Economic Health – NTCA
Annual Grant Cycle and Event Funding Applications Currently Open

Mon | Jan 8, 2024

Annual Grant Cycle and Event Funding Applications Currently Open

ANNUAL GRANT CYCLE AND GUIDELINES

OPEN AS OF DECEMBER 6, 2023
APPLICATION DEADLINE: JANUARY 10, 2024

The TOT-TBID Dollars at Work program has launched its second round of funding, with $5.8 million in grants available. These funds, derived from the Transient Occupancy Tax (TOT) and Tourism Business Improvement District (TBID), represent a collective effort to reinvest in the community. TOT is generated from overnight visitors in hotels and short-term rental properties, while TBID funds come from both day and overnight visitors, as well as residents and visitors frequenting shops, restaurants, resorts, and more.

The TOT-TBID Dollars at Work program channels these financial resources back into the community, one way being through the Annual Grant Cycle, with priority areas pre-determined by community input. This initiative is steered by business leaders who serve as volunteers on NTCA committees, investing their time and effort into reviewing applications, asking pertinent questions, and assessing viability. Ultimately, these committee members make recommendations to the NTCA Board of Directors, ensuring that the funds are allocated strategically to benefit the community at large.


2024 EVENT FUNDING

OPEN AS OF DECEMBER 6, 2023
APPLICATION DEADLINE: JANUARY 19, 2024

The NTCA is accepting applications to fund events that are scheduled to take place in North Lake Tahoe between May 1 – July 30, 2024. The funds, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), will support events that promote community vitality, environmental stewardship, and economic health in the region. Scoring and funding prioritization are based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event’s traffic management and sustainability plans are also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of tourism on the community and environment.


Earlier this year, at the recommendation of the volunteer Chamber Advisory Committee, the North Tahoe Community Alliance (NTCA) Board of Directors awarded $192,000 in sponsorship funding, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), to six events scheduled to take place in North Lake Tahoe in 2024.

The six events that received funding for 2024 so far include:

#GivingTuesday in North Lake Tahoe

Mon | Nov 27, 2023

#GivingTuesday in North Lake Tahoe

#Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past 11 years, this idea has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. (GivingTuesday.org)

Learn more about opportunities to participate in Giving Tuesday in North Lake Tahoe.


Give Back Tahoe Giving Season – Tahoe Truckee Community Foundation

The Tahoe Truckee Community Foundation Give Back Tahoe (GBT) end-of-year campaign is back from November 28-December 31. GBT raises awareness about local nonprofits and all that they do to support the community. In 2022, they raised over $730,500 throughout the campaign. These funds serve the people, animals, and environment that make Tahoe Truckee such a special place to live, play, and visit.

Learn More Find a Cause

Keep Tahoe Blue

Every year, Keep Tahoe Blue participates in #GivingTuesday online and is the largest single-day digital fundraising campaign that the League participates in every year. Check out the ways to participate personally or as a business.

  • Share our content on November 28: Highlight your company’s relationship with us and why you love working with Keep Tahoe Blue.
  • Share why you support our work or comment on our posts sharing why you support our work.
  • Like and share our social content to your personal or business networks from:
  • For Businesses: Be a #GivingTuesday Partner and do a matching fundraiser with us. As little as $1,000 will make a huge difference. We will create co-branded content that we will share and highlight your business. 

Learn More

Tahoe XC

For the past 15 years, the Tahoe Cross-Country Ski Education Association (TCCSEA) has partnered with Sierra Watershed Education Partnerships (SWEP) to bring its award-winning curriculum to the Winter Discovery Center Yurt at Tahoe XC.

Every year, the Winter Discovery Center hosts anywhere from 400 to 900 participants. This season, the cost to host the Winter Discovery Program is $9,000. TCCSEA relies on donations, grants, and fundraising events to bring this dynamic youth program to Tahoe XC.

This #GivingTuesday, TCCSEA will be dedicating 100% of every donation we receive to the Winter Discovery Center.

Learn More and Donate

For more opportunities to contribute this giving season, below is a list of just a few of the local organizations doing phenomenal work:  

• Sierra Community House
• Tahoe Fund
• Achieve Tahoe
• Humane Society of Truckee- Tahoe
• Boys & Girls Club of North Lake Tahoe
• Sierra Senior Services 

Events Receive Funding in First Round of 2024 Sponsorship Funding

Mon | Nov 13, 2023

Events Receive Funding in First Round of 2024 Sponsorship Funding

At the recommendation of the volunteer Chamber Advisory Committee, the North Tahoe Community Alliance (NTCA) Board of Directors awarded $192,000 in sponsorship funding, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), to six events scheduled to take place in North Lake Tahoe in 2024. Scoring and funding prioritization were based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event’s traffic management and sustainability plans were also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of tourism on the community and environment.

The six events that received funding for 2024 include:

In early December, the NTCA will begin accepting applications for funding support of events coming to the community between May 1 and July 30, 2024. Submission criteria and the application process will be outlined soon, with a mid-January date the deadline to submit.


LEARN MORE
Projects Selected to Receive up to $20M in Sponsorship and Multi-Year Funding

Fri | Sep 8, 2023

Projects Selected to Receive up to $20M in Sponsorship and Multi-Year Funding

As part of the NTCA’s new Community Vitality and Economic Health Investment Program, 17 projects and programs that benefit residents, businesses, and visitors in the areas of workforce housing, transportation, trails, and tourism mitigation services were selected to receive three years of funding support through the Sponsorship grant program.

The NTCA intends to work with each applicant to outline contingencies, key performance indicators, metrics of success, and other outcomes and parameters that will be considered in subsequent years when determining the continuation of funding.

The allocation impact of the funding supports initiatives in alignment with community feedback and Sponsorship program criteria:

  • Workforce housing: $7,900,000 (39%)
  • Trail Transit Corridor: $5,700,000 (29%)
  • Transportation: $5,242,558 (26%)
  • Tourism impact: $1,185,000 (6%)

Proposals approved by the NTCA Board of Directors as recommended by the TBID Zone 1 and TBID Advisory committees to receive $2,515,558 in TBID funding include:

  • BEBOT Beach cleaning robot 3-year deployment and youth/adult education, outreach and advocacy in North Lake Tahoe
    • Expanded beach cleaning to detect and remove debris including potentially harmful microplastics on North Lake Tahoe beaches.
  • Lease to Locals Program
    • Providing cash incentives to homeowners who rent their homes seasonally or for one year to qualified local employees.
  • Tahoe City Park & Ride winter operation (USFS 64 Acre parking lot snow removal)
    • Snow removal from areas at 64 Acres in Tahoe City to provide for 70 additional parking spaces for peak ski days from the start of January through mid-March, expanding the Park and Ride program from two to 26 service days.
  • Tahoe Wildfire Preparedness Guide
    • Production of a 50,000-copy publication created by Tahoe Weekly that provides critical wildfire preparedness information for locals, visitors and vacation homeowners.
  • Secline Beach enhancement project
    • Support planning and preliminary design for public recreation access upgrades and facility enhancements at Secline Beach to protect Lake Tahoe’s unique environment.

Proposals recommended to the Placer County Board of Supervisors by the NTCA Board of Directors, TOT and CAP committees for allocation of $17,512,000 in TOT funds include:

  • North Tahoe Trail Segment 1
    • A 2.4-mile paved trail connecting the North Tahoe Regional Park in Tahoe Vista to Carnelian Bay.
  • Tahoe City Downtown Access Improvements
    • Expansion of the Grove Street parking lot, including pedestrian access improvements for businesses and recreational amenities, and electric vehicle charging infrastructure.
  • TCPUD multi-use trail system (trail segment reconstruction project)
    • Reconstruction of aged and failing infrastructure in the existing trail system to address pavement cracking, root intrusion, visibility issues, ADA compliance, trail transitions, shoulder erosion, and drainage.
  • Resort Triangle transportation plan project component (SR89 & SR267 adaptive corridor management/transit priority)
    • Transit-only lane from Tahoe City to the Placer County line on SR 89, and on Northstar Drive to the Placer County line on SR 267. Enhancement of operations on steep grades of SR 267 and provision of a climbing lane specifically for trucks and transit vehicles.
  • Pam Emmerich Memorial Pinedrop Trail reconstruction and extension
    • Make the 1.5-mile paved trail the primary North Tahoe Trail trailhead location serving as the main access point to Lake Tahoe and the Kings Beach/Tahoe Vista community, and connecting to the North Tahoe Regional Park.
  • Kings Beach Western Approach Project
    • Converting intersections of SR28/SR267 and SR28/Brassie to a roundabout and enhancing landscaping throughout the project area.
  • Workforce Housing Preservation Program
    • Provide financial grants to local workers and homebuyers for the purchase of a deed-restricted home. Grants are available for 16% of the home’s purchase price, up to $150,000.
  • RTTP Project Component (TART Connect expanded service hours)
    • Extending service hours during non-peak season to provide a more equitable transportation option year-round.
  • Chalet Blanc mixed-use achievable housing project, Tahoe City
    • Contributing to 16-20 deed-restricted achievable rental housing units in downtown Tahoe City with mixed-use space inclusive of a restaurant space, and gallery/studio/lecture hall.
  • Dollar Creek Crossing
    • Contributing to the project development/entitlement and construction, including gap financing of up to 80 units of rental apartments, 20 units of for-sale homes, each with an attached junior accessory dwelling unit, with construction estimated in spring 2025 subject to entitlement and funding approvals.

Proposals recommended for a combination of TBID and TOT funding include:

  • Resort Triangle transportation plan parking management program in Kings Beach
    • Funding to support capital costs, operations and maintenance, and enforcement of the parking management program in Kings Beach.
  • Sierra Community House’s workforce housing advocacy and direct assistance program
    • Contribute funds to the Sierra Community House’s well-established Workforce Housing Advocacy and Direct Assistance program that provides grants for rent and utility assistance for eligible residents who are part of the local workforce.
  • North Lake Tahoe Workforce Vanpool program
    • The North Lake Tahoe Workforce Vanpool serves businesses in the entire geographic area of Eastern Placer County by putting vans on the road to help employees get from their homes to work. This collaborative effort between the Mountaineer Transit Company (MTC) and Truckee North Tahoe Transportation Management Association (TNT/TMA) helps to reduce passenger miles traveled and support local businesses. The vanpool program is funded for 3 years by TOT funds and jumpstarted by TBID funds. 

The four committees convened by the NTCA reviewed the project applications and determined which investment opportunities to sponsor. The NTCA Board of Directors approved the committee recommendations for TBID-funded investment opportunities and recommended TOT-funded investment opportunities to the Placer County Board of Supervisors for their consideration and approval at their October 17 meeting.

Visitor Information Center Supports Business Community

Mon | Aug 21, 2023

Visitor Information Center Supports Business Community

One of North Lake Tahoe’s “best-kept secrets” is the power of its Visitor Information Centers. Over the last year alone, Visitor Information Center staff served over 50,000 visitors and provided over 39,000 referrals to area businesses.

Area business referrals were up 22% from the previous fiscal year, meaning that our Visitor Information Center staff referred visitors to local businesses over 110 times per day! Your TOT-TBID dollars are at work and we are proud to support the business community through these referrals.

Learn More about the Visitor Information Center here.



Over $2.5M Reinvested in North Lake Tahoe between January 1 - June 30, 2023

Mon | Jul 10, 2023

Over $2.5M Reinvested in North Lake Tahoe between January 1 – June 30, 2023

Revenues generated by local businesses and North Lake Tahoe visitors continue to impact the community positively. Over $2.5M in funds generated by Transient Occupancy Tax (TOT) and the North Lake Tahoe Tourism Business Improvement District (NLT-TBID) were allocated in the second half of the fiscal year ending June 30, 2023, to initiatives that are making progress on workforce housing, regional transportation, economic vitality, trails, recreation, and tourism mitigation.

“Because we now have access to two local funding sources, our community has the ability to reinvest in initiatives that our residents, businesses, and visitors need to thrive,” said Tony Karwowski, NTCA president and CEO. “Implementation of the NTCA’s new Community Vitality and Economic Health Investment Program also allows us to more easily vet and support projects, programs, and services with TOT and TBID revenues to improve quality of life.”

The North Tahoe Community Alliance recently launched a Sponsorship and Multi-year Funding Program as part of the new Community Vitality and Economic Health Investment Program and will roll out an Annual Grant Program to support projects, programs, and services that are suited for annual funding this fall. The program provides a framework to evaluate projects, programs, and services that TBID and TOT funds generated in the community will be used to support.

A complete NTCA Annual Report will be released in Fall 2023, however, what follows are some of the initiatives that have received funding during the second half of the fiscal year (January through June 2023):

Key Initiatives Supported by the TBID

Over $1.2M in TBID revenues have been allocated to:

  • Incubation of the Housing Hub, a new nonprofit organization being formed to simplify and streamline the process and time it takes to create workforce housing
  • Support for pre-development efforts related to the Tahoe City Downtown Access Improvements that will include parking and traffic flow enhancements
  • Local event sponsorship and annual partnership funding to support marketing and promotion of 2023 events (view the complete list of events that received funding here)
  • Sponsorship of the Lake Tahoe Ambassador program, which engages local youth to spread the word about environmental stewardship at highly impacted beaches and trailheads through the peak summer months
  • Marketing campaigns that are focused on stewardship education and responsible travel for both residents and visitors; this includes efforts with regional event planners to highlight and encourage stewardship among event attendees
  • Funding of the important work conducted by the Tahoe City Downtown Association and the North Tahoe Business Association in support of local businesses, plus select programs such as summer flower baskets and winter downtown lighting
  • Sponsorship of bike valet services at local events to encourage stewardship and human-powered transportation

Key Initiatives Supported by TOT

A total of $1.38M was approved by Placer County’s Board of Supervisors, as recommended by the NTCA Board of Directors:

  • Continuation of the free, on-demand microtransit service that is being offered year-round through TART Connect
  • Funding in support of the North Lake Tahoe Express Airport Shuttle
  • Continued funding of the Placemate program that incentivizes vacation homeowners to rent long-term to the local workforce

Funds generated by TBID assessments are managed by the NTCA with oversight from the NTCA Board of Directors and committees comprised of representatives from assessed businesses. Annual TBID revenues are used for responsible travel and stewardship education, efforts to offset tourism impacts, bolster a year-round economy, and support local businesses.

Funds generated by overnight visitors (TOT) are managed by Placer County. The Capital Projects Advisory (CAP) committee, co-convened by the NTCA and Placer County, the TOT committee, and the NTCA Board of Directors make recommendations to the Placer County Board of Supervisors for the use of TOT that is generated in eastern Placer County to contribute to projects and quality of life services like workforce housing, traffic reduction and transportation initiatives, bike paths and trails, and more. 

Additional TOT funds that previously funded the NTCA’s operations and tourism marketing efforts were “turned back” to Placer County when the TBID was implemented. Those turned-back funds are now being used to support workforce housing and transportation initiatives as recommended by the NTCA Board of Directors and the TOT committee.

Learn more about the TBID here.

NTCA Launches Community Vitality and Economic Health Investment Program

Fri | May 5, 2023

NTCA Launches Community Vitality and Economic Health Investment Program

The North Tahoe Community Alliance (NTCA) has launched the first phase of its new Community Vitality and Economic Health Investment Program with a call for Letters of Interest (LOI) for sponsorship requiring multi-year investment. The Sponsorship and Multi-Year Investment Program will provide up to $7.2 million in funding for priority projects, programs, and services that require ongoing financial support over the coming three years. Funds will come from Transient Occupancy Tax generated in Eastern Placer County and assessments from the North Lake Tahoe Tourism Business Improvement District (NLT-TBID).

Created to reinvest funds generated locally in support of economic health, community vitality, and environmental stewardship that benefits residents, businesses, and visitors, the NTCA’s Community Vitality and Economic Health Investment Program will consist of four program elements:  Sponsorship and Multi-Year Investment Program, Annual Grant Program, Out of Cycle Investments and a Reserve Fund. The Sponsorship and Multi-Year Program application process is open and will accept submissions until June 15. The Annual Grant Program cycle will open for applications in the fall, and the Out of Cycle Investment process will be offered on an as-needed basis with program details to come for both.

Eligible submissions must fit within one of several categories, including:

  • Workforce housing
  • Economic development 
  • Transportation
  • Sustainability
  • Mitigation of tourism impacts
  • Trails

“The launch of the Community Vitality and Economic Health Investment Program is exciting for a number of reasons. It provides a framework to evaluate projects, programs, and services that TBID and TOT funds generated in our community will be used to support, and it officially kicks off the process by which businesses, nonprofits, regional agencies and others can request funding,” said Tony Karwowski, NTCA president and CEO. “The program also serves as a way to support the destination stewardship responsibilities the NTCA has taken on. We are excited to start receiving submissions and to support investment opportunities that benefit our residents, businesses and visitors.”

Committees convened by the NTCA including the TBID Advisory, TBID Zone 1, TOT committee, and the CAP committee, which is jointly convened by Placer County, will review the LOIs and determine which investment opportunities to consider for sponsorship. The NTCA Board of Directors will consider committee recommendations before taking final action on TBID-funded investment opportunities. They will also recommend TOT-funded investment opportunities to the Placer County Board of Supervisors for their consideration and approval.

“The NTCA’s new Community Vitality and Economic Health Investment Program will help streamline the process by which funding requests are evaluated against our region’s strategic initiatives,” said Cindy Gustafson, Placer County District 5 Supervisor. “I’m pleased that the NTCA has reached this milestone and excited to see the quality of life-enhancing projects, programs and services that will come from this in support of what our residents, businesses and visitors in Eastern Placer County need.”

All proposals must meet minimum program criteria with specific qualifications that include community vitality, economic health, environmental stewardship, budget, organizational capacity, investment readiness and match requirements.

Applicants have until June 15, 2023 to complete the LOI, including a summary, budget, matching funds, schedule, and measures of success as defined by the NTCA and implementing agency.

A hybrid workshop will be held on Friday, May 19 from 10:00 a.m. to 11:30 a.m. at the North Tahoe Event Center in Kings Beach, and online via Zoom for interested applicants to ask questions and learn more about the process and timeline of the grant cycle. Business owners, nonprofits, agencies, and the general public are encouraged to attend and learn more about qualification and applying for sponsorship.

Learn more about the Sponsorship and Multi-Year Investment Program or submit an application for funding consideration here.

North Lake Tahoe Chamber Photography Program

Mon | Apr 3, 2023

North Lake Tahoe Chamber Photography Program

A Picture is Worth 1000 Words

As TBID and Chamber members, NTCA is offering you a photography opportunity to promote your business and to further the economic health of our business community.

This program offers the following:

  • At least 3 images of your business shot by a professional photographer
  • 1-hour timeslot, scheduled and confirmed in advance
  • Full rights in perpetuity to the images, shared with the NTCA and Go Tahoe North

We recommend an exterior shot, an interior shot, and a shot of employees and customers interacting. You can use employees, friends, family, etc. as models. However, if your needs are different, we will accommodate you.

To set up your appointment, please contact [email protected].

View as pdf: North Lake Tahoe Chamber Photography Program