Environmental Stewardship and Human Impact Mitigation
Stewardship Messaging
Partner Agency
Amount Funded
Funding Committee(s)
TOT-TBID Dollars At Work
Stewardship messaging, including the “Here’s to the Next 2 Million Years” campaign and outdoor billboards, is funded by Lake Tahoe Travel.
Here’s to the Next 2 Million Years Campaign
- Behavior-based social media, digital, and printed marketing campaign to educate humans in Lake Tahoe about stewardship
- Designed to inspire and connect humans to the knowledge they need to care and protect Lake Tahoe so it can continue to be the wonder it is for a long, long time. Here’s to the next two million years.
- For more info, visit https://www.laketahoetravel.com/sustainable-travel/
Outdoor Billboards
- Outdoor billboards on Highway 80 as you approach North Lake Tahoe
- Messaging is currently focused on stopping golden mussels in the Tahoe basin (below) and encouraging residents and visitors to carpool (above).
