The North Tahoe Community Alliance Board of Directors endorses Cindy Gustafson for Placer County District 5 Supervisor. A 40+ year resident, long-time community leader and advocate for North Lake Tahoe, Cindy has deep passion for our region and is widely recognized as a “bridge builder” in our community. She is an effective communicator, an active listener to all sides of issues that affect our region, and a collaborative leader who works with all stakeholders to achieve the best outcomes on behalf of us all.

Cindy understands the economic engine of our region, the challenges and opportunities that come with it, and actively advocates for resources necessary to maintain a healthy economy, environment, and community. She has pioneered impactful initiatives including the creation of the North Lake Tahoe Tourism Business Improvement District, which has resulted in local control of how funds generated in our community are reinvested in our community. She is also responsible for leading the development and revisions of the short-term rental policy including ongoing management of STRs and utilizing resident feedback to develop and implement solutions.

Unsurprisingly, Cindy has the support and respect of other Placer County supervisors she works with. This is a testament to her integrity and ability to build consensus to get things done on behalf of our community. It also makes her unique in this role; no previous Eastern Placer County Supervisor has had the same level of support or ability to garner collective support on issues.

Cindy’s deep understanding of the priority issues in our community, tapestry of organizations, individuals, mechanisms available to collaborate with on these issues, and personal connection in the community are an unparallelled asset. Her voting record aligns with the pillars of the NTCA, and we believe she is the right person to continue leading as Placer County District 5 Supervisor.

NTCA remains focused on reinvesting revenues generated by tourism into impactful initiatives that address community priorities and benefit residents, local businesses and visitors. In total, over $25M was allocated last year through the TOT-TBID Dollars At Work program to make progress on workforce housing, traffic flow and transportation, trails and recreation improvements, litter and human impacts, accessibility and community enhancement. Read about the projects and programs that received funding in the 2023-24 Annual Report below.

Read the Annual Report Leer el informe anual

Updated weekly, this blog series highlights a selection of North Lake Tahoe’s local businesses featured in the news. Send us your upcoming events or information and we’ll include you in forthcoming pitches to the media.

Week of August 26-29

NORTH LAKE TAHOE Vacation Adventures & Eats
Coast to Coast Newspaper
Jeff Zimerman
August 19, 2024

Featuring: North Lake Tahoe Visitor Bureau, West Shore Sports, Tahoe Star Tours at Northstar California, Tahoe Adventure Company, Spoon Restaurant, Shadyside Lounge, Za’s Lakefront and Fire Sign Cafe

The Foothills Are Alive! The Sound of September Music Festivals 
California High Sierra
Alex Silgalis
August 21, 2024

Featuring: Palisades Tahoe and Guitar Strings vs. Chicken Wings and Oktoberfest Festivals at Palisades Tahoe and in Tahoe City.

10 of the Most Charming Towns in California
WorldAtlas
Aryan Singh
August 26, 2024

Featuring: Rosie’s Cafe, Jake’s On The Lake, Northstar California and Palisades Tahoe.  

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Week of August 12-16

11 Family Ski Resorts in the U.S. That Are Perfect for Kids and Families
Family Vacationist
Terry Ward
August 15, 2024

Featuring: Palisades Tahoe

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Week of July 29-August 2

This Is the No. 1 Fall Foliage Destination in the U.S. for 2024
Travel + Leisure
Rachel Chang
August 7, 2024

Featuring: Northstar California, Tahoe Via Ferrata and Tahoe Treetop Adventure Park

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Week of July 29-August 2

5 Hidden Gems in California You’ll Wish You Knew About Sooner!
Southwest Florida Daily News
July 29, 2024

Featuring: Palisades Tahoe

Ski Resorts Where You Can Chill in the Summer
Saturday Evening Post Magazine
Bill Newcott
July 29, 2024

Featuring: Clearly Tahoe and Tunnel Creek Café

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Week of July 22-26

8 Towns In Northern California With Thriving Local Businesses
WorldAtlas
Shane Fraser
July 25, 2024

Featuring: Bridgetender Taven and Grill, Fire Sign Café and Tahoe Art Haus & Cinema

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Week of July 15-19

16 Amazing California Lakes
Visit California
July 12, 2024

Featuring: Tahoe Adventure Company, Tahoe City Kayak & Paddleboard and Tahoe Gal

Take the Whole Family to North Lake Tahoe
Wherever Family
Aoife O’Riordan
July 15, 2024

Featuring: Tahoe Sailing Charters, Clearly Tahoe, Granlibakken Tahoe and Everline Resort and Spa

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Week of July 8-12

On The Road: The Reinvention of Reno, Nevada
LA Weekly
Michele Steuven
July 5, 2024

Featuring: Clearly Tahoe

The Best 3 Days In Lake Tahoe Itinerary (2024 Guide)
Nomadasaurus
Alesha and Jarryd
July 6, 2024

Featuring: Gatekeeper’s Museum, Tahoe Adventure Company, Palisades Tahoe, Northstar California, TART

Preserving the Pristine Beauty of North Lake Tahoe
Getting Ecological
Lara Dolden
July 8, 2024

Featuring: Lake Tahoe Destination Stewardship Plan, North Tahoe Community Alliance, Travel North Tahoe Nevada, BEBOT, TART Connect

Escape to These Cool Summer Destinations
SmarterTravel
Megan Johnson
July 8, 2024

Featuring: Hyatt Regency

Plan Your Next Ski Getaway in North Lake Tahoe, California
Texas Lifestyle Magazine
Heidi Gollub
July 11, 2024

Featuring: Palisades Tahoe, Granlibakken Tahoe, Homewood Mountain Resort, Tahoe Adventure Company, Fire Sign Cafe, Bridgetender Tavern and Grill, The Dog and Bear Neighborhood Tavern

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Week of June 17-28

Summer Activities at Five California Ski Resorts
Visit California
June 28, 2024

Featuring: Northstar California and Palisades Tahoe

Teach Kids about Conscientious Travel in North Lake Tahoe 
Wherever Family
Eugenia Lazaris
June 19, 2024

Featuring: The North Lake Tahoe Visitor Information Center in Tahoe City and Incline Village Welcome Center and UC Davis TERC

Surviving US Route 50: America’s Loneliest Road Trip
Out & About With Kids
Elisa Elwin
June 17, 2024

Featuring: Tahoe Provisions, Cutthroat’s Saloon and Hyatt Regency Lake Tahoe

10 Best Lake Vacations in the United States for Families
Destination Reunions
June 13, 2024

Featuring: Mourelatos, Tahoe Treetop Adventure Park, The Ritz-Carlton and Northstar California 

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Week of May 27-31

Opinion: We Were on the Fodor’s ‘No List’. But That Doesn’t Mean We’re Closed to Visitors
Fodor’s Travel
Andy Chapman and Tony Karwowski
May 31, 2024

Featuring: NTCA, Travel North Tahoe Nevada, Lake Tahoe Destination Stewardship Plan, Lake Tahoe Water Trail, Lake Tahoe Bicycle Coalition, TART Connect, BEBOT, UC Davis TERC

18th annual Lake Tahoe Music on the Beach Summer Concert Series
KOLO
Karlie Drew
May 31, 2024

Featuring: North Tahoe Business Association, Music on the Beach and NTCA Marketing Director, Kirstin Guinn

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Week of May 20-23

The 13 Best Festivals in Ski Country
SKI Magazine
Jamie Aranoff
May 22, 2024

Featuring: Palisades Tahoe

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Week of May 13-17

7 Cutest Small Towns In Nevada To Visit In 2024
WorldAtlas
Joshua Chiedu
May 10, 2024

Featuring: Diamond Peak Ski Resort and Mt. Rose Ski Resort

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Week of May 6-10

The Best Ski Resorts to Visit in Summer
OnTheSnow
Samantha Barry
May 7, 2024

Featuring: Palisades Tahoe, Northstar California, The Ritz-Carlton

7 Coolest Small Towns In California’s Sierra Nevada For A Summer Vacation
WorldAtlas
Derek Nason
May 7, 2024

Featuring: Christy Hill Restaurant and Cottage Inn

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Week of April 29-May 3

8 Most Inviting Towns In Northern California
WorldAtlas
Arushi Gujral
April 29, 2024

Featuring: Tahoe City Winter Sports Park, Pete ‘n Peters, Cedar House Pub and Rosie’s Cafe

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Week of April 15-19

Lake Tahoe’s best beaches
Lonely Planet
Tamara Gane
April 13, 2024

Featuring: TART Connect, The Ritz-Carlton Lake Tahoe, Lake Tahoe Shakespeare Festival, Hyatt Lake Tahoe Resort, Spa and Casino

Dog Friendly Restaurants in Tahoe
Local Getaways
April 12, 2024

Featuring: Tunnel Creek Cafe, CB’s Bistro, Inclined Burgers and Brews, Tahoe House Bakery & Gourmet

Group Travel
Visit California
April 17, 2024

Featuring: Tahoe Adventure Company, The Wild Society, Tahoe Via Ferrata

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Week of April 8-12

‘A place of such sublime beauty’
The Australian
Katrina Lobley
April 7, 2024

Featuring: Incline Lodge, Thunderbird Lodge, Palisades Tahoe, Via Ferrata, Tahoe Adventure Company, Flume Trail Bikes, Tahoe City Treetop, Tahoe Adventure Company

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Week of March 30-April 5

Top Spring Break Ski Values in Vermont, California, Utah, Canada and Colorado
My Family Travels
Long Li
March 30, 2024

Featuring: Palisades Tahoe and Granlibakken Tahoe

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Week of March 11-20

Itinerary: Reno-Tahoe, Nevada & California
Group Tour Magazine
March 12, 2024

Featuring: Tahoe Sailing Charters, UC Davis Tahoe Environmental Research Center

Celebrate The Coming Of Spring With High Sierra Spring Festivals
High Sierra Visitors Council
Alex Siglias
March 18, 2024

Featuring: WinterWonderGrass at Palisades Tahoe

15 Best Family Vacation Spots in the US, From Cape Cod to Charleston
Condé Nast Traveler
Kimberly Wilson and Jamie Spain
March 20, 2024

Featuring: Tahoe Treetop Adventure Park, The Ritz-Carlton, Everline. 

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Week of March 1-4

Every State’s Best March Events in 2024
TravelPulse
Scott Hartbeck
March 1, 2024

Featuring: SNOWFEST

24 Beautiful Wedding Venues in Lake Tahoe, California
Vacation Idea
March 4, 2024

Featuring: West Shore Cafe, North Tahoe Event Center, Tahoe Vistana Inn

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Week of February 26-March 1

The Best Places to See Snow Near San Francisco
Thrillist
Daisy Barringer
February 26, 2024

This updated December 2022 article features North Lake Tahoe‘s Diamond Peak, Homewood, Palisades Tahoe and Northstar. 

These Are Our Favorite Places to Visit for Spring Break
AFAR
Michelle Baran
February 28, 2024

Featuring: Northstar, The Ritz-Carlton, Diamond Peak and Granlibakken

12 Most Vibrant Towns In California
WorldAtlas
Aunindita Bhatia
February 28, 2024

Featuring: Gatekeeper’s Museum, Truckee River Rafting 

6 Californian Cities that Make the Golden State The Ultimate Playground for Family Adventures
Eat ‘N Stays
February 29, 2024

Featuring: Palisades and Northstar

Ways to Play in Lake Tahoe
Visit California
March 1, 2024

Featuring: Palisades Tahoe, Northstar, Homewood, Granlibakken, Tahoe Via Ferrata, Tahoe Adventure Company, Tahoe City Kayak, North Tahoe Watersports, Truckee River Rafting, Truckee River Raft Company, Gar Woods Grill & Pier

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Week of February 19-23

What’s new in Tahoe for the upcoming 2024 Ski Week
SFGate
Suzie Dundas
February 17, 2024

Featuring: Oishii Ramen, Wild Pine and Vous

10 Hidden High Sierra Ski Resorts That Are Under The Radar
High Sierra Visitors Council
Alex Siglias
February 19, 2024

Featuring: Homewood Mountain Resort and Granlibakken Tahoe Resort

The Best Destinations for a Snowy Spring Vacation Out West
Observer
Allie Lebos
February 22, 2024

Featuring: Sunnyside Restaurant and Lodge

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Week of February 5-16

Off The Beaten Path California’s Sierra Nevada Towns
WorldAtlas
Bipasha Bhatia
February 5, 2024

Featuring: Palisades Tahoe and Gatekeeper’s Museum

Best Weekend Getaways From San Francisco For Families
Families Love Travel
February 7, 2024

Featuring: Palisades Tahoe, Northstar California Resort and Tahoe Tree Top Adventure Parks

Reno-Tahoe Itinerary
Group Tour Magazine
February 13, 2024

Featuring: Tahoe Sailing Charters, UC Davis TERC

25 Best Things to Do in Lake Tahoe
VacationIdea
February 15, 2024

Featuring: Gatekeeper’s Museum, Homewood Mountain Resort, Tahoe Adventure Company, Tahoe Treetop Adventure Parks and Palisades Tahoe

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Week of January 29-February 2

The Best Ski Resorts in the U.S. for the Ultimate Snowy Getaway
Observer
Morgan Halberg
January 29, 2024

Featuring: Palisades Tahoe and The Ritz-Carlton

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Week of January 15-18

Spring Break Packages That Families Will Love
Tinybeans
Kate Loweth
January 12, 2024

Featuring: Palisades Tahoe and Granlibakken Tahoe Resort

The Best Ski Resorts in the U.S. and Canada, According to Experts
Good Housekeeping
Laurie Jennings
January 12, 2024

Featuring: Palisades Tahoe

Ice Skating In The High Sierra
High Sierra Visitors Council 
Alex Siglias
January 15, 2024

Featuring: Northstar California Resort

9 Most Quaint Small Towns In California’s Sierra Nevada
WorldAtlas
Carly Dodd
January 17, 2024

Featuring: Tahoe Art Haus, Gatekeeper’s Museum, Museum of Sierra Ski History, River Ranch Lodge and Restaurant, Cedar House Pub, Tahoe Wine Collective, Tahoe City Farmer’s Market and Rosie’s Cafe.

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Week of December 12-222

12 Best Towns in California for a Winter Getaway
WorldAtlas
Aunindita Bhatia
December 15, 2023

Featuring: Palisades Tahoe, Granlibakken Ski & Sled Hill

Best Trails in California
Visit California
December 20, 2023

Featuring: Gar Woods, Jake’s on the Lake, Sunnyside and Chambers Landing

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Week of December 10-16

9 Things to Do in Lake Tahoe This Winter
Wealth of Geeks
Catherine Parker
December 10, 2023

Featuring: Palisades Tahoe, Northstar California Resort, Granlibakken Tahoe, Tahoe City Winter Sports Park

20+ Ways to Celebrate New Year’s Eve 2023 in California
Visit California
Katrina Hunt
December 12, 2023

Featuring: Palisades Tahoe and Northstar California

California Skiing Destinations for Winter Travels
Lala Scoop
Chanin Victor
December 14, 2023

Featuring: Granlibakken Tahoe, Homewood, Palisades Tahoe, Northstar California

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Week of December 1-9

The 8 Best Hotels In Lake Tahoe
Forbes
Tamara Gane
December 2, 2023

Featuring: The Ritz-Carlton and Everline Resort and Spa

The 15 Best Lake Tahoe Wedding Venues for an Epic Event
The Knot
Suzie Dundas
December 7, 2023

Featuring: High Camp at Palisades Tahoe, Sunnyside Restaurant

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Week of November 19-25

Ski California
Visit California
November 22, 2023

Featuring: Palisades Tahoe and the 2024 Stifel Palisades Tahoe Cup

12 Dreamy Travel Destinations That Are Idyllic for Celebrating The Holidays
Inspirations and Celebrations 
December 4, 2023

Featuring: Palisades Tahoe, Tahoe City events and The Ritz-Carlton

The 12 Coziest Frozen Lake Towns in North America
Fodor’s Travel
Molly O’Brien
December 5, 2023

Featuring: Northstar and Palisades

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Week of November 12-18

10 Must-Visit Small Towns In California’s Sierra Nevada
WorldAtlas
Jeff Oganga
November 13, 2023

Featuring: Christy Hill, Cobblestone Center

California Holiday Getaways
Visit California
November 14, 2023

Featuring: Granlibakken and Northstar California

The 8 Best Ski Resorts for Spring Break
Ciao Bambino
Amy Andrews
November 15, 2023

Featuring: Palisades Tahoe and Northstar California

Snow time 2023: Get ready for another epic season at Tahoe and beyond
Daily Bulletin
Janet Fullwood
November 15, 2023

Featuring: Granlibakken, Homewood, Palisades Tahoe, Tahoe Adventure Company, Mountaineer and TART

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Week of November 5-11

The best ski resorts near Los Angeles for a snowcapped getaway
Time Out
Kate Wertheimer
November 8, 2023

Featuring: Palisades Tahoe

These Laid-Back Ski Towns Have All the Powder and Half the Crowds
Thrillist and MSN Syndication via Thrillist
Shauna Farnell and Andy Kryza
November 9, 2023

Featuring: Homewood, Tahoe City Winter Sports Park, Rosie’s Cafe, Sunnyside Restaurant & Lodge

The 5 Best Tahoe Ski Resorts for Beginners
SnowBrains
Jeremy Thom
November 9, 2023

Featuring: Homewood and Northstar California

11 Family Ski Resorts in the U.S. That Are Perfect for Kids and Families
FamilyVacationist
Terry Ward
November 10, 2023

Featuring: Palisades and North Lake Tahoe Regional Park

12 of the Best Family-Friendly Ski Destinations For Hitting the Slopes This Year
The Everymom
Kathryn Romeyn
November 11, 2023

Featuring: Northstar California, The Ritz-Carlton, Lake Tahoe, Palisades Tahoe

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Week of October 29-November 4

This Mountain Hiking Trail In Northern California Is The Perfect Day Trip Destination
Only In Your State
Kate Freeman
November 1, 2023

Featuring: Snowshoe Tahoe, Tahoe City

Go Play in the Snow! Great Places for Family Snow Play in Northern California
Marin Mommies
November 2, 2023

Featuring: Granlibakken Tahoe

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Week of October 22-28

The Best Mountain Resorts for Your Ski or Snowboard Trip This Winter
Thrifty Traveler
Gunnar Olson
October 25, 2023

Featuring: Northstar California and Palisades Tahoe

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Week of October 15-21

12 Most Beautiful Small Towns In California’s Sierra Nevada You Should Visit
World Atlas
Aunindita Bhatia
October 14, 2023

Featuring: Gatekeeper’s Museum, Museum of Sierra Ski History and 1960 Winter Olympics.

These Are The Most Unique Small Towns To Visit In California
The Travel and MSN Syndication via The Travel
Kelsi Klembara
October 16, 2023

Featuring: Gatekeeper’s Museum, Tahoe City Kayak, Truckee River Rafting

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Week of October 1-7

10 Most Beautiful Resorts You Can Book At Lake Tahoe For Stunning Views
The Travel
Quinter Auma
October 1, 2023

Featuring: Everline Resort & Spa, Mourelatos Lakeshore Resort, Tahoe Sands Resorts and Crown Motel-Kings Beach

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Week of September 17-23

41 Amazing Honeymoon Destinations (for 2023)
Travel Lemming
Elizabeth Demolat
September 20, 2023

Featuring: Tahoe City and Commons Beach

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Week of September 10-16

12 Over-the-Top Luxury Hotel Suites in California
Visit California
September 14, 2023

Featuring: The Ritz-Carlton Lake Tahoe

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Week of September 3-9

These are the best places to catch fall colors in California
KTLA
Travis Schlepp
September 4, 2023

Featuring: Sugar Pine Point State Park

12 Best Small Towns to Visit in Northern California
WorldAtlas
Ethan Reyes
September 5, 2023

Featuring: Tahoe City, Fire Sign Cafe, River Grill, Tahoe Treetop Adventure Park, North Tahoe Arts Studio, and Granlibakken Ski Area.

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Week of August 20-26

The 5 Oldest Ski Areas in the U.S.
SnowBrains
Tyler Hatch
August 25, 2023

Featuring: Ganlibakken Ski Area

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Week of August 13-19

Looking for Labor Day Weekend Fishing Destinations? Try North Tahoe, Siskiyou County
California Sportsman Magazine
Chris Cocoles
August 15, 2023

Featuring: Johnson Tackle & Fly Fishing Service, Sawmill Lake, Captain Chris’ Fishing Charters, Chuck’s Charter Fishing.

Featuring:

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Week of July 30-August 5

The Best Things To Do in North Lake Tahoe
Savoteur & MSN Syndication
Scott McConkey
August 3, 2023

Featuring: Palisades Tahoe, The Tahoe Gal, Olympic Bike Shop, Truckee River Bikes, Tahoe City Marina, Old Brockway Golf Course, Tahoe City Golf Course, Kings Beach Miniature Golf, Magic Carpet Golf and Arcade, The Cobblestone Center, including The Hot Spot, Uncorked and Tahoe Tap Haus, Tahoe City Winter Sports Park, Tahoe Treetop Adventure Parks, Tahoe Adventure Company, Fire Sign Cafe and Gar Woods Grill & Pier.

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Week of July 23-29

Tahoe City: Best Places to Eat, Sleep and Play
MSN Syndication via Miles with McConkey
Scott McConkey
July 24, 2023

Featuring: Fire Sign Cafe, Sugar Pine Cakery & Cafe, Bridgetender Tavern & Grill, Jake’s on the Lake, Za’s Lakefront, Christy Hill, Granlibakken Tahoe, Basecamp Tahoe City, The Inn at Boatworks, Pepper Tree Inn, Sunnyside Restaurant and Lodge, The Village at Palisades Tahoe, Tahoe Gal Cruise, Tahoe City Farmers Market, Olympic Bike Shop, Truckee River Bikes, Tahoe City Marina, Granlibakken, Palisades Tahoe, Tahoe City Golf Course, Tahoe City Winter Sports Park, Lake Tahoe Dam & Gatekeeper’s Museum, Tahoe Tree Top Adventure Parks, Tahoe Art Haus & Cinema, Mountain Lotud Yoga, Cobblestone Center Shopping Mall, and Tahoe Adventure Company.

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Week of July 16-22, 2023

These Lake Tahoe parks offer cool perks, amenities for families
SFGate
Tamara Gane
July 18, 2023

Featuring: Commons Beach and North Tahoe Regional Park

Adventures in Adrenaline
Visit California
July 19, 2023

Featuring: The Via Ferrata

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Week of July 9-15

27 Top Places to See Fall Foliage in 2023
WTOP News
July 11, 2023

Featuring: Everline Resort and Spa

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Week of July 2-8, 2023

How To Spend the Perfect Summer Weekend in Lake Tahoe
Wealth of Geeks and Financial Pupil Syndication
Nicole Findlay
July 2, 2023

Featuring: Jason’s Beachside Grill, Kings Beach State Recreation Area (and Music on the Beach), Tahoe Treetop Adventure Park, Tahoe Art Haus and Cinema, and the Palisades Aerial Tram.

Time to Celebrate: The Best Places To See Fourth of July Fireworks in Every State in 2023
The Georgia Sun
Michelle Parkerton
July 3, 2023

Featuring: North Lake Tahoe as one of the best places to celebrate the 4th of July, calling out the drone shows in Kings Beach and Incline Village. 

Leave the World a Better Place with These Responsible Travel Pledge

Marriott Bonvoy Traveler
Jonny Bierman
July 5, 2023

Featuring: North Lake Tahoe and the Traveler Responsibility Pledge

The 19 Best Restaurants Near Lake Tahoe 2023
The Infatuation
Suzie Dundas
July 7, 2023

Featuring: Char Pit, Tahoe House Bakery, West Shore Market and more. 

17 Kid-Themed Hotel Rooms That Will Delight the Whole Family

FamilyVacationist
Amanda Norcross
July 8, 2023

Featuring: Tahoe City’s Basecamp

The California Travel Association announced that the North Tahoe Community Alliance received its 2024 Sustainability and Stewardship Award. The award recognizes a CalTravel member individual or organization that has successfully implemented sustainability and stewardship practices that enhance environmental health, manage visitor impacts, and improve the well-being of residents in their communities.

The NTCA was honored for its shift in focus from previously serving as a Destination Marketing Organization to becoming a Destination Management Organization focused on reinvesting tourism revenue into tangible solutions to benefit the natural environment and the community.

“On behalf of the NTCA staff and our board of directors, it’s an honor to be the recipient of this year’s CalTravel award for Sustainability and Stewardship. We have made tremendous progress in our community over the past several years as we’ve successfully begun reinvesting funds generated by tourism into local programs and initiatives that align with North Lake Tahoe community priorities, but we’re really just getting started. Our board and the committees we convene are actively committed to contributing to the triple bottom line of community vitality, economic health and environmental stewardship in our community.”

– Tony Karwowski, NTCA President and CEO

“The North Tahoe Community Alliance was recognized with the California Travel Association’s 2024 Sustainability and Stewardship Award because of their extraordinary and ongoing efforts to better manage outdoor recreation and tourism in their region. By reinvesting funds generated by tourism, they are making a difference as it relates to stewardship education, reducing litter, improving transportation, and advancing workforce housing initiatives that ultimately benefit residents, local businesses and the visitors of North Lake Tahoe.”

– Barb Newton, CalTravel President and CEO

The NTCA will be further recognized by the state association at its annual CalTravel Summit in September. Learn more about the NTCA’s efforts to leverage tourism revenues through the TOT-TBID Dollars At Work program below.

Learn More

The importance of the North Lake Tahoe Visitor Center continues to grow as evidenced by the increasing number of local business referrals and people visitor center staff have directly engaged with over the past year. In Tahoe City, Kings Beach, plus by phone, email and at events, visitor center staff engaged with almost 65,000 people, representing a 21% increase over the previous year.

Approximately 130 referrals to local restaurants and shops, historic mansions, campsites, museums and more were made every day of the year, totaling over 47,000 and representing a 19% increase as compared to last year. And, sales of merchandise sold through the visitor center, which includes the work of local artisans who often do not have their own storefronts, increased 39% in 2023-24.

With a permanent new visitor center coming online in Kings Beach mid-August, there will be even more opportunities to engage with residents, visitors, and support our local business community! Your TOT-TBID dollars are at work and we are proud to support the business community through these referrals.

Learn More about the Visitor Information Center here.

Several projects are occurring in the region that will improve and repair infrastructure but will impact traffic and transportation at multiple locations between Incline Village and Tahoe City this summer. From replacement gas lines and water mains to broadband installation, replacement paving and other projects, it’s all underway.

While this summer (and next summer) will continue to be a challenge for drivers on SR 28, please keep the long-term gain in mind – new gas lines and broadband capabilities for the benefit and safety of our community plus smooth and durable pavement.

Here’s where to find updates related to what’s happening and where to expect delays:

Update for the week of September 29–October 4:

Underground Broadband Project

Caltrans is advising motorists of a broadband installation project continuing along State Route 28 (SR-28) along the north shore of Lake Tahoe. The broadband project is part of a larger statewide effort by the California Department of Technology to bring high-speed broadband into rural communities. The contractor for this project is Teichert Construction.

Utility work with one-way traffic control is scheduled along SR-28 at the following locations and times:

• Sunday, September 29 from 5 p.m. until Friday, October 4 at noon between the Nevada state line and Park Lane in Brockway
• Sunday, September 29 from 8 p.m. until Tuesday, October 1 at 8 p.m. between Center Street and Sahara Drive in Carnelian Bay. No work is scheduled between 8 a.m. and 8 p.m.
• Sunday, September 29 from 7 p.m. until Monday, September 30 at 7 a.m. at Grove Street in Tahoe City
• Sunday, September 29 from 7 p.m. until Friday, October 4 at 7 a.m. at Mackinaw Road in Tahoe City. No work is scheduled between 7 a.m. and 7 p.m.
• Monday, September 30 from 6 a.m. to 6 p.m. between Laurel Drive and Granite Road
• Monday, September 30 from 7 p.m. until Friday, October 4 at 7 a.m. between Center Street and Ridgewood Road. No work is scheduled between 7 a.m. and 7 p.m.
• Monday, September 30 from 8 p.m. until Friday, October 4 at 7 a.m. at Center Street in Carnelian Bay. No work is scheduled between 7 a.m. and 8 p.m.
• Tuesday, October 1 from 8 p.m. until Wednesday, October 2 at 8 p.m. between Onyx Street and Sahara Drive in Carnelian Bay
• Tuesday, October 1 from 7 p.m. until Friday, October 4 at 7 a.m. at Grove Street in Tahoe City. No work is scheduled between 7 a.m. and 7 p.m.
• Tuesday, October 1 from 6 a.m. to 6 p.m. between Estates Drive and Anderson Road in Tahoe Vista
• Wednesday, October 2 from 6 a.m. to 6 p.m. between Anderson Road and Agatam Avenue West in Tahoe Vista
• Wednesday, October 2 from 8 p.m. until Thursday, October 3 at 8 p.m. between Agate Road and Onyx Street in Carnelian Bay
• Thursday, October 3 from 6 a.m. to 6 p.m. between Anderson Road and Agatam Avenue East in Tahoe Vista
• Thursday, October 3 from 8 p.m. until Friday, October 4 at noon between Sahara Drive and Granite Road in Carnelian Bay
• Friday, October 4 from 4 a.m. until noon between Agatam Avenue West and Beach Street in Tahoe Vista

Interstate 80 Construction Update for Sierra Corridor

Caltrans is reminding motorists of various lane and ramp closures in multiple locations along Interstate 80 (I-80) as several projects and emergency repairs continue in Placer, Nevada and Sierra counties.

Emergency repair work is starting to wrap up for the season, but construction continues on major projects and motorists still may experience delays up to a maximum of two hours and are encouraged to factor in additional travel times along the I-80 Sierra corridor. Here is the breakdown for next week:

Eastbound I-80

• Placer/Nevada bridge preservation project near Magra, lane closures will be in place from 7 p.m. to 9 a.m. Monday, September 30 through Thursday, October 3. Work is also scheduled 10 p.m. Friday, October 4 to 8 a.m. Saturday, October 5.
• Monte Vista Pavement Rehabilitation Project between Monte Vista and Drum Forebay, lane and ramp closures will be in place around the clock beginning at 6 a.m. Monday, September 30 through 10 a.m. Friday, October 4. Work is also scheduled from 7 p.m. Friday, October 4 to 10 a.m. Saturday, October 5.
• Placer/Nevada bridge preservation project near Alta, lane closures will be in place from 6 p.m. to 9 a.m. Monday, September 30 through Thursday, October 3. Work is also scheduled 9 p.m. Friday, October 4 to 7 a.m. Saturday, October 5.
• Yuba Pass Separation Overhead Bridge Project between Yuba Gap and the junction with State Route 20 (SR-20), lane closures will be in place from 6 a.m. to 7 p.m. Monday, September 30 through Thursday, October 4. Work is also scheduled from 6 a.m. to 9 a.m. Friday, October 4.
• Placer/Nevada bridge preservation project near Crystal Lake, lane closures will be in place from 8 p.m. to 6 a.m. Monday, September 30 through Thursday, October 3. Work is scheduled to end at 6 a.m. Friday, October 4.
• Emergency Repairs Location 3 between Rainbow and Troy, lane closures will be in place from 6 a.m. to 6 p.m. Monday, September 30.
• Soda Springs Pavement Rehabilitation Project between Troy and Soda Springs, lane closures will be in place from 6 a.m. to 11 a.m. Sunday, September 29. Work is also scheduled around the clock beginning at 6 a.m. Monday, September 30 through 6 a.m. Friday, October 4.

California (SR 28)

North Lake Tahoe Lateral Pipeline Replacement Project
Lead agency: Southwest Gas
Project Updates

• As of August 18, 2024, gas line replacement work has been successfully completed, and the construction crews are now off the road. Pavement restoration is still pending and will be completed at a later date

Carnelian Bay Pedestrian Crosswalk
Lead agency: Caltrans
Area impacts:

• SR 28 at Center Street in Carnelian Bay – Starting July 14, 2024 for approximately 3 weeks; minimal traffic impacts

Underground Broadband Project
Lead agency: Teichert (info will be available via Caltrans once project begins)
Area impacts:

• SR 28 between Tahoe City and Kings Beach – Starting July 2024 (completion expected July 2025)
• Work will begin in Tahoe City and progress eastward

Conductor Casing Crossing
Lead agency: Tahoe City Public Utility District
Area impacts:

• SR 28 in Tahoe City – Project occurring in coordination with other road construction projects; should take 1 week in June 2024 and will be completed at night with minimal traffic impacts

Pavement Overlay – Agate Bay
Lead agency: Placer County
Area impacts:

• Onyx Drive and Sahara Drive – Project zone is approximately 1 mile; 2-week project timeline starting September 2024

Water System Upgrades
Lead agency: North Tahoe Public Utility District
Area impacts:

• SR 28 in Carnelian Bay and Cedar Flat – Projects start after Labor Day (Sept 3-Oct 15)
• SR 28 in Kings Beach – Brockway water main; project starts after Labor Day (Sept 3-Oct 15) with one-way traffic control for 3 weeks along SR 28 from Park Lane to Stateline

Nevada (SR 28 & SR 431)

NDOT projects – visit NVRoads.com for existing conditions, updates, etc.

Contract 3858
Lead agency: NDOT
Area impacts:

• SR28 and SR 431 in Incline Village – Project near completion; no major traffic impacts, some shoulder closures or lane shifts possible

The ADU Accelerator program is out of the beta testing phase and is currently accepting interested homeowners as new applicants. Learn more below.

The Tahoe Housing Hub recently launched the ADU Accelerator program, modeled after Hello Housing’s successful Hello ADU program. The ADU Accelerator program aims to streamline the process of developing ADUs in North Lake Tahoe, providing comprehensive support to homeowners from start to finish. By participating, homeowners will have the unique opportunity to be among the first to benefit from these services at no cost! The program support includes:

1. Feasibility Assessment: The Tahoe Housing Hub evaluates the property and helps establish a viable project vision that fits within your resources.
2. Design and Planning: The Tahoe Housing Hub provides professional design referrals and coordinates with the chosen team on design, cost estimating and optimization.
3. Permitting: The Tahoe Housing Hub guides your project through the permitting process.
4. Construction Management: The Tahoe Housing Hub supports the entire construction process, ensuring effective project management.
5. Lease Up: The Tahoe Housing Hub assists with market evaluation, and property management referrals, and provides lease templates.

The Tahoe Housing Hub is seeking homeowners who are flexible and understanding, as this is a new program, but who are also committed to the process. The feedback received through this process will be invaluable in helping them refine their services to ensure the program’s success.

If you are interested in participating, please complete the fillable form below and email it back to Karolina Scarcia, Tahoe Housing Hub Housing Development Project Manager, at [email protected]. She will contact you to schedule a phone call and share more about the services and approach.

The thriving Kings Beach community will soon be home to a permanent, year-round Visitor Information Center. Designed to serve as a hub for visitors and the business community, the facility will house an educational video exhibit created by the UC Davis Tahoe Environmental Research Center, a retail component where local makers and artisans can feature their works, and a well-informed staff happy to give tips and insights in-person to all who enter and to connect visitors with the local business community in support of the region’s economic health. Additionally, there will be a satellite office for the North Tahoe Chamber.

A North Tahoe Chamber Mixer and Grand Opening celebration is planned for Thursday, August 15 from 4:00 p.m. to 6:00 p.m. that will be open to the public.

Following the grand opening event, the new Visitor Center will be open daily from 9:00 a.m. to 5:00 p.m. every day except Thanksgiving and Christmas Day.

The new Kings Beach Visitor Information Center is located at 8611 North Lake Blvd. at the intersection of SR-28 and Racoon Street. Learn more about North Lake Tahoe’s Visitor Centers at http://www.northtahoecommunityalliance.com/visitor-center/.

The North Tahoe Community Alliance is seeking two more candidates for the newly formed TOT Advisory Committee. The committee merges the responsibilities of the former TOT and CAP committees and streamlines efforts to direct the roughly $10M of Transient Occupancy Tax (TOT) revenues generated by overnight stays in local hotels and short-term rentals in North Lake Tahoe. 

The NTCA is currently seeking applicants for:

• One additional member who represents workforce housing with knowledge or background in housing planning, construction, and/or financing, with experience or knowledge navigating regulatory frameworks and developing community consensus around housing projects.
• One additional representative who could represent the Donner Summit area of Placer County.

Applications are now closed.

Applications will be accepted from June 10 – July 10, 2024. The NTCA Board of Directors will seat the two additional committee members at their August 7, 2024 meeting.

The TOT Advisory committee is comprised of 13-15 regional business and community representatives who will recommend TOT funding for projects and programs aligning with community priorities of the TOT-TBID Dollars at Work Program. Committee members will provide valuable input and help guide the work of the NTCA. Committee positions require a two-year commitment, with typical committee meetings taking place once per month and lasting 1-3 hours per meeting.

Learn more about the committee and the application process here. For questions on the application process, or to request a paper application, please email [email protected].