By Tony Karwowski, NTCA president & CEO

Last month, I participated in advocacy efforts to protect and advance the interests of California’s travel industry with state legislators. As part of the annual advocacy day facilitated by the California Travel Association (CalTravel), I had the opportunity to elevate North Lake Tahoe’s priorities during in-person meetings with Senator Dahle, Assemblymember Hadwick, and staff of Assemblymember Gallagher.

In particular, the delegation representing CalTravel voiced support for Senate Bill 690 (SB 690), and opposition for Assembly Bill 1869 (AB 1869). SB 690 would reform an outdated wiretapping law, the California Invasion of Privacy Act (CIPA), which is being used against businesses using standard website tools such as cookies or web analytics. By exempting commercial business purposes already governed by the California Consumer Privacy Act from CIPA liability, SB 690 would stop predatory lawsuits and protect businesses, while preserving strong consumer protections.

AB 1869 proposes amendments to California’s Revenue and Taxation Code addressing how income from lodging facilities is characterized for Real Estate Investment Trust (REIT) tax purposes. If passed, AB 1869 would have changed ownership models, increased costs, and disincentivized development of and investments in all hotels. Following our meetings, the bill died in suspense. It will not advance.

Advocacy efforts like this, plus representation at the federal level with legislators in Washington, D.C. as part of the “Team Tahoe” delegation earlier this spring, give our community an opportunity to have our collective voice heard by our elected officials. These meetings are one way we advocate for funding and legislation that benefits all of us, and provide a chance to demonstrate how our region is successfully addressing challenges and how continued support will allow us to do even more.

A number of projects are underway in the region to improve and repair infrastructure, but they will also impact traffic and transportation at multiple locations around the lake this summer. Plan ahead and, whenever possible, take public transportation or make use of the region’s paved and dirt trail network.

This page will be updated throughout the summer road construction season with information on where to get the latest updates, so bookmark this page to stay in the know about what’s happening and where to expect delays. Plus, view the Construction Guide created especially for our business community.

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CalTrans

• For updates, follow CalTrans District 3 on Facebook, X and Instagram

NDOT

• View projects
• For updates, visit NVRoads.com and @NevadaDOTReno

Placer County

• View projects
• Visit the project websites for updates: Grove St./SR 28 Signalization & 2026 Tahoe Area Roadway Treatment Plan

Tahoe City Public Utility District

• View projects
• For updates, visit tcpud.org/construction

North Tahoe Public Utility District

• View projects
• For updates, visit ntpud.org/projects

Southwest Gas

• View project

Learn more about this summer’s critical infrastructure project overviews here.

Following the business community’s recent renewal of the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), a new, single TBID Advisory Committee has been seated to offer greater efficiencies and broader representation. Created to support the implementation of the Management District Plan and the NTCA strategic plan, the TBID Advisory Committee makes recommendations of programs and projects to the NTCA Board of Directors to be funded by TBID revenues in support of community priorities.

The new committee makeup includes 11 voting seats and two non-voting community at large seats. At-large seats give preference to individuals with expertise, experience, or advocacy in geographic, resident and previous TBID/Zone 1 representation categories.

A public application process to seat the committee was conducted from April 2 to May 8, 2026, and received a total of 12 applications. Seven of the applicants previously served on the TBID Advisory and Zone 1 committees, and five were new applicants. The new committee is comprised of the following members:

1. Assessed Zone 1 Lodging Business – Fred Kruse
2. Assessed Zone 1 Lodging Business – DJ Ewan (NTCA Board Member)
3. Assessed Zone 1 Lodging Business – Jill Schott (NTCA Board Member)
4. Assessed Zone 1 Lodging Business – Karin Schwarz
5. Representing Chamber Committee – Vacant
6. Assessed TBID Business Olympic Valley / Alpine Meadows – Jennifer Scharp
7. Assessed TBID Business Northstar – Jerusha Hall
8. At Large – Danny Scott (NTCA Board Member)
9. At Large – Theresa Braun
10. At Large – Sabrina Burge
11. At Large – Kim Percy
12. At Large* non-voting community representation – Nathan Chorey
13. At Large* non-voting community representation – Vacant

Qualified members must reside, hold a business license, or represent a business or non-profit based or conducting business in eastern Placer County to be eligible for appointment to the TBID Advisory Committee. For the initial appointment and terms of the members, roughly half will serve a two-year term, with the other half serving a three-year term. Terms thereafter will be for two years.

The North Tahoe Community Alliance, the North Tahoe Chamber, and Lake Tahoe Travel exist to support and strengthen the North Lake Tahoe community through a unique collaborative ecosystem where the three pathways work together under a single strategic plan while maintaining distinct areas of focus.

How It Works

While each pathway has its own work plan and specialized services, they share staff, resources, and strategic alignment to maximize efficiency and impact. 

• NTCA manages and reinvests Tourism Business Improvement District (TBID) funds and partners with Placer County to recommend Transient Occupancy Tax (TOT) investments through the TOT-TBID Dollars At Work grant cycle. These funds support community projects including trails, transportation, workforce housing, community enhancement, and environmental stewardship and tourism impact mitigation. This program is a key component of NTCA’s community vitality strategic initiative.
• The North Tahoe Chamber is funded entirely by TBID dollars and focuses on supporting local businesses through advocacy, events, and business-driven programming that strengthens workforce development. The Chamber also administers event funding and supports downtown revitalization efforts — all aligned with NTCA’s Economic Health & Resiliency strategic initiative.
• Lake Tahoe Travel is fully funded by TBID dollars and leads destination marketing efforts that promote responsible, sustainable tourism. By attracting visitors who align with community values and stewardship principles, this work supports local businesses and contributes to North Tahoe’s overall economic health and community vitality.
• Together, NTCA, the Chamber, and Lake Tahoe Travel intersect across strategic priorities — from Destination Stewardship to Organizational Excellence — creating a coordinated ecosystem that maximizes community impact.

Why This Matters

This collaborative approach allows a singular organizational structure—one staff team, one overarching strategy—to deliver a wide range of services to the community. Each pathway focuses on what it does best, while shared planning, communication, and resource coordination reduce duplication and improve efficiency.

Understanding the Impact

The ecosystem diagram highlights each pathway’s areas of focus and shows how collaborative efforts drive community impact.

Through this coordinated model, North Tahoe can align funding, programming, and promotion to support residents, businesses, and a vibrant year-round economy—demonstrating the power of collaboration in action.

First Tuesday Breakfast Club is a community forum hosted by the North Tahoe Community Alliance. It presents an opportunity to learn about timely community news, project information, and relevant updates from businesses and influencers in North Lake Tahoe.

Breakfast Club takes place on the first Tuesday of each month from 7:00-8:30 AM.

June First Tuesday Breakfast Club:

June 2, 2026
Summer Destination Stewardship in North Tahoe

Agenda:

• Introduction to Breakfast Club and round robin introductions
• Feature presentations
  • Lindsay Romack, Jared Deck, Jaime Wright, Placer County & Caroline Craffey, Truckee/North Tahoe Transportation Management Association – Kings Beach Parking Management Program, TART Connect, and Park & Ride for summer events
  • Jim Marino, Tahoe Transportation District – Emerald Bay Shuttle, East Shore Express and East Shore parking updates
  • Kirstin Guinn, NTCA – Human Impact Mitigation projects
• Q&A
• Supervisor Gustafson, Placer County
• Agency Updates
• Community Stump Speeches

Click the link below to join at 7 am on Tuesday, June 2.

As wildfire risk continues to shape life in the Sierra, preparedness and regional coordination remain critical priorities for North Lake Tahoe. The May 2026 First Tuesday Breakfast Club brought together local and regional experts to share updates on wildfire response, forest health, emergency planning, evacuation readiness, and fire suppression resources across the region. Additional wildfire preparedness resources and information are included for those interested in learning more and staying informed.

2026 Breakfast Club Focuses on Wildfire Preparedness in North Lake Tahoe

• The May 5, 2026 First Tuesday Breakfast Club brought together regional fire, forestry, emergency management, and water infrastructure leaders for an important conversation on wildfire preparedness in North Lake Tahoe.
• Presenters shared updates on current wildfire conditions, regional coordination efforts, emergency response planning, forest management initiatives, evacuation preparedness, and ongoing investments in fire suppression infrastructure. The discussion highlighted the importance of collaboration across agencies to help protect residents, businesses, visitors, and the Tahoe environment.
• Featured presenters included:
  • Thomas Smith, CalFire Battalion Chief
  • Victor Lyon, USFS, Lake Tahoe Basin Management Unit
  • Jason Welsh, Placer County Emergency Management – Law Branch
  • Michael Haran and April Shackelford, North Tahoe Fire Protection District
  • Justin Broglio and Aaron Hussman, Tahoe Water for Fire Suppression partnership
• The Breakfast Club series continues to provide opportunities for local businesses, community members, and partners to stay informed on issues impacting the North Lake Tahoe region.

Additional Resources

• Tahoe Living With Fire includes information about prescribed fires and forest fuels projects currently managed by TFFT partners in Lake Tahoe. Learn more.
• Tahoe Forest Fuels Public Map, managed by USFS, shows activity around the lake. Learn more.
• Tahoe Alerts, managed by Placer County, allows you to sign up for emergency notifications where you live, work, and play. Learn more.
• North Tahoe Fire Protection District Forest Fuels Management. North Tahoe Fire Protection District partners with Fire Adapted Communities (FAC) to assist our communities in educating, implementing, and maintaining defensible space and home hardening, while establishing local FAC’s and Firewise neighborhoods. Learn more.

Six local community leaders have joined the North Tahoe Community Alliance’s all-volunteer board of directors. The board will help make recommendations about how to reinvest TBID and TOT funds generated by tourism in support of local priorities that benefit residents, businesses and visitors. 

The members who assumed their board positions at April’s meeting include:

• Northstar Business Association (designated seat) – Amy Kylberg
• Northstar California (organization nominated seat) – Kelsey Everton
• Palisades Tahoe (organization nominated seat) – Mike Martin
• The Ritz-Carlton (organization nominated seat) – Josh Johnson
• Tahoe City Downtown Association (designated seat) – Robb Olson
• West Shore Lodging/Property Management (designated seat) – DJ Ewan

“I’m continually impressed with the caliber of talent and diversity of experience we’re able to attract to our volunteer board of directors,” said Tony Karwowski, NTCA president and CEO. “The makeup of our current board will be invaluable as we continue to address community priorities over the next several years. I am excited by this group of leaders’ unique perspectives, and how these viewpoints challenge the status quo — particularly as we make decisions on the allocation of tourism-generated funding to address issues that affect our community.

The NTCA Board of Directors guides the work of the organization in its responsibilities under the North Lake Tahoe Tourism Business Improvement District (NLT-TBID) and in contracts with the County of Placer to leverage tourism-generated funding through the efforts of NTCA, the North Tahoe Chamber and Lake Tahoe Travel to support a community vitality, economic health & resiliency, and destination stewardship. 

The board includes six seats that are nominated by organizations, and 10 designated seats elected by the membership, as specified in the NTCA bylaws. All board members volunteer their time, with no compensation, to help shape and guide the activities of the NTCA.

In addition, the full board elected its new executive committee, with Jill Schott named as Board Chair. Kevin Drake will serve as Vice Chair, Caroline Ross as Board Secretary, DJ Ewan as Treasurer, and Sue Rae Irelan will contribute to the executive committee as Past Chair.

The balance of the NTCA board includes:

• Everline Resort & Spa: Nicole Gorman
• Homewood Mountain Resort: Andy Buckley
• Kings Beach District: Kevin Drake
• North Shore Lodging / Property Management: Jill Schott 
• Placer County Board of Supervisors appointed: Sue Rae Irelan 
• Squaw Valley Business Association: Caroline Ross
• At-large Activity Business: Jim Phelan
• At-large Food & Beverage Business: Daniel Scott
• At-large seat #1: Samir Tuma 
• At-large seat #2: Dave Wilderotter 
• Placer County (non-voting advisory member): Stephanie Holloway
• Tahoe Regional Planning Agency (non-voting advisory member): Devin Middlebrook

The Board of Directors meets the requirements set forth in the TBID Management District Plan (MDP), which includes establishing a Board that reflects the diverse North Lake Tahoe business community and representation from all sectors and geographic regions. Board and committee meetings are open to the public, and the NTCA is committed to fiscal transparency and incorporating public input and participation in all decision-making.

When the North Lake Tahoe Tourism Business Improvement District (TBID) was renewed by the business community for another 10 years, the Management District Plan (MDP) detailing how the approximately $6.5M in funds generated by the assessment are spent was also updated. The intention was to simplify and more clearly communicate how TBID revenues are allocated to benefit the businesses that pay them. To achieve that, new budget categories were established in the MDP for 2026-2036.

Aligned with community priorities, the TBID budget supports economic health and resiliency (47%), community vitality (22%), environmental stewardship (10%), and Zone 1 (lakeside communities) specific services (15%), with 4% held in contingency, and 2% allocated to Placer County for collection administration fees.

Collectively, the projects and programs making tangible progress within these categories, along with the work to advance these efforts by the North Tahoe Community Alliance, the North Tahoe Chamber, and Lake Tahoe Travel, are all funded by the TBID. Our staff is shared to maximize efficiency, with each workstream playing a different role while working toward the same goals.

Here’s how the TBID budget categories are organized:

Economic Health and Resiliency (47%)

Prioritized to receive the largest portion of funding, economic health and resiliency-focused initiatives include infrastructure, programs, and services that support a thriving business environment. It also means leveraging tourism-generated funding to strengthen North Lake Tahoe’s economy, broaden efforts to protect the environment, and support sustainable tourism that benefits our community’s well-being.

Community Vitality (22%)

To drive economic benefit to assessed businesses, efforts focused on community vitality include those designed to improve accessibility and enhance both the experience and North Lake Tahoe’s appeal.

Work within this category includes increased connection and collaboration amongst our community and investment in impactful programs that address our community’s priorities. Examples include efforts to implement workforce development strategies, develop and expand transportation and transit programs, and invest in infrastructure improvements that enhance North Lake Tahoe’s competitive position to attract visitors to assessed businesses.

Environmental Stewardship (10%)

As a community, we’re focused on environmental stewardship and teaching everyone how to help take care of Tahoe. The TBID supports efforts to encourage sustainable visitation by funding initiatives like additional trash collection during peak seasons at popular locations, pedestrian crossing management to reduce traffic congestion, and snow removal on year-round trails. It also supports efforts to proactively educate visitors on sustainable tourism tenets before they arrive and when they’re here.

Zone 1 Specific Services (15%)

Funds raised by the additional 1% levied on Zone 1 (lakeside) lodging businesses are allocated to activities that can include any services detailed in the other service categories (economic health and resiliency, community vitality, and environmental stewardship).

Finally, up to 2% of the annual TBID budget is paid to Placer County for administration of the collection of TBID, and a contingency holds a small percentage of the annual budget in reserve for higher than anticipated program costs, if any.

Want to learn more? Read the Management District Plan here.

By Tony Karwowski, NTCA president & CEO

In March, I had the opportunity to join 11 other “Team Tahoe” representatives on an advocacy mission to Washington, D.C. Our goal: to meet with elected officials to address some of the major issues impacting Tahoe communities and advocate for both funding and legislation that will benefit everyone who lives, works, and spends time here. My role was to represent North Lake Tahoe, our community’s priorities that stand to benefit, and our unique private-public partnership funding mechanisms that help leverage both state and federal dollars.

In total, Team Tahoe met with five senators, 11 House representatives, and three agencies over the course of two days. During this particular trip, we were focused primarily on four topics – the first being Fiscal Year 2027 funding from the Lake Tahoe Restoration Act to support forest health, water quality, combat invasive species, and restore native trout.

Through annual federal appropriations, Tahoe receives funding to support environmental improvement programs in the Basin. We’ve accomplished a lot thanks to the Lake Tahoe Restoration Act, and those funds serve as an anchor for the state, local, and private funding matches that are necessary to fully pay for the environmental improvement programs that have been planned, completed, or are underway.

This year, we requested $35M for projects that include hazardous fuels reduction and forest health, regional water infrastructure upgrades to protect communities, aquatic invasive species prevention and control, watershed restoration and water quality, Lahontan cutthroat trout recovery, and program oversight and accountability.

To address Tahoe’s needs that extend beyond what the Lake Tahoe Restoration Act supports, our second request was for support for the Santini-Burton Act Modernization, which will fund land acquisition and management and unfunded priorities such as sustainable recreation with the intent of addressing human impacts, plus wildfire prevention and more. Modernization of the Act will also allow the Washoe Tribe consistent access to these funds for acquisition and management of cultural lands in the Basin.

Third, we encouraged support for the upcoming Surface Transportation Reauthorization, which is critical to supporting Tahoe’s $5 billion annual economy, and support for the BASICS Act, which provides transportation access to recreation on public lands. If approved, the Surface Transportation Reauthorization would provide an opportunity to support continued progress toward achieving our region’s transportation vision, which includes safely connecting our neighborhoods and sustainably serving our community, while reducing traffic congestion, vehicle miles traveled, and environmental impacts associated with vehicle travel.

Finally, we spoke about Water Resources Development Act priorities, which authorizes the U.S. Army Corps of Engineers to study, plan and implement water-related projects.

Opportunities like these provide in-person access to decision-makers who can help advance projects, programs, and initiatives that benefit our community. They also give us a chance to highlight and humanize the impact, while demonstrating the progress and strong public/private partnerships that are addressing some of Tahoe’s biggest challenges.

This is how this work is accomplished, and how at the federal level, the voice of our community can be heard. It’s why our role in this type of advocacy work is critically important. We’ll be sure to provide periodic updates on projects around the lake that are supported by these funding sources in upcoming CEO newsletters. 

The North Tahoe Community Alliance is seeking candidates for a newly combined TBID Advisory Committee — a unique opportunity to directly influence how Tourism Business Improvement District (TBID) funds are invested in the community. This unified committee brings together the former TBID Advisory and Zone 1 Committees to streamline governance, reduce duplication, and strengthen how local business assessments support the region. The application period is open from April 2 through May 2.

As a committee member, you will serve as a voice for the business community, helping guide investments that support economic health and resiliency, community vitality, and environmental stewardship. This includes projects and programs such as transportation, workforce housing, stewardship initiatives, community enhancements, and visitor-serving infrastructure. The committee is comprised of voting seats held by TBID-assessed businesses, along with a limited number of non-voting advisory seats to incorporate broader community perspectives. Funding recommendations are made to the NTCA Board of Directors, who retain final authority over TBID expenditures.

This is an opportunity to engage in local governance, make meaningful recommendations, and help shape the future of North Lake Tahoe.