Julie Barber – NTCA
NTCA Seeks Volunteer Members for TOT Advisory Committee

Tue | Jun 11, 2024

NTCA Seeks Volunteer Members for TOT Advisory Committee

The North Tahoe Community Alliance is seeking two more candidates for the newly formed TOT Advisory Committee. The committee merges the responsibilities of the former TOT and CAP committees and streamlines efforts to direct the roughly $10M of Transient Occupancy Tax (TOT) revenues generated by overnight stays in local hotels and short-term rentals in North Lake Tahoe. 

The NTCA is currently seeking applicants for:

  • One additional member who represents workforce housing with knowledge or background in housing planning, construction, and/or financing, with experience or knowledge navigating regulatory frameworks and developing community consensus around housing projects.
  • One additional representative who could represent the Donner Summit area of Placer County.

Please apply here.

Applications will be accepted from June 10 – July 10, 2024. The NTCA Board of Directors will seat the two additional committee members at their August 7, 2024 meeting.

The TOT Advisory committee is comprised of 13-15 regional business and community representatives who will recommend TOT funding for projects and programs aligning with community priorities of the TOT-TBID Dollars at Work Program. Committee members will provide valuable input and help guide the work of the NTCA. Committee positions require a two-year commitment, with typical committee meetings taking place once per month and lasting 1-3 hours per meeting.

Learn more about the committee and the application process here. For questions on the application process, or to request a paper application, please email [email protected].

2024 Summer Road Construction Resources and Updates

Fri | May 17, 2024

2024 Summer Road Construction Resources and Updates

Several projects are occurring in the region that will improve and repair infrastructure but will impact traffic and transportation at multiple locations between Incline Village and Tahoe City this summer. From replacement gas lines and water mains to broadband installation, replacement paving and other projects, it’s all underway.

While this summer (and next summer) will continue to be a challenge for drivers on SR 28, please keep the long-term gain in mind – new gas lines and broadband capabilities for the benefit and safety of our community plus smooth and durable pavement.

Here’s where to find updates related to what’s happening and where to expect delays:


Update for the week of June 9-14:

Caltrans is advising motorists of traffic-interfering work continuing for the 2024 construction season on State Route 28 (SR-28) along the north shore of Lake Tahoe next week.

Southwest Gas and its contractor, Q&D Construction, will continue work on a gas line replacement project on SR-28 between Tahoe City and Kings Beach.

• One-way traffic control is scheduled between Ridgewood Road and Jeffrey Lane from
Sunday, June 9 at 7 p.m. until Friday, June 14 at noon.

• One-way traffic control is scheduled between Agate Road and Carnelian Wood Avenue from
Sunday, June 9 at 7 p.m. until Friday, June 14 at noon.

• One-way traffic control is also scheduled between Chinquapin Drive and Lardin Way from 
Sunday, June 9 at 7 p.m. until Friday, June 14 at noon.

Motorists could encounter delays of up to 30 minutes between Tahoe City and Kings Beach on SR-28 due to the construction activities.


California (SR 28)

North Lake Tahoe Lateral Pipeline Replacement Project
Lead agency: Southwest Gas
Project Updates
Area impacts:

  • SR 28 in Tahoe City – Starting May 5, 2024; 24-hour work zones with delays of up to 30 min
  • SR 28 from Carnelian Bay to Kings Beach – Starting in June 2024; 24-hour work zones with delays of up to 30 min; work in progress from 7 pm Sundays to 12 pm Fridays

Carnelian Bay Pedestrian Crosswalk
Lead agency: Caltrans
Area impacts:

  • SR 28 at Center Street in Carnelian Bay – Starting in May 2024 for approximately 6 weeks; minimal traffic impacts

Underground Broadband Project
Lead agency: Teichert (info will be available via Caltrans once project begins)
Area impacts:

  • SR 28 between Tahoe City and Kings Beach – Starting June 24, 2024 (completion expected July 2025)
  • Work will begin in Tahoe City and progress eastward

Conductor Casing Crossing
Lead agency: Tahoe City Public Utility District
Area impacts:

  • SR 28 in Tahoe City – Project occurring in coordination with other road construction projects; should take 1 week in June 2024 and will be completed at night with minimal traffic impacts

Pavement Overlay – Agate Bay
Lead agency: Placer County
Area impacts:

  • Onyx Drive and Sahara Drive – Project zone is approximately 1 mile; 2-week project timeline starting September 2024

Water System Upgrades
Lead agency: North Tahoe Public Utility District
Area impacts:

  • SR 28 in Carnelian Bay and Cedar Flat – Projects start after Labor Day (Sept 3-Oct 15)
  • SR 28 in Kings Beach – Brockway water main; project starts after Labor Day (Sept 3-Oct 15) with one-way traffic control for 3 weeks along SR 28 from Park Lane to Stateline

Nevada (SR 28 & SR 431)

NDOT projects – visit NVRoads.com for existing conditions, updates, etc.

Contract 3858
Lead agency: NDOT
Area impacts:

  • SR28 and SR 431 in Incline Village – Project near completion; no major traffic impacts, some shoulder closures or lane shifts possible
North Lake Tahoe Newsletters

Fri | May 17, 2024

North Lake Tahoe Newsletters

Read the recent North Tahoe Chamber Business and Community News:

May newsletter

April newsletter

How TBID Dollars Support Marketing Initiatives in North Lake Tahoe

Wed | May 15, 2024

How TBID Dollars Support Marketing Initiatives in North Lake Tahoe

In a recent 101.5 Tahoe Truckee Radio Community Spotlight, NTCA Marketing Director, Kirstin Guinn, shared three key initiatives funded by TBID dollars that fall into the marketing world to promote environmental stewardship to residents and visitors alike.  

Listen Now

What is the TBID?

The TBID, or Tourism Business Improvement District, is how North Lake Tahoe generates revenue from tourism and shopping locally. The business community agreed on a self-assessment of the revenue that tourism generates in restaurants, retail shops, and activity providers like rental shops. Those tourism dollars then get funneled back into the community through the TOT-TBID Dollars At Work program


Clean, Drain and Dry with the Tahoe Water Trail

  • NTCA is investing TBID dollars into a partnership with the Lake Tahoe Water Trail. The water trail has been around for years – it’s 72 miles of liquid fun – and this partnership expands education around stopping the spread of invasive species in Lake Tahoe and the surrounding lakes. This campaign focuses on the role that “Clean, Drained, and Dry” plays when it comes to inflatable paddleboards. New Zealand Mud Snails can be transported in just a few drops of water – think about the water that collects in the folds of a paddleboard or the paddle. NTCA is enabling the Lake Tahoe Water Trail to expand its outreach to rental shops in North Lake Tahoe’s drive-up markets and educate paddleboarders about the importance of “Clean, Drain, and Dry” before they launch. 
Learn About the Lake Tahoe Water Trail

Expanding Bike Valets with the Lake Tahoe Bicycle Coalition

  • NTCA is working with the Lake Tahoe Bicycle Coalition to create more bike valets around the North Shore this summer. Last summer, the Bicycle Coalition, a group of passionate and entirely volunteer locals, wanted to offer more bike valets around North Lake Tahoe but needed resource support to execute the vision. This summer, TBID dollars will enable the organization to purchase additional valet set-ups and hire a part-time coordinator to increase bike valets in the region, reducing cars on the road.
Learn About the Lake Tahoe Bicycle Coalition

Sierra Nevada Alliance Ambassador Program

  • For the second consecutive summer, NTCA is investing in the Sierra Nevada Alliance Ambassador program. In partnership with the Sierra Nevada Alliance and Truckee Trails, the program hires local youth to hang out on popular beaches and trailheads and talk to people about responsible stewardship, model good behavior, and hand out dog poop bags. This is an impactful way for young people to interact with the public. They also provide data for the UC Davis Tahoe Environmental Research Center, and in some cases, they even find smoldering illegal campfires and put them out. NTCA plans to continue to grow this program with our partners and make it the most coveted summer job in Tahoe!
Learn About Ambassador Program

These partnerships are an invaluable piece of the puzzle when it comes to human impact mitigation around North Lake Tahoe. They are a great investment of TOT-TBID Dollars At Work. 

North Lake Tahoe's Local Businesses in the News

Mon | May 13, 2024

North Lake Tahoe’s Local Businesses in the News

Updated weekly, this blog series highlights a selection of North Lake Tahoe’s local businesses featured in the news. Send us your upcoming events or information and we’ll include you in forthcoming pitches to the media.


Week of May 6-10

The Best Ski Resorts to Visit in Summer
OnTheSnow
Samantha Barry
May 7, 2024

Featuring: Palisades Tahoe, Northstar California, The Ritz-Carlton

7 Coolest Small Towns In California’s Sierra Nevada For A Summer Vacation
WorldAtlas
Derek Nason
May 7, 2024

Featuring: Christy Hill Restaurant and Cottage Inn



Week of April 29-May 3

8 Most Inviting Towns In Northern California
WorldAtlas
Arushi Gujral
April 29, 2024

Featuring: Tahoe City Winter Sports Park, Pete ‘n Peters, Cedar House Pub and Rosie’s Cafe



Week of April 15-19

Lake Tahoe’s best beaches
Lonely Planet
Tamara Gane
April 13, 2024

Featuring: TART Connect, The Ritz-Carlton Lake Tahoe, Lake Tahoe Shakespeare Festival, Hyatt Lake Tahoe Resort, Spa and Casino

Dog Friendly Restaurants in Tahoe
Local Getaways
April 12, 2024

Featuring: Tunnel Creek Cafe, CB’s Bistro, Inclined Burgers and Brews, Tahoe House Bakery & Gourmet

Group Travel
Visit California
April 17, 2024

Featuring: Tahoe Adventure Company, The Wild Society, Tahoe Via Ferrata



Week of April 8-12

‘A place of such sublime beauty’
The Australian
Katrina Lobley
April 7, 2024

Featuring: Incline Lodge, Thunderbird Lodge, Palisades Tahoe, Via Ferrata, Tahoe Adventure Company, Flume Trail Bikes, Tahoe City Treetop, Tahoe Adventure Company



Week of March 30-April 5

Top Spring Break Ski Values in Vermont, California, Utah, Canada and Colorado
My Family Travels
Long Li
March 30, 2024

Featuring: Palisades Tahoe and Granlibakken Tahoe



Week of March 11-20

Itinerary: Reno-Tahoe, Nevada & California
Group Tour Magazine
March 12, 2024

Featuring: Tahoe Sailing Charters, UC Davis Tahoe Environmental Research Center

Celebrate The Coming Of Spring With High Sierra Spring Festivals
High Sierra Visitors Council
Alex Siglias
March 18, 2024

Featuring: WinterWonderGrass at Palisades Tahoe

15 Best Family Vacation Spots in the US, From Cape Cod to Charleston
Condé Nast Traveler
Kimberly Wilson and Jamie Spain
March 20, 2024

Featuring: Tahoe Treetop Adventure Park, The Ritz-Carlton, Everline. 



Week of March 1-4

Every State’s Best March Events in 2024
TravelPulse
Scott Hartbeck
March 1, 2024

Featuring: SNOWFEST

24 Beautiful Wedding Venues in Lake Tahoe, California
Vacation Idea
March 4, 2024

Featuring: West Shore Cafe, North Tahoe Event Center, Tahoe Vistana Inn



Week of February 26-March 1

The Best Places to See Snow Near San Francisco
Thrillist
Daisy Barringer
February 26, 2024

This updated December 2022 article features North Lake Tahoe‘s Diamond Peak, Homewood, Palisades Tahoe and Northstar. 

These Are Our Favorite Places to Visit for Spring Break
AFAR
Michelle Baran
February 28, 2024

Featuring: Northstar, The Ritz-Carlton, Diamond Peak and Granlibakken

12 Most Vibrant Towns In California
WorldAtlas
Aunindita Bhatia
February 28, 2024

Featuring: Gatekeeper’s Museum, Truckee River Rafting 

6 Californian Cities that Make the Golden State The Ultimate Playground for Family Adventures
Eat ‘N Stays
February 29, 2024

Featuring: Palisades and Northstar

Ways to Play in Lake Tahoe
Visit California
March 1, 2024

Featuring: Palisades Tahoe, Northstar, Homewood, Granlibakken, Tahoe Via Ferrata, Tahoe Adventure Company, Tahoe City Kayak, North Tahoe Watersports, Truckee River Rafting, Truckee River Raft Company, Gar Woods Grill & Pier



Week of February 19-23

What’s new in Tahoe for the upcoming 2024 Ski Week
SFGate
Suzie Dundas
February 17, 2024

Featuring: Oishii Ramen, Wild Pine and Vous

10 Hidden High Sierra Ski Resorts That Are Under The Radar
High Sierra Visitors Council
Alex Siglias
February 19, 2024

Featuring: Homewood Mountain Resort and Granlibakken Tahoe Resort

The Best Destinations for a Snowy Spring Vacation Out West
Observer
Allie Lebos
February 22, 2024

Featuring: Sunnyside Restaurant and Lodge



Week of February 5-16

Off The Beaten Path California’s Sierra Nevada Towns
WorldAtlas
Bipasha Bhatia
February 5, 2024

Featuring: Palisades Tahoe and Gatekeeper’s Museum

Best Weekend Getaways From San Francisco For Families
Families Love Travel
February 7, 2024

Featuring: Palisades Tahoe, Northstar California Resort and Tahoe Tree Top Adventure Parks

Reno-Tahoe Itinerary
Group Tour Magazine
February 13, 2024

Featuring: Tahoe Sailing Charters, UC Davis TERC

25 Best Things to Do in Lake Tahoe
VacationIdea
February 15, 2024

Featuring: Gatekeeper’s Museum, Homewood Mountain Resort, Tahoe Adventure Company, Tahoe Treetop Adventure Parks and Palisades Tahoe



Week of January 29-February 2

The Best Ski Resorts in the U.S. for the Ultimate Snowy Getaway
Observer
Morgan Halberg
January 29, 2024

Featuring: Palisades Tahoe and The Ritz-Carlton



Week of January 15-18

Spring Break Packages That Families Will Love
Tinybeans
Kate Loweth
January 12, 2024

Featuring: Palisades Tahoe and Granlibakken Tahoe Resort

The Best Ski Resorts in the U.S. and Canada, According to Experts
Good Housekeeping
Laurie Jennings
January 12, 2024

Featuring: Palisades Tahoe

Ice Skating In The High Sierra
High Sierra Visitors Council 
Alex Siglias
January 15, 2024

Featuring: Northstar California Resort

9 Most Quaint Small Towns In California’s Sierra Nevada
WorldAtlas
Carly Dodd
January 17, 2024

Featuring: Tahoe Art Haus, Gatekeeper’s Museum, Museum of Sierra Ski History, River Ranch Lodge and Restaurant, Cedar House Pub, Tahoe Wine Collective, Tahoe City Farmer’s Market and Rosie’s Cafe.



Week of December 12-222

12 Best Towns in California for a Winter Getaway
WorldAtlas
Aunindita Bhatia
December 15, 2023

Featuring: Palisades Tahoe, Granlibakken Ski & Sled Hill

Best Trails in California
Visit California
December 20, 2023

Featuring: Gar Woods, Jake’s on the Lake, Sunnyside and Chambers Landing



Week of December 10-16

9 Things to Do in Lake Tahoe This Winter
Wealth of Geeks
Catherine Parker
December 10, 2023

Featuring: Palisades Tahoe, Northstar California Resort, Granlibakken Tahoe, Tahoe City Winter Sports Park

20+ Ways to Celebrate New Year’s Eve 2023 in California
Visit California
Katrina Hunt
December 12, 2023

Featuring: Palisades Tahoe and Northstar California

California Skiing Destinations for Winter Travels
Lala Scoop
Chanin Victor
December 14, 2023

Featuring: Granlibakken Tahoe, Homewood, Palisades Tahoe, Northstar California



Week of December 1-9

The 8 Best Hotels In Lake Tahoe
Forbes
Tamara Gane
December 2, 2023

Featuring: The Ritz-Carlton and Everline Resort and Spa

The 15 Best Lake Tahoe Wedding Venues for an Epic Event
The Knot
Suzie Dundas
December 7, 2023

Featuring: High Camp at Palisades Tahoe, Sunnyside Restaurant



Week of November 19-25

Ski California
Visit California
November 22, 2023

Featuring: Palisades Tahoe and the 2024 Stifel Palisades Tahoe Cup

12 Dreamy Travel Destinations That Are Idyllic for Celebrating The Holidays
Inspirations and Celebrations 
December 4, 2023

Featuring: Palisades Tahoe, Tahoe City events and The Ritz-Carlton

The 12 Coziest Frozen Lake Towns in North America
Fodor’s Travel
Molly O’Brien
December 5, 2023

Featuring: Northstar and Palisades



Week of November 12-18

10 Must-Visit Small Towns In California’s Sierra Nevada
WorldAtlas
Jeff Oganga
November 13, 2023

Featuring: Christy Hill, Cobblestone Center

California Holiday Getaways
Visit California
November 14, 2023

Featuring: Granlibakken and Northstar California

The 8 Best Ski Resorts for Spring Break
Ciao Bambino
Amy Andrews
November 15, 2023

Featuring: Palisades Tahoe and Northstar California

Snow time 2023: Get ready for another epic season at Tahoe and beyond
Daily Bulletin
Janet Fullwood
November 15, 2023

Featuring: Granlibakken, Homewood, Palisades Tahoe, Tahoe Adventure Company, Mountaineer and TART



Week of November 5-11

The best ski resorts near Los Angeles for a snowcapped getaway
Time Out
Kate Wertheimer
November 8, 2023

Featuring: Palisades Tahoe

These Laid-Back Ski Towns Have All the Powder and Half the Crowds
Thrillist and MSN Syndication via Thrillist
Shauna Farnell and Andy Kryza
November 9, 2023

Featuring: Homewood, Tahoe City Winter Sports Park, Rosie’s Cafe, Sunnyside Restaurant & Lodge

The 5 Best Tahoe Ski Resorts for Beginners
SnowBrains
Jeremy Thom
November 9, 2023

Featuring: Homewood and Northstar California

11 Family Ski Resorts in the U.S. That Are Perfect for Kids and Families
FamilyVacationist
Terry Ward
November 10, 2023

Featuring: Palisades and North Lake Tahoe Regional Park

12 of the Best Family-Friendly Ski Destinations For Hitting the Slopes This Year
The Everymom
Kathryn Romeyn
November 11, 2023

Featuring: Northstar California, The Ritz-Carlton, Lake Tahoe, Palisades Tahoe



Week of October 29-November 4

This Mountain Hiking Trail In Northern California Is The Perfect Day Trip Destination
Only In Your State
Kate Freeman
November 1, 2023

Featuring: Snowshoe Tahoe, Tahoe City

Go Play in the Snow! Great Places for Family Snow Play in Northern California
Marin Mommies
November 2, 2023

Featuring: Granlibakken Tahoe



Week of October 22-28

The Best Mountain Resorts for Your Ski or Snowboard Trip This Winter
Thrifty Traveler
Gunnar Olson
October 25, 2023

Featuring: Northstar California and Palisades Tahoe



Week of October 15-21

12 Most Beautiful Small Towns In California’s Sierra Nevada You Should Visit
World Atlas
Aunindita Bhatia
October 14, 2023

Featuring: Gatekeeper’s Museum, Museum of Sierra Ski History and 1960 Winter Olympics.

These Are The Most Unique Small Towns To Visit In California
The Travel and MSN Syndication via The Travel
Kelsi Klembara
October 16, 2023

Featuring: Gatekeeper’s Museum, Tahoe City Kayak, Truckee River Rafting



Week of October 1-7

10 Most Beautiful Resorts You Can Book At Lake Tahoe For Stunning Views
The Travel
Quinter Auma
October 1, 2023

Featuring: Everline Resort & Spa, Mourelatos Lakeshore Resort, Tahoe Sands Resorts and Crown Motel-Kings Beach



Week of September 17-23

41 Amazing Honeymoon Destinations (for 2023)
Travel Lemming
Elizabeth Demolat
September 20, 2023

Featuring: Tahoe City and Commons Beach



Week of September 10-16

12 Over-the-Top Luxury Hotel Suites in California
Visit California
September 14, 2023

Featuring: The Ritz-Carlton Lake Tahoe



Week of September 3-9

These are the best places to catch fall colors in California
KTLA
Travis Schlepp
September 4, 2023

Featuring: Sugar Pine Point State Park

12 Best Small Towns to Visit in Northern California
WorldAtlas
Ethan Reyes
September 5, 2023

Featuring: Tahoe City, Fire Sign Cafe, River Grill, Tahoe Treetop Adventure Park, North Tahoe Arts Studio, and Granlibakken Ski Area.



Week of August 20-26

The 5 Oldest Ski Areas in the U.S.
SnowBrains
Tyler Hatch
August 25, 2023

Featuring: Ganlibakken Ski Area



Week of August 13-19

Looking for Labor Day Weekend Fishing Destinations? Try North Tahoe, Siskiyou County
California Sportsman Magazine
Chris Cocoles
August 15, 2023

Featuring: Johnson Tackle & Fly Fishing Service, Sawmill Lake, Captain Chris’ Fishing Charters, Chuck’s Charter Fishing.

Featuring:



Week of July 30-August 5

The Best Things To Do in North Lake Tahoe
Savoteur & MSN Syndication
Scott McConkey
August 3, 2023

Featuring: Palisades Tahoe, The Tahoe Gal, Olympic Bike Shop, Truckee River Bikes, Tahoe City Marina, Old Brockway Golf Course, Tahoe City Golf Course, Kings Beach Miniature Golf, Magic Carpet Golf and Arcade, The Cobblestone Center, including The Hot Spot, Uncorked and Tahoe Tap Haus, Tahoe City Winter Sports Park, Tahoe Treetop Adventure Parks, Tahoe Adventure Company, Fire Sign Cafe and Gar Woods Grill & Pier.



Week of July 23-29

Tahoe City: Best Places to Eat, Sleep and Play
MSN Syndication via Miles with McConkey
Scott McConkey
July 24, 2023

Featuring: Fire Sign Cafe, Sugar Pine Cakery & Cafe, Bridgetender Tavern & Grill, Jake’s on the Lake, Za’s Lakefront, Christy Hill, Granlibakken Tahoe, Basecamp Tahoe City, The Inn at Boatworks, Pepper Tree Inn, Sunnyside Restaurant and Lodge, The Village at Palisades Tahoe, Tahoe Gal Cruise, Tahoe City Farmers Market, Olympic Bike Shop, Truckee River Bikes, Tahoe City Marina, Granlibakken, Palisades Tahoe, Tahoe City Golf Course, Tahoe City Winter Sports Park, Lake Tahoe Dam & Gatekeeper’s Museum, Tahoe Tree Top Adventure Parks, Tahoe Art Haus & Cinema, Mountain Lotud Yoga, Cobblestone Center Shopping Mall, and Tahoe Adventure Company.



Week of July 16-22, 2023

These Lake Tahoe parks offer cool perks, amenities for families
SFGate
Tamara Gane
July 18, 2023

Featuring: Commons Beach and North Tahoe Regional Park


Adventures in Adrenaline
Visit California
July 19, 2023

Featuring: The Via Ferrata



Week of July 9-15

27 Top Places to See Fall Foliage in 2023
WTOP News
July 11, 2023

Featuring: Everline Resort and Spa



Week of July 2-8, 2023

How To Spend the Perfect Summer Weekend in Lake Tahoe
Wealth of Geeks and Financial Pupil Syndication
Nicole Findlay
July 2, 2023

Featuring: Jason’s Beachside Grill, Kings Beach State Recreation Area (and Music on the Beach), Tahoe Treetop Adventure Park, Tahoe Art Haus and Cinema, and the Palisades Aerial Tram.


Time to Celebrate: The Best Places To See Fourth of July Fireworks in Every State in 2023
The Georgia Sun
Michelle Parkerton
July 3, 2023

Featuring: North Lake Tahoe as one of the best places to celebrate the 4th of July, calling out the drone shows in Kings Beach and Incline Village. 


Leave the World a Better Place with These Responsible Travel Pledge

Marriott Bonvoy Traveler
Jonny Bierman
July 5, 2023

Featuring: North Lake Tahoe and the Traveler Responsibility Pledge


The 19 Best Restaurants Near Lake Tahoe 2023
The Infatuation
Suzie Dundas
July 7, 2023

Featuring: Char Pit, Tahoe House Bakery, West Shore Market and more. 


17 Kid-Themed Hotel Rooms That Will Delight the Whole Family

FamilyVacationist
Amanda Norcross
July 8, 2023

Featuring: Tahoe City’s Basecamp

Ditde'huya lada'êsip hulew -

Fri | May 10, 2024

Ditde’huya lada’êsip hulew – “All of Our Land Make It Right With Our Hands Together”

The North Lake Tahoe community is invited to attend a Washoe cultural event, hosted by the Gatekeeper’s Museum on Saturday, May 18. Members of the Washoe community, independent artists and conservation groups are holding a community-centered conversation about the Rights of Nature and the future of Da’aw’ Tahoe through decolonizing the design of a stewarding process that holds Indigenous Knowledges at the Center.

Artists, scientists and Washoe basketmakers, singers and Knowledge Keepers are creating the Future Gardens together, a process of land stewarding that prioritizes indigenous leadership and the material, cultural and spiritual plants of importance to the Wà:šiw. 

This event will include Washoe-led song, dance, stories, demonstrations and discussions as well as museum and garden tours. 

Plant seeds and imagine together!

Hosted on the patio by the Gatekeeper’s Museum
Saturday, May 18
11:00 a.m.-4:00 p.m.
130 West Lake Blvd., Tahoe City, CA

Tourism is Benefitting Our Community More Than Ever

Mon | May 6, 2024

Tourism is Benefitting Our Community More Than Ever

Recently, NTCA president and CEO Tony Karwowski penned the op-ed you’ll find below. This op-ed was published in the Sierra Sun.

Tourism is Benefitting Our Community More Than Ever
By Tony Karwowski, NTCA president and CEO

Although the debate continues to be ongoing with regard to whether tourism benefits our region, the fact is our local economy relies on it. Tourism is what keeps many local businesses open, provides career and other job opportunities to many of our region’s residents, and generates TOT and TBID funding that our community is able to reinvest into programs, services, and infrastructure improvements we need.

The NTCA’s focus since early 2022 has been to establish the framework and processes that allow for the reinvestment of the funds tourism generates, with local oversight. Ultimately, TOT and TBID-generated funds are what allow our community to make progress on workforce housing initiatives, transportation and infrastructure projects, mitigate some of the tourism-related impacts felt by those who live and work here, and enhance quality of life for us all.

I’m pleased to report that with significant community involvement and the ongoing participation of dedicated volunteer committees, processes to reinvest tourism dollars have been enacted and are ensuring tourism is giving back in ways that matter. In fact, because of the relatively recent formation of the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), our region has more tourism-generated funding to allocate to community priorities than ever before.

In April, at the recommendation of the volunteer committees it convenes, comprised of local business and community members, the NTCA Board of Directors voted to invest a total of $4.3 million in tourism-generated funding. Through the TOT-TBID Dollars At Work program’s Annual Grant Cycle, 13 projects that benefit the North Lake Tahoe community were recommended for grants. This investment provides access to matching funds of over $6.3 million, bringing the total investment—in specific workforce housing projects, trails and recreation improvements, litter clean-up, accessibility, and business incubator efforts—to over $10 million.

The projects that received funding through the Annual Grant Cycle are in addition to the 17 projects that were selected in Fall 2023 to receive up to $20 million in funding support over three years through the Sponsorship & Multi-Year Investment Program. The impact of the projects that received sponsorship funding will be felt through workforce housing, trail transit corridor, transportation and tourism impact-related efforts, and have the potential to unlock matching funds up to $35.3 million that can be leveraged over the next three years.

There’s no doubt the TOT-TBID Dollars At Work program is doing exactly what it was designed to do. It has provided our community with a structured way to reinvest TBID and TOT dollars generated in North Lake Tahoe in support of initiatives that contribute to our community’s vitality, economic health and environmental stewardship. These funds are actively being used to address priorities surfaced through community forums, workshops, and surveys, including workforce housing, economic development, transportation, sustainability, tourism mitigation, and trails.

This is just the beginning. The first Annual Grant cycle is now complete, and we are already looking ahead to the next one that will launch in early Fall 2024. Tourism dollars are being spent to improve what matters most to North Lake Tahoe residents, businesses, and visitors.

Learn more about the projects and initiatives that have been funded by tourism here.

Reflecting on Environmental Stewardship Ahead of Stewardship Week

Mon | Apr 22, 2024

Reflecting on Environmental Stewardship Ahead of Stewardship Week

The National Association of Conservation Districts’ Stewardship Week, an annual program since 1955, stands as one of the nation’s largest initiatives dedicated to promoting the conservation of natural resources. Between the last Sunday in April and the first Sunday in May, this week-long event reminds us of our responsibilities to safeguard our precious natural resources. With today’s environmental challenges, resilient forests are indispensable in fostering a sustainable world. This year’s theme, “May the Forest Be with You, Always”, signifies our commitment to responsible forest stewardship, emphasizing their enduring strength and adaptability.

During NTCA’s April edition of the First Tuesday Breakfast Club, Kerri Timmer, Regional Forest Health Coordinator, Agriculture, Parks and Natural Resources Placer County, shared information about the county’s forest health program, focusing on wildfire risk reduction and the use of the Land Tender tool for prioritizing work. Discussion followed her presentation about the challenges of working with federal agencies, the importance of continuity in projects, and the potential of the county’s forest coverage for better attention.


Environmental Stewardship is a key element of NTCA’s mission. As an active partner in the collaborative development of the Basin-wide Lake Tahoe Destination Stewardship Plan, the NTCA is activating the plan’s vision and actions in its efforts to better manage outdoor recreation and tourism. The robust plan’s goals also include ensuring the sustainability and preservation of an iconic natural treasure and our local community.

Learn more about NTCA’s role in the Destination Stewardship plan, as well as how TOT-TBID Dollars at work go towards projects and programs that cultivate environmental stewardship and tourism impact mitigation in the North Lake Tahoe Region.


To learn more about Earth Day festivals in North Lake Tahoe, visit gotahoenorth.com. Plus, locals and visitors alike can take the Traveler Responsibility Pledge to share a commitment to preserving the natural wonders of the Lake Tahoe region.

$5 Million Invested in North Lake Tahoe through the TOT-TBID Dollars At Work Program

Fri | Apr 12, 2024

$5 Million Invested in North Lake Tahoe through the TOT-TBID Dollars At Work Program

Save the Date

North Tahoe Chamber Mixer: A Celebration of TOT-TBID Dollars At Work
4:00-6:00 p.m. at the Boatworks at Lake Tahoe

Join the NTCA and North Tahoe Chamber on May 16, 2024 as we celebrate the more than $5 million invested in North Lake Tahoe through the Annual Grant and Event Funding cycles of the TOT-TBID Dollars At Work program.

Please note that road construction is occurring in front of Boatworks Mall at Jackpine Street this week. NTCA recommends parking at Commons Beach or Lighthouse Center and using the lakeside trail for walking access to Boatworks Mall on May 16.


NTCA Board Votes to Invest $4.3M in TOT-TBID Dollars At Work Funding Into 13 Projects

At the recommendation of the committees it convenes, the North Tahoe Community Alliance Board of Directors voted to invest a total of $4.3 million in TOT-TBID Dollars At Work funding through the 2024 Annual Grant Cycle into 13 projects that benefit the North Lake Tahoe community. Four of the projects, recommended for TOT funding specifically, will now go before the Placer County Board of Supervisors for approval.

Committees convened by the NTCA are comprised of local business owners and their representatives, workforce housing and transportation experts and advocates, special districts, business associations, nonprofits, and other community members.

“Through the 2024 Annual Grant Cycle, we have recommended the investment of $4.3 million in TOT-TBID Dollars At Work funding that will unlock matching funds of over $6.3 million, bringing the total investment in North Lake Tahoe to over $10 million,” said Tony Karwowski, NTCA president and CEO. “The projects that were both recommended to the Placer County Board of Supervisors for TOT funding and approved by the NTCA Board to receive direct investment of TBID funding include specific workforce housing projects, trails and recreation improvements, litter clean-up, accessibility, and business incubator efforts.”

TBID funding, generated through local hotel and short-term rental stays, purchases at activity providers, restaurants, and retail/rental outlets, was awarded to nine projects totaling $1,638,669. The projects, recommended to and approved by the NTCA Board of Directors by the TBID Advisory and TBID Zone 1 Committees for direct TBID investment include:

  • Deep Dive Pilot Cleanup Project and Litter Education Awareness Program (Clean Up The Lake)
  • Tahoe Cross Country Lodge Project – Construction (Tahoe Cross Country Ski Education Association)
  • Revitalize the Watson Cabin (North Lake Tahoe Historical Society)
  • Don’t Drop the Top (Shane McConkey Foundation)
  • Accessory Dwelling Unit Accelerator Pilot Program (Tahoe Housing Hub)
  • Accessibility for All at North Tahoe Beach (California Tahoe Conservancy)
  • Tahoe Backyard Micro Business Incubator (Tahoe Backyard)
  • The Mural Project (Arts for the Schools)
  • SNOW Sports Museum Expansion and Refurbishment (Sierra Nevada and Olympic Winter (SNOW) Sports Museum Foundation)

In total, four projects totaling $2,680,000 in TOT funds generated by overnight stays in local hotels or short-term rentals were recommended to the NTCA Board of Directors by the Capital Projects Advisory Committee (CAP) and the TOT Committee. The NTCA Board voted to recommend the TOT funding expenditures to the Placer County Board of Supervisors for approval. Projects include:

  • Martis Valley Trail (Northstar Community Services District)
  • Tahoe Cross Country Lodge Project – Construction (Tahoe Cross Country Ski Education Association)
  • North Tahoe Recreation Access Plan Project – USFS 06/Thelin (Placer County Department of Public Works – Tahoe Engineering Division)
  • North Tahoe Mountain Biking Trails / FS 73 Bypass (Tahoe Area Mountain Biking Association)

To date, the TOT-TBID Dollars At Work program has reinvested over $21.3 million in North Lake Tahoe and leveraged an additional match of over $29 million for a total investment of over $50 million in the Multi-Year Sponsorship and Annual Grant funding cycles to support projects and programs in the North Lake Tahoe Community.

The next Annual Grant Cycle will launch in early Fall 2024. Learn more about the projects that have been funded and how the TOT-TBID Dollars At Work program supports a vibrant, year-round economy in North Lake Tahoe here, and read the press release here.

NTCA Seeks Members for Advisory Committees

Tue | Mar 19, 2024

NTCA Seeks Members for Advisory Committees

The North Tahoe Community Alliance (NTCA) is seeking candidates for two volunteer committees that provide valuable input and help guide the work of the NTCA: the TBID Advisory Committee and the TBID Zone 1 Committee.

The TBID Advisory Committee is responsible for advising the NTCA board of directors in the implementation of the Management District Pan (MDP) as it relates to the total TBID budget and how it is allocated and spent within areas of focus that include: sustainability and mitigation of tourism impacts; economic development, transportation and other opportunities; Zone 1 specific services; business advocacy and support; visitor services and visitor centers; and marketing of responsible travel and stewardship initiatives, promotions and special events.

The TBID Zone 1 Committee makes recommendations on the use and implementation of funds specifically allocated to Eastern Placer County lakeside communities generated primarily by assessed lakeside lodging businesses.

Committee positions require a two-year commitment, with typical committee meetings taking place once per month and lasting 1-3 hours per meeting. In total, five seats are currently available:

  • NLT-TBID Advisory Committee:
    • Assessed business – must own or represent an assessed business in the tourism business improvement district 
    • Assessed business – must own or represent an assessed business in the tourism business improvement district 
  • TBID Zone 1 Committee:
    • Assessed Zone 1 lodging business – must own or represent an assessed Zone 1 lodging business 
    • At-large
    • At-large

Interested community members are invited to express their interest in committee participation by completing this form by 5 p.m. Monday, April 8 to be considered for either committee. Applicants will be notified before May 1 if they have been recommended to the committee for NTCA Board of Directors approval at their May 1 meeting. For questions on the application process, email [email protected].