stewardship. And, we led advocacy efforts related to topics that had the potential to impact our region on a legislative level.

Over the past fiscal year, we also actively supported workforce housing opportunities, ensured the continuity of convenient, free on-demand transportation, and fostered environmental stewardship education. This progress is detailed in this report, along with more information about our priority areas and the specific initiatives we championed over the past year. Our dedicated staff, volunteer Board of Directors, and the collaborative input from local business owners, their representatives, and community members are essential in paving the way for a vibrant, year-round economy in North Lake Tahoe that benefits residents, businesses, and visitors, making a lasting difference in our community.

READ THE REPORT

Read More about how the North Tahoe Community Alliance is paving the way for responsible tourism and community vitality in a recent op-ed from NTCA president and CEO, Tony Karwowski, picked up by the Sierra Sun and Roseville Today.

As part of the NTCA’s new Community Vitality and Economic Health Investment Program, 17 projects and programs that benefit residents, businesses, and visitors in the areas of workforce housing, transportation, trails, and tourism mitigation services were selected to receive three years of funding support through the Sponsorship grant program.

The NTCA intends to work with each applicant to outline contingencies, key performance indicators, metrics of success, and other outcomes and parameters that will be considered in subsequent years when determining the continuation of funding.

The allocation impact of the funding supports initiatives in alignment with community feedback and Sponsorship program criteria:

• Workforce housing: $7,900,000 (39%)
• Trail Transit Corridor: $5,700,000 (29%)
• Transportation: $5,242,558 (26%)
• Tourism impact: $1,185,000 (6%)

Proposals approved by the NTCA Board of Directors as recommended by the TBID Zone 1 and TBID Advisory committees to receive $2,515,558 in TBID funding include:

• BEBOT Beach cleaning robot 3-year deployment and youth/adult education, outreach and advocacy in North Lake Tahoe
  • Expanded beach cleaning to detect and remove debris including potentially harmful microplastics on North Lake Tahoe beaches.

• Lease to Locals Program
  • Providing cash incentives to homeowners who rent their homes seasonally or for one year to qualified local employees.

• Tahoe City Park & Ride winter operation (USFS 64 Acre parking lot snow removal)
  • Snow removal from areas at 64 Acres in Tahoe City to provide for 70 additional parking spaces for peak ski days from the start of January through mid-March, expanding the Park and Ride program from two to 26 service days.

• Tahoe Wildfire Preparedness Guide
  • Production of a 50,000-copy publication created by Tahoe Weekly that provides critical wildfire preparedness information for locals, visitors and vacation homeowners.

• Secline Beach enhancement project
  • Support planning and preliminary design for public recreation access upgrades and facility enhancements at Secline Beach to protect Lake Tahoe’s unique environment.

Proposals recommended to the Placer County Board of Supervisors by the NTCA Board of Directors, TOT and CAP committees for allocation of $17,512,000 in TOT funds include:

• North Tahoe Trail Segment 1
  • A 2.4-mile paved trail connecting the North Tahoe Regional Park in Tahoe Vista to Carnelian Bay.

• Tahoe City Downtown Access Improvements
  • Expansion of the Grove Street parking lot, including pedestrian access improvements for businesses and recreational amenities, and electric vehicle charging infrastructure.

• TCPUD multi-use trail system (trail segment reconstruction project)
  • Reconstruction of aged and failing infrastructure in the existing trail system to address pavement cracking, root intrusion, visibility issues, ADA compliance, trail transitions, shoulder erosion, and drainage.

• Resort Triangle transportation plan project component (SR89 & SR267 adaptive corridor management/transit priority)
  • Transit-only lane from Tahoe City to the Placer County line on SR 89, and on Northstar Drive to the Placer County line on SR 267. Enhancement of operations on steep grades of SR 267 and provision of a climbing lane specifically for trucks and transit vehicles.

• Pam Emmerich Memorial Pinedrop Trail reconstruction and extension
  • Make the 1.5-mile paved trail the primary North Tahoe Trail trailhead location serving as the main access point to Lake Tahoe and the Kings Beach/Tahoe Vista community, and connecting to the North Tahoe Regional Park.

• Kings Beach Western Approach Project
  • Converting intersections of SR28/SR267 and SR28/Brassie to a roundabout and enhancing landscaping throughout the project area.

• Workforce Housing Preservation Program
  • Provide financial grants to local workers and homebuyers for the purchase of a deed-restricted home. Grants are available for 16% of the home’s purchase price, up to $150,000.

• RTTP Project Component (TART Connect expanded service hours)
  • Extending service hours during non-peak season to provide a more equitable transportation option year-round.

• Chalet Blanc mixed-use achievable housing project, Tahoe City
  • Contributing to 16-20 deed-restricted achievable rental housing units in downtown Tahoe City with mixed-use space inclusive of a restaurant space, and gallery/studio/lecture hall.

• Dollar Creek Crossing
  • Contributing to the project development/entitlement and construction, including gap financing of up to 80 units of rental apartments, 20 units of for-sale homes, each with an attached junior accessory dwelling unit, with construction estimated in spring 2025 subject to entitlement and funding approvals.

Proposals recommended for a combination of TBID and TOT funding include:

• Resort Triangle transportation plan parking management program in Kings Beach
  • Funding to support capital costs, operations and maintenance, and enforcement of the parking management program in Kings Beach.

• Sierra Community House’s workforce housing advocacy and direct assistance program
  • Contribute funds to the Sierra Community House’s well-established Workforce Housing Advocacy and Direct Assistance program that provides grants for rent and utility assistance for eligible residents who are part of the local workforce.
• North Lake Tahoe Workforce Vanpool program
  • The North Lake Tahoe Workforce Vanpool serves businesses in the entire geographic area of Eastern Placer County by putting vans on the road to help employees get from their homes to work. This collaborative effort between the Mountaineer Transit Company (MTC) and Truckee North Tahoe Transportation Management Association (TNT/TMA) helps to reduce passenger miles traveled and support local businesses. The vanpool program is funded for 3 years by TOT funds and jumpstarted by TBID funds. 

The four committees convened by the NTCA reviewed the project applications and determined which investment opportunities to sponsor. The NTCA Board of Directors approved the committee recommendations for TBID-funded investment opportunities and recommended TOT-funded investment opportunities to the Placer County Board of Supervisors for their consideration and approval at their October 17 meeting.