Destination Metrics & Occupancy Rates – NTCA

Destination Metrics & Occupancy Rates

The North Tahoe Community Alliance compiles a weekly Lodging Barometer directly from properties in the North Lake Tahoe community. These numbers are made available as a single data set to the business community via the weekly Lodging Barometer email.

To begin reporting your data into the Lodging Barometer data set, please email hello@northtahoecommunityalliance.

Additionally, data from Destimetrics and AirDNA are received monthly and made available to the business community below and via the Lodging Barometer email at the end of the month.

AirDNA is a global authority in short-term rental data, offering comprehensive insights and analytics to empower the short-term rental industry.

DestiMetrics is the leading supplier of lodging metrics and market intelligence for the North American travel and hospitality industries and has been partnered with North Lake Tahoe for over 10 years.

The data provides forward-looking indicators for tracking major economic, business and consumer trends and is used to anticipate impacts to occupancy and average daily rates.



AirDNA December 2023 Data:

  • Looking at the full year, both supply and demand were up over last year. Revenue was up 7.8% over last year.
  • Looking at the full year, occupancy rate, ADR, and RevPar were down, however.
  • For Dec 2023, revenue was down 10.2%, and occupancy rate, ADR, and RevPar were all also down
  • Available Listings are slightly up Jan & Feb, down in March, flat in April, and then down in May & June.
  • Booked Listings are down through June, and double digits for April – June.
  • Occupancy Rate is down double digits through May.
  • ADR is up through May, and up double digits in June.
  • RevPAR is down through May.
  • Revenue is down through May except March which is flat.

Destimetrics December 2023 Data:

  • Occupancy rates during last month (Dec 2023) were down 22.9% compared to the same period last year.
  • Average daily rate (ADR) last month (Dec 2023) was up by 8.6%.
  • Occupancy rates for the previous six months (July-December) are down by 10.2% compared to the same period last year.
  • Average daily rate (ADR) for the previous six months (July-December) was up by 4.3%.

Looking ahead:

  • Occupancy rates for next month (Jan) 2024 are down by 17.8% compared to the same period last year
  • Average daily rate (ADR) for next month (Jan) is up by 10.6%
  • Occupancy rates for the upcoming six months (January-June) are down by 11.2% compared to the same period last year
  • Average daily rate (ADR) for the upcoming six months (January-June) is up by 7.8%


Destimetrics North Lake Tahoe Executive Summary December 2023
Destimetrics North Lake Tahoe Retail Report December 2023

Destimetrics North Lake Tahoe Executive Summary November 2023
Destimetrics North Lake Tahoe Retail Report November 2023

Destimetrics North Lake Tahoe Executive Summary Oct 2023
Destimetrics North Lake Tahoe Retail Report Oct 2023
Destimetrics North Lake Tahoe Production Notes Oct 2023

Destimetrics North Lake Tahoe Executive Summary Sept 2023
Destimetrics North Lake Tahoe Retail Report Sept 2023

Destimetrics North Lake Tahoe Production Notes Aug 2023
Destimetrics North Lake Tahoe Retail Report Aug 2023
Destimetrics North Lake Tahoe Executive Summary Aug 2023

Destimetrics North Lake Tahoe Retail Report July 2023
Destimetrics North Lake Tahoe Executive Summary July 2023


Destimetrics North Lake Tahoe Executive Summary June 2023

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